{"id":185529,"date":"2026-09-11T16:08:24","date_gmt":"2026-09-11T14:08:24","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185529"},"modified":"2026-09-11T16:08:54","modified_gmt":"2026-09-11T14:08:54","slug":"marca-ai-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/ai-brand-mentions\/","title":{"rendered":"AI Brand Mentions: Como monitor\u00e1-los e faz\u00ea-los crescer em 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Interesse de pesquisa em <em>\u201cmarca ai mentions\u201d<\/em> j\u00e1 est\u00e1 no ar <strong>+1,050% em rela\u00e7\u00e3o ao ano anterior<\/strong>, segundo o Google Trends. Agora, todo mundo est\u00e1 fazendo a mesma pergunta: <em>\u201cO ChatGPT ou o Gemini est\u00e3o gerando algum mention de marca para a minha empresa? E, se n\u00e3o estiverem, o que devo fazer a respeito?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste guia, abordei dois aspectos que todo profissional de marketing deve conhecer em 2026: como monitorar os mentions da marca nas buscas com IA e como aumentar o volume de mentions da marca nas plataformas de busca com IA mais populares.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O que s\u00e3o as marcas mention da AI?<\/p>\n                    <p class=\"acf-key-takeaways__text\">As men\u00e7\u00f5es \u00e0 marca mentions por IA ocorrem sempre que um sistema de IA menciona sua marca dentro de uma resposta. Elas podem ser expl\u00edcitas ou impl\u00edcitas e n\u00e3o precisam de um link clic\u00e1vel para serem contabilizadas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A marca de IA mention e a men\u00e7\u00e3o \u00e0 marca de IA s\u00e3o duas coisas diferentes<\/p>\n                    <p class=\"acf-key-takeaways__text\">Por exemplo, a Disney aparece como \u201cmentioned\u201d nas respostas do ChatGPT cerca de 820 mil vezes, mas \u00e9 citada como fonte apenas cerca de 50 mil vezes, o que equivale a aproximadamente 1 cita\u00e7\u00e3o para cada 16 ocorr\u00eancias de \u201cmentioned\u201d (Fonte: \u00cdndice de Visibilidade de IA da Semrush)<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O ChatGPT e o Gemini representam 86% da participa\u00e7\u00e3o de mercado da IA generativa,<\/p>\n                    <p class=\"acf-key-takeaways__text\">e as Vis\u00f5es Gerais de IA do Google alcan\u00e7am mais de 2 bilh\u00f5es de usu\u00e1rios por m\u00eas, e \u00e9 exatamente por a\u00ed que a maior parte do seu trabalho de visibilidade em IA deve come\u00e7ar.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">As mesmas marcas tendem a receber a resposta \u201cmentioned\u201d tanto no ChatGPT quanto no Modo de IA do Google <\/p>\n                    <p class=\"acf-key-takeaways__text\">(sobreposi\u00e7\u00e3o de 69% em 22 categorias), mas por meio de fontes diferentes; portanto, uma estrat\u00e9gia baseada em uma \u00fanica plataforma deixa metade do panorama sem cobertura.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what\" class=\"wp-block-heading\"><strong>O que s\u00e3o as marcas mention da AI?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma marca de IA mention \u00e9 qualquer men\u00e7\u00e3o \u00e0 sua marca em uma resposta gerada por IA no ChatGPT, no Modo IA do Google, no Gemini ou em qualquer outra plataforma de IA.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e3o \u00e9 necess\u00e1rio nenhum link, cita\u00e7\u00e3o ou qualquer fonte \u201cclic\u00e1vel\u201d:<\/strong>&nbsp;O simples fato de o nome da sua marca aparecer no texto gerado por IA j\u00e1 \u00e9 suficiente para que isso seja considerado um mention.<\/li>\n\n\n\n<li><strong>Tamb\u00e9m n\u00e3o \u00e9 necess\u00e1rio fazer nenhuma pergunta direta sobre a sua marca.<\/strong> Por exemplo, se um usu\u00e1rio perguntar <em>\u201cO que \u00e9 um bom <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\">ferramenta de escuta social<\/a> \u201dpara uma equipe pequena\u201d,<\/em> e se a IA mencionar sua marca espontaneamente, isso ainda conta como uma marca de IA mention.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491d323&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491d323\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1021\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1.png\" alt=\"\" class=\"wp-image-185531\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1.png 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1-1140x970.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1-300x255.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1-187x159.png 187w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-example-1-90x77.png 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos da marca de IA mentions fornecidos pelo ChatGPT a um usu\u00e1rio que solicitou recomenda\u00e7\u00f5es de ferramentas<\/figcaption><\/figure>\n\n\n\n<h3 id=\"mention-citation\" class=\"wp-block-heading\">Marca de IA mention x men\u00e7\u00e3o \u00e0 marca de IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Percebo que, \u00e0s vezes, essas duas express\u00f5es s\u00e3o usadas de forma intercambi\u00e1vel, embora se refiram a duas coisas completamente diferentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marca de IA mention<\/strong>: o nome da sua marca aparece em qualquer parte das respostas geradas pela IA, no pr\u00f3prio texto que a pessoa l\u00ea. N\u00e3o \u00e9 necess\u00e1rio que haja um link nem que a marca conste em uma lista de fontes; em geral, n\u00e3o \u00e9 exigida nenhuma atribui\u00e7\u00e3o, basta que o nome da sua marca seja mencionado naturalmente pelo modelo de IA.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491db72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491db72\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"855\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1.png\" alt=\"\" class=\"wp-image-185534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1-300x257.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1-186x159.png 186w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-examples-1-90x77.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo das marcas de IA mentions da Garmin e da Suunto no Claude, em resposta a uma solicita\u00e7\u00e3o do usu\u00e1rio sobre smartwatches para caminhadas<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Men\u00e7\u00e3o \u00e0 marca por IA<\/strong>: sua marca (ou seu site) \u00e9 listada como uma das fontes consultadas pelo chatbot de IA para elaborar essa resposta, geralmente apresentada como refer\u00eancia, nota de rodap\u00e9 ou como fonte vinculada ao lado da resposta.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491e31a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491e31a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-1140x760.png\" alt=\"\" class=\"wp-image-185533\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-1140x760.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-239x159.png 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1-90x60.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-citation-example-1-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de men\u00e7\u00f5es \u00e0s marcas Millet e Decathlon feitas pela IA, fornecidas pelo Google AI Mode em resposta a uma pergunta de um usu\u00e1rio sobre a escolha de t\u00eanis de corrida em trilha.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe sua marca de IA mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=545\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, uma marca pode obter um n\u00famero enorme de mentions de IA sem quase nunca ser citada, e vice-versa.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Um exemplo da vida real<br><\/strong><br>Marcas como Disney, Netflix ou Marvel s\u00e3o todas <em>\u201cchamado de mais\u201d<\/em> do que s\u00e3o formalmente citados. <a href=\"https:\/\/ai-visibility-index.semrush.com\/downloads\/chatgpt-vs-ai-mode\">Em um estudo recente da Semrush<\/a>, s\u00f3 a Disney conseguiu <strong>820 mil mentions contra 50 mil cita\u00e7\u00f5es de IA<\/strong>, uma diferen\u00e7a de cerca de <strong>16 mentions por cada cita\u00e7\u00e3o!<\/strong><br><br>Sites como a Wikip\u00e9dia ou o Reddit est\u00e3o no extremo oposto: raramente s\u00e3o <em>falou sobre <\/em>como marcas, mas est\u00e3o constantemente <strong>citadas como fontes prim\u00e1rias<\/strong>. No mesmo estudo, a Wikip\u00e9dia recebeu cerca de 46 vezes mais cita\u00e7\u00f5es do que o mentions.<br><br>A Semrush tamb\u00e9m constatou que a sobreposi\u00e7\u00e3o entre as marcas mais populares e as mais citadas \u00e9 igual a <strong>55% no ChatGPT e 62% no Modo de IA do Google<\/strong> (quanto menor o n\u00famero, maior a diferen\u00e7a).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A distin\u00e7\u00e3o entre a marca de IA mentions e as cita\u00e7\u00f5es de IA tamb\u00e9m \u00e9 o tema mais discutido em um estudo recente de dados da Brand24 sobre a social listening: \u201ccita\u00e7\u00f5es x mentions\u201d \u00e9 <strong>o maior dos quatro t\u00f3picos<\/strong> rastreado, em <strong>29,71 TP47T 1 TP21T<\/strong>, com pessoas defendendo ativamente que os profissionais de marketing costumam medir o que n\u00e3o deviam (Fonte: dados do Brand24 AI Brand Assistant, maio a setembro de 2026).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491ee8e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491ee8e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-1140x1140.png\" alt=\"\" class=\"wp-image-185535\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Donut_Chart.png 1280w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 id=\"types\" class=\"wp-block-heading\">Tipos da marca de IA mentions nos resultados de pesquisa<\/h2>\n\n\n\n<h3 id=\"branded\" class=\"wp-block-heading\">IA mentions de marca x sem marca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pesquisa por marca\/mention<\/strong>: algu\u00e9m pergunta a uma plataforma de IA sobre a sua marca, mencionando-a pelo nome, quando faz uma pergunta direta \u00e0 plataforma de IA sobre a sua marca, mencionando-a pelo nome, e o nome da sua marca \u00e9 inserido como prompt mention.<\/li>\n\n\n\n<li><strong>Pesquisa sem marca\/mention:<\/strong> A ferramenta de IA descreve o que seu produto faz ou o que um servi\u00e7o oferece, ou como sua categoria funciona, em vez de mencionar o nome da sua marca, e sem que seja solicitada especificamente por voc\u00ea.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491f702&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491f702\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-1140x734.png\" alt=\"\" class=\"wp-image-185536\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-1140x734.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-300x193.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-248x159.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1-90x58.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-unbranded-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos de dispositivos AI mention sem marca (nomes de categorias de produtos) que o AI Overview apresentou ap\u00f3s ser questionado sobre como registrar o desempenho em corrida. Observe como alguns deles aparecem em conjunto com dispositivos AI mention de marcas conhecidas, como, por exemplo, Polar ou Strava.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dica profissional:<\/strong>&nbsp;A maioria dos <em>\u201cComo aumentar os mentions da sua marca de IA\u201d<\/em> A se\u00e7\u00e3o a seguir trata de como vencer o desafio da aus\u00eancia de marca: fazer com que sua marca seja aquela que um mecanismo de busca baseado em IA identifique por si s\u00f3, em combina\u00e7\u00e3o com uma categoria relevante.<\/p>\n\n\n\n<h3 id=\"explicit\" class=\"wp-block-heading\">IA expl\u00edcita x IA impl\u00edcita mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma categoria diferente dos mentions com ou sem marca, e se refere ao fato de a sua marca <em>nome<\/em> aparece ou n\u00e3o nos mecanismos de busca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expl\u00edcito mention<\/strong>: a IA menciona o nome da sua marca explicitamente no texto: por exemplo, <em>\u201cUber\u201d<\/em> ou <em>\u201cBrand24\u201d,<\/em> explicado em detalhes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437491fef7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437491fef7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"817\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1.png\" alt=\"\" class=\"wp-image-185539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1-300x245.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1-195x159.png 195w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-explicit-1-90x74.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos de marcas de IA com mentions expl\u00edcitos fornecidos pela AI Overview. As marcas que \u201cobtiveram\u201d seus mentions s\u00e3o: Brand24, Meltwater, Cision, Brandwatch e Awario.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impl\u00edcito mention<\/strong>: a IA descreve sua marca sem mencion\u00e1-la pelo nome: <em>\u201cum aplicativo de carona compartilhada bem conhecido\u201d<\/em> ou <em>\u201cuma ferramenta social listening\u201d,<\/em> de forma que o leitor possa reconhec\u00ea-lo; n\u00e3o \u00e9 necess\u00e1rio que seu nome apare\u00e7a no texto.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437492065a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437492065a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"929\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-1140x929.png\" alt=\"\" class=\"wp-image-185537\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-1140x929.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-300x245.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-195x159.png 195w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1-90x73.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-types-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos de marcas impl\u00edcitas de IA mentions no ChatGPT. Observe como a IA usa formula\u00e7\u00f5es diferentes para a mesma categoria.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos s\u00e3o considerados modelos da marca AI mention, e <strong>vale a pena acompanhar os dois.<\/strong> Uma marca impl\u00edcita de IA, mention, ainda influencia o que o leitor pensa e refor\u00e7a o seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" title=\"\">reconhecimento da marca<\/a>, embora isso n\u00e3o apare\u00e7a em uma simples busca pelo nome da resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A frequ\u00eancia com que os tipos mention aparecem pode variar de acordo com a categoria e com a forma como a pergunta \u00e9 formulada. <strong>A mesma pergunta<\/strong>, perguntado duas vezes com uma formula\u00e7\u00e3o ligeiramente diferente, <strong>pode fornecer modelos mention de diferentes marcas<\/strong>, e \u00e9 por isso que \u00e9 importante realizar testes de varia\u00e7\u00e3o de prompts ao analisar seus pr\u00f3prios \u00edndices de visibilidade de IA.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise sua marca de IA mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=545\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"why-matter\" class=\"wp-block-heading\">Por que a marca de IA mentions \u00e9 importante para as equipes de marketing<\/h2>\n\n\n\n<h3 id=\"reason1\" class=\"wp-block-heading\">Motivo 1: A jornada de compra ocorre cada vez mais dentro das pr\u00f3prias respostas da IA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>68% de pesquisas no Google nos EUA<\/strong> agora termine sem clicar,<\/li>\n\n\n\n<li><strong>Vis\u00e3o geral da IA do Google<\/strong> atingem mais de 2 bilh\u00f5es de usu\u00e1rios por m\u00eas, sendo integrados aos resultados de busca tradicionais para a maioria das consultas,<\/li>\n\n\n\n<li><strong>ChatGPT e Gemini juntos<\/strong> representam 86% da participa\u00e7\u00e3o de mercado da IA generativa. <a href=\"https:\/\/techcrunch.com\/2025\/07\/23\/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india\/\">(Fonte: TechCrunch)<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio de um mecanismo de busca tradicional, um <strong>A resposta gerada por IA n\u00e3o precisa de um link clic\u00e1vel para mention de uma marca<\/strong> De forma alguma: ter uma boa classifica\u00e7\u00e3o no SEO tradicional n\u00e3o garante que o conte\u00fado apare\u00e7a nas respostas das plataformas de IA.<\/p>\n\n\n\n<h3 id=\"reason2\" class=\"wp-block-heading\">Motivo 2: Os produtos AI mention da sua marca chegar\u00e3o mais cedo aos seus compradores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cRetorno sobre o investimento comprovado e indicadores de tr\u00e1fego\u201d<\/strong> \u00e9 um dos quatro t\u00f3picos acompanhados pelo Brand24 e pelo social listening. Ele teve um <strong>25,8% share of voice<\/strong>, o que significa que um em cada quatro profissionais de marketing fala sobre isso na internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo de escuta identificou mentions online nos quais as pessoas compartilhavam evid\u00eancias de que <strong>A marca de IA mentions gera valor real por meio da reten\u00e7\u00e3o de marca<\/strong> em vez de cliques diretos (dados do Brand24 AI Brand Assistant, maio a setembro de 2026).<\/p>\n\n\n\n<h3 id=\"reason3\" class=\"wp-block-heading\">Motivo 3: Um mention ruim ou impreciso pode prejudicar a visibilidade da marca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O medo, a desconfian\u00e7a e a raiva, juntos, constituem <strong>18,41 TP47T do tom emocional<\/strong> no <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> an\u00e1lise das conversas online sobre a marca mentions no \u00e2mbito da IA (dados do Brand24 AI Brand Assistant, maio a setembro de 2026). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte dessas preocupa\u00e7\u00f5es est\u00e1 relacionada \u00e0 possibilidade de a IA apresentar as marcas de forma distorcida.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa437492115c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa437492115c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-1140x1140.png\" alt=\"\" class=\"wp-image-185542\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AI_Brand_Mentions_Emotions_Bar_Chart.png 1280w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente por isso que <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de sentimentos<\/a> e o monitoramento n\u00e3o pode ser opcional quando se trata de aumentar sua visibilidade nas buscas com IA.<\/p>\n\n\n\n<h2 id=\"how-monitor\" class=\"wp-block-heading\">Como monitorar a marca mentions na Pesquisa com IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O acompanhamento da marca de IA mentions requer tanto o monitoramento da m\u00eddia quanto a an\u00e1lise dos resultados de pesquisa de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 uma maneira pr\u00e1tica, em quatro etapas, de fazer isso.<\/p>\n\n\n\n<h3 id=\"step1\" class=\"wp-block-heading\">Passo 1. Defina suas metas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece com o nome da sua marca, os nomes dos produtos, os principais executivos, os concorrentes diretos e os principais termos e sugest\u00f5es da categoria que seu p\u00fablico-alvo possa pesquisar. As marcas de IA mentions podem ser expl\u00edcitas ou impl\u00edcitas, portanto, <em>\u201clan\u00e7a essa rede\u201d<\/em> um pouco mais largo do que uma marca padr\u00e3o ou <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\">monitoramento de m\u00eddia<\/a> configura\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa4374921a11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa4374921a11\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-prompts-example-1.png\" alt=\"\" class=\"wp-image-185540\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos de prompts e palavras-chave monitorados em uma ferramenta de visibilidade de IA<\/figcaption><\/figure>\n\n\n\n<h3 id=\"step2\" class=\"wp-block-heading\">Etapa 2. Configurar o monitoramento multicanal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhe o desempenho em v\u00e1rias plataformas de IA e v\u00e1rios modelos, j\u00e1 que uma mesma marca pode obter uma pontua\u00e7\u00e3o de visibilidade de IA muito diferente no ChatGPT em compara\u00e7\u00e3o com outros modelos de IA. Isso se deve principalmente ao fato de que cada grande plataforma de IA gera respostas a partir de uma combina\u00e7\u00e3o diferente de fontes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teste novamente as mesmas instru\u00e7\u00f5es com formula\u00e7\u00f5es ligeiramente diferentes, para que uma \u00fanica varia\u00e7\u00e3o de teste que tenha dado certo (ou errado) por acaso n\u00e3o seja confundida com um padr\u00e3o.<\/p>\n\n\n\n<h3 id=\"step3\" class=\"wp-block-heading\">Etapa 3. Acompanhar o volume do modelo AI share of voice juntamente com o volume da marca AI mention<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume AI mention e share of voice:<\/strong> Acompanh\u00e1-los revela como os mentions da sua marca se comparam aos dos concorrentes em consultas id\u00eanticas nos mesmos mecanismos de respostas.<\/li>\n\n\n\n<li><strong>Conjunto de considera\u00e7\u00f5es:<\/strong> acompanhar quem mais aparece ao seu lado (ou no lugar de voc\u00ea) nas recomenda\u00e7\u00f5es da IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Um exemplo da vida real:<\/strong><br><br>Os dados da Semrush mostram que as transa\u00e7\u00f5es mention do PayPal geram 86 utiliza\u00e7\u00f5es do Apple Pay a cada 100 solicita\u00e7\u00f5es, enquanto o Venmo gera 77 a cada 100, e esse n\u00e3o \u00e9 um efeito espec\u00edfico do PayPal. <br><br>No setor imobili\u00e1rio, a marca HotPads (mentions) nas respostas de IA \u00e9 associada \u00e0 Zillow em 196% de suas pr\u00f3prias men\u00e7\u00f5es (mentions), enquanto a Zillow retribui o favor apenas 18% das vezes <a href=\"https:\/\/ai-visibility-index.semrush.com\/downloads\/chatgpt-vs-ai-mode\" target=\"_blank\" rel=\"noopener\">(Fonte: Semrush, \u201cChatGPT e o Modo de IA do Google: A hist\u00f3ria de dois modelos\u201d, 2026)<\/a>.<\/p>\n\n\n\n<h3 id=\"step4\" class=\"wp-block-heading\">Etapa 4. Realizar auditorias regulares<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As atualiza\u00e7\u00f5es constantes dos modelos est\u00e3o influenciando significativamente as respostas da IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, a composi\u00e7\u00e3o das fontes citadas pelo ChatGPT passou a se inclinar mais para o Reddit no primeiro semestre de 2026, enquanto o Google AI Mode se voltou mais para fontes de v\u00eddeo no mesmo per\u00edodo <a href=\"https:\/\/ai-visibility-index.semrush.com\/downloads\/chatgpt-vs-ai-mode\">(Semrush, \u201cChatGPT e o Modo de IA do Google: A hist\u00f3ria de dois modelos\u201d, 2026)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma auditoria mensal ou trimestral ajudar\u00e1 a identificar esse tipo de altera\u00e7\u00e3o logo no in\u00edcio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das reclama\u00e7\u00f5es reais identificadas durante uma an\u00e1lise recente do Brand24 e do social listening descreve o acompanhamento manual dos mentions como simplesmente <em>\u201cexecutar comandos, fazer capturas de tela, colar em planilhas\u201d<\/em>. Outra pesquisa online sobre a mention revelou que ningu\u00e9m ainda conseguiu entender completamente o rastreamento da marca de IA mention (dados do Assistente de Marcas de IA Brand24, maio\u2013setembro de 2026).<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore sua marca mentions na Pesquisa com IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=545\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"increase\" class=\"wp-block-heading\">Como aumentar as vendas da marca de IA mentions<\/h2>\n\n\n\n<h3 id=\"content\" class=\"wp-block-heading\"><strong>4 tipos de conte\u00fado que geram mentions para a marca nas respostas de IA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s analisar as pesquisas mais recentes, descobri que existem 4 tipos de conte\u00fado que geram consistentemente mentions para marcas de IA:<\/p>\n\n\n<style>.wp-block-table.is-style-comparison-table{text-align:left;border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.wp-block-table.is-style-comparison-table thead{border-bottom:none}.wp-block-table.is-style-comparison-table tfoot{border-top:none}.wp-block-table.is-style-comparison-table table{width:100%;min-width:582px;margin:0;border:none;border-collapse:collapse}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table td{padding:14px 20px;font-size:14px;line-height:18px;border:none;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.wp-block-table.is-style-comparison-table th:last-child,.wp-block-table.is-style-comparison-table td:last-child{border-right:none}.wp-block-table.is-style-comparison-table th p,.wp-block-table.is-style-comparison-table td p{font-size:14px !important;line-height:18px;margin-bottom:0}.wp-block-table.is-style-comparison-table th strong,.wp-block-table.is-style-comparison-table td strong{font-weight:700}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:16px;line-height:30px;font-weight:700;text-align:left;background:none}@media(max-width: 768px){.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:14px !important;line-height:18px !important}}.wp-block-table.is-style-comparison-table tbody tr:nth-child(even){background-color:#e8f4ee}.wp-block-table.is-style-comparison-table tbody tr:last-child td{border-bottom:none}.wp-block-table.is-style-comparison-table td img{display:block;max-width:91px;height:auto;margin-bottom:8px;margin-left:unset;margin-right:unset;margin-top:8px}.wp-block-table.is-style-comparison-table td img:first-of-type{margin-top:0}.wp-block-table.is-style-comparison-table .has-text-align-center{text-align:center}.wp-block-table.is-style-comparison-table .has-text-align-right{text-align:right}.wp-block-table.is-style-comparison-table .has-text-align-left{text-align:left}.wp-block-table.is-style-comparison-table td a{font-weight:400 !important;text-decoration:underline !important}.wp-block-table.is-style-comparison-table td a:hover{text-decoration:none !important}.wp-block-table.has-row-numbers thead th:first-child,.wp-block-table.has-row-numbers tbody td:first-child,.wp-block-table.has-row-numbers tfoot td:first-child{padding-left:70px}.wp-block-table.has-row-numbers tbody{counter-reset:comparison-table-row}.wp-block-table.has-row-numbers tbody td:first-child{position:relative}.wp-block-table.has-row-numbers tbody td:first-child::before{counter-increment:comparison-table-row;content:counter(comparison-table-row);position:absolute;left:20px;top:50%;transform:translateY(-50%);display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:14px;line-height:1em;font-weight:700}<\/style>\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Tipo de conte\u00fado<\/strong><\/th><th><strong>O que \u00e9 isso<\/strong><\/th><th><strong>Por que ela merece a marca de IA mentions<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Pesquisas e dados originais<\/strong><\/td><td>Um estudo, uma pesquisa ou um conjunto de dados que voc\u00ea mesmo publique (n\u00fameros que nenhuma outra marca possui, em vez de um resumo das conclus\u00f5es de outra pessoa)<\/td><td>Recebe mais cita\u00e7\u00f5es de IA do que conte\u00fados gen\u00e9ricos com conselhos. Os modelos de IA preferem algo espec\u00edfico e que possa ser \u201ccitado como fonte\u201d.<\/td><\/tr><tr><td><strong>P\u00e1ginas de compara\u00e7\u00e3o<\/strong><\/td><td>Uma p\u00e1gina que compare diretamente o seu produto com os concorrentes mais pr\u00f3ximos (em termos de pre\u00e7o, recursos, casos de uso etc.)<\/td><td>\u00c9 muito mais recomend\u00e1vel quando a IA est\u00e1 criando um <em>Conjunto de considera\u00e7\u00f5es<\/em> para o usu\u00e1rio que fez a pergunta<\/td><\/tr><tr><td><strong>Avalia\u00e7\u00f5es e plataformas de avalia\u00e7\u00f5es<\/strong><\/td><td>Avalia\u00e7\u00f5es verificadas de clientes em sites de terceiros (G2, Trustpilot, Capterra ou o site de avalia\u00e7\u00f5es mais conhecido da sua categoria)<\/td><td>Particularmente \u00fatil no Modo IA do Google<\/td><\/tr><tr><td><strong>Discuss\u00f5es na comunidade (Reddit, f\u00f3runs)<\/strong><\/td><td>Participa\u00e7\u00e3o genu\u00edna em t\u00f3picos do Reddit e discuss\u00f5es em f\u00f3runs j\u00e1 existentes sobre a sua categoria<\/td><td>Discuss\u00f5es abrangentes e org\u00e2nicas geram mentions naturalmente, e n\u00e3o apenas por meio de conte\u00fado pr\u00f3prio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir como eu lidaria com cada uma delas. Tamb\u00e9m acrescentei mais duas t\u00e1ticas que vale a pena incluir em suas estrat\u00e9gias de visibilidade de IA:<\/p>\n\n\n\n<h3 id=\"tip1\" class=\"wp-block-heading\">Dica 1. Publique pesquisas e dados originais<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os modelos de IA d\u00e3o prefer\u00eancia a conte\u00fados espec\u00edficos e com fontes comprovadas, em vez de conselhos gen\u00e9ricos<\/li>\n\n\n\n<li><strong>Estat\u00edsticas ou conjuntos de dados propriet\u00e1rios <\/strong>dar a eles algo concreto a que possam atribuir isso.<\/li>\n\n\n\n<li>Um \u00fanico estudo bem elaborado (mesmo que seja de pequena escala, mas realizado com y<strong>nossos pr\u00f3prios dados de clientes ou de produtos\/servi\u00e7os<\/strong>) pode render mais mentions da marca AI e men\u00e7\u00f5es do que uma d\u00fazia de posts de opini\u00e3o, pois continuar\u00e1 sendo inclu\u00edda em novas respostas muito tempo depois da publica\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa43749229bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa43749229bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"831\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1.png\" alt=\"\" class=\"wp-image-185543\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1-300x249.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1-191x159.png 191w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-original-research-1-90x75.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de uma pesquisa original publicada no blog da Brand24. A an\u00e1lise de 46 mil mentions online sobre os pontos cr\u00edticos relacionados \u00e0 visibilidade da IA \u00e9 exatamente o tipo de dado que nenhuma outra marca possui.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"tip2\" class=\"wp-block-heading\">Dica 2. Crie p\u00e1ginas de compara\u00e7\u00e3o<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quando algu\u00e9m pede a uma plataforma de IA para comparar op\u00e7\u00f5es, ela cria um conjunto de op\u00e7\u00f5es a serem consideradas e, ao mesmo tempo, apresenta suas recomenda\u00e7\u00f5es<\/li>\n\n\n\n<li>E a que os modelos de IA recorrem para construir esses conjuntos? A outros conte\u00fados de compara\u00e7\u00e3o!<\/li>\n\n\n\n<li>Estruture a p\u00e1gina com base nos pontos de decis\u00e3o reais que os compradores levam em considera\u00e7\u00e3o (como faixas de pre\u00e7o, recursos, integra\u00e7\u00f5es e modelo de suporte), em vez de uma lista gen\u00e9rica de recursos<\/li>\n\n\n\n<li>Os modelos de LLM precisam ter alguma fonte espec\u00edfica da qual extrair informa\u00e7\u00f5es ao responderem <em>\u201cMarca A x Marca B\u201d<\/em> perguntas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa4374923208&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa4374923208\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-1140x637.png\" alt=\"\" class=\"wp-image-185544\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-1140x637.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-248x138.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-comparisons-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de conte\u00fado comparativo utilizado pelo AI Overview para gerar um Conjunto de Compara\u00e7\u00e3o para uma solicita\u00e7\u00e3o do tipo \u201cGarmin x Suunto\u201d<\/figcaption><\/figure>\n\n\n\n<h3 id=\"tip3\" class=\"wp-block-heading\">Dica 3. Receba avalia\u00e7\u00f5es em plataformas de avalia\u00e7\u00f5es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Isso \u00e9 ainda mais importante em categorias que j\u00e1 dependem bastante dos \u201crankings tradicionais\u201d nas plataformas de avalia\u00e7\u00f5es<\/li>\n\n\n\n<li>Por exemplo, na categoria de alimentos e bebidas, <strong>Somente o Yelp \u00e9 respons\u00e1vel por 77% das men\u00e7\u00f5es do Google AI Mode<\/strong>em compara\u00e7\u00e3o com apenas <strong>20% no ChatGPT<\/strong> (Semrush, \u201cChatGPT e o Modo de IA do Google: A hist\u00f3ria de dois modelos\u201d, 2026).<\/li>\n\n\n\n<li>Se o seu setor tem um site de avalia\u00e7\u00f5es de refer\u00eancia (como o TripAdvisor para viagens ou o G2 para tecnologia e software), construir uma presen\u00e7a de marca s\u00f3lida e <strong>coletar depoimentos de seus clientes atuais<\/strong> geralmente ter\u00e1 um impacto maior no aumento dos mentions da marca AI do que adicionar mais um widget de avalia\u00e7\u00f5es ao seu pr\u00f3prio site.<\/li>\n\n\n\n<li>Priorize as duas ou tr\u00eas plataformas que seus clientes em potencial consultam antes da compra.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa43749239df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa43749239df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"723\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1.png\" alt=\"\" class=\"wp-image-185545\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1-220x159.png 220w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reviews-1-90x65.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 id=\"tip4\" class=\"wp-block-heading\">Dica 4. Participe de t\u00f3picos no Reddit e de f\u00f3runs de comunidades<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A atividade no f\u00f3rum tem um peso real e mensur\u00e1vel especificamente para o ChatGPT, cujas fontes <strong>59% de suas cita\u00e7\u00f5es provenientes de sites comunit\u00e1rios e de refer\u00eancia<\/strong> (Semrush, \u201cChatGPT e o Modo de IA do Google: A hist\u00f3ria de dois modelos\u201d, 2026)<\/li>\n\n\n\n<li>A <strong>presen\u00e7a genu\u00edna, confi\u00e1vel e sem spam nas discuss\u00f5es mais recentes<\/strong> na sua categoria vale muito mais do que um link postado em um t\u00f3pico antigo do Reddit.<\/li>\n\n\n\n<li>No entanto, tenha em mente que essa t\u00e1tica <strong>n\u00e3o funcionar\u00e1 com a mesma efici\u00eancia no Modo de IA do Google<\/strong>, j\u00e1 que se baseia nas redes sociais e em v\u00eddeos. Considere essa t\u00e1tica de acordo com a plataforma que seu p\u00fablico-alvo utiliza.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa43749243f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa43749243f5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"741\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-1140x741.png\" alt=\"\" class=\"wp-image-185546\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-1140x741.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-245x159.png 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1-90x59.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-reddit-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 id=\"tip5\" class=\"wp-block-heading\">Dica 5. Consiga divulga\u00e7\u00f5es em fontes independentes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As plataformas de IA buscam<strong> fontes independentes para validar uma marca<\/strong>, portanto, uma mat\u00e9ria publicada em uma revista especializada de confian\u00e7a trar\u00e1 mais AI mentions para a sua marca do que mais um post no seu pr\u00f3prio blog.<\/li>\n\n\n\n<li><strong>Por exemplo: <\/strong>corrigir uma entrada imprecisa na Wikip\u00e9dia, investir em conte\u00fado original no YouTube e construir uma presen\u00e7a aut\u00eantica no Reddit (Semrush, \u201cChatGPT e o Modo de IA do Google: A Hist\u00f3ria de Dois Modelos\u201d, 2026)<\/li>\n<\/ul>\n\n\n\n<h3 id=\"tip6\" class=\"wp-block-heading\">Dica 6. Fa\u00e7a com que seu conte\u00fado seja f\u00e1cil de ser analisado por modelos de IA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados estruturados corretos (como marca\u00e7\u00e3o de esquema em p\u00e1ginas de produtos, avalia\u00e7\u00f5es e perguntas frequentes) e uma estrutura de p\u00e1gina clara facilitam a tarefa dos sistemas de IA na obten\u00e7\u00e3o de um mention preciso da sua marca<\/li>\n\n\n\n<li>\u00c9 uma melhoria menor do que qualquer uma das outras cinco dicas, mas que faz com que todas elas tenham um efeito mais significativo.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"software\" class=\"wp-block-heading\">O melhor software para rastrear a marca mentions em respostas geradas por IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agrupei essas ferramentas em quatro categorias, com base na finalidade para a qual cada uma foi desenvolvida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rastreamento manual de <a href=\"https:\/\/brand24.com\/blog\/pt\/ai-mentions\/\">AI mentions<\/a> \u00c9 \u00fatil para verifica\u00e7\u00f5es r\u00e1pidas, mas quando voc\u00ea estiver monitorando mais do que algumas plataformas de IA, uma ferramenta dedicada de monitoramento de IA mention ser\u00e1 mais eficiente. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa4374924ce8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa4374924ce8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"592\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-1140x592.png\" alt=\"\" class=\"wp-image-185547\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-1140x592.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ai-brand-mentions-tool-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo da ferramenta de monitoramento da marca de IA mention<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O uso dessas ferramentas ajuda voc\u00ea a definir suas metas, implementar o monitoramento multicanal e acompanhar o desempenho em rela\u00e7\u00e3o \u00e0s suas metas de visibilidade de IA, tanto de curto quanto de longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tabela de compara\u00e7\u00e3o r\u00e1pida<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Ferramenta<\/strong><\/th><th><strong>Categoria<\/strong><\/th><th><strong>Melhor para<\/strong><\/th><th><strong>Principais recursos<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Brand24<\/strong><\/td><td>Monitoramento de m\u00eddia completo<\/td><td>Equipes que desejam visibilidade de IA e monitoramento de m\u00eddia tradicional em um \u00fanico lugar<\/td><td>AI Brand Assistant, an\u00e1lise de sentimento, rastreamento de IA mention, API e MCP<\/td><\/tr><tr><td><strong>Peec AI (Peak.ai)<\/strong><\/td><td>Monitoramento de m\u00eddia completo<\/td><td>Ag\u00eancias e equipes multimarcas<\/td><td>Verifica\u00e7\u00f5es di\u00e1rias com v\u00e1rios modelos, mapeamento sem\u00e2ntico de entidades<\/td><\/tr><tr><td><strong>Chatbeat<\/strong><\/td><td>Rastreamento dedicado de visibilidade por IA<\/td><td>Rastreamento hol\u00edstico de visibilidade de IA, rastreamento mention por prompt<\/td><td>AI share of voice, classifica\u00e7\u00f5es de marcas por prompt, distribui\u00e7\u00e3o de modelos<\/td><\/tr><tr><td><strong>Kit de radar<\/strong><\/td><td>Rastreamento dedicado de visibilidade por IA<\/td><td>Marcas globais e multinacionais<\/td><td>Rastreamento em mais de 50 pa\u00edses<\/td><\/tr><tr><td><strong>Alhena IA<\/strong><\/td><td>Rastreamento dedicado de visibilidade por IA<\/td><td>Marcas de com\u00e9rcio eletr\u00f4nico<\/td><td>Acompanhamento por SKU, atribui\u00e7\u00e3o de receita<\/td><\/tr><tr><td><strong>Ahrefs Brand Radar<\/strong><\/td><td>Ferramenta de SEO completa<\/td><td>Equipes que j\u00e1 utilizam o Ahrefs<\/td><td>Compara a cobertura da marca pela IA com o seu perfil de backlinks<\/td><\/tr><tr><td><strong>\u00cdndice de Visibilidade da IA da Semrush<\/strong><\/td><td>Ferramenta de SEO completa<\/td><td>Equipes que j\u00e1 utilizam o Semrush<\/td><td>Avalia\u00e7\u00e3o do risco de canibaliza\u00e7\u00e3o, espa\u00e7o de tela share of voice<\/td><\/tr><tr><td><strong>Kit de Ferramentas de Pesquisa com IA da SE Ranking<\/strong><\/td><td>Ferramenta de SEO completa<\/td><td>Equipes que se preocupam com o or\u00e7amento<\/td><td>Pe\u00e7as separadas da marca de IA mentions, com e sem conex\u00e3o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"all-in\" class=\"wp-block-heading\">Ferramentas completas de monitoramento de m\u00eddia<\/h3>\n\n\n\n<h4 id=\"brand24\" class=\"wp-block-heading\"><strong>Brand24<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de escuta social e monitoramento de m\u00eddia que acompanha a marca mentions em m\u00eddias sociais e n\u00e3o sociais, com um recurso dedicado de visibilidade por IA<\/li>\n\n\n\n<li>Uma das primeiras ferramentas de monitoramento de marcas dispon\u00edveis como um aplicativo especializado na App Store do ChatGPT<\/li>\n\n\n\n<li>Mostra um \u00cdndice de Visibilidade de IA (0\u2013100%), acompanha sua posi\u00e7\u00e3o mediana nas respostas da IA e utiliza o social listening para coletar as verdadeiras \u201cmat\u00e9rias-primas\u201d (mentions online) e os dados de sentimento dos quais os LLMs dependem para formular suas respostas<\/li>\n<\/ul>\n\n\n\n<h4 id=\"peec\" class=\"wp-block-heading\"><strong>Peec AI (Peak.ai)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma especializada de an\u00e1lise GEO e AEO projetada para monitorar a visibilidade da marca em LLMs e mecanismos de busca com IA<\/li>\n\n\n\n<li>Acompanha mensagens personalizadas e de alta inten\u00e7\u00e3o que refletem perguntas reais dos compradores e as classifica por etapa do funil ou perfil do cliente<\/li>\n\n\n\n<li>Oferece suporte a testes localizados para verificar como o volume da sua marca de IA mention varia em mais de 80 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<h3 id=\"dedicated\" class=\"wp-block-heading\">Ferramentas dedicadas de visibilidade de IA<\/h3>\n\n\n\n<h4 id=\"chatbeat\" class=\"wp-block-heading\"><strong>Chatbeat<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Software de monitoramento de marcas e an\u00e1lise de visibilidade com IA, desenvolvido especificamente para a GEO<\/li>\n\n\n\n<li>Atribui uma Pontua\u00e7\u00e3o de Marca de 0 a 100 para medir sua presen\u00e7a geral nos LLMs, acompanha suas posi\u00e7\u00f5es m\u00e9dias no ranking dentro deles e compara seu Share of Voice de IA com o dos concorrentes<\/li>\n\n\n\n<li>Mostra as perguntas exatas e as tend\u00eancias de assuntos em alta que os usu\u00e1rios fazem aos assistentes de IA sobre a sua categoria<\/li>\n<\/ul>\n\n\n\n<h4 id=\"radar\" class=\"wp-block-heading\">Kit de radar<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ferramenta de monitoramento GEO projetada para avaliar como sua marca aparece nos principais mecanismos de busca baseados em IA<\/li>\n\n\n\n<li>Ele simula um usu\u00e1rio real digitando consultas de busca ou palavras-chave em um navegador da web a partir de mais de 40 pa\u00edses e, gra\u00e7as a isso, capta respostas de IA espec\u00edficas para cada local<\/li>\n\n\n\n<li>Inclui um recurso integrado de gera\u00e7\u00e3o de conte\u00fado para ajud\u00e1-lo a escrever artigos otimizados para GEO<\/li>\n<\/ul>\n\n\n\n<h4 id=\"alheena\" class=\"wp-block-heading\">Alheena AI (anteriormente Gleen AI)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de experi\u00eancia do cliente (CX) baseada em agentes e de com\u00e9rcio conversacional desenvolvida principalmente para marcas de com\u00e9rcio eletr\u00f4nico, com um recurso separado de visibilidade por IA<\/li>\n\n\n\n<li>Rastreia os c\u00f3digos mentions da sua marca gerados por IA para SKUs (c\u00f3digos de unidade de estoque) de produtos individuais, para ajud\u00e1-lo a monitorar quais produtos espec\u00edficos s\u00e3o recomendados pelas respostas geradas pela IA<\/li>\n\n\n\n<li>Integra-se ao seu OMS (sistema de gerenciamento de pedidos) e a plataformas como Shopify, Salesforce ou Zendesk<\/li>\n<\/ul>\n\n\n\n<h3 id=\"seo\" class=\"wp-block-heading\">Plataformas completas de SEO<\/h3>\n\n\n\n<h4 id=\"ahrefs\" class=\"wp-block-heading\"><strong>Ahrefs Brand Radar<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibilidade de IA de n\u00edvel empresarial e ferramenta de rastreamento de IA mention dispon\u00edveis na plataforma de SEO da Ahrefs. Ela opera com base em mais de 450 milh\u00f5es de consultas feitas por pessoas reais, provenientes do pr\u00f3prio banco de dados mestre de palavras-chave da Ahrefs<\/li>\n\n\n\n<li>Analisa automaticamente sua categoria para que voc\u00ea possa verificar quais prompts ou palavras-chave fazem com que as respostas da IA recomendem seus concorrentes em vez da sua marca<\/li>\n\n\n\n<li>Integra os dados de rastreamento da marca de IA mention com as an\u00e1lises regulares do site e de SEO<\/li>\n<\/ul>\n\n\n\n<h4 id=\"semrush\" class=\"wp-block-heading\"><strong>\u00cdndice de Visibilidade da IA da Semrush<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00f3dulo de visibilidade de IA do Semrush, projetado para avaliar o grau de reconhecimento e recomenda\u00e7\u00e3o da sua marca nas buscas com IA<\/li>\n\n\n\n<li>Analisa como as ferramentas de IA abordam sua marca, avaliando o sentimento e apresentando o desempenho da sua IA share of voice em compara\u00e7\u00e3o com os concorrentes, no contexto de perguntas feitas por compradores com alta inten\u00e7\u00e3o de compra<\/li>\n\n\n\n<li>O recurso \u201cOportunidades de fontes\u201d exibe uma lista de fontes de terceiros que os LLMs consultam para recomendar sua marca<\/li>\n<\/ul>\n\n\n\n<h4 id=\"seranking\" class=\"wp-block-heading\"><strong>Kit de Ferramentas de Pesquisa com IA da SE Ranking<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00f3dulo GEO dedicado na plataforma mais ampla de SEO da SE Ranking<\/li>\n\n\n\n<li>Oferece recursos espec\u00edficos para vis\u00f5es gerais de IA e monitoramento do modo de IA<\/li>\n\n\n\n<li>O recurso de An\u00e1lise de Sobreposi\u00e7\u00e3o Org\u00e2nica na SERP ajuda voc\u00ea a identificar as diferen\u00e7as entre a posi\u00e7\u00e3o da sua marca nas recomenda\u00e7\u00f5es de respostas geradas por IA e na pesquisa tradicional<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00c9 poss\u00edvel rastrear produtos da marca mentions na pesquisa por IA?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Sim. Uma ferramenta dedicada de monitoramento da marca de IA mention \u00e9 a abordagem recomendada: ela consulta automaticamente o ChatGPT, o Gemini e outras plataformas de IA, registra todas as respostas e calcula o share of voice e o sentimento sem esfor\u00e7o manual. Executar as mesmas solicita\u00e7\u00f5es manualmente s\u00f3 faz sentido para uma verifica\u00e7\u00e3o r\u00e1pida e pontual \u2014 isso n\u00e3o se sustenta quando voc\u00ea precisa monitorar mais do que algumas poucas solicita\u00e7\u00f5es.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Como posso verificar se o AI mention \u00e9 da minha marca?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A maneira mais r\u00e1pida \u00e9 usar uma ferramenta dedicada de visibilidade de IA: basta direcion\u00e1-la para a sua marca e categoria, e ela executa automaticamente as consultas relevantes em v\u00e1rias plataformas, sinalizando cada mention que encontrar. Se voc\u00ea quiser apenas uma avalia\u00e7\u00e3o r\u00e1pida no mesmo dia, fa\u00e7a voc\u00ea mesmo algumas perguntas sobre a categoria a algumas plataformas de IA e analise as respostas em busca do nome da sua marca, mas considere isso apenas uma verifica\u00e7\u00e3o pontual, e n\u00e3o um substituto para o monitoramento cont\u00ednuo.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>O que o monitoramento da marca de IA mention mede?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Volume e share of voice em compara\u00e7\u00e3o com os concorrentes nos mesmos prompts, an\u00e1lise de sentimento para identificar precocemente problemas de reputa\u00e7\u00e3o e dados do Conjunto de Considera\u00e7\u00e3o \u2014 quem mais recebe mentioned junto com voc\u00ea. Juntos, esses fatores oferecem um panorama muito mais \u00fatil do que apenas contar os mentions.<br><\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>Qual \u00e9 o impacto dos backlinks de f\u00f3runs nas marcas mentions no campo da IA?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Na verdade, especificamente no ChatGPT: ele obt\u00e9m 59% de suas cita\u00e7\u00f5es de sites comunit\u00e1rios e de refer\u00eancia, como o Reddit (Semrush, \u201cChatGPT e o Modo IA do Google: Uma Hist\u00f3ria de Dois Modelos\u201d, 2026); portanto, uma presen\u00e7a genu\u00edna nesses sites rende mais do que um simples link inserido. O Google AI Mode n\u00e3o responde da mesma forma, j\u00e1 que se inclina mais para redes sociais e v\u00eddeos.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>O que voc\u00ea deve procurar em uma ferramenta de rastreamento de marcas de IA mention?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Cobertura nas plataformas de IA que s\u00e3o importantes para voc\u00ea (ChatGPT, Gemini, AI Mode, Perplexity, no m\u00ednimo), an\u00e1lise de sentimento, compara\u00e7\u00e3o de conjuntos de considera\u00e7\u00e3o, detalhes no n\u00edvel de SKU se voc\u00ea atua no com\u00e9rcio eletr\u00f4nico, al\u00e9m de velocidade de alertas e pre\u00e7os adequados ao tamanho da sua equipe.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>59% of ChatGPT&#8217;s mentions come from Reddit and forums! See what are AI brand mentions, how they differ from citations, and how to grow them.<\/p>","protected":false},"author":99,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-185529","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"AI brand mentions now shape what AI tools and LLMs recommend to buyers. 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