{"id":185926,"date":"2026-10-06T14:37:36","date_gmt":"2026-10-06T12:37:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185926"},"modified":"2026-11-06T14:38:11","modified_gmt":"2026-11-06T13:38:11","slug":"monitoramento-de-threads","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/threads-monitoring\/","title":{"rendered":"Novidades na vers\u00e3o Brand24: Monitoramento de threads"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Acompanhe as publica\u00e7\u00f5es e respostas no Threads relacionadas \u00e0 sua marca, aos seus concorrentes ou \u00e0s suas campanhas, juntamente com suas outras atividades online no mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee93b2b5fc4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee93b2b5fc4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg\" alt=\"Monitoramento de threads no Brand24\" class=\"wp-image-185933\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1140x299.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1536x403.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-300x79.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-248x65.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-90x24.jpeg 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Threads atingiu 500 milh\u00f5es de usu\u00e1rios ativos mensais. Mas o que acontece quando conversas sobre a sua marca est\u00e3o ocorrendo nessa plataforma e o seu monitoramento n\u00e3o as detecta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente reclama do seu produto em uma resposta \u00e0 postagem de outra pessoa. Algu\u00e9m recomenda um concorrente em uma discuss\u00e3o sobre o seu setor. As pessoas compartilham suas opini\u00f5es sobre sua campanha mais recente sem nunca marcar a sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas conversas podem revelar muito sobre o que seu p\u00fablico pensa. Mas, se voc\u00ea estiver apenas verificando as notifica\u00e7\u00f5es ou pesquisando manualmente no Threads, \u00e9 f\u00e1cil deixar essas conversas passarem despercebidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 por isso que estamos lan\u00e7ando o monitoramento de threads na vers\u00e3o Brand24.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea pode descobrir <strong>Postagens do f\u00f3rum \u201cpublic Threads\u201d<\/strong> e <strong>respostas<\/strong> que correspondam \u00e0s suas palavras-chave monitoradas, <strong>analisar o sentimento deles<\/strong>, e visualize-os juntamente com os mentions de suas outras fontes on-line. N\u00e3o s\u00e3o necess\u00e1rias listas de palavras-chave nem projetos de monitoramento separados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee93b2b6a90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee93b2b6a90\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png\" alt=\"Fonte de threads em Brand24\" class=\"wp-image-185937\" style=\"aspect-ratio:1.7784835252084161;width:586px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fonte de threads em Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O que h\u00e1 de novo?<\/p>\n                    <p class=\"acf-key-takeaways__text\">O Brand24 agora oferece suporte ao monitoramento de t\u00f3picos, incluindo postagens p\u00fablicas e respostas relevantes que contenham as palavras-chave que voc\u00ea est\u00e1 monitorando.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Por que isso \u00e9 importante?<\/p>\n                    <p class=\"acf-key-takeaways__text\">O Threads atingiu 500 milh\u00f5es de usu\u00e1rios ativos mensais em junho de 2026. Em outubro, o Threads foi mencionado em 15% das Brand24 liga\u00e7\u00f5es de vendas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O que voc\u00ea pode monitorar? <\/p>\n                    <p class=\"acf-key-takeaways__text\">Marca mentions, reclama\u00e7\u00f5es de clientes, conversas sobre concorrentes, rea\u00e7\u00f5es \u00e0s campanhas e palavras-chave do setor.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Como voc\u00ea come\u00e7a?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Conecte uma conta p\u00fablica do Threads e ative o Threads nas configura\u00e7\u00f5es do seu projeto. O Brand24 utiliza suas palavras-chave existentes.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por que o Threads \u00e9 importante para a sua marca neste momento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Threads n\u00e3o \u00e9 apenas mais um lugar para publicar conte\u00fado, mas se tornou mais um espa\u00e7o onde as pessoas <strong>discutir produtos, comparar marcas e compartilhar experi\u00eancias.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em junho de 2026, <a href=\"https:\/\/about.fb.com\/news\/2026\/06\/meta-launching-new-features-500-million-monthly-threads-users\/\">A Meta anunciou 500 milh\u00f5es de usu\u00e1rios ativos mensais<\/a>. No in\u00edcio daquele ano, <a href=\"https:\/\/techcrunch.com\/2026\/01\/18\/threads-edges-out-x-in-daily-mobile-users-new-data-shows\/\">Dados da Similarweb divulgados pelo TechCrunch<\/a> mostrou que o Threads estava \u00e0 frente do X em n\u00famero de usu\u00e1rios di\u00e1rios de aplicativos m\u00f3veis em todo o mundo: 141,5 milh\u00f5es contra 125 milh\u00f5es em janeiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa outra grande fonte de conversas potencialmente valiosas. E <strong>ao contr\u00e1rio dos coment\u00e1rios nas suas pr\u00f3prias postagens ou das mensagens diretas no seu perfil, muitas dessas discuss\u00f5es passam facilmente despercebidas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente em potencial pode pedir recomenda\u00e7\u00f5es sem mencionar o nome da sua marca. Algu\u00e9m pode descrever um problema que o seu produto resolve. Ou um cliente pode compartilhar um coment\u00e1rio negativo em uma resposta ao post de outra pessoa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o receber\u00e1 necessariamente uma notifica\u00e7\u00e3o sobre nenhum deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O monitoramento de redes sociais ajuda voc\u00ea a ir al\u00e9m das conversas dirigidas \u00e0 sua conta para descobrir discuss\u00f5es p\u00fablicas relevantes sobre sua marca, seus concorrentes e o setor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o monitoramento do Threads no Brand24, voc\u00ea pode adicionar essas conversas \u00e0s fontes que j\u00e1 est\u00e1 acompanhando.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">N\u00e3o perca nenhuma conversa no Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"\">Registre-se!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O que voc\u00ea pode fazer com o monitoramento do Threads?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Identifique reclama\u00e7\u00f5es de clientes ocultas nas respostas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente insatisfeito pode reclamar do seu produto nas respostas \u00e0 postagem de outra pessoa no Threads. Sem uma men\u00e7\u00e3o ou uma men\u00e7\u00e3o direta \u00e0 sua conta, a conversa pode facilmente passar despercebida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outros usu\u00e1rios podem se manifestar com experi\u00eancias semelhantes ou recomendar um concorrente. Quando algu\u00e9m chamar sua aten\u00e7\u00e3o para a discuss\u00e3o, \u00e9 poss\u00edvel que v\u00e1rias pessoas j\u00e1 estejam participando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 procura suas palavras-chave monitoradas no conte\u00fado p\u00fablico do Threads, incluindo respostas correspondentes exibidas pela pesquisa do Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, analisa o tom das mensagens, ajudando voc\u00ea a identificar conversas negativas que valem a pena investigar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Tente o seguinte:<\/b> Monitore o nome da sua marca, nomes comuns de produtos e varia\u00e7\u00f5es ortogr\u00e1ficas relevantes. Analise os t\u00f3picos negativos mentions para identificar reclama\u00e7\u00f5es recorrentes e decidir quais precisam de resposta. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Acompanhe uma hist\u00f3ria em v\u00e1rias plataformas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como todos sabemos, um problema de reputa\u00e7\u00e3o n\u00e3o fica necessariamente restrito ao local onde come\u00e7ou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente pode reclamar no Threads, outra pessoa discute o assunto no X e, posteriormente, uma publica\u00e7\u00e3o do setor aborda o tema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver monitorando apenas uma fonte, estar\u00e1 trabalhando com um panorama incompleto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Threads ativado, os mentions correspondentes aparecem no seu projeto Brand24 existente, juntamente com suas outras fontes monitoradas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso facilita a an\u00e1lise de como uma not\u00edcia est\u00e1 sendo discutida nas diferentes plataformas e se a percep\u00e7\u00e3o varia de uma para outra.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Tente o seguinte:<\/b> Quando surgir uma not\u00edcia delicada, filtre os mentions por fonte e compare as discuss\u00f5es no Threads com as que aparecem em outros lugares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que os resultados do Threads dependem da disponibilidade da fun\u00e7\u00e3o de busca da plataforma; portanto, o monitoramento n\u00e3o garante que todas as publica\u00e7\u00f5es p\u00fablicas sejam coletadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Veja como as pessoas reagem \u00e0s suas campanhas e lan\u00e7amentos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas podem comentar sobre seu novo produto, recomend\u00e1-lo a outras pessoas, questionar seu pre\u00e7o ou compartilhar uma opini\u00e3o em uma conversa que voc\u00ea n\u00e3o iniciou. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhar o nome da sua campanha, o nome do produto ou uma hashtag espec\u00edfica pode ajudar voc\u00ea a encontrar algumas dessas rea\u00e7\u00f5es no Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E como o Brand24 inclui os threads mentions em seus projetos de monitoramento existentes, voc\u00ea pode analis\u00e1-los juntamente com as outras fontes que est\u00e1 acompanhando.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Tente o seguinte:<\/b> Antes do seu pr\u00f3ximo lan\u00e7amento, adicione o nome da campanha e as palavras-chave relevantes do produto ao seu projeto Brand24. Ap\u00f3s o lan\u00e7amento, filtre os t\u00f3picos mentions e analise o feedback e o sentimento. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Descubra o que as pessoas dizem sobre seus concorrentes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes dos seus concorrentes podem lhe ensinar muito! Talvez eles estejam pedindo recursos que seu produto j\u00e1 oferece? Ou talvez estejam elogiando algo que seu posicionamento n\u00e3o destaca o suficiente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao monitorar nomes de concorrentes e palavras-chave relevantes relacionadas a produtos, voc\u00ea pode encontrar discuss\u00f5es p\u00fablicas relacionadas no Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as equipes de marketing e de produto B2B, essas conversas podem fornecer informa\u00e7\u00f5es \u00fateis para p\u00e1ginas comparativas, fichas de compara\u00e7\u00e3o de vendas, posicionamento e planejamento de conte\u00fado.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Tente o seguinte:<\/b> Acompanhe dois ou tr\u00eas concorrentes diretos e analise os t\u00f3picos mentions que voc\u00ea coletar. Procure por perguntas recorrentes, reclama\u00e7\u00f5es e motivos pelos quais as pessoas recomendam um produto em vez de outro. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais dados o Brand24 coleta do Threads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 pesquisa o conte\u00fado p\u00fablico do Threads em busca das palavras-chave monitoradas. Quando o Threads retorna uma postagem ou resposta correspondente, o Brand24 pode colet\u00e1-la como um mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os mentions coletados podem incluir o texto, o nome de usu\u00e1rio do autor, o perfil e os links da postagem, a data de publica\u00e7\u00e3o e se o mention \u00e9 uma resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo do que o Threads disponibilizar, tamb\u00e9m poder\u00e3o ser inclu\u00eddos detalhes adicionais sobre o autor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 analisa a linguagem e o sentimento dos mentions coletados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">O Brand24 consegue monitorar threads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim. O Brand24 monitora postagens e respostas p\u00fablicas no Threads que correspondam \u00e0s palavras-chave dos seus projetos. Voc\u00ea pode encontr\u00e1-las na aba do Mention, na se\u00e7\u00e3o \u201cOutras redes sociais\u201d, juntamente com a an\u00e1lise de sentimento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preciso ter uma conta empresarial no Threads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o. Basta um perfil comum do Threads. Um administrador da conta Brand24 deve vincular o perfil e autorizar a integra\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Posso acompanhar as conversas no Threads sobre meus concorrentes?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim. Adicione nomes de concorrentes e palavras-chave relevantes relacionadas aos produtos aos seus projetos de monitoramento. O Brand24 poder\u00e1, ent\u00e3o, coletar postagens e respostas p\u00fablicas correspondentes no Threads, retornadas pela pesquisa do Threads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O Brand24 re\u00fane todas as respostas de uma postagem no Threads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00ba Brand24 pode coletar respostas que contenham a palavra-chave monitorada e sejam exibidas pela pesquisa do Threads. Ele n\u00e3o recupera automaticamente um t\u00f3pico de conversa inteiro.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">N\u00e3o perca nenhuma conversa no Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"_blank\">Registre-se!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Adicione roscas ao seu social listening<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seus clientes n\u00e3o limitam suas conversas \u00e0s plataformas que voc\u00ea j\u00e1 monitora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E quando discuss\u00f5es relevantes ocorrem fora das suas fontes habituais de monitoramento, voc\u00ea corre o risco de perder feedback, informa\u00e7\u00f5es sobre a concorr\u00eancia e oportunidades de entender o que seu p\u00fablico precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o monitoramento do Threads no Brand24, voc\u00ea pode incorporar outra fonte de conversas p\u00fablicas ao fluxo de trabalho que j\u00e1 utiliza<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e1 est\u00e1 usando o Brand24?<\/strong> <a href=\"https:\/\/app.brand24.com\/account\/threads-integration\" target=\"_blank\" rel=\"noopener\">Conectar fios<\/a> e verifique seus mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 novo no Brand24?<\/strong> <a href=\"https:\/\/brand24.com\/blog\/pt\/\">Iniciar uma avalia\u00e7\u00e3o gratuita<\/a> e descubra o que as pessoas est\u00e3o dizendo sobre a sua marca na internet.<\/p>","protected":false},"excerpt":{"rendered":"<p>O monitoramento do Threads j\u00e1 est\u00e1 dispon\u00edvel no Brand24! Acompanhe as men\u00e7\u00f5es \u00e0 marca no mention, o feedback dos clientes e as conversas dos concorrentes em publica\u00e7\u00f5es e respostas p\u00fablicas no Threads, com an\u00e1lise de sentimento inclu\u00edda.<\/p>","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-185926","post","type-post","status-publish","format-standard","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Threads monitoring is now available in Brand24! 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