{"id":5566,"date":"2026-03-03T21:05:43","date_gmt":"2026-03-03T20:05:43","guid":{"rendered":"http:\/\/blog.brand24.net\/?p=5566"},"modified":"2026-03-04T13:58:10","modified_gmt":"2026-03-04T12:58:10","slug":"como-usar-hashtags-no-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/how-to-use-hashtags-on-facebook\/","title":{"rendered":"Como as marcas poder\u00e3o rastrear hashtags no Facebook em 2026?"},"content":{"rendered":"<p><strong>A hashtag da marca Nike #JustDoIt alcan\u00e7ou mais de 72 mil usu\u00e1rios no Facebook em tr\u00eas meses. Por que digo isso a voc\u00ea? Bem, esses resultados est\u00e3o ao seu alcance! O uso de hashtags ainda \u00e9 \u00fatil para alcan\u00e7ar mais usu\u00e1rios do Facebook e elevar seus neg\u00f3cios. Este artigo \u00e9 o seu guia pr\u00e1tico sobre como rastrear e analisar hashtags no Facebook!<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O Facebook n\u00e3o fornece an\u00e1lises de hashtag nativas<\/h4>\n                <p class=\"acf-key-takeaways__text\">Voc\u00ea pode pesquisar hashtags manualmente, mas o Meta n\u00e3o fornece dados de alcance, sentimento ou desempenho de postagem cruzada. Se quiser rastrear as hashtags do Facebook com efici\u00eancia, voc\u00ea precisar\u00e1 de ferramentas de an\u00e1lise ou escuta social de terceiros.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As hashtags ainda funcionam em 2026, mas n\u00e3o da mesma forma que costumavam funcionar<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles ajudam a categorizar o conte\u00fado e a unificar as campanhas, em vez de \u201cprejudicar o crescimento\u201d de sua visibilidade org\u00e2nica. O rastreamento deles permite que voc\u00ea avalie o desempenho da campanha, o envolvimento e o sentimento da marca.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A ferramenta certa depende de suas metas e do tamanho da empresa<\/h4>\n                <p class=\"acf-key-takeaways__text\">Algumas ferramentas se concentram no monitoramento em tempo real e na an\u00e1lise de sentimentos, outras em relat\u00f3rios de campanhas ou sugest\u00f5es de hashtag. A escolha da ferramenta certa depende da profundidade com que voc\u00ea deseja analisar tend\u00eancias, concorrentes e desempenho ao longo do tempo.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtotrack\">Como rastrear hashtags no Facebook?<\/h2>\n\n\n\n<p>A verdade \u00e9 simples: <strong>O rastreamento direto de hashtags do Facebook s\u00f3 \u00e9 poss\u00edvel com ferramentas de an\u00e1lise de terceiros.&nbsp;<\/strong><\/p>\n\n\n\n<p>Essas ferramentas fornecem dados abrangentes sobre o desempenho da hashtag, como <strong>alcance total, volume, engajamento, <\/strong>e <strong>sentimento<\/strong>.<\/p>\n\n\n\n<p>Alguns deles tamb\u00e9m permitem que voc\u00ea <strong>monitorar postagens p\u00fablicas contendo hashtags espec\u00edficas<\/strong>, <strong>detectar tend\u00eancias<\/strong> em tempo real, <strong>comparar o desempenho<\/strong> ao longo do tempo, e <strong>configurar alertas para picos repentinos<\/strong> em atividade.<\/p>\n\n\n\n<p><strong>E quanto \u00e0s ferramentas nativas? Por que elas n\u00e3o s\u00e3o suficientes?<\/strong><\/p>\n\n\n\n<p>Bem, o Meta n\u00e3o oferece an\u00e1lises avan\u00e7adas de hashtag.<\/p>\n\n\n\n<p>\u00c9 claro que voc\u00ea pode pesquisar manualmente por hashtags usando a barra de pesquisa do Facebook e analisar o desempenho por meio do Meta Business Suite, mas <strong>os dados s\u00e3o b\u00e1sicos e n\u00e3o espec\u00edficos da hashtag<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u00c9 por isso que s\u00e3o necess\u00e1rias ferramentas de terceiros, especialmente se voc\u00ea precisar de insights mais profundos e an\u00e1lises mais abrangentes.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de rastreamento de hashtag e mentions do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">Ferramentas de rastreamento de hashtag do Facebook<\/h2>\n\n\n\n<p>Como o rastreamento de hashtag no Facebook \u00e9 mais eficaz quando voc\u00ea usa ferramentas dedicadas, reuni as cinco melhores para voc\u00ea.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00c2mbito principal                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Recursos de rastreamento de hashtag do Facebook                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas de m\u00e9dio e grande porte<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento da marca<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rastreamento de hashtag em tempo real, m\u00e9tricas de alcance e envolvimento, an\u00e1lise de sentimentos, detec\u00e7\u00e3o de tend\u00eancias e picos com tecnologia de IA, alertas de hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Grandes ag\u00eancias e empresas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Gerenciamento de m\u00eddia social<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Desempenho entre plataformas, visualiza\u00e7\u00f5es de conversas, m\u00e9tricas de envolvimento, monitoramento do volume de uso<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Keyhole                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Marcas pequenas e m\u00e9dias<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">An\u00e1lise de campanha<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rastreamento de alcance, impress\u00f5es e volume de hashtag, acesso a dados hist\u00f3ricos, pain\u00e9is altamente personaliz\u00e1veis<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Grandes neg\u00f3cios e empresas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Gerenciamento de m\u00eddia social<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Feeds de rastreamento de hashtag dedicados, detector de tend\u00eancias com tecnologia de IA, marca\u00e7\u00e3o autom\u00e1tica de publica\u00e7\u00f5es, an\u00e1lise de sentimentos, gerador de hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        RiteTag                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Criadores individuais e pequenas marcas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Recomenda\u00e7\u00f5es de hashtag<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sugest\u00f5es de hashtag em tempo real, rotulagem de potencial de hashtag, rastreamento de visualiza\u00e7\u00f5es e envolvimento, extens\u00e3o de navegador<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">Metodologia de pesquisa<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nAo selecionar as ferramentas de rastreamento de hashtag do Facebook, considerei o seguinte <b>5 fatores principais<\/b>Integra\u00e7\u00e3o profunda da API do Facebook, an\u00e1lise contextual e de sentimentos, monitoramento e alertas em tempo real, m\u00e9tricas de envolvimento e avalia\u00e7\u00f5es de clientes.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">Brand24<\/h3>\n\n\n\n<p>O Brand24 \u00e9 um sistema de <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de escuta social \">ferramenta de escuta social <\/a>que rastreia e analisa mentions, hashtags e palavras-chave de marcas on-line em tempo real.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m do Facebook, ele monitora outros canais de m\u00eddia social (Instagram, TikTok, LinkedIn, etc.), fontes n\u00e3o sociais (sites de not\u00edcias, f\u00f3runs, plataformas de avalia\u00e7\u00e3o, etc.) e LLMs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c7be17a42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c7be17a42\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"614\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-1140x614.jpg\" alt=\"An\u00e1lise de hashtag do Brand24\" class=\"wp-image-181860\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-1140x614.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de hashtag do Brand24<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Principais recursos de rastreamento de hashtag do Facebook:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreia postagens p\u00fablicas do Facebook contendo hashtags selecionadas em tempo real<\/li>\n\n\n\n<li>Mede o alcance e o envolvimento da hashtag mentions<\/li>\n\n\n\n<li>Fornece <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> para discuss\u00f5es relacionadas a hashtags<\/li>\n\n\n\n<li>Detecta picos de hashtag de tend\u00eancia em tempo real (Detector de eventos de IA)<\/li>\n\n\n\n<li>Envia alertas sobre aumentos repentinos nos mentions<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Ideal para:<\/strong><\/p>\n\n\n\n<p>Marcas e equipes de marketing de m\u00e9dio a grande porte que precisam de tempo real <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia social\">monitoramento de m\u00eddia social<\/a> e insights acion\u00e1veis nas m\u00eddias sociais e nos canais de IA.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento e alertas em tempo real<\/li>\n\n\n\n<li>An\u00e1lise avan\u00e7ada e detec\u00e7\u00e3o de sentimentos<\/li>\n\n\n\n<li>Abrange v\u00e1rios canais al\u00e9m do Facebook<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A an\u00e1lise avan\u00e7ada pode exigir planos de n\u00edvel mais alto<\/li>\n\n\n\n<li>Dados hist\u00f3ricos ausentes<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">\u201c<em>Analisei e experimentei v\u00e1rios servi\u00e7os diferentes de monitoramento e alcance de marca e m\u00eddia, e <strong>O Brand24 foi o melhor<\/strong>. Eles oferecem <strong>o kit de ferramentas mais completo<\/strong> para configurar seu monitoramento, <strong>especialmente o rastreamento da hashtag mentions<\/strong>, o que n\u00e3o \u00e9 feito por muitos servi\u00e7os.<\/em>\u201c<br><br><strong>Fonte: <\/strong><a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\/brand24-review-6741557\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00e1lise do G2<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 para rastrear hashtags e mentions do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sproutsocial\">Sprout Social<\/h3>\n\n\n\n<p>O Sprout Social \u00e9 uma plataforma de gerenciamento de m\u00eddia social que apresenta ferramentas integradas de escuta social para <a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"monitorar o desempenho da hashtag\">monitorar o desempenho da hashtag<\/a> e o sentimento do p\u00fablico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c7be186b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c7be186b2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-1140x694.jpg\" alt=\"M\u00f3dulo de an\u00e1lise de hashtag Sprout Social\" class=\"wp-image-181864\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">M\u00f3dulo de an\u00e1lise de hashtag Sprout Social<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Principais recursos de rastreamento de hashtag do Facebook:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreia o desempenho da hashtag no Facebook<\/li>\n\n\n\n<li>Visualiza as principais conversas e sentimentos em torno de uma hashtag<\/li>\n\n\n\n<li>Analisa m\u00e9tricas e tend\u00eancias de engajamento.<\/li>\n\n\n\n<li>Monitora o volume de uso de hashtag ao longo do tempo e o compara com os concorrentes do mercado<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-hashtag\/\" title=\"Principais m\u00e9tricas de hashtag que voc\u00ea deve acompanhar\">Como fazer a an\u00e1lise de sentimentos do Facebook?<\/a><\/p>\n\n\n\n<p><strong>\ud83c\udfaf Ideal para:<\/strong><\/p>\n\n\n\n<p>Grandes ag\u00eancias e empresas que precisam de um gerenciamento abrangente de m\u00eddia social, escuta e an\u00e1lise em um s\u00f3 lugar.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise avan\u00e7ada entre plataformas<\/li>\n\n\n\n<li>Integra a escuta aos fluxos de trabalho de publica\u00e7\u00e3o e envolvimento<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O pre\u00e7o alto torna o Sprout Social inadequado para pequenas empresas<\/li>\n\n\n\n<li>Usu\u00e1rios e avaliadores relatam problemas ocasionais com a precis\u00e3o do listening social<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>\u201cAl\u00e9m do agendamento, as robustas ferramentas de auditoria do Sprout se tornaram indispens\u00e1veis para nossas revis\u00f5es sociais trimestrais. Com <strong>apenas alguns cliques<\/strong>, podemos <strong>gerar relat\u00f3rios detalhados<\/strong> sobre o crescimento do p\u00fablico, tend\u00eancias de engajamento, <strong>desempenho da hashtag,<\/strong> e alcance de postagem\u201d.\u201d<br><\/em><br><strong>Fonte: <a href=\"https:\/\/www.g2.com\/products\/sprout-social\/reviews\/sprout-social-review-10621708\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00e1lise do G2<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">Keyhole<\/h3>\n\n\n\n<p>O Keyhole \u00e9 uma ferramenta de monitoramento de hashtags e escuta social em tempo real que fornece insights sobre o alcance, as impress\u00f5es e o envolvimento do usu\u00e1rio com o conte\u00fado que cont\u00e9m hashtags espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c7be190fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c7be190fc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"590\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-1140x590.jpg\" alt=\"Recurso de monitoramento de hashtag do Keyhole\" class=\"wp-image-181863\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-1140x590.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-300x155.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-248x128.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-90x47.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso de monitoramento de hashtag do Keyhole<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Principais recursos de rastreamento de hashtag do Facebook:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreia o alcance, as impress\u00f5es e o volume de publica\u00e7\u00f5es contendo hashtags espec\u00edficas<\/li>\n\n\n\n<li>Fornece acesso a dados hist\u00f3ricos, possibilitando a an\u00e1lise de desempenho e tend\u00eancias de hashtags anteriores<\/li>\n\n\n\n<li>Cria pain\u00e9is personaliz\u00e1veis e compartilh\u00e1veis<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Ideal para:<\/strong><\/p>\n\n\n\n<p>Marcas e ag\u00eancias de pequeno e m\u00e9dio porte que buscam an\u00e1lise de desempenho de campanhas e hashtags em tempo real.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados precisos e em tempo real para as principais plataformas de m\u00eddia social<\/li>\n\n\n\n<li>An\u00e1lise de sentimentos e percep\u00e7\u00f5es de palavras-chave<\/li>\n\n\n\n<li>Interface amig\u00e1vel ao usu\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de recursos avan\u00e7ados de IA para insights mais profundos<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>\u201cAn\u00e1lise de m\u00eddia social do Keyhole - <strong>especialmente hashtags<\/strong> - foram o motivo pelo qual mudamos para essa plataforma. Todos <strong>os recursos s\u00e3o MUITO f\u00e1ceis de usar<\/strong> e treinar sua equipe.\u201d<\/em><br><br><strong>Fonte: <\/strong><a href=\"https:\/\/www.g2.com\/products\/keyhole\/reviews\/keyhole-review-12005810\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00e1lise do G2<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe suas hashtags e mentions do Facebook como um profissional!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">Hootsuite<\/h3>\n\n\n\n<p>A Hootsuite \u00e9 uma plataforma de gerenciamento de m\u00eddia social de n\u00edvel empresarial que permite aos usu\u00e1rios monitorar conversas, programar publica\u00e7\u00f5es e analisar o desempenho on-line.<\/p>\n\n\n\n<p>Ele inclui v\u00e1rias ferramentas orientadas por IA para identificar hashtags de tend\u00eancia e rastrear <a href=\"https:\/\/brand24.com\/blog\/pt\/facebook-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Facebook mentions\">Facebook mentions<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c7be19cf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c7be19cf7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite.jpg\" alt=\"Recurso Trending Hashtags da Hootsuite\" class=\"wp-image-181862\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-1140x340.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-300x90.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-248x74.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-90x27.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso Trending Hashtags da Hootsuite<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Principais recursos de rastreamento de hashtag do Facebook:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria feeds dedicados para rastrear hashtags, palavras-chave e mentions espec\u00edficos da marca<\/li>\n\n\n\n<li>Usa IA para detectar tend\u00eancias e picos de hashtag<\/li>\n\n\n\n<li>Marca automaticamente as postagens com hashtags espec\u00edficas para uma an\u00e1lise mais detalhada<\/li>\n\n\n\n<li>Analisa o tom das conversas gra\u00e7as ao rastreamento de sentimentos<\/li>\n\n\n\n<li>Fornece um gerador de hashtag<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Ideal para:<\/strong><\/p>\n\n\n\n<p>Grandes empresas e empreendimentos que exigem gerenciamento e monitoramento de m\u00eddia social tudo-em-um.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fornece um painel de controle centralizado para gerenciar contas em v\u00e1rias plataformas<\/li>\n\n\n\n<li>Apresenta ferramentas de IA (OwlyWriter) para cria\u00e7\u00e3o de conte\u00fado e pesquisa de hashtag<\/li>\n\n\n\n<li>Oferece uma caixa de entrada unificada<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A interface do usu\u00e1rio pode ser complicada para iniciantes<\/li>\n\n\n\n<li>Os altos pre\u00e7os o tornam bastante caro para empresas de pequeno e m\u00e9dio porte<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>\u201c<strong>Ferramentas de IA da Hootsuite e gera\u00e7\u00e3o de hashtag <\/strong>Os recursos tornam a cria\u00e7\u00e3o e o agendamento de conte\u00fado <strong>r\u00e1pido e sem interrup\u00e7\u00f5es<\/strong>.\u201d<\/em><br><br><strong>Fonte: <a href=\"https:\/\/www.g2.com\/products\/hootsuite\/reviews\/hootsuite-review-11218906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00e1lise do G2<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ritetag\">RiteTag<\/h3>\n\n\n\n<p>O RiteTag \u00e9 uma ferramenta especializada que fornece recomenda\u00e7\u00f5es instant\u00e2neas de hashtag com base em dados de engajamento em tempo real.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c7be1a72c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c7be1a72c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"747\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-1140x747.jpg\" alt=\"Recomenda\u00e7\u00f5es de hashtag do RiteTag\" class=\"wp-image-181861\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-1140x747.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-300x197.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-243x159.jpg 243w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-90x59.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recomenda\u00e7\u00f5es de hashtag do RiteTag<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Principais recursos de rastreamento de hashtag do Facebook:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferece sugest\u00f5es de hashtag em tempo real com base em imagem, texto ou links<\/li>\n\n\n\n<li>Rotula as hashtags de acordo com seu potencial (verde para alto, vermelho para baixo) para maximizar a efici\u00eancia do conte\u00fado<\/li>\n\n\n\n<li>Rastreia as visualiza\u00e7\u00f5es e as m\u00e9tricas de engajamento<\/li>\n\n\n\n<li>Permite a otimiza\u00e7\u00e3o instant\u00e2nea de hashtags com uma extens\u00e3o de navegador<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Ideal para:<\/strong><\/p>\n\n\n\n<p>Pequenas marcas, ag\u00eancias de m\u00eddia social e criadores de conte\u00fado que precisam de informa\u00e7\u00f5es r\u00e1pidas sobre hashtags ao criar publica\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insights r\u00e1pidos e em tempo real sobre a efic\u00e1cia da hashtag<\/li>\n\n\n\n<li>Facilidade de uso<\/li>\n\n\n\n<li>Integra\u00e7\u00f5es com ferramentas de agendamento de m\u00eddia social (como Later, Buffer e Hootsuite)<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interface desatualizada, que afeta negativamente a experi\u00eancia do usu\u00e1rio<\/li>\n\n\n\n<li>Nenhuma an\u00e1lise aprofundada de hashtag<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>\u201cEssa ferramenta \u00e9 <strong>\u00f3timo para rastrear as hashtags<\/strong> para minhas postagens de m\u00eddia social e, usando essa ferramenta, vi <strong>uma mudan\u00e7a positiva em meu engajamento<\/strong> em publica\u00e7\u00f5es de m\u00eddia social.\u201d<\/em><br><br><strong>Fonte: <a href=\"https:\/\/www.g2.com\/products\/ritetag\/reviews\/ritetag-review-2211283\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00e1lise do G2<\/a><\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore suas hashtags e mentions do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"freetracking\">Posso rastrear hashtags no Facebook gratuitamente?<\/h3>\n\n\n\n<p>Sim, voc\u00ea pode rastrear as hashtags do Facebook gratuitamente, mas os dados s\u00e3o muito limitados. <\/p>\n\n\n\n<p>Voc\u00ea pode usar a barra de pesquisa do Facebook para descobrir publica\u00e7\u00f5es p\u00fablicas com uma determinada hashtag ou o Meta Business Suite para verificar o alcance b\u00e1sico e o envolvimento de sua pr\u00f3pria publica\u00e7\u00e3o mentioning a tag.<\/p>\n\n\n\n<p>No entanto, dados e insights mais avan\u00e7ados, como sentimento ou alcance total da campanha, est\u00e3o dispon\u00edveis somente com ferramentas pagas de terceiros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dohashtagsstillwork\">As hashtags ainda funcionam no Facebook em 2026?<\/h3>\n\n\n\n<p>Sim, eles funcionam, mas de forma diferente do que no passado. <\/p>\n\n\n\n<p>As hashtags do Facebook n\u00e3o s\u00e3o mais os principais motivadores. Elas se tornaram elementos de categoriza\u00e7\u00e3o e pesquisa que o algoritmo do Facebook usa para entender melhor o contexto de sua publica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Eles s\u00e3o especialmente \u00fateis para organizar o conte\u00fado gerado pelo usu\u00e1rio e unificar as campanhas da marca em um \u00fanico feed clic\u00e1vel.<\/p>\n\n\n\n<p>Como disse um usu\u00e1rio do Reddit, \u201cas hashtags parecem ser o tempero agora, n\u00e3o a refei\u00e7\u00e3o\u201d.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"Principais m\u00e9tricas de hashtag que voc\u00ea deve acompanhar\">Como medir e aumentar a visibilidade no Facebook?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"istrackingstillworthit\">O rastreamento de hashtag do Facebook ainda valer\u00e1 a pena em 2026?<\/h3>\n\n\n\n<p>Sim, mas principalmente para an\u00e1lise e rastreamento de campanhas, n\u00e3o para hacks de crescimento org\u00e2nico. <\/p>\n\n\n\n<p>As hashtags do Facebook n\u00e3o aumentam significativamente o alcance por si s\u00f3, mas monitor\u00e1-las ajuda a medir o desempenho, o sentimento e as tend\u00eancias da sua campanha.<\/p>\n\n\n\n<p>Portanto, se voc\u00ea os tratar como uma ferramenta de monitoramento e insight, em vez de um hack de visibilidade, o rastreamento ainda valer\u00e1 a pena.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de rastreamento de hashtag e mentions do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hashtagtrackingmetrics\">Em quais m\u00e9tricas devo me concentrar ao analisar uma hashtag do Facebook?<\/h3>\n\n\n\n<p>As m\u00e9tricas mais importantes s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total da hashtag mentions<\/li>\n\n\n\n<li>Alcance de publica\u00e7\u00f5es com uma hashtag espec\u00edfica<\/li>\n\n\n\n<li>Engajamento (curtidas, compartilhamentos, coment\u00e1rios)<\/li>\n\n\n\n<li>Sentimento<\/li>\n\n\n\n<li>Picos de tend\u00eancia<\/li>\n\n\n\n<li>Principais autores que usam a hashtag<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Compartilhamento de voz\">Compartilhamento de voz<\/a> vs. concorrentes<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"Principais m\u00e9tricas de hashtag que voc\u00ea deve acompanhar\">Principais m\u00e9tricas de hashtag que voc\u00ea deve acompanhar<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"canyoumonitorprivateprofiles\">As ferramentas de rastreamento de hashtag podem monitorar perfis privados do Facebook e grupos fechados?<\/h3>\n\n\n\n<p>N\u00e3o, devido \u00e0s pol\u00edticas de privacidade do Meta e \u00e0s restri\u00e7\u00f5es da API, as ferramentas de terceiros s\u00f3 podem monitorar postagens, p\u00e1ginas e grupos p\u00fablicos. Portanto, n\u00e3o \u00e9 poss\u00edvel monitorar perfis privados e grupos fechados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitorhashtags\">Posso rastrear a hashtag do Facebook de um concorrente?<\/h3>\n\n\n\n<p>Sim, voc\u00ea pode. <\/p>\n\n\n\n<p>As ferramentas que incluem o monitoramento de hashtag em seus kits de ferramentas podem monitorar publica\u00e7\u00f5es p\u00fablicas, p\u00e1ginas e grupos que usam a hashtag do seu concorrente, permitindo que voc\u00ea analise o alcance, o envolvimento, o sentimento e as tend\u00eancias.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Como rastrear hashtags no Facebook? Confira este artigo e minhas dicas para descobrir a maneira mais eficaz de monitorar as tags do Facebook e as melhores ferramentas para fazer isso!<\/p>","protected":false},"author":74,"featured_media":152686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-5566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/5566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=5566"}],"version-history":[{"count":62,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/5566\/revisions"}],"predecessor-version":[{"id":181877,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/5566\/revisions\/181877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/152686"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=5566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=5566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=5566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}