Yesterday, I stumbled upon an article on Bussiness Insider: “We Could Only Find One Teenager Who Actually Likes The Snapchat Update”. We decided to check the online opinions regarding new version of Snapchat, introduced on May 1. New features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months.
Conclusion: plenty of social media users criticized it. 86% of opinions generated via social media were negative. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Probe data includes altogether 3311 mentions concerning Snapchat.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.
Snapchat users experienced some technical problems with the application after update,…
i cant open any of my snapchats since i updated what the fuck
— holly (@hollysmits) May 5, 2014
Phone has stopped working since the update of snapchat fs — annie (@why505) May 5, 2014
Sucks how the new snapchat upgrade doesnt let you delete your feed anymore
— Rivas (@rivas4055) May 5, 2014
…they have problems with comprehension of the app operation after the upgrade,
the new snapchat update makes me feel like a grandma on Facebook I have absolutely no idea what’s going on — Ashleigh (@okashleigh) May 5, 2014
Anyone know how to work the new snapchat update :-/
— Anthony Quirk (@Anto283) May 5, 2014
This new Snapchat update? There’s a better chance that a white guy solves the Rubik’s Cube first… — Brennan Wolf (@Brennan_Wolf) May 5, 2014
…and they by and large don’t like the idea of new Snapchat.
I really hate this snapchat update
— sh☠hmeen (@meenkhurram) May 5, 2014
I hate the snapchat update, shits confusing af — $hivz (@super_shiv) May 5, 2014
Updated my snapchat 2 days ago. I hate it. Bring back the old snapchat. #justsaying
— Versatile (@unseenno1) May 5, 2014
Nevertheless, new Snapchat update appealed to some people. We found also positive opinions about the Snapchat upgrade and they represent 14% opinions. Here are the examples which were found by the means of analyzing tool…
First days after the update showed general dissatisfaction with upgraded Snapchat. People very often seem to be quiet sceptic when something they used to know changes, but once they get used to it, they love it. How is it going to be in this case? We will keep monitoring social media to check it.