It has become easier than ever to become successful. It has become easier than ever to gain the attention of a target audience and expand a business via social media. All you need is the right attitude and knowledge of the people you will be interacting with and the knowledge of platform you choose to appear on.
Social media has taken the world by surprise. What was considered a mean of interaction with friends and family, has become a big thing in the world of entrepreneurship. You will frequently find yourself judging the quality of services and products of a business by the look of its social media page. That’s why much emphasis is put on developing good social media pages.
And what is the potential of social media?
1. Audience Reachability
Social media made the world a global village, connecting people of various religions, races, ethnicities, and nationalities. Social networking platforms such as Facebook, Twitter, Instagram, etc. are in widespread use all over the world and you are just an account away from reaching your national and international clients.
2. Social Media Unlocks Earning Opportunities
E-stores and online shopping are the new retail trend. They attract and indulge customers with their social media marketing. That’s one way. Another way of earning is blogging. E-stores and startups with quality content enhance social media reach, traffic and conversion. Also, some of them get paid to post guest posts.
Annie Bing sets an example here. Her blog is a part of an online store and contains more than just a fashion advice. She and her guest writers share generously their thoughts and ideas on music, healthy living, and Annie’s lifestyle.
3. The Share Button
The share button on social media sites turns your audience / visitors into your advertisers. If your social media content is good enough, it will get instant shares, spreading the word about your business. Clicking the share button is greatly influenced by the mood your content puts the audience in. Content sharing has a vital role in expanding businesses.
Pampers does a great job when it comes to content. It doesn’t promote directly its brand in social media but posts content that speaks to feelings and memories. Pampers knows how to hit the right chords.
4. Revenue Generation
The most obvious reason for businesses going social media is revenue generation and business expansion. The ads you post in search engines can link visitors to either your website or a social media page. This means that you can take advantage of social media even if you’re not running a proper channel and still welcome new customers.
Crafted is a clothing brand. They have a fully functional Facebook store so that customers can shop instantly without being redirected to their website.
5. Networking Entails Customer Loyalty
Social media gives you the opportunity to get involved in your customers’ lives on a more personal level. You can make them focus on your social media profiles every now and then, consequently ensuring customer loyalty. They are more likely to come back after having a great interaction on social media channels.
One of the most famous brands with great customer loyalty is GoPro. They do awesome marketing as it’s driven mainly by fan videos and photos.
6. Online Recruitment
Use social media for hiring the best employees out there. Where to look for them? You don’t have to. Post a job offer and candidates will reach out in the nick of time. No more hassle of going through tons of portfolios. You need to know about potential employees can be found on the Internet. Social media are a great tool for recruitment.
Nordstorm is an American online fashion store which launched a great social media recruitment campaign.
7. Higher Conversion Rates
Social media marketing makes conversion rate graphs grow. Social media pages cast a lasting image of brands and businesses in the minds of the audience. Valuable content, good interaction and a great product are the key to higher conversion rates.
8. Brand Image
Take care of your brand image by doing great social media marketing. Social profiles give your customers the image of your company. You can build a great audience by providing great customer service and creating shareable content.
Junaid Ali Qureshi is a digital marketing specialist who helps several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.