Top 7 Influencer Marketing Tools in 2024

In the era of social media, influencer marketing is one of the most popular and powerful strategies for approaching new potential clients. Researches show that companies generate 6,50$ in revenue for each 1$ invested in influencer marketing on average. Influencers are that effective because their relationship with followers is based on the most valuable currency of our time – trust.

But if you want to reach such impressive ROI you need to put some effort into the whole process: from finding the proper influencer, evaluating the ideas for cooperation, measuring the effectiveness of the campaign to the summary of the collaboration.

Fortunately, there are influencer marketing tools that make these actions possible and easier for you to achieve. If you want to start or master collaborating with influencers, an influencer marketing platform should become one of the first tools to log in every morning. 

Influencer marketing tools come in handy in many different scenarios, and most of them offer various functions. New solutions are constantly being created and most of them serve multiple purposes and they differ when it comes to their features. 

Inside this article, you will learn more about influencer marketing and discover a few types of valuable, influencer outreach tools.

Let’s start with a list of 7 best influencer marketing tools:

NinjaOutreach

Upfluence

Buzzsumo

Brand24

FameBit

SocialBlade

Buzzweb

In the second part of the article, you will be able to learn more about influencer marketing itself:

Influencer marketing: What, when, and why?

Choosing influencers with an influencer marketing platform

How to collaborate with influencers?

Use influencer outreach tools to automate your influencer strategy!

NinjaOutreach

NinjaOutreach is an influencer marketing tool that provides instant access to:

• 60 000 000 Instagram influencers,
• 6 000 000 bloggers,
• 7 000 000 twitter influencers.

The tool gathers a database with popular Instagram and Twitter influencers, top bloggers, and allows you to find them, verify if they meet your expectations, and contact them.

To find bloggers and influencers, you need to type the keyword you are interested in, and the tool will show you a list of blog posts related to your keyword. All the results consist of:

• Blog post title
• Author’s name
• Home page
• Geolocation
• E-mail address
• Blog post description
• Number of social media followers
• SEO stats
• Traffic data – Visits Per Month,
• Engagement data – Shares Per Post.

Price

NinjaOutreach starts at 49$ per month.

Upfluence

Another all-in-one digital marketing tool for influencer marketing. Upfluence helps you do the whole job – it helps you to find the influencer, manage the campaign, and monitor its effectiveness. Great! Influencer marketing tools should be comprehensive.

The tool offers a database of over 3 million influencers that you can search through. We can explore the influencers by using keywords but also the tool provides us with filters:

• Geolocation
• Social networks metrics like number of followers
• Languages.

Also, Upfluence offers you real-time access to influencer’s latest posts and social media stats like

• Engagement rates
• Monthly visitors to their profiles and blogs.

What may be very useful and time-saving is the opportunity to create lists of influencers we would like to cooperate with.

The tool also provides a feature by which you can contact a list of influencers who you would like to work with and see if they accepted your invitation or not.

What’s more, Upfluence gives you the opportunity to run multiple campaigns at the same time. You can set up several influencer marketing campaigns for different purposes, run them together while overseeing your total budget and the duration of each campaign.

Price

Some influencer marketing tools do not share their pricing openly. You can contact sales if you want to get more information on it.

BuzzSumo

Although BuzzSumo’s primary goal is to help you in research for content, it is also helpful in influencers research, especially on Twitter. Its “Influencer research” feature allows you to search for the top influencers in any niche, social media platform, or location.

There are two ways to find influencers – through their bios and through the content they share.

BuzzSumo also provides filters in the research feature. You can sort your results by the following parameters:

• Page authority
• Domain authority
• Number of Twitter followers
• Retweet ratio
• Reply ratio
• Average retweets

Price

BuzzSumo starts at 99$ per month.

Still with me? Let’s continue our list of best influencer marketing tools!

Brand24

Brand24 is a social media monitoring tool that can equally be used as an influencer marketing platform. The solution can help in different stages of planning, executing, and measuring influencer marketing campaigns. 

1. Identify and collaborate with influencers.
   Influencer marketing tools allow you to find top influencers in your niche and collaborate with them. Brand24 simply helps you make conscious decisions about who you should be collaborating with. 
2. Find micro-influencers.
   If you don’t have a big budget to spend on influencer marketing, Brand24 works perfectly for identifying micro-influencers, that may not have a huge following, but their audience is definitely more loyal and engaged. It makes them very valuable for your business.
3. Research.
   As I said earlier, research is an important part of every influencer marketing campaign. Brand24 as a social media monitoring tool makes it easier to discover insights about your target audience and how to target the campaign. 
4. Track campaigns.
   Influencer marketing platform like Brand24 helps you with monitoring campaigns, tracking hashtags, and influencers that you are collaborating with. Moreover, it measures the sentiment around your campaign, helps you find feedback, and keep up with real-time results. 
5. Measure the effectiveness of campaigns.
   Measuring results in an important part of every influencer marketing campaign. It helps you draw conclusions and find out if there are any improvements that need to be done in the future. Brand24 as an influencer marketing platform does a lot of analysis and valuable measures including Brand Reach or Brand Reputation.

How to start using Brand24 as an influencer marketing platform? 

Create your monitoring project and enter keywords that you want to track. You can start off with a 14-day free trial!

Depending if you want to find influencers, track influencer marketing campaigns, or measure their effectiveness, the keywords may be different. They can relate to: 

• The name of your company;
• Your branded hashtag;
• A term specific to your industry;
• Your campaign-specific hashtag;
• @Influencer’s profile.

Brand24 pricing starts at $79 per month.

Start using the game-changing influencer marketing platform!

Influence score – identify influencers with Brand24

If you are planning an influencer marketing campaign, you need to choose wisely who exactly do you want to collaborate with. Research shows that 61% of marketers still find it difficult to identify relevant influencers to collaborate with. Influencer marketing platform like Brand24, fortunately, makes it easier to identify the right influencers and reach out to them. 

Brand24 offers a metric called Influence score that calculates the impact and authority of influencers in your niche. 

Inside the platform, you will see mentions that include your monitored keywords. You will be able to filter results by their influence score or other metrics or choose a platform that you want to focus on. 

If you want to identify an influencer, focus on the influence score that will be measured for each discussion participant, or metrics like the number of followers, engagement, number of monthly visits on blogs or websites.

Inside the Analysis tab, you’ll find additional lists of influencers that are the most popular or most active. 

Check out this video, if you want to find more on how to find influencers with influencer marketing tools.

How to measure campaign’s effectiveness with Brand24?

If you want to track or measure the effectiveness of influencer campaigns, make sure to follow graphs and see if your Brand reach is growing, and check if the sentiment around your campaign is positive. Following your brand will help you keep up with all the mentions that the influencers you are collaborating with are posting. 

Tracking influencer campaigns can help you draw conclusions from your influencer marketing strategy. That’s why it is important to use influencer marketing tools not only in the first stage of the campaign but also later on.

Check how your campaigns are performing with Brand24!

Inside the Analysis tab, you will see even more metrics that will give you an idea of how your influencer campaigns are performing. 

Price

Brand24 is one of the most affordable influencer marketing tools. It starts at $79 / mo.

FameBit

FameBit is a fascinating digital marketing tool for influencer marketing because it focuses on connecting brands with the right content creators (mostly on YouTube) based on their content requirements.

How does FameBit works?

The first step is creating the campaign. Select which platforms you want to promote your content on, what types of content you are interested in (product reviews, tutorials, etc.) and set your budget.

Your campaign draft will be visible on the platform so content creators will be able to see your requirements and apply to work with you by sending proposals.
Proposals should contain the type of content they would like to create for you, platforms on which they could publish it, and their fee.

The next step is to select the creators. Every proposal includes content examples, information about the creator’s audience (demography and geolocation). This is the part when you need to examine proposals and choose the best match for your brand.

If you decide to cooperate, the creator will send you content for your approval. Once you approve it, the creator will publish it and share the content with his / her followers.

Price

The tool is for free but they charge a 10% fee to brands on top of what they pay to creators. And they charge a 10% fee to creators, deducted from their earnings.

SocialBlade

This digital marketing tool gives you access to its public database, which can provide you with global analytics for any content creator, influencer, blogger, etc. Among a total 55 million of accounts we can find:

• 29,6M YouTube creators
• 8,8M Twitter users
• 8,4M Instagram accounts
• 7,6M Twitch streamers
• 289,6K Facebook pages
• 256,1K Mixer streamers
• 208,9K Dailymotion creators.

SocialBlade shows you detailed data of each creator, such as:

• Total number of uploads
• Total number of subscribers
• Total number of video views
• Geolocation (country)
• Channel type based on creators ten most recent public uploads
• Date of account creation.

This kind of information is very useful and you just need one of the influencer marketing tools to keep them all in one place.

The tool also shows you graphs with the progress of each creator in terms of total views and subs / number of followers etc.

It’s a handy tool if we want to verify an influencer. Unfortunately, nowadays there are a lot of fake influencers, who built their fanbase by unfair practices like buying followers, comments, subscribers, etc. Spotting fake influencer may save you a lot of money and isn’t time-consuming, so it’s worth doing.

If you want to know more about spotting fake influencers check out this video:

Price

The tool is free.

Buzzweb

This is one of the influencer marketing tools that is dedicated to analyzing the Instagram profiles of influencers to evaluate their authenticity.

Thanks to Buzzweb, you can check Instagram accounts for audience demography, fake followers, and real engagement rate and get a fair price assessment for posts. This way you will be able to quickly determine which influencers are worth of your outreach.

Buzzweb will give you such detailed info about an influencer as:

• Instagram rating from A+ to F (where A+ is the highest grade and F is the lowest)
• Engagement rate
• Audience quality
• Demographic data
• The average number of likes
• The average number of comments
• Number of posts and followers.

Price

Buzzweb starts at 19$ per month.

Influencer marketing: What, when, and why?

Influencer marketing is a form of digital marketing that bases on collaboration between brands and influencers in order to promote specific products or services. 

When influencer marketing? 

Influencer marketing can be beneficial for many types of businesses, but definitely not all of them. First and foremost, there are a couple of important conditions that are essential to meet if you want it to be successful.

A lot depends on the target group your company caters to, thus make sure to discover consumer insights to find out if influencer marketing is suitable for your brand and worth your investment. 

Next, set a couple of goals and reasons why you want to do influencer marketing. As I said, it’s not for everyone so you shouldn’t do it just because it’s trendy. 

Consider influencer marketing if only it will help your specific type of business reach your existing target group or communicate with a new audience that you are planning on targeting. 

Remember to collaborate with influencers whose audience corresponds with your clients and potential customers. Consider collaborating with micro-influencers as well, if you don’t have enough budget to work with the most popular people. Mico-influencers are effective as well. Their relationship with their followers is very strong.

Why influencer marketing?

There are both positives and negatives effects of influencer marketing possible. Sometimes the results may not overlap with a company’s goals or objectives. As I mentioned earlier – as soon as this type of digital marketing is conducted wisely, there are few things that can go wrong. Here is also where influencer marketing tools come in handy. They can help out a lot to make the whole process a lot more effective both when it comes to costs and results. 

Recommendations coming from influencers are valuable because what actually leads people’s shopping decisions are other customers’ opinions or reviews.

93% of consumers say online reviews impact their purchasing decisions.

Reviews are even more powerful when coming from influencers, who often are considered to be role models for many. As we know, they are people who have an extreme power of forming opinions and inspiring others, so most of their loyal followers, trust them when making purchasing decisions. 

Influencers’ recommendations of brands or products become a reference point for the followers who are potential buyers. In this way, influencer marketing helps to reach a wider audience, grow brand awareness or increase sales and traffic. 

Choosing influencers with an influencer marketing platform

While looking for relevant influencers, it’s important to take a couple of factors into consideration.

Most importantly, you should choose a person that you feel would reflect your brand’s values and beliefs the best and who genuinely supports you. Your collaboration with social media influencers can be really effective, as soon as you decide to employ the right person. How to find them?

Search for people who:

• Use and know your products or services – influencers often tag brands in their posts, photos, or videos. Collaborating with people who already know and support your company can be very effective.
• Are trustworthy, 
• Are in some way connected to your industry, 
• Create valuable content,
• Reflects the values of your company,
• Has a decent amount of (real) followers and reach,
• Engages with the audience.

It’s a lot to control though. That’s another reason why influencer marketing tools come in handy.

How to collaborate with influencers?

As soon as you find valuable, relevant influencers to collaborate with, it’s time for influencer outreach. It’s your turn now to propose a cooperation. Run a conversation about the terms and conditions of your collaboration. 

Agree on a mutual campaign’s idea. You can be the one who has a concept on how the campaign should look like, but I feel like influencers’ input and own idea on it is very important as well – they are the ones who know best how to reach and include their audience.

Make sure to also give the influencers guidelines and provide them with your ideas on how the campaign should look like and what kind of tone it should have. As soon as they are sure of what they are doing and they believe in your brand, their message and contribution will be more sincere and genuine.

Use influencer outreach tools to automate your influencer strategy!

Nowadays, influencer marketing is one of the most potent marketing strategies but, as you see, finding the influencer who can bring us satisfying ROI isn’t as easy as it seems to be. It requires a lot of research and data analysis which can consume a lot of time and effort when done manually.

These influencer marketing tools I’ve listed above can save your time and effort in the whole process, from finding the proper influencers, through reaching out to them, to analyzing the effects of the campaign.

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