Who Is Winning UK Elections in Social Media? – Social Media Buzz Analysis

uk elections

Today, UK General Elections is one of the most trending topic in the Internet. Voters still have few more hours to visit their polling stations and cast their votes. Predictions based on surveys and public opinion polls have already exposed possible results of today’s elections. However, we, as the social media monitoring company, are interested who the favorites in social media. How close will our speculations be to the actual outcomes?

Social media authors widely use hashtags as the form of expressing clear messages on their profiles. In the case of UK Elections, it goes the same way. Users give their support to their favorite parties with unique hashtags. Today we’ve tracked “vote hashtags” of the 6 biggest parties and so far, the Conservatives Party has led the way, reaching 35%.

number of mentions

The Green Party, though, reached the highest proportion of results from social media – nearly 99.5%.

results from s,

Source of Mentions

Twitter is the source of mentions that has generated the biggest number of mentions in the case of all Parties. Instagram is in the second place.

The Most Influential Entries

It goes without saying that popular figures in social media can influence public opinion and very often make people change their mind. We have analysed the biggest social media profiles that also shared “voting hashtags” and distinguished the most influential entries in the case of each party.

Conservatives

 

Labour

 

SNP

 

Just voted for @PeteWishart. All the best for today. #voteSNP

Posted by John Swinney SNP on Thursday, May 7, 2015

 

UKIP

 

Green

 

Lib Dems

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Natalia Chrzanowska

Content marketing manager and author at Brand24. Social media and marketing freak. Occasional traveler and amateur photographer.