Who wins the World Cup 2014 – Social Media Discussion Analysis

Natalia Chrzanowska
July 12, 2014 ・ 6 min read

Social media users eagerly discuss who will win on Sunday. Argentina is the favorite

Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. 1-to-7 loss of the host team was widely discussed and laughed at in social media. After the semi-finals, football fans speculated which team will win the World Cup 2014. However, in the last match with Brazil, Germans showed their power and Internet users have little doubts about the final result. Still many believe in Argentina team.

 We scoured the Internet with a little help of the monitoring tool in order to analyze the contents and draw up some conclusions. Jointly we collected 995,407 contents about the World Cup within one month which is an extremely high level. Considering last two games, doubtlessly the most talked-about was the ignominious defeat of Brazilians. In relation to this match, people mainly shared funny jokes in the form of pictures and memes. The second semi-final seemed to the audience a little bit dull, but Internet users also shared some amusing contents about this match and teams which played it. But let’s leave the past behind and focus on the future. Who will win the World Cup 2014 in Brazil? Social media users seem to know it already.

Number of mentions:

all 995407

The number of mentions increased significantly on the first day of the World Cup to the very high level and then started to decrease slowly. During the analyzed period it remained on a similar level of around 25k mentions per day. On the fourth July this number dropped substantially. It is obviously related to the Independence Day, which kept the attention of social media users. Even though, on that day two matches were played, people did not talked much about the World Cup.

The number of mentions during the analyzed period totals 995,407. The average number of mentions per day amounts to about 31k.

Final teams:

We scouted the social media platforms in order to find an answer for the question: Who is going to win the World Cup 2014? And we found a smart response:

Thank you Captain Obvious! But it is not the answer we are looking for.   After the analysis of contents in social media we found more accurate data about who, people think, will win the World Cup. More social media users are in favor of Argentina. They really believe in the team and its front player – Lionel Messi. The charts below present the shares of fans of each team.


However, on distinct platforms these proportions were significantly different. Still Argentina is the favorite on most of them, but it definitely won Facebook’s users hearts. The chart below presents which platforms are behind each team.


Even though, more social media users support Argentina, Germany has, in people’s view, stronger team. The team is a crucial world in this case, because football fans have high hopes of Messi not the whole Argentina team. The photos below reflect this perfectly:

In addition, many predictions were made about the result of the final game and Germany leads there. Elephant Nelly backs the European team:

Microsoft Bing picked Germans:

And even the Magic Ball does not believe in Argentina: 

However, Argentina has a lot of devoted fans who really believe in their team. Here are some examples of the most supportive fans:

And some of them are pretty sure about Argentina’s success:

Still, there a lot of the “undecided” who do not know which team they should support:

And those who support different teams, but together:

After the last match with Brazil, when Germany won hands down, it will not be so easy to beat them. Argentina will not only try to get the trophy, but also defend their continent, as never before has the European team won the World Cup on South American soil. Thus Germans have a lot to gain.

Here are some more examples of German fans’ entries:

The sample mentions are only the speculations and hopes of fans and we have to wait until Sunday for the result. However, social media has already announced the winner of World Cup 2014. Adidas has already become the undeniable winner of the tournament. It does not matter which team wins now, they still wear Adidas. Within the last month the brand was mentioned in relation to World Cup 2014 nearly 20k times. People in social media also noticed that Adidas is in the win-win situation.

In conclusion, we are all waiting impatiently for the final game on Sunday. We will see then who was right. May the best team win!