{"id":103103,"date":"2016-07-06T13:47:38","date_gmt":"2016-07-06T12:47:38","guid":{"rendered":"http:\/\/brand24.com\/blog\/?p=103103"},"modified":"2024-01-29T13:55:03","modified_gmt":"2024-01-29T12:55:03","slug":"feature-update-introducing-brand24-interactions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/feature-update-introducing-brand24-interactions\/","title":{"rendered":"\u26a1\u26a1\u26a1 Feature Update: Introducing Brand24 INTERACTIONS \u26a1\u26a1\u26a1"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Hello, World! It&#8217;s announcement o&#8217;clock again!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;ve just rolled out our latest update and we&#8217;re super excited about what it means to our users.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Introducing: Brand24 Interactions<\/b><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e251e37d0c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e251e37d0c8\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/thegrand.png\" alt=\"thegrand\" class=\"wp-image-103114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand.png 854w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-750x415.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-555x307.png 555w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In the past, we used to show how influential a person or media outlet (aka your mention source) was:<\/span><\/p>\n\n\n\n<p><b>We&#8217;ve now added more information regarding how popular a given post is<\/b><span style=\"font-weight: 400;\">, which means you see how well it is performing and what kind of engagement it is getting. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s what Brand24 Interactions look like in Brand24 Dashboard:<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e251e37d3b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e251e37d3b8\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1115\" height=\"179\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/gif-2.gif\" alt=\"gif\" class=\"wp-image-103130\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><br>Brand24 Interactions are displayed for\u00a0<\/span><b>Twitter<\/b><span style=\"font-weight: 400;\">, <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, and <\/span><b><a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" title=\"\">Instagram mentions<\/a><\/b><span style=\"font-weight: 400;\"> appearing in your project Dashboard. <\/span><b>They \u00a0are available for <a href=\"https:\/\/brand24.com\/prices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Max Pricing plan <\/a>and <\/b><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>all free trial accounts<\/b><\/a><b>.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is in it for you?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Seeing how popular a given post is comes with a number of benefits:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>FASTER DECISION MAKING:<\/b><span style=\"font-weight: 400;\"> It takes less time to decide if you should take action, and we all know that time is the of essence when it comes to social media. <\/span><\/li>\n\n\n\n<li><b>PRODUCTIVITY: It is easier to prioritize which mentions you should engage first<\/b><span style=\"font-weight: 400;\">, or whether they are worth investigating at all. <\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a real life example:<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e251e37d6b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e251e37d6b4\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1103\" height=\"154\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/eat-brighton-2.png\" alt=\"eat brighton\" class=\"wp-image-103118\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2.png 1103w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-300x42.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-750x105.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-555x77.png 555w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">EatBrighton has 14K followers, so you&#8217;d probably think this mention got a lot of engagement&#8230;.<\/span><\/p>\n\n\n\n<p>&#8230;&nbsp;and here&#8217;s the actual mention itself, with 1 like and 5 retweets.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e251e37d930&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e251e37d930\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/eatbrighton-mention-1.png\" alt=\"eatbrighton mention\" class=\"wp-image-103119\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-750x371.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-555x275.png 555w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The new feature allows you to know that without having to visit the mention in its original source (you\u2019re welcome!).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In other words, seeing the number of interactions in your Dashboard allows you to make the decision if you want to check this mention, or focus on another one.<\/span><\/p>\n\n\n\n<p>Remember, all you need to do is look at these symbols in your Dashboard:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-103121\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/gif-1.gif\" alt=\"gif\" width=\"1115\" height=\"179\">Ready to take Brand24 interactions for a spi<\/b><b>n?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have an active account, log in and see the new feature in action<\/span> <span style=\"font-weight: 400;\">&#8211; please note that the feature is available to Professional Max users. We\u2019ve also made Brand24 Interactions available to<\/span><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"font-weight: 400;\">trial accounts so you can take them for a test drive yourself<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p>Here\u2019s to making <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a> easier and even more efficient!<\/p>\n\n\n\n<p>Related read:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to <a href=\"https:\/\/brand24.com\/blog\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">measure PR campaign?<\/a><\/li>\n\n\n\n<li>The golden rules of<a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\"> PR crisis<\/a> management<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re happy to announce another feature update: Brand24 Interactions, which allow you to see how popular a given post mentioning your brand is. Fasten your seatbelts and let&#8217;s go!<\/p>\n","protected":false},"author":34,"featured_media":103124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-103103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Pinkowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/103103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=103103"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/103103\/revisions"}],"predecessor-version":[{"id":160971,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/103103\/revisions\/160971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/103124"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=103103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=103103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=103103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}