{"id":104350,"date":"2016-10-10T12:01:07","date_gmt":"2016-10-10T11:01:07","guid":{"rendered":"http:\/\/brand24.com\/blog\/?p=104350"},"modified":"2021-03-24T12:48:03","modified_gmt":"2021-03-24T11:48:03","slug":"feature-update-introducing-storm-alerts","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/feature-update-introducing-storm-alerts\/","title":{"rendered":"\u26a1\u26a1\u26a1 FEATURE UPDATE: Introducing Storm Alerts \u26a1\u26a1\u26a1"},"content":{"rendered":"\n

According to Winterberry Group report, marketing professionals use on average 12.4 tools in support of data-driven marketing and advertising, and it takes a lot of time to analyze and act upon data gathered in these tools. Missing the most important information is a serious risk, and marketing professionals must do their best to keep up.<\/p>\n\n\n\n

Luckily, Storm Alerts <\/strong>come to rescue (shining armour and white horse included).<\/p>\n\n\n\n

\"Storm\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n\n

Storm Alerts = 24\/7 security<\/h2>\n\n\n\n

Storm Alerts<\/strong> notify you of sudden changes in mention volume or social media reach. These reports include the most significant mentions and buzz volume stats.<\/p>\n\n\n\n

When there’s a change in the amount of conversation around your brand, or if more people get to see content featuring your brand, you get an alert. This can usually happen in two scenarios: either someone influential is talking about you, or a lot of people with a smaller social media following are talking about you.<\/p>\n\n\n\n

The good thing about Storm Alerts is that they are delivered into your mailbox<\/strong>, so it’s easy keep an eye on your online presence regardless of what you’re doing. The data is analyzed every three hours, so you can get up to 8 reports in 24 hours.<\/p>\n\n\n\n

Benefits<\/h2>\n\n\n\n

If you are monitoring (for which I salute you), keeping an eye on the volume of discussion about your brand has 3 major benefits<\/strong>:<\/p>\n\n\n\n