{"id":105089,"date":"2016-12-13T13:55:58","date_gmt":"2016-12-13T12:55:58","guid":{"rendered":"http:\/\/brand24.com\/blog\/?p=105089"},"modified":"2026-04-13T16:14:40","modified_gmt":"2026-04-13T14:14:40","slug":"35-experts-share-their-social-media-marketing-predictions-2017","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/35-experts-share-their-social-media-marketing-predictions-2017\/","title":{"rendered":"35+ Experts Share Their Social Media Marketing Predictions for 2017"},"content":{"rendered":"\n

With a new year comes change.<\/p>\n\n\n\n

As 2016 is drawing to an end, we can’t help but look into what 2017 has to throw at you. Our not too distant future holds a lot of opportunities, but there are also distractions and obstacles on the way. To stay ahead of your competitors, you need to adapt to change before they do.<\/p>\n\n\n\n

To give you a head start, we’ve reached out to world-class social media experts<\/strong> and asked them:<\/p>\n\n\n\n

What is the most significant trend to impact social media marketing in 2017?<\/strong><\/h2>\n\n\n\n

Without further ado, here are the 2017 changes industry leaders expect to see throughout 2017.<\/p>\n\n\n\n

\"sujan-patel\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Sujan Patel<\/a> – Growth Marketer, GM of Digital Marketing Agency Webprofits<\/a> <\/b><\/h3>\n\n\n\n

Live stream video (Facebook Live, Snapchat, etc) has already changed the social media world in 2016 and the further adoption and evolution of it is going to make the biggest impact on social media marketing in 2017. <\/p>\n\n\n\n

This is a very powerful thing for social media marketers, we can now engage and converse with our community at any moment as long as we have a mobile phone and a decent internet connection.<\/p>\n\n\n\n

\"rebekah-radice\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Rebekah Radice<\/a> – <\/span>Award-winning Content Marketer, her Blog rebekahradice.com<\/a> is Voted a “2016 and 2015 Top 10 Social Media Blog” by Social Media Examiner<\/a>, Keynote Speaker<\/h3>\n\n\n\n

Social media has changed the way customers show up at your digital front door. This makes understanding their journey and needs critical. It also means that your business must pivot in the way you interact and connect.<\/p>\n\n\n\n

Because of this, I predict an omni-channel approach will become the rule in 2017. Rather than an often siloed multi-channel strategy, omni-channel creates a seamless experience. It aims to provide exactly what the customer needs no matter how, where or on what device.<\/p>\n\n\n\n

Customers have more information at their fingertips than ever before. If you want to take their “no or no decision” to a yes, you need to break down barriers. Omni-channel creates that pathway.<\/p>\n\n\n\n

\"chris-karasiewicz\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Christian Karasiewicz<\/a> – Social Media and Facebook Marketing Pro at SocialChefs<\/a><\/h3>\n\n\n\n
\n
The most significant trend I see impacting social media marketing in 2017 is the move away from television and the push towards livestreaming shows.<\/div>\n
 <\/div>\n
2015 introduced us to the idea of livestreaming. In 2016, we saw Facebook launch Facebook Live. They have continued to build out that platform and have not yet come close to hitting its peak. Most businesses in fact are still figuring out how it can work for them.<\/div>\n
 <\/div>\n
More and more people have begun to shift their viewing habits towards using social media rather than television to learn about the latest news and to keep them entertained. For example, I run a weekly talkshow called Social Chatter<\/a> where I livestream social media news and tools to help businesses get the information they need quickly. People are even livestreaming themselves doing horrific things<\/a>. The landscape is changing.<\/div>\n
 <\/div>\n
As we head into 2017, I expect to see Facebook introduce the ability to livestream between Facebook Pages – this feature is currently available for some verified accounts. More and more television stations will begin to embrace livestreaming on their social channels and the role of the influencer as host and not the television station will begin to take shape.<\/div>\n<\/div>\n\n\n\n
\n
\"mark-schaefer\"<\/figure>
<\/div>\n
\n

Mark Schaefer<\/a> – C<\/b>ollege Educator, Marketing Consultant<\/a>, Author of Five Marketing Books<\/a> Including The Content Code<\/a>  <\/b><\/h2>\n

One of the most significant trends is that content is moving from websites and apps into the social media newstream. The reason is simple. The social platforms want you to dwell on their site, not be re-directed. So, they want the content, not just the links. This has profound implications for marketing and specifically for the “inbound” model.<\/p>\n<\/div>\n

 <\/div>\n
\"ian-cleary\"<\/figure>

<\/p>\n<\/div>\n\n\n\n

Ian Cleary<\/a> – Award Winning Tech Blogger on RazorSocial<\/a><\/b><\/h2>\n\n\n\n

I think the biggest trend in 2017 will be buying products and services through social media platforms. \u00a0There is no reason why people will not buy on social platforms but it has to be supported by the platforms. <\/span><\/p>\n\n\n\n

We have already seen Facebook making moves in this direction and I expect a big push across multiple platforms in 2017. \u00a0<\/span><\/p>\n\n\n\n

Shopping on social platforms is a natural progression as when people are browsing through social media channels they typically prefer to stay in an environment they are comfortable with. The social platforms need to generate more revenue and this will be a massive opportunity for them.<\/span><\/p>\n\n\n\n

\"adel-de-meyer\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Adel de Meyer<\/a> – New Media Specialist, Brand Ambassador, Tech Enthusiast, Trainer and Mentor. Listed as Top Digital blog and Top 20 Social Media Coach<\/b><\/h3>\n\n\n\n

In 2017 users will demand more Vicarious experiences. ‘Out with the tweets, in with the streams!?’ Live-streaming, 360 photos, real time updates, it will all be about the experience users get from your updates.<\/p>\n\n\n\n

They want to ‘feel’ like they are a part of the story you are trying to tell and even right there where the action is happening.<\/p>\n\n\n\n

Marketers will have to get really creative and think outside the box in 2017! Good content in terms of graphics and blogs ain’t going to be enough anymore.<\/p>\n\n\n\n

\"olga-andrienko\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\n

Olga Andrienko <\/a>– Head of Social Media at SEMrush<\/a><\/h2>\n<\/div>\n\n\n\n
\n

Today, marketing is stepping into the era of the user. One of the major goals of marketers is to gain a detailed understanding of their users and form a strategy oriented towards them. Social networks, being a crucial part of every other process (PR, content, online and offline events), can help provide this knowledge. That is why every marketer will try to at least learn the basics of social media management. Different social platforms will compete in advertising opportunities, and Facebook being a leading network, will receive additional profits from companies that will switch to social media advertising. I truly love Gary Vaynerchuk’s term “youthification of the society” – our parents are starting to widely use social networks and messengers, sending emojis and so on. In other words, social media is now starting to receive a brand new audience, forming a new market, demand and behavioral models.<\/p>\n

\"mike-kawula\"<\/figure>

<\/p>\n

Mike Kawula<\/a> – CEO at Social Quant<\/a> Social Media Twitter Marketing Startup<\/h2>\n

I am so excited for 2017 and my crystal ball shows tremendous continued growth in social media marketing by entrepreneurs and brands.<\/p>\n

Traditional advertising is certainly not dead, regardless of what others may say, but the sizzle is in digital marketing and social media.<\/p>\n

Think about it\u2026<\/p>\n

Though many mature markets around the world are at 90%+ Internet connected, many developing countries are only getting started and still well below 50% (but growing).<\/p>\n

Today\u2019s millennials watch much less TV than Gen Xer\u2019s and Gen Xer\u2019s watch less TV than Baby Boomers.  These younger generations (Gen Z) will soon be looking at TVs like we older folk might look at a Walkman or a VCR today.<\/p>\n

And where is the attention moving to if they\u2019re not watching TV? Mobile devices\u2026.and we\u2019re all only inches away from our phones at all times these days.<\/p>\n

I smell opportunity, baby.<\/p>\n

Here\u2019s my prediction:<\/p>\n