{"id":105782,"date":"2017-01-17T15:54:29","date_gmt":"2017-01-17T14:54:29","guid":{"rendered":"http:\/\/brand24.com\/blog\/?p=105782"},"modified":"2026-04-13T16:06:53","modified_gmt":"2026-04-13T14:06:53","slug":"ab-testing-of-landing-pages","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/ab-testing-of-landing-pages\/","title":{"rendered":"A\/B Testing of Landing Pages: Things to Remember"},"content":{"rendered":"\n

Every owner of a landing page wishes that it would bring sales. If you are one of them, you probably have tons of ideas about the semantics, structure and design for increasing the efficiency of your page. But how can you find out which of the variants would be optimal for generating target conversion? There is only one way to know: run an a\/b test of a landing page<\/a>.<\/p>\n\n\n\n

How to avoid making mistakes in the testing <\/span><\/h2>\n\n\n\n
\"How\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Image source: psychotactics.com<\/figcaption><\/figure>\n\n\n\n

So you have run the a\/b test of your landing page. You\u2019ve had many ideas and finally they have been brought to life. You have already spent so much time and effort on testing its various versions and chose the final option, which proved to be generating the major part of online conversions. However, after some time you notice that the sales rate is starting to drop. It is far smaller than it used to be before testing.<\/p>\n\n\n\n

What was your mistake? Most probably, you haven\u2019t taken into the account one of the most important indicators of the landing page efficiency. This indicator is the number of phone orders you have received. Perhaps, you have ignored the best landing variation because you had thought it was generating fewer leads. When in reality, it was so good that clients wanted to call right away.<\/span><\/p>\n\n\n\n

Why you shouldn\u2019t ignore call analytics  <\/span><\/h2>\n\n\n\n

Ideally, a landing page owner would want the website visitors to click the button \u2018purchase\u2019 right away and receive the payment. As a result, 100 orders and not one annoying call. Unsurprisingly, most business owners want to analyse only visitors and buyers with the help of Google Analytics and nothing more. <\/span><\/p>\n\n\n\n

But it is a giant mistake. By accounting call conversions you can separate target and non-target traffic. If a person has an urge to call, it means that the landing was 100% relevant for the search query. The main goal of the landing page is inducing action, and if there is a phone number on the page, it is illogical to ignore call analysis. <\/span><\/p>\n\n\n\n

More often than not, landing page looks like this:  <\/span><\/p>\n\n\n\n

\"Why\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

<\/span><\/p>\n\n\n\n

As you have noticed, there is phone number on top. Experts say, that having contact number on the landing page helps to gain trust and serves as a useful tool. Seeing a phone number, clients understand the following:<\/span><\/p>\n\n\n\n