{"id":106547,"date":"2017-04-18T15:20:14","date_gmt":"2017-04-18T14:20:14","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=106547"},"modified":"2026-04-13T16:07:35","modified_gmt":"2026-04-13T14:07:35","slug":"the-state-of-social-selling-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/the-state-of-social-selling-report\/","title":{"rendered":"The State of Social Selling Report: How to Access 44K Business Opportunities"},"content":{"rendered":"\n<p><a href=\"https:\/\/brand24.com\/blog\/what-is-social-selling\/\" target=\"_blank\" rel=\"noopener\">Social selling<\/a> is a relatively new sales strategy, yet it quickly caught on. More and more companies implement it as a part of their sales strategy.\u00a0Let&#8217;s see some stats:<\/p>\n\n\n\n<p><strong>78% of sales people using social media perform better than their peers.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>64% of sales teams that use inbound social selling reach their quotas.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>90% of top sales people use social selling tools.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Social selling is gaining the momentum.<\/p>\n\n\n\n<p>There&#8217;s a number of reasons to it. Customers have grown tired of the traditional marketing and advertising. What has a bigger impact on their purchasing decisions today, are social media and online recommendations. These days, consumers can find online product reviews and discussions in the nick of time and, what&#8217;s more, they can easily engage in conversations with other consumers and brands.<\/p>\n\n\n\n<p>It&#8217;s good to be there.<\/p>\n\n\n\n<p>To become successful in social selling, you need to be where your customers are. You need to listen to customer conversations related to your business and respond timely and adequately.<\/p>\n\n\n\n<p>One way to do so is to use <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">social media monitoring<\/a>. The real-time tracking of relevant mentions allows reaching out to people directly interested in your product or service.<\/p>\n\n\n\n<p>To explain the potential of social selling, we&#8217;ve&nbsp;created<strong> The State of Social Selling Report<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/brand24.com\/the-state-of-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"742\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38.png\" alt=\"\" class=\"wp-image-106740\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38.png 523w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38-300x426.png 300w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s Inside the Social Selling Report?<\/h2>\n\n\n\n<p>We prepared a free, data-driven e-book entirely devoted to the science of social selling. It explains why you should consider going for social selling. There are three chapters inside:<\/p>\n\n\n\n<p><strong>1. Ch. 1. What are we comparing to?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The chapter draws a comparison between social selling and other sales techniques. We show the numbers, advantages and disadvantages.<\/li><\/ul>\n\n\n\n<p><strong>2. Ch. 2. The study.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This is the gist of the ebook. It&nbsp;shows how social selling works in practice from tracking and identifying relevant conversations to reaching out. We&#8217;ve collected 44k mentions of customers asking for recommendations, reached out and pitched 100 of them.<\/li><\/ul>\n\n\n\n<p><strong>3. Ch. 3. Conclusion.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In this one, we measure the results of previous actions and analyze the potential social selling has. We have a look at how many recommendations consumers received, how long they&#8217;re willing to wait for an answer and more.<\/li><\/ul>\n\n\n\n<p>Also, you can find there tips and tricks to access those leads and boost your sales.<\/p>\n\n\n\n<p>Without further ado, <a href=\"https:\/\/brand24.com\/the-state-of-social-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">here&#8217;s the report!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/brand24.com\/the-state-of-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/04\/Pasted-image-at-2017_04_12-16_37.png\" alt=\"\" class=\"wp-image-106739\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Pasted-image-at-2017_04_12-16_37.png 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Pasted-image-at-2017_04_12-16_37-1140x596.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Pasted-image-at-2017_04_12-16_37-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/04\/Pasted-image-at-2017_04_12-16_37-750x392.png 750w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The State of Social Selling Report is here! Get your free copy and learn how to bring the most out of your sales.<\/p>\n","protected":false},"author":12,"featured_media":106746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[287,1704,1706,1705,1702,1703,1699,1701,1700,1691,1689,1690,1696,1692,1698,1707,1693,1694,1695,1697],"class_list":["post-106547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting","tag-social-selling","tag-social-selling-ability","tag-social-selling-action-plan","tag-social-selling-agency","tag-social-selling-amazon","tag-social-selling-and-linkedin","tag-social-selling-apps","tag-social-selling-articles","tag-social-selling-assistant","tag-social-selling-definition","tag-social-selling-index","tag-social-selling-linkedin","tag-social-selling-sites","tag-social-selling-statistics","tag-social-selling-summit","tag-social-selling-tips","tag-social-selling-tools","tag-social-selling-university","tag-social-selling-wiki","tag-social-selling-wikipedia"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/106547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=106547"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/106547\/revisions"}],"predecessor-version":[{"id":154448,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/106547\/revisions\/154448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/106746"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=106547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=106547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=106547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}