{"id":107473,"date":"2017-06-12T17:25:01","date_gmt":"2017-06-12T16:25:01","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107473"},"modified":"2026-04-13T15:35:55","modified_gmt":"2026-04-13T13:35:55","slug":"10-intelligent-ways-to-use-a-social-media-wall","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/10-intelligent-ways-to-use-a-social-media-wall\/","title":{"rendered":"10 Intelligent Ways to Use a Social Media Wall"},"content":{"rendered":"\n<p>Imagine you\u2019re at an event and you see a screen displaying Instagram posts. You notice a pattern, like the same hashtag appearing in every photo caption. You decide to share a post from your own account using that hashtag, and a few minutes later, there it is: your photo, avatar, handle and caption, up on the screen for all to see. You\u2019re excited and feel validated, even though you\u2019re not the only account to show up on the screen. Here&#8217;s a few words about social media wall.<\/p>\n\n\n\n<p>That\u2019s the magic of a social media wall, a feed of social media posts displayed on a large digital screen. It allows brands to turn a simple TV screen into something interactive, without the use of touchscreen technology.<\/p>\n\n\n\n<p>What shows up on a social media wall is customizable to a degree, leaving room for some creativity on the part of brands using them. This article explains 10 ways for brands to use that creativity and make a social media wall achieve business objectives.<\/p>\n\n\n\n<p>Before we delve into these 10 ways, let\u2019s go through some more social media wall basics.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>What is a social media wall?<\/p>\n\n\n\n<p>A social media wall is <strong>a real-time, aggregated feed of social media posts appearing on a large digital display, such as a TV screen or even a jumbotron<\/strong>. The posts may be from a platform like Facebook, Twitter or Instagram, depending on the solution. It may also be called a hashtag wall, Instagram wall, Twitter wall, etc. based on how it&#8217;s used.<\/p>\n\n\n\n<p>A social media wall is powered by a technology called digital signage, a form of signage in which content appears on a digital display. The content is delivered to the screen by an HDMI-connected media player, and configured through an online dashboard.<\/p>\n\n\n\n<p>There are two types of feeds one can display with a social media wall:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hashtag feed:<\/strong> choose a hashtag, and public posts using that hashtag will appear in the feed.<\/li>\n\n\n\n<li><strong>Account feed:<\/strong> display posts coming from a specified account. Some solutions also allow a feed of posts by anyone mentioning or tagging the specified account.<\/li>\n<\/ul>\n\n\n\n<p>Depending on your objective(s) for the social media wall, one type of feed will be more fitting than the other. The more you use them, the more intuitive it will become to determine which feed to use.<\/p>\n\n\n\n<p>As you now know what a social media wall is, here are 10 ways to use social media walls in intelligent ways that drive engagement, visibility and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Showcase user-generated content<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6442353&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6442353\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/1.jpg\" alt=\"Image showing a social media in the cosmetics industry\" class=\"wp-image-115791\" title=\"1. Showcase user-generated content\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/1.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/1-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/1-750x501.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A hashtag wall is a goldmine of user-generated content, and a creative way to showcase it. It&#8217;s rewarding for the users whose posts show up on the screen, as well as entertaining for anyone else watching the feed. Brands love it as well, because it requires little work on their part \u2013 after all, it&#8217;s called user-generated content, not brand-generated content!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Promote more usage of a hashtag<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b64427d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b64427d7\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/2-1.jpg\" alt=\"An image showing a hashtag encouraging to use social media wall\" class=\"wp-image-115794\" title=\"2. Promote more usage of a hashtag\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/2-1.jpg 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/2-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Remember when we said it&#8217;s rewarding for users to see their content on a hashtag wall? That rewarding feeling also encourages more people to use a hashtag. Other users watching the hashtag wall want to get in on the action, so they share their own posts containing the hashtag. It makes a hashtag contagious, or &#8220;viral&#8221; if you will.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Promote a branded hashtag<\/h2>\n\n\n\n<p>A branded hashtag is a hashtag created by a brand for promotional purposes. It usually contains the brand name or some variation of it, but not always. They\u2019re fantastic for increasing your brand&#8217;s visibility on social media, but they\u2019re only effective if people use them. Showcasing the hashtag through a hashtag wall is one way to encourage more usage of it, for the same reasons just discussed in #2.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6442c2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6442c2b\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/4-1.jpg\" alt=\"Social media wall example from Redken\" class=\"wp-image-115797\" title=\"3. Promote a branded hashtag\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/4-1.jpg 687w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/4-1-300x179.jpg 300w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can begin by having yourself and your staff, friends, family, etc. use the hashtag, so that the hashtag wall has some posts to start with. From there, as people see your hashtag wall, you should see usage of the branded hashtag increase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. For social listening<\/h2>\n\n\n\n<p>For many brands, social listening is about using social media to follow conversations on your brand or a topic.<\/p>\n\n\n\n<p>Monitoring posts that mention your company is social listening, for example, as is following a hashtag that will help your brand make informed decisions. For example, Taco Bell could search for tweets that mention \u201cTaco Bell\u201d or @tacobell to see what customers are saying about them, or HubSpot could search #digitalmarketing to come up with a new blog topic.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b644309c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b644309c\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/4-1-1.jpg\" alt=\"A stock image of a man listening to music in the context of social media monitoring and social media wall \" class=\"wp-image-115800\" title=\"4. For Social Listening\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/4-1-1.jpg 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/4-1-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>While a social media wall isn&#8217;t exactly the same as a full <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\">social listening tool<\/a>, it can be a valuable component of social listening. Think of topics or accounts to follow that your customers will enjoy, but that also provide your company with valuable insights. Pay attention to the posts coming up on the screen and see if you can use that information in some way. Are people complaining about something your brand could do better? Is a hashtag you&#8217;re following not getting a lot of action? Are there other hashtags coming up frequently that you should take note of?<\/p>\n\n\n\n<p>Some tools offer both social listening and social streaming: <strong><a href=\"https:\/\/brand24.com\/\">Brand24<\/a><\/strong> is a fully-powered social listening tool that also provides social streams. This lets you keep track of important social metrics for your business, and get a quick visual on the live images and posts that&nbsp;people are responding with, like in&nbsp;<strong><a href=\"https:\/\/brand24.pl\/event\/ikea\" target=\"_blank\" rel=\"noreferrer noopener\">this social stream for Ikea&#8217;s event<\/a><\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b644328c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b644328c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-12-at-20.12.28.png\" alt=\"4. For Social Listening\" title=\"Social media wall used by IKEA \"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Generate buzz for events<\/h2>\n\n\n\n<p>Social media walls are a hit at events like conventions, trade shows, networking events or even simple happy hours. They add uniqueness to the experience that attendees will remember and talk about with their peers. They love how simple yet exciting it is to get their post up on a screen for everyone at the event to see.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b64436b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b64436b0\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/image6-1.jpg\" alt=\"Social media wall showing #thisisretail content from Instagram\" class=\"wp-image-115809\" title=\"5. Generate buzz for events\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image6-1.jpg 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image6-1-300x411.jpg 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Find a hashtag or account that attendees are mentioning in their social media posts about the event, and make those the focus of your feed. Event-goers will feel like they&#8217;re part of something buzzworthy as they see posts and photos from the event on a screen. It makes the event feel more happening and current. If it&#8217;s an event where you need to draw attendees to your booth or another designated space, the wall will attract people and generate buzz about your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Promote sales or events<\/h2>\n\n\n\n<p>With all those followers and users to potentially reach, social media is an effective platform for promoting sales or events your brand is hosting. A social media wall can broaden that reach even further by bridging the gap between your online and in-person visibility.<\/p>\n\n\n\n<p>If your brand\u2019s social media feed currently includes some promotional posts, broadcast the feed to a social media wall so in-person customers or passers-by can see the posts. By displaying your feed in the physical realm, you\u2019ll enable people to see posts of yours that they otherwise wouldn&#8217;t see. It\u2019s like making social media posts double as printed in-store signs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. For social proof<\/h2>\n\n\n\n<p>In the world of social media, <a href=\"https:\/\/brand24.com\/blog\/what-is-social-proof\/\">social proof<\/a> is any indication that something is popular and has significant engagement on social media. A celebrity Instagram account with millions of followers carries plenty of social proof, as does a tweet that&#8217;s been retweeted thousands of times.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6443bc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6443bc9\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/image2.jpg\" alt=\"A thumb up as social proof one can show in a social media wall \" class=\"wp-image-107475\" title=\"7. For social proof\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image2.jpg 1280w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image2-1140x760.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image2-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image2-750x500.jpg 750w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The interesting thing about social proof is that the more of it you have, the more of it you gain in return. For example, clothing retailer H&amp;M has over 21 million Instagram followers. When an Instagram user sees that number, they immediately know this is a popular brand that must be worth following \u2013 because how could all of those 21 million+ people be wrong? Like a bandwagon effect, social proof breeds more social proof.<\/p>\n\n\n\n<p>A social media wall can also showcase and breed social proof. Running a branded hashtag wall, for instance, puts social proof on display by showing just how many people are posting about your brand. In turn, your social media wall audience may follow your brand, contribute a post to the feed or engage in other ways \u2013 giving you even more social proof.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Increase followers &amp; engagement<\/h2>\n\n\n\n<p>There&#8217;s nothing wrong with making it your social media wall objective to gain more followers and engagement, no matter where you currently stand. Even when you&#8217;re focusing on other objectives, you may gain some followers and engagement as an added bonus.<\/p>\n\n\n\n<p>To use a social media wall for this purpose, simply do what you should already be doing online to elevate your brand: post quality, relevant, shareable, actionable content that is tailored to your audience. The followers will&#8230;follow, so to speak!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Follow news or trending topics<\/h2>\n\n\n\n<p>Most of us know that one of the primary functions of hashtags is to group together and follow posts about breaking news or a trending topic. Why not use a social media wall to follow a trending hashtag?<\/p>\n\n\n\n<p>If you notice a hashtag is trending and wish to follow it, but on a medium other than your web browser or smartphone, follow it using a hashtag wall. Depending on your brand and what it does, you may want to follow industry news, viral content, news about a competitor or pop culture trends. Rather than having to switch tabs in your browser or open an app in your smartphone, you can have the hashtag feed up on a separate screen as you do other tasks.<\/p>\n\n\n\n<p>Read:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-use-hashtags-on-facebook\/\">How to Find Trending Hashtags on Facebook in 2022?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-find-trending-hashtags-on-instagram\/\">How to Find Trending Hashtags on Instagram in 2022?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10. For internal communications<\/h2>\n\n\n\n<p>Social media walls aren\u2019t just for customer-facing operations. They can also be a beneficial addition to the workplace for internal communications purposes.<\/p>\n\n\n\n<p>A social media wall can help employees to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See what the brand is putting out on social media<\/li>\n\n\n\n<li>Follow what people are saying about your brand, a competitor, or a relevant topic (<a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>)<\/li>\n\n\n\n<li>Stay informed of industry news<\/li>\n\n\n\n<li>Feel more engaged with their work and teammates<\/li>\n\n\n\n<li>Contribute to the company culture<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6444267&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6444267\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/image1-1.jpg\" alt=\"for internal communications\" class=\"wp-image-107474\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image1-1.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image1-1-300x225.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/image1-1-750x563.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>All of this leads to a more connected, informed, harmonious team. Be sure to place the screens in heavily frequented areas of the office, like the kitchen, lounge areas or conference rooms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a social media wall?<\/h2>\n\n\n\n<p>One tool that you use to set up a social media wall is Brand24 \u2013 it&#8217;s a web and <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">social media monitoring<\/a> and analytics tool.<\/p>\n\n\n\n<p>Inside Brand24 you can generate and add an embeddable, clickable and customizable <a href=\"https:\/\/tagembed.com\/blog\/social-media-feeds-on-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media feed to any website<\/a>. Mentions in your feed are premoderated \u2013 you choose what mentions appear on your social media wall. Importantly, this social media wall doesn&#8217;t auto refresh.<\/p>\n\n\n\n<p>Here&#8217;s how to create your social media wall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create your <a href=\"https:\/\/app.brand24.com\/user\/register-account\">free account.<\/a><\/h3>\n\n\n\n<p>Since Brand24 is a web and social <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring<\/a> tool, you have to provide keywords you&#8217;ll receive online mentions of \u2013 it can be a hashtag, a conference name, a restaurant name or, to put it simply,&nbsp;<strong>any other word<\/strong>.<\/p>\n\n\n\n<p>Let&#8217;s assume you want to monitor and display on your social media wall all mentions of a hashtag \u2013 in project creator you enter your hashtag with the hashtag sign.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b644477e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b644477e\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2.jpg\" alt=\"How to create social media wall in Brand24\" class=\"wp-image-111195\" title=\"1. Create your free account.\u00a0\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2.jpg 971w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-750x473.jpg 750w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Once create your project, the tool takes you to the&nbsp;<strong>Mentions&nbsp;<\/strong>tab \u2013 this is where all mentions of monitored keywords arrive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create your social media wall.<\/h3>\n\n\n\n<p>Go to the panel on the left and click&nbsp;<strong>Create a widget<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6444bd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6444bd4\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"608\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Untitled-3.jpg\" alt=\"Widget creator inside Brand24\" class=\"wp-image-116439\" title=\"2. Create your social media wall.\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Untitled-3.jpg 595w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Untitled-3-300x307.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Untitled-3-60x60.jpg 60w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Brand24 will take you to the widget creator:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e63b6444fa0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e63b6444fa0\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"852\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-1.jpg\" alt=\"Customizing your social media wall \" class=\"wp-image-111201\" title=\"2. Create your social media wall.\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-1.jpg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-1-1140x748.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-1-300x197.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-2-1-750x492.jpg 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose the project with your monitored hashtag<\/strong> \u2013 if you already have more than one project, choose the one with your hashtag.<\/li>\n\n\n\n<li><strong>Choose order of mentions appearing in your social media wall<\/strong> \u2013 you can choose either&nbsp;<strong>Most popular&nbsp;<\/strong>or&nbsp;<strong>Latest&nbsp;<\/strong>mentions.<\/li>\n\n\n\n<li><strong>Don&#8217;t bother with groups&nbsp;<\/strong>\u2013 they are important in a different scenario, namely when you want your social media wall to display just some of mentions collected in your project.<\/li>\n\n\n\n<li><strong>Customize the look <\/strong>\u2013 choose the color to match your branding and colors.<br><img loading=\"lazy\" decoding=\"async\" class=\"lozad alignnone wp-image-111204 size-full\" title=\"2. Create your social media wall.\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-3-1.jpg\" alt=\"Choosing the look of social media feed for website\" width=\"935\" height=\"871\" data-src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-3-1.jpg\" data-loaded=\"true\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-3-1.jpg 935w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-3-1-300x279.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/04\/Untitled-3-1-750x699.jpg 750w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/li>\n\n\n\n<li><strong>Save changes<\/strong> \u2013 the tool will then generate the embed code of your social media wall. Now your webmaster can paste it to the source code of any website.<\/li>\n<\/ol>\n\n\n\n<p>Here&#8217;s a video tutorial how to create your social media wall:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to share live customer testimonials on your website - widget | Brand24 tutorials\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6shV9CMVfHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Social media is all around us, and it\u2019s high time to start using it more creatively. Social media walls do exactly that by creating an in-person, real-time, interactive social media experience on a large scale. Brands love them, and so do customers. It may be called a social media wall, but the last thing it does is divide people.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Author bio<\/h3>\n\n\n\n<p>Elena Lathrop is Head of Marketing at CrownTV, a New York City-based digital signage provider. CrownTV&#8217;s technology allows businesses to broadcast social media feeds and other interactive content to digital displays. Elena often covers social media-related topics on the&nbsp;<strong><a href=\"https:\/\/www.crowntv-us.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CrownTV blog<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that social media walls can help you boost engagement, visibility, and sales? Here are 10 intelligent ways to use them for your brand:<\/p>\n","protected":false},"author":1,"featured_media":115815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[197,1857,1855,1858,573,54,214,104,1854,198,1856,1853,286,1859,264],"class_list":["post-107473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides","tag-event-marketing","tag-event-promotion","tag-hashtag-wall","tag-promoting-events","tag-social-marketing","tag-social-media","tag-social-media-events","tag-social-media-marketing","tag-social-media-wall","tag-social-stream","tag-social-streaming","tag-social-wall","tag-user-generated-content","tag-visual-promotion","tag-visuals"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Brand24","cf_author_last_name":"Team","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=107473"}],"version-history":[{"count":26,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107473\/revisions"}],"predecessor-version":[{"id":177030,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107473\/revisions\/177030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/115815"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=107473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=107473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=107473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}