{"id":107549,"date":"2017-06-21T14:10:03","date_gmt":"2017-06-21T13:10:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107549"},"modified":"2026-01-29T12:16:50","modified_gmt":"2026-01-29T11:16:50","slug":"guide-to-brand24-analysis-tab","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/guide-to-brand24-analysis-tab\/","title":{"rendered":"Guide to Brand24: Analysis Tab"},"content":{"rendered":"\n<p>Here comes another part of our tutorial describing the features of <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand24<\/a>. We want to make sure you know how to use the tool and bring the most out of it to your benefit.<\/p>\n\n\n\n<p>So far, we&#8217;ve had a closer look at Brand24&#8217;s <a href=\"https:\/\/brand24.com\/blog\/time-saving-filters-that-every-social-listening-tool-should-have\/\" target=\"_blank\" rel=\"noreferrer noopener\">filters<\/a>.<\/p>\n\n\n\n<p>Today, we&#8217;ll discuss the <strong>Analysis<\/strong> tab which is <strong>the heart of the tool<\/strong>. This is where you get to see all the numbers connected to your project:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most interactive mentions<\/li>\n\n\n\n<li>Mentions from the most popular authors<\/li>\n\n\n\n<li>Summary of the most important numbers<\/li>\n\n\n\n<li>Mentions by category<\/li>\n\n\n\n<li>Influence of social media authors<\/li>\n\n\n\n<li>Most active social media authors<\/li>\n\n\n\n<li>Most active sites<\/li>\n\n\n\n<li>The most influential sites<\/li>\n\n\n\n<li>Context of the discussion<\/li>\n<\/ul>\n\n\n\n<p>Log into your account&nbsp;(or <a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">create it for free<\/a>) and go to the <strong>Analysis<\/strong> tab that you can find on the left in the dashboard.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4af52e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4af52e\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"719\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Slice-1-1.jpg\" alt=\"Guide to Brand24: Analysis Tab\" class=\"wp-image-107564\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1.jpg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-1140x631.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-750x415.jpg 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Most Interactive Mentions<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4af976&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4af976\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"762\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27.png\" alt=\"The Most Interactive Mentions\" class=\"wp-image-107566\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27.png 673w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27-300x340.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How does it work?<\/b><\/h3>\n\n\n\n<p>This is where you can see <strong>100 most engaged mentions<\/strong>. The list is based on the number of <strong>likes<\/strong>, <strong>comments<\/strong>, and <strong>shares<\/strong>. Brand24 tracks these interactions across <strong>Facebook<\/strong>, <strong>Twitter<\/strong>, <strong>Instagram<\/strong>, and now also on <strong>YouTube<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?&nbsp;<\/strong><\/h3>\n\n\n\n<p>To have a closer look at the engagement, you can go to the source of the mention. You can do so by clicking on the source website link and Brand24 will take you directly to the source. Then, you can, for example, browse comments to spot the ones that may require taking an action.<\/p>\n\n\n\n<p>Also, you might want to step in to engage your audience. Driving social media engagement translates into various benefits. Here&#8217;s our recent post about how to create <a href=\"https:\/\/brand24.com\/blog\/social-media-brand-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a social media engagement<\/a> strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it tell you?&nbsp;<\/strong><\/h3>\n\n\n\n<p>It tells you which mentions get the biggest attention (a high number of likes, comments and shares). That can mean two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A piece of content is highly appealing to the audience.<\/li>\n\n\n\n<li>A piece of content is controversial and sparks a debate.<\/li>\n<\/ul>\n\n\n\n<p>All in all, it shows you <strong>what works<\/strong> and <strong>what does not&nbsp;<\/strong>in terms of engagement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mentions From the Most Popular Authors<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4aff1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4aff1c\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"784\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34.png\" alt=\"Mentions From the Most Popular Authors\" class=\"wp-image-107567\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34.png 678w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34-300x347.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>Here you can see the <strong>100 most popular authors<\/strong>. The list is based on both&nbsp;<strong>Influence<\/strong> and <strong>Estimated Social Media Reach<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to use it?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Finding mentions from the most popular authors allows, for example, tracking the sources of traffic to your website. If an influential author with considerable social media reach most certainly has a huge audience. When he or she talks about your company or product name, they get a massive exposure in social media and simply reach more people that may find it interesting and worth checking out.<\/p>\n\n\n\n<p>And this is how you can unmask the sources of direct traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it tell you?<\/strong><\/h3>\n\n\n\n<p>The list tells you how popular the authors mentioning your keyword(s) are. Also, you can see at a glance which mentions you should engage first.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of the Most Important Numbers<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4b041a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4b041a\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46.png\" alt=\"Mentions From the Most Popular Authors\" class=\"wp-image-107568\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46.png 465w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46-300x437.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>This small table shows, <strong>in a nutshell<\/strong>, all-important numbers connected to your project and monitored keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total number of mentions.<\/li>\n\n\n\n<li>Number of mentions in social media.<\/li>\n\n\n\n<li>Number of mentions beyond social media.<\/li>\n\n\n\n<li>Estimated social media reach.<\/li>\n\n\n\n<li>Number of social media interactions.<\/li>\n\n\n\n<li>Number of social media shares.<\/li>\n\n\n\n<li>Number of social media likes.<\/li>\n\n\n\n<li>Number of social media comments.<\/li>\n\n\n\n<li>Number of positive mentions.<\/li>\n\n\n\n<li>Number of negative mentions.<\/li>\n\n\n\n<li>Number of mentions on Facebook.<\/li>\n\n\n\n<li>Number of mentions on blogs.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mentions by Category<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4b0927&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4b0927\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"278\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00.png\" alt=\"Mentions by Category\" class=\"wp-image-107569\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00.png 1166w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-1140x272.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-750x179.png 750w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>It&#8217;s a graphic representation of the voice share across all types of sources. It shows where mentions come from.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>Forum<\/li>\n\n\n\n<li>News<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it tell you?<\/strong><\/h3>\n\n\n\n<p>It basically tells you <strong>where your audience is and where you should concentrate your marketing.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Influence of Social Media&nbsp;Authors<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4b0e5c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4b0e5c\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33.png\" alt=\"Influence of Social Media\u00a0Authors\" class=\"wp-image-107571\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33.png 572w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33-300x359.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>The influence of social media authors allows you to see <strong>the most influential authors in social media<\/strong> <strong>who mention your keyword(s)<\/strong>. The list is&nbsp;sorted according to <strong>influence.<\/strong>&nbsp;You can also see <strong>author&#8217;s name,<\/strong>&nbsp;<strong>source<\/strong>, <strong>voice share<\/strong> and <strong>influence<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?&nbsp;<\/strong><\/h3>\n\n\n\n<p>To see more sources and parameters, click &#8220;More&#8221;. Then, apart from author&#8217;s name, source, voice share and influence, you can also see two other &nbsp;things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estimated social media reach.<\/li>\n\n\n\n<li>Influencer Score.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is it useful?&nbsp;<\/strong><\/h3>\n\n\n\n<p>It makes a good opportunity to, for example, identify people who are likely to become your brand ambassadors for your business. Here&#8217;s a little bit more about <a href=\"https:\/\/brand24.com\/blog\/who-are-micro-influencers-how-to-find-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifying people who could support your business<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Most Active Social Media Authors<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107572 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25.png\" alt=\"Most Active Social Media Authors\" width=\"571\" height=\"685\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25-300x360.png 300w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>This is where you see the social media authors <strong>who mention you keyword(s) most often<\/strong>. The list is sorted according&nbsp;to the number of mentions of your keyword(s). It shows you&nbsp;<strong>author&#8217;s name, source, social media reach and the number of mentions.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?&nbsp;<\/strong><\/h3>\n\n\n\n<p>After clicking &#8220;More&#8221;, you access the entire list with additional parameters that you can sort accordingly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voice share.<\/li>\n\n\n\n<li>Influence.<\/li>\n\n\n\n<li>Influencer Score.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is it useful?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Again, it can be useful in identifying your potential brand advocates and influencers for your business.&nbsp;<a href=\"https:\/\/brand24.com\/blog\/who-are-micro-influencers-how-to-find-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here&#8217;s a separate piece of content<\/a> explaining <strong>why<\/strong> and <strong>how<\/strong> you should do it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Most Active Sites<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4b1534&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4b1534\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45.png\" alt=\"Most Active Sites\" class=\"wp-image-107573\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45.png 570w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45-300x359.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>Here you can see sites that <strong>most frequently mention your keyword(s).<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?<\/strong><\/h3>\n\n\n\n<p>After clicking &#8220;More&#8221;, you get to see the entire list you can sort according to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page name.<\/li>\n\n\n\n<li>The number of mentions.<\/li>\n\n\n\n<li>The number of visits.<\/li>\n\n\n\n<li>Influencer Score.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is it useful?&nbsp;<\/strong><\/h3>\n\n\n\n<p>It&#8217;s important to track which websites mention your keyword(s). This way you can, for example, see which sites you should focus on when it comes to your marketing strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Most Influential Sites<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc4b1ace&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc4b1ace\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"703\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20.png\" alt=\"Most Influential Sites\" class=\"wp-image-107576\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20.png 573w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20-300x368.png 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>This list shows the most influential&nbsp;websites&nbsp;that mention your keyword(s). The list is compiled according to&nbsp;<strong>Influencer Score.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?<\/strong><\/h3>\n\n\n\n<p>After clicking &#8220;More&#8221;, you get to see more websites. They can also be sorted according to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page name.<\/li>\n\n\n\n<li>The number of mentions.<\/li>\n\n\n\n<li>The number of visits.<\/li>\n\n\n\n<li>Influencer Score.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is it useful?&nbsp;<\/strong><\/h3>\n\n\n\n<p>You can see here, for example, the number of influential websites that mention your keyword(s).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Context of Discussion<\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107577 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40.png\" alt=\"Context of discussion\" width=\"1164\" height=\"383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40.png 1164w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-1140x375.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-750x247.png 750w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does it show you?<\/strong><\/h3>\n\n\n\n<p>Here you can see words that frequently appear in connection to your monitored keyword(s).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use it?<\/strong><\/h3>\n\n\n\n<p>If any of the words within the context of discussion is of interest to you, you can click it and see all mentions of your keyword(s) + this one word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is it useful?&nbsp;<\/strong><\/h3>\n\n\n\n<p>This is how you can see the context in which people mention your keyword(s).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In another part of &#8220;Guide to Brand24&#8221;, we describe the Analysis tab a.k.a. the heart of your project. See what kind of data it provides.<\/p>\n","protected":false},"author":12,"featured_media":107580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4137],"tags":[1883,1882,102,1884,1885,60],"class_list":["post-107549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-analysis-brand24","tag-analysis-tab","tag-social-media-analysis","tag-social-media-analysis-software","tag-social-media-analysis-tool","tag-social-media-analytics"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=107549"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107549\/revisions"}],"predecessor-version":[{"id":180783,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107549\/revisions\/180783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/107580"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=107549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=107549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=107549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}