{"id":107964,"date":"2025-09-19T10:21:38","date_gmt":"2025-09-19T08:21:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107964"},"modified":"2026-04-02T16:58:52","modified_gmt":"2026-04-02T14:58:52","slug":"how-to-track-social-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/","title":{"rendered":"How to Track Social Mentions? [2026 Guide]"},"content":{"rendered":"\n<p><strong><strong>Gone are the days when monitoring social mentions was just a nice-to-have. In 2026, knowing who talks about your brand and how they do it shapes your reputation, fuels competitive advantage, and has become a matter of survival for SEO and AI discovery.<\/strong><\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What are social mentions?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Social mentions are tagged and untagged references to your brand, product, or name published across social media platforms, news sites, blogs, forums, and review sites.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why should you care about social mentions?<\/h4>\n                <p class=\"acf-key-takeaways__text\">They provide valuable insights into what people say about your brand, helping you address issues, spot trends, and turn customers into loyal fans. They also act as credibility signals for search engines and LLMs.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Is manual tracking enough?<\/h4>\n                <p class=\"acf-key-takeaways__text\">For very small brands, maybe, but it quickly becomes unscalable. A dedicated social media monitoring tool is a smarter, more efficient path.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What are social mentions?<\/h2>\n\n\n\n<p><strong>Social mention<\/strong>&nbsp;occurs when your brand or product is referenced in a comment, post, or other type of content on various social media platforms.<\/p>\n\n\n\n<p><strong>Key types of social mentions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By how they reference your brand &#8211; <strong>direct<\/strong> (e.g., &#8220;@brand_name&#8221;) and<strong> indirect <\/strong>(using a keyword, like a brand name),<\/li>\n\n\n\n<li>By sentiment &#8211; <strong>positive<\/strong>, <strong>negative<\/strong>, and <strong>neutral<\/strong><\/li>\n\n\n\n<li>By media format &#8211; <strong>text<\/strong>, <strong>image<\/strong>, <strong>video<\/strong>, <strong>spoken <\/strong>(i.e., in a podcast)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Tagging is accomplished by using the \u201c@\u201d symbol followed by the user&#8217;s username. It usually triggers the notification, so you&#8217;re directly informed that someone is discussing your brand online.<br><br>The fact is that&nbsp;<strong>social media users often discuss brands or products without tagging them<\/strong>. Such a situation is called an untagged social mention.<\/p>\n\n\n\n<p><strong>In simple words:<\/strong>&nbsp;Social mention = anytime when someone talks about your brand on any social platform.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd5866&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd5866\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example-1140x316.jpg\" alt=\"untagged social mention detected by brand24\" class=\"wp-image-177231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example-1140x316.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example-300x83.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example-248x69.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mention_example.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of an untagged social mention<\/figcaption><\/figure>\n\n\n\n<p>In that case, to detect such mentions, you need to use a social media monitoring tool for tracking social mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-track\"><strong>How to track mentions on social media?<\/strong><\/h2>\n\n\n\n<p>There are basically two main ways to track social media mentions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Manual tracking<\/li>\n\n\n\n<li>Using social mention tools<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual-tracking\">01 Manual tracking<\/h3>\n\n\n\n<p>Most social media platforms allow you to track mentions manually by checking notifications on your social media apps.<\/p>\n\n\n\n<p>Here&#8217;s a quick snapshot of how social media platforms&#8217; native analytics can help you track your social mentions manually:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Platform                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Native Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Capabilities                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Limitations                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Facebook                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications, Activity Log, Meta Business Suite<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alerts for tags; list of mentions.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No analytics.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Instagram                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications tab, Activity Feed, Meta Business Suite<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alerts for tags in posts, comments, and Stories.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No analytics, no untagged mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        X (Twitter)                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications tab, X Analytics (limited)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time feed, 28-day stats.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Analytics paywalled, no untagged mentions.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        YouTube                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube Studio<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Lists channel mentions.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Selective alerts, no analytics.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        LinkedIn                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications, Activity<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alerts for post and comment tags.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No analytics, history limited.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>Pros of manual tracking:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Cost-effectiveness: Usually, it&#039;s a free option.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>Cons of manual tracking:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Time-consuming: Manual tracking can be very time-consuming, especially as your brand grows.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Not comprehensive: You might miss mentions, especially if users don&#039;t tag your official profile or if they occur on platforms you are not actively monitoring.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Lack of social media analytics: Unlike social listening tools, manual tracking doesn&#039;t provide analytics or sentiment analysis.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialmediamonitoringtools\">02 Using social media monitoring tools<\/h3>\n\n\n\n<p>While manual tracking is generally possible for small brands, larger businesses (or those serious about <a href=\"https:\/\/brand24.com\/use-case\/online-reputation-management\/\" target=\"_blank\" rel=\"noopener\" title=\"reputation management\">reputation management<\/a> and engagement) benefit much more from social media monitoring tools.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 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.acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Brand24 has been highly valuable for our brand monitoring to ensure every customer is heard. I appreciate the different features, especially the reporting, which summarizes vast amounts of data into actionable insights I can use to address customer comments.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite.webp 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Lay Kuen Y.                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Community Lead at MailerLite<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>These tools automate the tracking process, provide comprehensive <a href=\"http:\/\/brand24.com\/blog\/guide-to-social-media-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media analysis<\/a>, and ensure you don&#8217;t miss out on important conversations across social channels.<\/p>\n\n\n\n<p><strong>Here&#8217;s a guide on how to set this up:<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>Select a&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring tool<\/a>&nbsp;that suits your business size, industry, budget, and specific needs.<\/li>\n\n\n\n<li>Ensure the tool covers all the social media platforms relevant to your brand. For example brand24 monitors&nbsp;<strong><a href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook<\/a>, <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram<\/a>, <\/strong><a href=\"https:\/\/brand24.com\/blog\/twitter-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Twitter<\/a><strong>, <a href=\"https:\/\/brand24.com\/blog\/youtube-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube<\/a>, <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TikTok<\/a>, <a href=\"https:\/\/brand24.com\/blog\/reddit-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Reddit<\/a>, LinkedIn, Medium, Bluesky, <a href=\"https:\/\/brand24.com\/blog\/twitch-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Twitch<\/a>, and <a href=\"https:\/\/brand24.com\/blog\/telegram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Telegram<\/a><\/strong>.&nbsp;<\/li>\n\n\n\n<li>List all relevant keywords, hashtags, brands, and product names you want to track. Then, set up a monitoring project.<\/li>\n\n\n\n<li>Discover the Mention Tab \u2013 the place where all mentions appear. You can filter them to find the most relevant.<\/li>\n\n\n\n<li>Pay attention to the sentiment of the mentions: positive, negative, or neutral.<\/li>\n\n\n\n<li>Configure the tool to send you notifications or reports for mentions.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd7839&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd7839\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-dashboard.png\" alt=\"Monitor mentions: Brand24 dashboard.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s dashboard for tracking social mentions<\/figcaption><\/figure>\n\n\n\n<p>Remember that effective social and brand mention tracking requires a strategic approach, the right tools, and genuine engagement.<\/p>\n\n\n\n<p><strong>Pros of using social media monitoring tools:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Real-time tracking:\u00a0You never miss any social mention &#8211; both tagged and untagged.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        AI analysis:\u00a0You get instant and AI-powered customer insights to use in your marketing campaigns right away.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Time efficiency:\u00a0You can focus on the most important mentions or check just the general reports for a quick overview.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Reporting capabilities:\u00a0You don&#039;t need to create reports from scratch, but it&#039;s easy to make them personalized.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>Cons of using social mention tools:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Costs:\u00a0For more comprehensive tools \u2013 you need to pay.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-respond\">How to respond to social media mentions?<\/h2>\n\n\n\n<p>Whether you\u2019re a small, mid-sized business or a large company that gets tens of thousands of online mentions per day, what matters most is:<\/p>\n\n\n\n<p><strong>What can you do with a social mention?<\/strong><\/p>\n\n\n\n<p>How do you respond to the people who are behind each mention: your customers, your clients, your users, and your fans?<\/p>\n\n\n\n<p><strong>There are 3 types of social mentions:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Positive                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gives you an opportunity to show appreciation to the person behind it.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Negative                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gives you an opportunity to potentially solve a problem. Or, it lets you display some sensitive smarts and show sympathy for customers who didn\u2019t have good experiences.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Neutral                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>An opportunity to collect valuable feedback about your product or service that might not have been shared otherwise.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Whether it\u2019s a positive, a negative, or a neutral mention, each of them is an opportunity for you to <strong>engage with your audience<\/strong>.<\/p>\n\n\n\n<p>But, the way you should approach will be dictated by the type of the mention.<\/p>\n\n\n\n<p>So, let me briefly explain how to respond to each type.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd87c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd87c7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-what-to-do-with-mention.png\" alt=\"Getting brand mentions meme.\" class=\"wp-image-173391\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-what-to-do-with-mention.png 667w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-what-to-do-with-mention-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-what-to-do-with-mention-300x225.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-what-to-do-with-mention-212x159.png 212w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"positive-mention\">What to do with a positive mention?<\/h3>\n\n\n\n<p>If only every online mention could be an ego-boosting flattery!<\/p>\n\n\n\n<p>Unfortunately, that\u2019s not the case. But that only makes us appreciate positive mentions even more.<\/p>\n\n\n\n<p>DJ and record producer Alan Walker spends his entire day making music, but he still finds time to let his listeners know how much their support and opinions matter to him with posts like this on his social media channels:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cReading all your comments. Thanks for all the kind words, I\u2019m glad you like it!\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd8d03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd8d03\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"840\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/07\/Social-mention2-min.png\" alt=\"A screenshot of a response to a positive social mention\" class=\"wp-image-150020\" style=\"width:566px;height:630px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/07\/Social-mention2-min.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/07\/Social-mention2-min-300x334.png 300w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Nothing beats personalization and individual attention<\/strong>.<\/p>\n\n\n\n<p>However, if you receive more than 400 comments &amp; 16k likes from a single post, just take a cue from DJ Alan Walker and simply acknowledge that your listener, user, customer, or client has taken personal time to praise you in a mention.<\/p>\n\n\n\n<p>Thank them for it!!!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negative-mention\">What to do with a negative mention?<\/h3>\n\n\n\n<p>The example below is our favorite kind of negative social mention.<\/p>\n\n\n\n<p>Why? A specific problem has been addressed, which gives us an opportunity to offer a solution.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd9185&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd9185\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"269\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-negative-mention-detected-by-brand24-1.png\" alt=\"Protect your brand reputation and handle your negative mentions.\" class=\"wp-image-173392\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-negative-mention-detected-by-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-negative-mention-detected-by-brand24-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-negative-mention-detected-by-brand24-1-300x81.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/social-mention-negative-mention-detected-by-brand24-1-248x67.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a negative social mention<\/figcaption><\/figure>\n\n\n\n<p>The Babbel customer is experiencing trouble with a recent update and is unable to use the app because of this problem. They clearly anticipate a quick response from them.<\/p>\n\n\n\n<p>If you receive a negative mention like this, which poses a problem that you can solve &#8211; fantastic!<\/p>\n\n\n\n<p><strong>Any viable problem has a viable solution<\/strong>. Just remember to respond with patience and kindness in your answer.<\/p>\n\n\n\n<p>Now, what if the social mention is more of a <em>scathing insult<\/em>, and there<strong> isn\u2019t a particular problem for you to solve<\/strong>? What should you do then?<\/p>\n\n\n\n<p>A scathingly negative mention is ruled by emotions.<\/p>\n\n\n\n<p>Whether the problem occurred with your company, a partner, retailer, supplier, or shipping services provider is irrelevant. In the eyes of the customer, you\u2019re guilty by association.<\/p>\n\n\n\n<p>The best way to handle a situation like this is to be direct and apologize.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acknowledge any mistakes or oversights that may have occurred.<\/li>\n\n\n\n<li>Be sympathetic and truly listen to your customers.<\/li>\n<\/ul>\n\n\n\n<p>Document the exchange with these negative mentions so that you can learn from it, use it to train future employees, and improve the way that you handle situations like these in the future.<\/p>\n\n\n\n<p>Here\u2019s a guided infographic with more details on each step of the <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-negative-comments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">process for handling negative social mentions.<\/a><\/p>\n\n\n\n<p>Don\u2019t get upset if the customer doesn\u2019t immediately change their tune afterward.<\/p>\n\n\n\n<p>Your goal isn\u2019t to change their mind. When you\u2019re handling any negative social mention, remember that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If there is a specific problem mentioned, try to solve it.<\/li>\n\n\n\n<li>If there <em>isn\u2019t<\/em> a particular problem for you to solve, at least acknowledge that your customers did not have a positive experience and apologize for their inconvenience.<\/li>\n\n\n\n<li>If applicable, offer compensation or a small token as a gesture of your appreciation that personal time has been wasted.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neutral-mention\">What to do with a neutral mention?<\/h3>\n\n\n\n<p>A neutral social mention is an opportunity for you to collect feedback about your product. <\/p>\n\n\n\n<p>Take the example below:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecd97d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecd97d8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"663\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/07\/Social-Mention-1140x663.png\" alt=\"A screenshot of a neutral social mention from Instagram\" class=\"wp-image-150018\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>This mention neither raves nor complains about the Lays\u2019 vs. Doritos versions of wasabi chips.<\/p>\n\n\n\n<p>It provides relevant marketing information to both Lays and Doritos (both are actually part of the Frito-Lay family, but that\u2019s another topic).<\/p>\n\n\n\n<p>This neutral social mention shows Lays which other chips their consumers compare them to (Doritos), and the flavors that their customers enjoy (wasabi).<\/p>\n\n\n\n<p>Collecting other social mentions like this (and unlike this) will give you <strong>access to all kinds of information that will be helpful to your market research<\/strong>.<\/p>\n\n\n\n<p>Neutral social mentions can help you fill in the gaps and answer questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is my target audience?<\/li>\n\n\n\n<li>Who is my main competitor?<\/li>\n\n\n\n<li>What do my customers like about my product?<\/li>\n\n\n\n<li>What do my customers <em>dis<\/em>like about my product?<\/li>\n\n\n\n<li>How can I improve my product?<\/li>\n\n\n\n<li>Why do they choose my product?<\/li>\n\n\n\n<li>Why do they choose my <em>competitor\u2019s<\/em> product?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-on-replying\"><strong>My 5 simple tips on replying to social media mentions<\/strong><\/h2>\n\n\n\n<p>To make it easier for you, I created this list of more general tips to answer mentions (doesn&#8217;t matter the sentiment).<\/p>\n\n\n\n<p>So, here&#8217;s what you should do:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Respond ASAP &#8211; people expect brands to answer their queries timely.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Make it private &#8211; Sometimes it&#039;s easier to provide personalized and genuine experience in the DM&#039;s. Plus, it&#039;s a better option for your digital reputation.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Be a human &#8211; People are over with AI-generated replies. They look for empathy and understanding.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Set boundaries &#8211; Do your best to resolve customer issues and turn the conversation around&#8230; But keep in mind that some problems take time and not every customer will be fully satisfied despite your efforts.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Attract engagement &#8211; Instead of simply reacting to a comment about your brand &#8211; answer with a question. It will encourage the person for further engagement and boost your visibility.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track and analyze your social mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=131\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyimportant\">Why are social mentions important?<\/h2>\n\n\n\n<p>Social mentions are pieces of information that, on a scale, carry a lot of valuable insights about your brand.<\/p>\n\n\n\n<p>Precisely speaking, when users mention your brand online, they&#8217;re giving you feedback on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to improve user experience<\/strong><\/li>\n\n\n\n<li><strong>Ideas about the changes to be made for the next version of your product<\/strong><\/li>\n\n\n\n<li><strong>Research on your target audience<\/strong><\/li>\n\n\n\n<li><strong>A deeper look into the factors that influence purchase decisions<\/strong><\/li>\n<\/ul>\n\n\n\n<p>But here&#8217;s what most businesses don&#8217;t realize:<strong>&nbsp;these mentions contain patterns that can predict the future.<\/strong><\/p>\n\n\n\n<p>By future, I mean emerging trends, competitive weaknesses, and people passionate about your brand before they become customers.<\/p>\n\n\n\n<p>With careful tracking and analysis of your social mentions, you can spot a product issue before it goes viral or discover an unexpected use case that could become your next marketing campaign.<\/p>\n\n\n\n<p>The businesses that track social mentions gain an almost unfair advantage. Why?<\/p>\n\n\n\n<p>Let me show you how to be one step ahead of your competitors!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>Benefits of monitoring social mentions<\/strong><\/h2>\n\n\n\n<p>To make things easier for you, I curated this list of 5 main advantages you gain when starting to monitor online conversations:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d550ecda485&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d550ecda485\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mentions_infographic-1.png\" alt=\"benefits of monitoring social mentions\" class=\"wp-image-177311\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mentions_infographic-1.png 608w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mentions_infographic-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mentions_infographic-1-300x281.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_mentions_infographic-1-170x159.png 170w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Take care of your digital reputation<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Every tag and reference to your brand creates a digital footprint that shapes how others perceive your brand.&nbsp;<\/p>\n\n\n\n<p>By monitoring these conversations, you can <strong>amplify positive buzz<\/strong> and <strong>address concerns before they escalate<\/strong> and shape your brand online.&nbsp;<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"http:\/\/brand24.com\/blog\/what-is-brand-reputation-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand reputation management<\/a><\/span> is an important factor for a social media marketing strategy. What narrative are you letting others write about you?<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Boost your AI Visibility<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Social mentions are key to improving your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\">brand&#8217;s visibility<\/a>&nbsp;in traditional search engines and continuously growing&nbsp;AI search (like ChatGPT).<\/p>\n\n\n\n<p>They act as <strong>signals of trust and credibility<\/strong>, informing algorithms that your brand is relevant and authoritative.<\/p>\n\n\n\n<p>The rule is simple: the more and in a more positive way your brand is mentioned, the more likely it is to surface in AI-powered answers and recommendations.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Further read:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate Guide to Brand Mentions for SEO &amp; AI Visibility<\/a><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Establish relationships<\/strong><\/li>\n<\/ol>\n\n\n\n<p>When someone mentions your brand, they&#8217;re opening a door to connection. Brands that respond transform casual commenters into loyal advocates.&nbsp;<\/p>\n\n\n\n<p>These \u201cminor\u201d interactions are what truly matter in <strong>building authentic relationships<\/strong>.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Be one step ahead<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Your mentions are much more than empty words. They can be the <strong>early signals of what&#8217;s next in your market<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Your competitors&#8217; weaknesses, emerging trends, and unexpected product use \u2013 are all revealed in these conversations.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Find new opportunities<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A single mention can give growth or become a reputation crisis. The difference often comes down to how quickly you spot it and how you respond.&nbsp;<\/p>\n\n\n\n<p>By tracking mentions, you <strong>control the narrative<\/strong> rather than scrambling to recover from it.<\/p>\n\n\n\n<p>It\u2019s also worth noting that mentions aren\u2019t limited to social media. <strong><a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Media mentions<\/a><\/strong> are another valuable source of insights for tracking your brand\u2019s reach, reputation, and impact across traditional online platforms.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track &#038; analyze your social mentions in real time!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=131\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">FAQ<br><strong>How are social media mentions calculated?<\/strong><\/h3>\n\n\n\n<p>A social media mention is counted every time your tracked keyword (brand name, product, or hashtag) appears online.<\/p>\n\n\n\n<p>On its own, this is just a volume metric.<\/p>\n\n\n\n<p><a href=\"http:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand monitoring tools<\/a> add context by analyzing each mention with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach<\/strong>\u00a0(estimated audience size)<\/li>\n\n\n\n<li><strong>Sentiment<\/strong>\u00a0(positive, negative, neutral using NLP)<\/li>\n\n\n\n<li><strong>Share of voice<\/strong>\u00a0(your brand vs. competitors)<\/li>\n\n\n\n<li><strong>Engagement<\/strong>\u00a0(likes, shares, comments)<\/li>\n<\/ul>\n\n\n\n<p>Tools like\u00a0Brand24\u00a0calculate these metrics in real time and detect unusual spikes, helping you quickly identify trends, reputation risks, and opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the best software to monitor social media mentions?<\/strong><\/h3>\n\n\n\n<p>There\u2019s no one-size-fits-all tool, but for most teams, it comes down to\u00a0<strong>coverage, speed, and usability<\/strong>.<\/p>\n\n\n\n<p>If you want to go beyond basic tracking, you need an advanced tool.<\/p>\n\n\n\n<p><strong>Top tools for mention monitoring:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> \u2014 strong all-rounder: 25+ sources (including LLMs), real-time alerts, <a href=\"http:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram Sentiment Analysis: Guide with Examples [2026]\">sentiment analysis<\/a><\/li>\n\n\n\n<li><strong>Sprout Social \/ Hootsuite<\/strong> \u2014 good for managing social media accounts, but more limited in listening depth<\/li>\n\n\n\n<li><strong>Meltwater \/ Brandwatch<\/strong> \u2014 enterprise tools with advanced analytics and custom pricing<\/li>\n\n\n\n<li><strong>Google Alerts<\/strong> \u2014 free, but limited to web mentions (no social media, no analytics)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to search social media mentions?<\/strong><\/h3>\n\n\n\n<p>You can use platform search features (hashtags, keywords, @handles) and notifications to find direct mentions. For a broader view, tools like\u00a0Brand24,\u00a0Social Searcher, or\u00a0Talkwalker Free Social Search, along with\u00a0Google Alerts, help track mentions across multiple sources in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can social media mentions reveal opportunities beyond reputation management?<\/strong><\/h3>\n\n\n\n<p>Yes, social media mentions can reveal far more than reputation issues.<\/p>\n\n\n\n<p>They provide real-time insight into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/brand24.com\/use-case\/customer-feedback\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Customer feedback<\/a>\u00a0(what people like, dislike, or expect)<\/li>\n\n\n\n<li><strong>User-generated content<\/strong>\u00a0you can reuse in marketing<\/li>\n\n\n\n<li><strong>Potential brand ambassadors<\/strong>\u00a0are already talking about you<\/li>\n\n\n\n<li><strong>Product gaps and unmet needs<\/strong><\/li>\n\n\n\n<li><strong>Competitor weaknesses<\/strong>\u00a0discussed by your audience<\/li>\n<\/ul>\n\n\n\n<p>Social media mentions aren\u2019t just reactive signals, they\u2019re a source of actionable insights for your\u00a0digital marketing strategy\u00a0and growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to track social mentions? Why you should do it? We answer these and other questions to help you boost the social media presence of your business.<\/p>\n","protected":false},"author":74,"featured_media":161389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[1991,1518,1992,1994,1993],"class_list":["post-107964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-track-social-mentions","tag-social-mention","tag-social-mentions","tag-tracking-social-mention","tag-tracking-social-mentions"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=107964"}],"version-history":[{"count":104,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107964\/revisions"}],"predecessor-version":[{"id":182940,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/107964\/revisions\/182940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/161389"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=107964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=107964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=107964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}