{"id":108319,"date":"2017-09-13T14:57:35","date_gmt":"2017-09-13T13:57:35","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108319"},"modified":"2026-04-10T13:59:08","modified_gmt":"2026-04-10T11:59:08","slug":"case-study-how-travel-influencers-track-the-performance-of-hashtag-campaigns","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/case-study-how-travel-influencers-track-the-performance-of-hashtag-campaigns\/","title":{"rendered":"CASE STUDY: How Travel Influencers Track The Performance of Hashtag Campaigns"},"content":{"rendered":"\n<p>NordicTB Collective is a group of 35 professional travel bloggers and influencers who create marketing campaigns for brands and companies. Some of their services include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating marketing campaigns.<\/li>\n\n\n\n<li>Creating editorial content.<\/li>\n\n\n\n<li>Social media campaigns.<\/li>\n\n\n\n<li>Providing photo and video content.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s basically a group of bloggers, storytellers and travel influencers who craft and share stories for all sorts of campaigns.<\/p>\n\n\n\n<p>For their projects, NordicTB runs numerous hashtag campaigns which they monitor using <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">social media monitoring<\/a>. Some of the campaigns they worked on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#SantaLineXmasTrip &#8211; in cooperation with Stena Line.<\/li>\n\n\n\n<li>#UNESCOHamburg &#8211; in cooperation with\u00a0Hamburg Marketing and Hamburg Tourism.<\/li>\n\n\n\n<li>#WurstAdventure &#8211; in cooperation with German National Tourism Board.<\/li>\n\n\n\n<li>#TravelHousePorvoo &#8211; in cooperation with the city of Porvoo, Finland.<\/li>\n<\/ul>\n\n\n\n<p>Using Brand24, NordicTB monitors the performance of their campaigns in terms of social media reach, number of mentions and interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#LatviaRoadtrip<\/h2>\n\n\n\n<p>One of their campaigns was launched in collaboration with Latvia Tourism. The goal was to promote Latvia by exploring it and sharing stories from the trip in social media. The campaign included 3 travelers who shared their experiences in their social channels channels.<\/p>\n\n\n\n<p>Each piece of content from the travel was hashtagged using #LatviaRoadtrip.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">New on the blog: read about the production of medical herb tea from <a href=\"https:\/\/twitter.com\/hashtag\/Latgale?src=hash&amp;ref_src=twsrc%5Etfw\">#Latgale<\/a> in <a href=\"https:\/\/twitter.com\/hashtag\/Latvia?src=hash&amp;ref_src=twsrc%5Etfw\">#Latvia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/latviaroadtrip?src=hash&amp;ref_src=twsrc%5Etfw\">#latviaroadtrip<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/travel?src=hash&amp;ref_src=twsrc%5Etfw\">#travel<\/a> <a href=\"https:\/\/t.co\/QxiSBONPwW\">https:\/\/t.co\/QxiSBONPwW<\/a> <a href=\"https:\/\/t.co\/ARYrW1io7D\">pic.twitter.com\/ARYrW1io7D<\/a><\/p>&mdash; Janicke Hansen (@janicke_hansen) <a href=\"https:\/\/twitter.com\/janicke_hansen\/status\/905539468844818432?ref_src=twsrc%5Etfw\">September 6, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Here&#8217;s a video created by one of the influencers:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Edole Castle, Latvia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DM_I3vmjQ6Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>The campaign generated 778 social media mentions which generated social media reach of&nbsp;779 253 users.<\/p>\n\n\n\n<p>These 778 mentions generated&nbsp;29 020 social media interactions: likes, shares and comments.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db196ac92e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db196ac92e3\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"646\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1.png\" alt=\"#LatviaRoadtrip\" class=\"wp-image-108325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1.png 704w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1-300x275.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reports<\/h2>\n\n\n\n<p>NordicTB tracks the number of mentions, engagement and estimated social media reach of posts. Each hashtag campaign is closely monitored.<\/p>\n\n\n\n<p>When a campaign is finished, NordicTB generates reports that are then sent to customers. In this case, they worked for Latvia Tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This time, we present a case study of travel bloggers and influencers who cooperate with cities and tourist industry in various marketing campaigns. <\/p>\n","protected":false},"author":12,"featured_media":108376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[292],"tags":[],"class_list":["post-108319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/108319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=108319"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/108319\/revisions"}],"predecessor-version":[{"id":180865,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/108319\/revisions\/180865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/108376"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=108319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=108319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=108319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}