{"id":110098,"date":"2021-11-02T17:35:00","date_gmt":"2021-11-02T16:35:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=110098"},"modified":"2024-03-20T13:42:29","modified_gmt":"2024-03-20T12:42:29","slug":"how-to-use-quora-for-business","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-use-quora-for-business\/","title":{"rendered":"How to Use Quora for Business: The 7 Best Tips"},"content":{"rendered":"\n<p>Quora is a place where we can gain and share knowledge. From my marketing point of view, it is much more than an online platform for answering questions. There are about 300 million active Quora users. It&#8217;s the largest answer site out there. So you can reach a massive audience there.<\/p>\n\n\n\n<p>We, as digital marketers, are constantly in need of generating traffic to our websites. Whether you use organic methods or paid advertising, what matters at the end of the day are your KPIs and, correct me if I am wrong, some of the most important ones for all of us are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a number of users on site<\/li>\n\n\n\n<li>those who signed up for a trial, or whatever your goal is<\/li>\n\n\n\n<li>and the conversion rate resulting from this.<\/li>\n<\/ul>\n\n\n\n<p>Over the past few years, we\u2019ve been fairly successful at generating quality traffic from Quora. It didn\u2019t build up overnight. Finding the right questions to engage and crafting quality answers can be a time-consuming process, but it\u2019s well worth it.<\/p>\n\n\n\n<p>If you\u2019ve ever wondered about Quora marketing, I am more than happy to share what\u2019s learned and tested.<\/p>\n\n\n\n<p>Here&#8217;s what you&#8217;re going to learn today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#why\" title=\"#why\">Why use Quora?<\/a><\/li>\n\n\n\n<li><a href=\"#use\" title=\"#use\">How do I use Quora for business?<\/a><\/li>\n\n\n\n<li><a href=\"#discover\" title=\"#discover\">How to discover relevant questions?<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\" title=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<p>In fact, I share my top 7 tips for Quora right inside this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Tips for Quora, Get 650 Leads in 1 Month\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RnOw8ceTCbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>My colleague Gloria (not pictured) and I have been answering Quora questions for more than two years now, and here are even more tips that I recommend implementing, whether you\u2019re just starting with the platform or have already been around there for some time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why use Quora?<\/h2>\n\n\n\n<p>There are lots of reasons. Basically, it gives us great opportunities to promote our businesses.<\/p>\n\n\n\n<p>I treat Quora as a mix of a user-generated content site, search engine, social media platform, and marketing and ads tool for companies.<\/p>\n\n\n\n<p>You can create a profile, track topics, follow other Quora users, and make your own collections just like on other social media platforms. And what&#8217;s most important is that by adding interesting answers to relevant questions, you can reach a broad target audience. That&#8217;s right, use Quora wisely, then you will gain a wide reach.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e0530&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e0530\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/03\/How-To-Use-Quora-home-page-min.png\" alt=\"\" class=\"wp-image-152925\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-home-page-min.png 892w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-home-page-min-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-home-page-min-170x80.png 170w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to use Quora?<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Brand24 is a tool that will allow you to monitor keywords, hashtags, or brand mentions across Quora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=14\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Try free!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use\"><b>How do I use Quora for business, then?<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 Create an intriguing bio!<\/h3>\n\n\n\n<p>This is just the first step but it\u2019s crucial to your Quora success. When other users start coming across your answers, the first thing they are probably going to do is visit your profile page. You want to impress them, intrigue them, and give an impression of a thought leader who knows his ropes.<\/p>\n\n\n\n<p>Choose a profile picture with your face clearly visible on it, bonus points for the big smile!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e0c88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e0c88\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/quora-bio-750x400.png\" alt=\"An example of a well crafted Quora bio.\" class=\"wp-image-110119\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-bio-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-bio-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-bio-360x192.png 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Add your job title and don\u2019t forget to include a few words about yourself. You can tell about your job responsibilities, but also show your human face and include a few words about what your hobbies are, etc. Here\u2019s what it looks like on my profile page:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e103f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e103f\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/gloria-bio-750x400.png\" alt=\"Another example of a well crafted Quora bio.\" class=\"wp-image-110122\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/gloria-bio-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/gloria-bio-360x192.png 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Gloria, who taught me so much about Quora in the beginning, is another good example of a quality bio. She even has a video included there!<\/p>\n\n\n\n<p>What adds even more credibility to your profile are the badges of a Top Quora Writer and Published Author. This is not entirely under your control, but if you earned those titles, a little brag about it wouldn\u2019t hurt. Just have a look at the Credentials and Highlights section on the profile of Magda, our brand manager:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e1411&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e1411\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/magda-bio-266x400.png\" alt=\"Credentials &amp; Highlights section of a quality Quora profile page.\" class=\"wp-image-110125\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Once you have your profile ready, nothing holds you back from finding those questions you just can\u2019t wait for valuable answers!<\/strong><\/b><\/h4>\n\n\n\n<p>Don\u2019t just shoot blindly and start answering any Quora questions you come across. While there are many of them that get hundreds of thousands or even millions of views, there are also those that don\u2019t get that many views, let alone generating traffic to external sites.<\/p>\n\n\n\n<p>More importantly, however, prepare a list of keywords that are relevant to what you want to market. Keywords that are related to your product or service and the benefits it provides to the users. <\/p>\n\n\n\n<p>For example, we\u2019re a <strong><a href=\"https:\/\/brand24.com\/\">media monitoring<\/a><\/strong> tool, so we want to engage and educate people about the benefits of media monitoring, but also about features such tools provide, such as <strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a><\/strong> or finding influencers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e1844&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e1844\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/answer-the-public-750x400.png\" alt=\"A list of long-tail keywords that could help you find Quora questions about social media monitoring.\" class=\"wp-image-110128\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/answer-the-public-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/answer-the-public-360x192.png 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A tool like <strong><a href=\"https:\/\/answerthepublic.com\/\" rel=\"nofollow\">Answer the Public<\/a><\/strong> could be super helpful if you\u2019re struggling with keyword ideas. Just type your keywords into the search bar on their site and you\u2019ll discover different graphs presenting long-tail keywords related to your main keyword.<\/p>\n\n\n\n<p>On top of that, I already mentioned benefits, and in our case, that would be discovering customer feedback, for instance. While it\u2019s not a primary keyword that would come to your mind when thinking about a<a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> media monitoring<\/a> tool, it\u2019s certainly worth exploring such topics, and I recommend you think about keywords that apply to your product in a similar way &#8211; not directly but more related to what your product gives to the people.<\/p>\n\n\n\n<p>Quora search is obviously your best bet when it comes to finding relevant discussions. You\u2019ll be able to filter your keywords by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type<\/li>\n\n\n\n<li>Topics<\/li>\n\n\n\n<li>Author<\/li>\n\n\n\n<li>And time<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-110131 size-medium\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/quora-search-750x400.png\" alt=\"A list of Quora questions for a keyword 'social media monitoring'.\" width=\"750\" height=\"400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-search-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-search-360x192.png 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/li>\n<\/ul>\n\n\n\n<p>You might also take advantage of the fact that Quora ranks exceptionally well on Google. Just type your keywords into Google and add a formula site:quora.com, and a majority of results that come up will be different Quora questions containing a given keyword.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e1ca9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e1ca9\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"176\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/questions-stats-good.png\" alt=\"An example of a Quora question stats with a high number of followers and views.\" class=\"wp-image-110134\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/questions-stats-good.png 351w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/questions-stats-good-300x150.png 300w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A few words of advice regarding the questions themselves. Each Quora question has a number of followers and views assigned to them. Ideally, you want those questions to have some engagement already, like in the example below:<\/p>\n\n\n\n<p>This question has a number of followers that should get you a reasonable number of views once you get into the high position, and those more than 57 thousand views indicate that a question itself is getting significant Quora traffic your business could benefit from.<\/p>\n\n\n\n<p>On the other hand, there are questions like the one below:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e2061&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e2061\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/question-stats-bad.png\" alt=\"An example of a Quora question stats with a low number of followers and views.\" class=\"wp-image-110137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/question-stats-bad.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/question-stats-bad-300x136.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Very few followers and a low number of views won\u2019t get you too far at this stage. There\u2019s a huge difference between those two, mostly due to how long ago they were published. The former was posted 5 years ago while the latter only appeared on Quora last month. While the newer question can build up some traffic over time, these are those like example no. 1 that you want to target in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 <b>You have your list of keywords, found the perfect questions &#8211; let\u2019s answer!<\/b><\/h3>\n\n\n\n<p>I know this sounds like a marketing cliche but it\u2019s true \u2013 your most important goal here is to add value to the community. I assume you don&#8217;t want to lose your Quora account, right?<\/p>\n\n\n\n<p>It\u2019s kind of like Reddit \u2013 if you just go on Quora and start spamming with links here and there without providing people with quality and thoughtful answers, sooner rather than later Quora moderation team will come after you and it won\u2019t take them too long to send you warnings, temporary editing bans, and a permanent ban, after all.<\/p>\n\n\n\n<p>I should\u2019ve mentioned that earlier, but I certainly recommended including the information about who you work for, both in your general bio and credentials displayed next to your answers on different topics.<\/p>\n\n\n\n<p>If you\u2019re on Quora for business, be authentic! Don\u2019t act like you have the best product ever that has absolutely no flaws and is just perfect for everyone who\u2019s looking for a product like yours. This feels like you\u2019re trying to shove your product down your potential customers\u2019 throats and nobody likes to feel this way.<\/p>\n\n\n\n<p>To put that into perspective, when I am answering Quora questions about media monitoring, I don\u2019t just rave about how awesome our tool is. Rather than that, I tell people what are the benefits of using such software, and not necessarily ours. I try to guide them and explain what they can do with the data collected by such tools.<\/p>\n\n\n\n<p>Another good practice that adds authenticity is to mention some of your competitors. You don\u2019t want to promote them, obviously, but adding links to sites other than just yours makes you less likely to be flagged as a spammer. I usually add that different people might require different specifics from tools and the fact that I consider one solution the best doesn\u2019t mean it\u2019s going to work like a charm for the person asking the question.<\/p>\n\n\n\n<p>Also, if you\u2019re aware of things that could be considered a flaw by some people, don\u2019t be afraid to mention that. For example, our historical archive is limited and unfortunately, we won\u2019t be able to track back in time as far as many people would like us to. I mention this every once in a while in my answers, just to add that authenticity bit that makes people more likely to click on my link even though I just mentioned something that could be perceived as a disadvantage of our tool.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use the Brand24 tool to track Quora. Start a 14-day free trial!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=14\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Try free!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>03 A few words about editing<\/b><\/h3>\n\n\n\n<p>Now, that\u2019s what I like a lot when it comes to creating content for Quora. It gives you quite a few possibilities to customize your answers. Other than obvious elements like bold, italics, or bullet points, you can add pictures and videos, quotations, lines of codes, or even embed tweets, just like I did in the example below:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e293c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e293c\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/quora-embed-tweet-750x400.png\" alt=\"An example of tweets embedded in a Quora answer.\" class=\"wp-image-110140\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-embed-tweet-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-embed-tweet-360x192.png 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You want your answers to stand out and using some of the elements I mentioned above will certainly help you with that. The three I use most frequently are bold, images, and videos.<\/p>\n\n\n\n<p>However, don\u2019t overload your answers with any of these. Using too many bold decreases the readability of your answers, and too many images or videos makes a person scroll and scroll through your answers while losing focus of what\u2019s the point of your answer.<\/p>\n\n\n\n<p>My recommendations would be to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use bold for titles of different paragraphs or maximum twice per paragraph<\/li>\n\n\n\n<li>maximum 3-4 images per answer<\/li>\n\n\n\n<li>no more than 2-3 videos per answer<\/li>\n<\/ul>\n\n\n\n<p>Now, while I don\u2019t know for sure how the Quora algorithm works, based on the experience of Gloria and myself, I can tell that enhancing your answers with visual content helps them rank higher.<\/p>\n\n\n\n<p>We\u2019ve both written over hundred answers over the last two years, some of them with both images and videos, some of them without, and I must say that answer having those additional media rank better.<\/p>\n\n\n\n<p>Keep in mind that some Quora questions are highly competitive and have hundreds of answers to them already. There will be instances when even though you\u2019ve written the best answer ever, added the pics and videos of the best quality, you still won\u2019t make it to the very top of all the answers to a given question. Worry not, though, as you still will be able to generate traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">04 <b>Take your Quora marketing game a step further<\/b><\/h3>\n\n\n\n<p>I already mentioned that your time is best spent on answering a question that has a follower count higher than 10 and already a few thousand views. Sure, you can always answer the newest ones but you never know if they ever build enough traffic to pay you back.<\/p>\n\n\n\n<p>Another tip would be to use Quora topics. The platform consists of thousands of them and each topic has its own page:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e2e7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e2e7d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1129\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/quora-topic-page.png\" alt=\"A social media marketing topic page on Quora.\" class=\"wp-image-110143\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-topic-page.png 1129w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-topic-page-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/quora-topic-page-750x282.png 750w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e31ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e31ec\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"468\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/most-viewed-writers.png\" alt=\"A list of most viewed writers in social media marketing category on Quora.\" class=\"wp-image-110146\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/most-viewed-writers.png 1112w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/most-viewed-writers-300x126.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/most-viewed-writers-750x316.png 750w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As you can see, there are different sections of each topic, such as <strong>Read<\/strong>, <strong>Answer<\/strong>, <strong>Links<\/strong>, <strong>Topic<\/strong> <strong>FAQ,<\/strong> and <strong>Most<\/strong> <strong>Viewed<\/strong> <strong>Writers<\/strong>. The last one is where you want to go to find questions that generate the biggest number of views on a given topic. This tab tells you exactly how many answers a user has on a particular topic.<\/p>\n\n\n\n<p>Let\u2019s say you click on the hyperlinked <strong>View<\/strong> <strong>18<\/strong> <strong>Answers<\/strong> that the Top 1 author in this topic wrote. You\u2019ll be taken to his profile page and will only see those 18 questions that generated over 28 thousand views for this author in the last 30 days. This clearly indicates that he answered questions that have the potential to generate a substantial number of views for you as well.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e35d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e35d7\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/topic-faq.png\" alt=\"FAQ section on a social media marketing topic page on Quora.\" class=\"wp-image-110149\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/topic-faq.png 717w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/topic-faq-300x265.png 300w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You might as well click on <strong>Topic<\/strong> <strong>FAQ<\/strong>. This is a section of a topic page that anyone can edit.<\/p>\n\n\n\n<p>As long as your answers are relevant to a given topic, you\u2019re more than welcome to add them there. However, if you stuff too many of your answers in there, sooner or later Quora moderation team will remove them from this place.<\/p>\n\n\n\n<p>The same applies to adding topics to questions &#8211; if they are irrelevant, they will be removed immediately. Here\u2019s an example of what it looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e39c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e39c2\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/adding-topics.png\" alt=\"Editing topics assigned to a given Quora question.\" class=\"wp-image-110152\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/adding-topics.png 712w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/adding-topics-300x144.png 300w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>There are already 8 different topics added to this Quora question and you can still edit them by clicking on the pen icon. Not only can you add the new ones, but also remove some of them that are already there and you think they shouldn\u2019t. In theory, the more topics there are there, the more views you should be generating, however, that\u2019s not always the truth.<\/p>\n\n\n\n<p>Also, if you try to game the system, you\u2019re a lot more likely to get on moderators\u2019 radar and nobody wants that, whether you\u2019re a marketer trying to promote your business or simply an engaged member of a community trying to become a thought leader in some areas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">05 <b>Mix things up a little<\/b><\/h3>\n\n\n\n<p>Don&#8217;t just answer questions related to the area of your expertise or try to promote your business every time you feel like engaging on Quora a bit. I bet you have some hobbies that you want to talk about and discuss different points of view. Share some personal stories! That&#8217;s how I took up writing about football. I am no pundit that tv channels would invite to their studios, but I have a fair bit of knowledge and opinions that I want to share.<\/p>\n\n\n\n<p>This can significantly boost your Quora views and increase the exposure of your profile. On top of that, answering them increases your authenticity as a Quora user who\u2019s not just there for marketing, but also contributing to a variety of topics he or she cares about. <\/p>\n\n\n\n<p>One of my questions about the best right backs in the world already generated 15 thousand views and was upvoted 83 times. This is my second best answer, as far as the number of views are concerned. Not too shabby, huh?<\/p>\n\n\n\n<p>The same thing applies to Gloria. She\u2019s a community manager for IgersKrakow and,\u00a0trust me, I don\u2019t know anyone more knowledgeable than her when it comes to Instagram, and she shares her knowledge by answering tens of Instagram-related questions. The most successful got her <strong>285 thousand views (!)<\/strong> and 67 upvotes, so my numbers pale in comparison to hers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">06 Consider Quora Ads<\/h3>\n\n\n\n<p>If you&#8217;re looking to take your Quora marketing game to the next level, consider using Quora ads. Quora advertising offers a variety of targeting options, including targeting specific questions and topics, as well as demographics such as age, gender, and location.<\/p>\n\n\n\n<p>This can be a powerful tool for reaching your target audience and driving traffic to your website. However, just like with answering questions, it&#8217;s important to make sure your ads are adding value to the community and not just spamming. Keep in mind Quora&#8217;s guidelines and best practices when creating your ad campaigns to avoid being flagged or banned. To advertise on Quora, you&#8217;ll need a Quora Business account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">07 Quora for market research<\/h3>\n\n\n\n<p>Quora can prove to be a valuable platform for those seeking to enhance their marketing strategy through market research, establishing thought leadership and providing helpful answers to industry-related queries.<\/p>\n\n\n\n<p>The site&#8217;s vast user base and diverse range of topics allow marketers to access insights and opinions from a broad pool of potential customers, enabling them to better understand their target audience and refine their brand messaging.<\/p>\n\n\n\n<p>Additionally, the act of regularly sharing informed and well-crafted answers can establish oneself as a trusted authority in their industry, paving the way for increased visibility and brand recognition. By leveraging Quora in this manner, marketers can not only boost their marketing efforts but also drive genuine engagement and build lasting relationships with potential customers.<\/p>\n\n\n\n<p>So how about posting some Quora answers about your interests?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discover\">How to discover relevant questions?<\/h2>\n\n\n\n<p>That&#8217;s probably one of the most critical questions. As I mentioned above, you can use Quora&#8217;s internal search engine to discover the right topics. It will require manually searching. But it is not the only way.<\/p>\n\n\n\n<p>To be up to date, you can use the <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a> tool and monitor Quora. All you have to do is to set up the project and monitor relevant keywords. Then the tool will show you all mentions containing those keywords. Voila! You can join the topic by posting your answer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05cc2e3fd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05cc2e3fd4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"980\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/03\/How-To-Use-Quora-mentions-Brand24-min-1140x980.png\" alt=\"How to use Quora and a social listening tool?\" class=\"wp-image-152926\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-mentions-Brand24-min-1140x980.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-mentions-Brand24-min-300x258.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/03\/How-To-Use-Quora-mentions-Brand24-min.png 1187w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to use Quora and a social listening tool?<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use the Brand24 tool to discover relevant questions on Quora. Start a 14-day free trial!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=14\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Try free!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>How to use Quora? Let&#8217;s wrap things up<\/strong><\/h2>\n\n\n\n<p>I might not have mentioned this before, but the key to reaping the rewards from your activity on Quora is to be consistent. Find the time to answer at least a question a day, maybe even more. While at it, be authentic and share your knowledge to the best of your ability.<\/p>\n\n\n\n<p>When you try to promote your business, don\u2019t be too pushy and try to over-promise. On top of that, keep in mind that it\u2019s worth mentioning both the pros and cons of what you offer. This will make you more trustworthy to the readers and indicate that you\u2019re not there just to brag about your product.<\/p>\n\n\n\n<p>To successfully use Quora for business, mix your professional knowledge with your hobbies, and you should be on your way to glory.&nbsp;<\/p>\n\n\n\n<p>As I mentioned initially, you won\u2019t succeed overnight, but a snowball effect will start working in your favor the more you contribute to the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Are Quora ads worth it?<\/h3>\n\n\n\n<p>Yes, Quora ads are worth it. With over 300 million monthly users, Quora offers a unique advertising platform that allows businesses to reach an educated audience with their products and services. Quora users are more likely to have authorized a business purchase, hold a college degree, and have a higher annual household income than the average user.<\/p>\n\n\n\n<p>Additionally, 63% of Quora users conduct research before major online purchases, making it an ideal first-stage-of-the-funnel platform. Quora&#8217;s advertising services may not offer the same level of data and dynamic content as Facebook and Google, but it has been shown to provide a significant return on investment for businesses.<\/p>\n\n\n\n<p>While Facebook and Google Ads should remain the foundation of an online advertising strategy, supplementing with Quora Ads can help boost sales and brand authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Quora good for B2B marketing?<\/h3>\n\n\n\n<p>Yes, Quora can be an effective platform for B2B marketing. Quora users tend to be highly educated and often conduct research before making purchasing decisions, making it an ideal platform for B2B companies to establish themselves as thought leaders in their industry and provide helpful answers to potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Quora mostly used for?<\/h3>\n\n\n\n<p>Quora is primarily used as a platform where people can ask and answer specific questions related to a wide range of topics. It is a community-driven knowledge-sharing platform where users can seek out information on various subjects, share their expertise, and engage in discussions with other users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Quora social media?<\/h3>\n\n\n\n<p>Yes, Quora can be considered a form of social media. While it is primarily a question-and-answer platform, it allows users to interact with each other, follow other users, upvote and downvote answers, and engage in discussions through comments. These features are characteristic of social media platforms, making Quora a hybrid platform that combines elements of social media and knowledge-sharing websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Quora for business might seem like a daunting task. Have a look at what we&#8217;ve learned and tested and start implementing some of the tips today.<\/p>\n","protected":false},"author":14,"featured_media":110200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[2449,2455,2464,2452,2458,2467,2461],"class_list":["post-110098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","tag-how-to-use-quora-for-business","tag-marketing-on-quora","tag-marketing-with-quora","tag-quora-for-business","tag-quora-marketing","tag-quora-marketing-strategy","tag-using-quora-for-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Kuba","cf_author_last_name":"Rogalski","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/110098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=110098"}],"version-history":[{"count":54,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/110098\/revisions"}],"predecessor-version":[{"id":162696,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/110098\/revisions\/162696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/110200"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=110098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=110098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=110098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}