{"id":112248,"date":"2018-05-04T08:23:55","date_gmt":"2018-05-04T07:23:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=112248"},"modified":"2026-02-03T14:28:29","modified_gmt":"2026-02-03T13:28:29","slug":"where-are-your-clients-7-ways-to-discover-new-customers","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/where-are-your-clients-7-ways-to-discover-new-customers\/","title":{"rendered":"Where Are Your Clients? 7 Ways to Discover New Customers"},"content":{"rendered":"\n<p>Oh, brother, where art thou? \u2013 that\u2019s probably a question every CEO, digital marketer and sales manager had asked at least once in their life.&nbsp; Discovering new customers is a crucial part of your business strategy. After all, you can have an outstanding product or service, but you simply won\u2019t survive if you don\u2019t have any clients and revenue. So where exactly do your customers hang out? And how to reach them? Let\u2019s find out!<\/p>\n\n\n\n<p>How to Find New Customers<\/p>\n\n\n\n<p>Finding new customers is probably one of the most difficult tasks that await every business owner.<\/p>\n\n\n\n<p>In our oversaturated, always online world, finding, attracting, and converting new customers can be a pain in the butt. It&#8217;s hard to come up with a unique message, choose the right platform, and deliver it to the right audience at the right time.<\/p>\n\n\n\n<p>Although every business is different, there are some common techniques you can implement to promote your business and generate leads.<\/p>\n\n\n\n<p>Let&#8217;s find out what exactly can you do to find new customers in a blink of an eye!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7-ideas-on-how-to-find-new-customers\">7 ideas on how to find new customers:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media\">1. Social media<\/h3>\n\n\n\n<p>The good, old social media channels. You\u2019re probably already tired of hearing about them, but they are the best spot to discover your potential customers.<\/p>\n\n\n\n<p>In the ever-evolving world, getting a grip on all social media channels is becoming a bit confusing. Where your brand has to be present? Which channels are the best for you? How do you make them profitable?<\/p>\n\n\n\n<p>For starters, you should get a look at Quora.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a7f5156ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a7f5156ee\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-750x409.png\" alt=\"print screen of main page of Quora, social media platform for discovering new customers\" class=\"wp-image-116979\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-750x409.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-1140x622.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-1536x838.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-2048x1117.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-300x164.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22-1920x1048.png 1920w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-13.55.22.png 1300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The platform has more than 200 million monthly unique visitors and covers about 400 000 topics. Quora provides an excellent opportunity to discover new customers.<\/p>\n\n\n\n<p>By reading the questions and answers, you\u2019ll learn what your potential customers&#8217; pain points are, and what exactly are they looking for in a product. You can show how your product or service meets their demands and could facilitate their needs.<\/p>\n\n\n\n<p>If you have no idea how to start your way there, <a href=\"https:\/\/brand24.com\/blog\/how-to-use-quora-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">take a look at tips from our Community Manager, Kuba.<\/a><\/p>\n\n\n\n<p>He also shares some great tips on Quora (how he manages to get 650 leads per month from that&nbsp;platform) inside this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Tips for Quora, Get 650 Leads in 1 Month\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RnOw8ceTCbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another platform that has been growing is Instagram and, more importantly, <a href=\"https:\/\/brand24.com\/blog\/more-views-on-instagram-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram Stories<\/a>.<\/p>\n\n\n\n<p>If you don\u2019t have an Instagram account yet, you should create one. Especially if you&#8217;re in the highly visual industry, like clothing, cosmetics or interior design. <\/p>\n\n\n\n<p>With accurately targeted ads and clever hashtags campaigns, your new customers will discover your brand on their own. How cool is that?<\/p>\n\n\n\n<p>If you want to reach out to potential new leads, think about a direct <a href=\"https:\/\/brand24.com\/blog\/successful-creative-hashtag-campaigns-examples\/\" target=\"_blank\" rel=\"noopener\">hashtag campaign<\/a>. Find <a href=\"https:\/\/brand24.com\/blog\/how-to-see-how-many-times-a-hashtag-was-used-on-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\">which hashtags users created for your niche<\/a> and get in touch directly with your customers.&nbsp;<\/p>\n\n\n\n<p>Do you need a great Instagram tutorial? My colleague Gloria has been publishing her tips and tricks on how to get the most out of your Instagram account, and her articles are rich in useful insights!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-listening\">2. Social media listening<\/h3>\n\n\n\n<p>It\u2019s important to know the difference between social monitoring and <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a>.<\/p>\n\n\n\n<p><strong>Social listening provides insights on how your product meets, exceeds or falls short of users\u2019 expectations<\/strong>. It\u2019s all about collecting data from broader customers\u2019 conversations and analysing them to make better decisions for your customers and answer their questions before they have a chance to pose them. To gather all the mentions, take a look at our selection of <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\">social listening tools<\/a>.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media monitoring<\/a> is a more reactive way to interact with your clients<\/strong>. You respond to incoming queries and comments to help customers.<\/p>\n\n\n\n<p>Although both applications of social <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring<\/a> tool, like&nbsp;Brand24, are advantageous, <strong>social media listening is indispensable when it comes to attracting target customers.<\/strong> It allows you to recognise the places your potential clients are hanging around and getting ahead of the problems they might encounter.<\/p>\n\n\n\n<p>Here\u2019s an example of social monitoring from our field.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a7f515b2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a7f515b2d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"845\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-12.43.24-750x845.png\" alt=\"print screen of Twitter conversation showing how can you utilise social media listening to discover new customers\" class=\"wp-image-116985\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-12.43.24-750x845.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-12.43.24-1140x1285.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-12.43.24-300x338.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/05\/Zrzut-ekranu-2018-05-02-o-12.43.24.png 1150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Kuba is providing an answer to a specific question. If we want to use social media listening to this project, we would have to gather the information about queries regarding LinkedIn and prepare a solution.<\/p>\n\n\n\n<p><strong>Social media listening allows you to learn a lot about your audience, especially what are they looking for and how they feel about your product.<\/strong><\/p>\n\n\n\n<p>Gaining access to all those pieces of information is easier than you think \u2013 you just need to set up a project in Brand24.&nbsp;<\/p>\n\n\n\n<p>In the project creation wizard insert the keywords you&#8217;d like to monitor. Think about:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>the name of your company;<\/li>\n\n\n\n<li>the name of your product or service;<\/li>\n\n\n\n<li>your branded hashtag.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>You can access all the essential information via a dashboard, and you\u2019ll receive a daily email with the most crucial data.<\/strong><\/p>\n\n\n\n<p>Thanks to social monitoring you will get a feel for the problems your audience may be experiencing, and you\u2019ll be able to offer solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"referral-system\">3. Referral System<\/h3>\n\n\n\n<p>Referral system is the growth hack Dropbox used to get its product off the ground. And we\u2019re talking about some awe-inspiring numbers here \u2013 3900% increase in the number of users in 15 months!<\/p>\n\n\n\n<p>The plan was simple &#8211; every customer that recommended Dropbox to their friends gained extra storage space. The person accepting the invitation get extra MB as well.<\/p>\n\n\n\n<p>Nothing is more powerful than word of mouth \u2013 that\u2019s how you build a loyal customers base. According to Nielsen, 92% of consumers trust referrals from people they know, and they\u2019re four times more likely to buy when referred by a friend. That\u2019s one reason a customer referral program is a good idea.<\/p>\n\n\n\n<p>The second incentive to invest in referral program should be <strong>customer retention<\/strong>. Referrals are the type of customers with the lowest churn rates.<\/p>\n\n\n\n<p>The proof is once again in the numbers \u2013 according to studies done by Bain &amp; Company, increasing customer retention by 5% can lead to an increase in profit of 25% \u2013 95% and the probability of converting an existing customer into a repeat customer is 60% \u2013 70%. The likelihood of converting a new lead? At best, 5% \u2013 20%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"live-customers-testimonials\">4. Live customers\u2019 testimonials<\/h3>\n\n\n\n<p>A referral program is strongly correlated with my next point. Imagine being praised by happy customers on social media. Up until now, you could only see the mentions in your Brand24 project, not directly on your website.<\/p>\n\n\n\n<p>Recently, we released a new widget, which could help you spread the word of your greatness to others.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a7f515f16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a7f515f16\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1173\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/10\/find_new_customers-1.png\" alt=\"print screen of live customers' testimonials added to a website where you can see clients opinion of a product which might help you find new customers\" class=\"wp-image-119064\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/10\/find_new_customers-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/10\/find_new_customers-1-1140x1028.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/10\/find_new_customers-1-300x271.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/10\/find_new_customers-1-750x677.png 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Live customers\u2019 testimonials is an embeddable, customisable and clickable online mention of your company.<\/strong> By clicking on it, your customers will be redirected to the source of the mention, and be able to talk to the author.<\/p>\n\n\n\n<p>Your potential new customers will be able to see who is talking about your brand and where they are doing it. <strong>That way you\u2019ll boost your online credibility and increase sales.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"networking\">5. Networking<\/h3>\n\n\n\n<p>Never underestimate the power of networking. Being a total introvert myself, I find networking a huge undertaking and a step far outside my comfort zone. <\/p>\n\n\n\n<p>But do you know the saying that magic happens outside your comfort zone? Well, it\u2019s true. <\/p>\n\n\n\n<p>I never regret going to one of the networking events &#8211; you can not only learn a lot from other business owners but also identify potential customers. Here\u2019s what our CEO, <a href=\"https:\/\/twitter.com\/sadek\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mike<\/a>, has to say about our presence at Social Media Marketing World 2018:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>SMMW is the best conference I\u2019ve ever attended and exhibited on. With almost 5000 attendees and around 25 exhibitors, we\u2019ve had a really good flow of potential customers coming by our booth.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"teaming-up-with-other-businesses\">6. Teaming up with other businesses<\/h3>\n\n\n\n<p>What about sharing your customers&#8217; database with other businesses? We tend to be focus only on ourselves, fearing the potential competition would steal our clients, but what if we can help one another?<\/p>\n\n\n\n<p>Take a look at booking.com, a site where you can find holiday accommodation, and Wizzair, a budget airline.<\/p>\n\n\n\n<p>Every time, a customer books an accommodation and shares his Wizzair customer number, the air carrier will refund 10% of the booking value to customer\u2019s account. <\/p>\n\n\n\n<p>That way both parties are referring clients and the cashback is another reason to choose Booking.com and Wizzair combination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"being-part-of-professional-groups\">7. Being part of professional groups<\/h3>\n\n\n\n<p><strong>Professional groups are a goldmine of potential customers<\/strong>. The key to success in this environment is not to be too selly. <\/p>\n\n\n\n<p>Focus on helping people. Helping others make you a leader in your niche, it proves that you\u2019re a team player.&nbsp;<\/p>\n\n\n\n<p>Most of the social networks are in the process of turning into places where people can build more meaningful relations. That\u2019s your opportunity to get ahead of your competition. Answer people\u2019s queries but don\u2019t push your product too hard.<\/p>\n\n\n\n<p>There\u2019re plenty of possibilities to find, attract, and identify new customers. <\/p>\n\n\n\n<p>And what are your favorite ways of finding new customers? I\u2019d love to hear them! Share this article on social media and use the keyword &#8220;Brand24&#8221; in your message and we&#8217;ll find you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to grow your business, you need to find new customers. Here&#8217;re 7 tools and techniques that will help you discover, attract and convert new customers. <\/p>\n","protected":false},"author":34,"featured_media":112263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[538,2706,2703,3225,2709,47,32],"class_list":["post-112248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","tag-customers","tag-discover-customer","tag-engage-customer","tag-find-customers","tag-identify-customers","tag-social-media-listening","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Pinkowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=112248"}],"version-history":[{"count":32,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112248\/revisions"}],"predecessor-version":[{"id":180889,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112248\/revisions\/180889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/112263"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=112248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=112248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=112248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}