{"id":112461,"date":"2025-10-31T13:25:24","date_gmt":"2025-10-31T12:25:24","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=112461"},"modified":"2026-01-11T20:15:50","modified_gmt":"2026-01-11T19:15:50","slug":"how-to-conduct-a-brand-audit","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-conduct-a-brand-audit\/","title":{"rendered":"How to Do a Brand Audit? The 10-Step Guide [2026]"},"content":{"rendered":"\n<p>Even 4 out of 5 consumers say they won\u2019t buy from a brand they don\u2019t trust. In other words, trust isn\u2019t a nice-to-have &#8211; it\u2019s the fuel that powers your brand growth. And just like with a car, the lower the quality of fuel you use, the higher the risk your engine will eventually break down. That\u2019s why doing a regular brand audit is so essential &#8211; it helps your brand run smoothly, safely, and at full speed.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>A brand audit<\/strong> evaluates internal factors, external perception, and customer insights to <strong>reveal your current brand performance and find areas for improvement<\/strong>.<\/li>\n\n\n\n<li>Although a brand audit requires time and effort, it\u2019s an <strong>incredibly powerful tool to keep your brand consistent, trustworthy, and competitive<\/strong>.<\/li>\n\n\n\n<li><strong>Each brand audit should consist of a framework <\/strong>(that sets a purpose and a scope) <strong>and an action plan <\/strong>(that translates findings into concrete steps for improvement)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatisbvandaudit\">What is a brand audit?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>A brand audit <\/strong>is a strategic analysis of how your brand currently performs in the market, what your strengths and weaknesses are, and how well your brand aligns with your business goals and customer expectations.<\/p>\n\n\n\n<p>In a nutshell: a brand audit reveals <strong>how your brand performs<\/strong> and <strong>where it can be improved<\/strong>.<\/p>\n\n\n\n<p><strong>A comprehensive brand audit examines three key areas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Internal branding<\/strong> &#8211; evaluates company culture, brand values, mission, and how well employees understand &amp; embody the brand.<br><br>It focuses on what\u2019s <strong>inside the organization<\/strong> and whether your team understands and communicates the brand\u2019s essence consistently.<br><\/li>\n\n\n\n<li><strong>External branding<\/strong> &#8211; analyzes how your brand appears across all touchpoints, encompassing visual identity, messaging, advertising, social media, PR, website content, and more.<br><br>It focuses on <strong>how your brand is seen from the outside<\/strong> and whether that image reflects your <strong>intended positioning and values<\/strong>.<br><\/li>\n\n\n\n<li><strong>Customer experience <\/strong>&#8211; assesses how people interact with and perceive your brand at every stage of the customer journey, including service quality, communication, product delivery, and post-sale services.<br><br>It focuses on <strong>how customers feel <\/strong>about your brand when they interact with it directly.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d0f06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d0f06\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8.png\" alt=\"brand audit chart\" class=\"wp-image-178458\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8.png 602w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8-300x281.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8-170x159.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-8-90x84.png 90w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct your brand audit fast!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=54\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodobrandaudit\">How to conduct a brand audit? 10 steps<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d153e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d153e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"997\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7.png\" alt=\"brand audit step by step\" class=\"wp-image-178457\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7.png 608w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7-300x492.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7-97x159.png 97w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-7-55x90.png 55w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Define your framework<\/h3>\n\n\n\n<p>At the beginning, you need to understand the purpose of conducting a brand audit and define its scope.<\/p>\n\n\n\n<p>In other words, you must identify which aspects of your brand you want to focus on &#8211; such as <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a>, perception, consistency, or performance.<\/p>\n\n\n\n<p>Regardless of your choice, <strong>establish a baseline<\/strong>. Clearly define where your brand currently stands using measurable goals, KPIs, and metrics.&nbsp;<\/p>\n\n\n\n<p>In other words, you must put your cards on the table and check expectations vs. reality!<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When auditing brand awareness<\/strong>, your baseline could be the volume of monthly mentions or social media reach goals, KPIs, and metrics<\/li>\n\n\n\n<li><strong>When auditing brand perception<\/strong>, your baseline could include <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentiment analysis<\/a>, customer satisfaction score (CSAT), or review ratings.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d18cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d18cd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24.jpg\" alt=\"brand audit - sentiment analysis with Brand24\" class=\"wp-image-178413\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-1140x533.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24-90x42.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quick sentiment analysis made with the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2: Review your brand foundations<\/h3>\n\n\n\n<p>Before diving into data and design, take a closer look at the core elements defining your <a href=\"https:\/\/brand24.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand identity<\/a>. <\/p>\n\n\n\n<p>This step is about confirming if your foundational brand elements still reflect who you are, what\u2019s important to you, and how you want to be perceived.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d1ba3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d1ba3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2.png\" alt=\"brand foundations to a brand audit\" class=\"wp-image-178453\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2.png 602w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2-248x148.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-1-2-90x54.png 90w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>In practice, review your:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mission and vision statements<\/strong>. Do they still reflect your company\u2019s purpose and long-term direction?<\/li>\n\n\n\n<li><strong>Brand values<\/strong>. Are they clearly defined, consistent, well-communicated, and truly visible in your company culture?<\/li>\n\n\n\n<li><strong>Unique value proposition (UVP)<\/strong>. Does it clearly differentiate you from competitors and resonate with your audience?<\/li>\n\n\n\n<li><strong>Brand personality<\/strong>. Is it aligned with your current positioning and customer expectations?<\/li>\n<\/ul>\n\n\n\n<p>If you discover a gap between how you envision your brand and how others truly perceive it, it may be time to update your brand foundations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\">Step 3: Evaluate internal branding<\/h3>\n\n\n\n<p>Your brand starts from within.&nbsp;<\/p>\n\n\n\n<p><strong>A strong internal branding<\/strong> ties your employees to the company\u2019s<strong> values and mission, fostering a culture of trust, motivation, and productivity<\/strong>.<\/p>\n\n\n\n<p>Evaluating internal branding involves <strong>communicating the brand\u2019s story<\/strong>, creating <strong>initiatives that embody the brand in people&#8217;s lives<\/strong>, and ensuring that your team <strong>feels connected<\/strong> to the brand\u2019s mission, values, and messaging.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d1f0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d1f0f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949.png\" alt=\"According to The Global Branding Academy, organizations with a strong internal branding enjoy 36% higher employee engagement that, ultimately, translates to higher motivation, better performance, and improved customer service.\" class=\"wp-image-178450\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949-245x159.png 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421949-90x59.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>In practice, you can discover your internal branding through:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employee satisfaction surveys<\/li>\n\n\n\n<li>Internal communication audit<\/li>\n\n\n\n<li>Culture assessment<\/li>\n<\/ul>\n\n\n\n<p>When done well, a strong internal branding strategy turns employees into powerful brand ambassadors, improves workflow, and boosts the <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand&#8217;s reputation<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\">Step 4: Check your external branding<\/h3>\n\n\n\n<p>Now, turn your attention to the outside.<\/p>\n\n\n\n<p><strong>External branding means how a company presents itself to the public<\/strong>. It encompasses all the visible elements that are customer touchpoints &#8211; <strong>from your logo color palette to paid ads and public relations<\/strong>.<\/p>\n\n\n\n<p>This step helps you determine whether your <strong>external image aligns with your intended positioning<\/strong> and how consistently your brand is presented across all channels.<\/p>\n\n\n\n<p><strong>Review:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual identity<\/strong>. Is your logo, color palette, and typography used consistently across platforms?<\/li>\n\n\n\n<li><strong>Messaging and tone<\/strong>. Does your communication sound like your brand across social media, your website, emails, and ads?<\/li>\n\n\n\n<li><strong>Marketing materials<\/strong>. Are your visuals and messages consistent, recognizable, and up to date?<\/li>\n\n\n\n<li><strong>Public relations and media presence<\/strong>. How is your brand presented in external articles, interviews, and partnerships?<\/li>\n<\/ul>\n\n\n\n<p>If you discover inconsistencies or outdated elements, create a list of what needs to be refreshed or unified.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best brand audit tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=54\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step5\">Step 5: Analyze website performance and SEO<\/h3>\n\n\n\n<p><strong>Your website is often the first touchpoint <\/strong>between your brand and potential customers. Therefore, it plays a significant role in shaping how your brand is perceived.<\/p>\n\n\n\n<p>A well-performing website not only reflects professionalism but also strengthens <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand visibility<\/a>, user trust, and conversions.<\/p>\n\n\n\n<p><strong>Analyze:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical performance.<\/strong> Check site speed, mobile responsiveness, and loading times using tools like Google PageSpeed Insights or GTmetrix. Slow or unresponsive pages can harm both SEO and user experience.<\/li>\n\n\n\n<li><strong>User experience (UX).<\/strong> Is your website intuitive, easy to navigate, and visually aligned with your brand identity? Are visitors finding the information they need quickly? You can use tools like Hotjar or Clarity.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d25ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d25ed\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity.jpg\" alt=\"microsoft hotjar to check UX\" class=\"wp-image-178419\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-1140x533.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_heatmap_in_clarity-90x42.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can check your UX with tools like Microsoft Hotjar<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content quality.<\/strong> Review whether your website copy is clear, engaging, and consistent in tone. Does it reflect your brand\u2019s voice and values?<\/li>\n\n\n\n<li><strong>SEO performance.<\/strong> Use tools like Google Analytics or Semrush to check organic traffic, keyword rankings, and backlink quality. Identify which pages bring in the most traffic and which ones need optimization.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d28b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d28b0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"653\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush.jpg\" alt=\"semrush for set brand audit\" class=\"wp-image-178418\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_semrush-90x49.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SEO analysis can be done easily with Semrush<\/figcaption><\/figure>\n\n\n\n<p>By identifying technical issues, UX bottlenecks, and SEO gaps, you can <strong>strengthen your online presence <\/strong>and ensure that your <strong>website truly supports your brand goals<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step6\">Step 6: Review social media and online presence<\/h3>\n\n\n\n<p><strong>Social media channels are where your brand\u2019s personality is most visible<\/strong>. They\u2019re also places that shape customers&#8217; opinions fast.<\/p>\n\n\n\n<p>Therefore, no brand audit would be complete without checking whether your online presence reflects your brand accurately and effectively.<\/p>\n\n\n\n<p><strong>Analyze:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your performance on various social platforms. <\/strong>Not every social media platform gives you the same visibility and hype. Check which of them you should focus on. And which should you abandon.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content performance.<\/strong> Review engagement metrics such as likes, comments, shares, and click-through rates. Identify which content formats resonate with your audience.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d2bbe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d2bbe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-1140x720.jpg\" alt=\"brand24 ai metrics analysis\" class=\"wp-image-178417\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-1140x720.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-300x190.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-248x157.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua-90x57.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_social_nedua.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s AI Metrics Analysis gives you an overview of which social platforms bring you the most coverage<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistency.<\/strong> Check if your brand voice, tone, and visual identity are the same across all platforms you use (LinkedIn, Instagram, Facebook, X, TikTok, etc.)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d2e31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d2e31\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950.png\" alt=\"Consistent branding across channels can increase revenue by 23%\" class=\"wp-image-178449\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950-245x159.png 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/Frame-1991421950-90x59.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target audience.<\/strong> Are you reaching the right people, so those who match your target audience? Review follower demographics and behavior.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reputation and sentiment.<\/strong> Use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tools<\/a> (like <strong>Brand24<\/strong>) to monitor mentions, <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"hashtag performance\">hashtag performance<\/a>, and sentiment around your brand. Look for recurring topics, trends, and influencers.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d3117&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d3117\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview.jpg\" alt=\"brand24 - the best brand audit tool\" class=\"wp-image-178416\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview-1140x615.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_brand24_overview-90x49.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 allows you to overview the most important social media &amp; online presence metrics<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitor comparison.<\/strong> Evaluate your <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media performance<\/a>, engagement, and messaging against key competitors.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost online presence with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=54\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step7\">Step 7: Check AI brand visibility<\/h3>\n\n\n\n<p>With the rise of generative AI tools, <strong>your brand visibility goes beyond traditional search engines and social media<\/strong>.&nbsp;<\/p>\n\n\n\n<p>ChatGPT, Perplexity, Gemini, DeepSeek, AI Overview &#8211; all these tools are becoming increasingly important for brand discovery and reputation.<\/p>\n\n\n\n<p>Therefore, <strong>monitoring your AI brand visibility is a crucial part of a modern brand audit<\/strong>.<\/p>\n\n\n\n<p><strong>Track:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How AI tools describe your brand.<\/strong> Ask AI chatbots and Google what they know about your brand. Do they provide accurate, up-to-date, and positive information?<\/li>\n\n\n\n<li><strong>Relevant prompts<\/strong>. <a href=\"https:\/\/brand24.com\/ai-brand-visibility-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI visibility monitoring tools<\/a> like Chatbeat allow you to track your brand\u2019s positioning on multiple prompts that people use in LLMs and AI tools.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d3749&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d3749\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-1140x566.jpg\" alt=\"chatbeat ai brand visibility tool\" class=\"wp-image-178415\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-1140x566.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat-90x45.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">With Chatbeat, you can assess you AI brand visibility<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sources of data<\/strong>. Track <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI mentions<\/a> to understand which sources (your website, Wikipedia, industry media, etc.) are influencing how AI models describe your brand, and correct any inaccuracies you find.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Learn more: <\/strong><a href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to measure and maximize AI brand visibility?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step8\">Step 8: Gather customer insights<\/h3>\n\n\n\n<p>Your customers are the ultimate judges of your brand.&nbsp;<\/p>\n\n\n\n<p>They completed the entire purchase process &#8211; from initial awareness to post-purchase experience &#8211; and can give you <strong>the most authentic feedback <\/strong>about your brand\u2019s strengths and weaknesses.<\/p>\n\n\n\n<p>In practice, gathering <a href=\"https:\/\/brand24.com\/blog\/customer-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">customer insights<\/a> helps you <strong>understand how people perceive your brand, what they value most, and where the areas for improvement are.<\/strong><\/p>\n\n\n\n<p><strong>Explore:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer surveys and interviews. <\/strong>Ask questions about satisfaction and expectations.<\/li>\n\n\n\n<li><strong>Online reviews and testimonials<\/strong>. Analyze what customers write on review platforms like Google, G2, TrustPilot, etc.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d730c9d3a8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d730c9d3a8c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"603\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews.jpg\" alt=\"g2 review platform\" class=\"wp-image-178414\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews-1140x573.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews-300x151.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/brand_audit_g2_reviews-90x45.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Depending on your niche, overview relevant review platforms (i.e., G2 for software solutions)<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social listening.<\/a><strong> <\/strong>Use <a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand monitoring tools<\/a> like Brand24 to monitor conversations and sentiment about your brand across multiple online platforms<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do the brand audit fast!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=54\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service data. <\/strong>Review complaints, support tickets, and inquiries to identify pain points in the customer journey.<\/li>\n<\/ul>\n\n\n\n<p>Customer feedback analysis is an invaluable source of data that can help you <strong>refine your brand experience, improve communication, and strengthen your brand reputation<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Learn more: <\/strong><a href=\"https:\/\/brand24.com\/blog\/customer-feedback-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Guide on customer feedback analysis<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step9\">Step 9: Analyze sales and performance data<\/h3>\n\n\n\n<p>At the end of the day, your brand\u2019s strength is reflected not only in awareness and perception but also in <strong>business results and performance metrics<\/strong>.<\/p>\n\n\n\n<p>Analyzing your sales and marketing data helps you understand <strong>how effectively your brand converts attention into real, measurable outcomes<\/strong>.<\/p>\n\n\n\n<p><strong>In practice, focus on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales trends.<\/strong> Compare results over time to identify growth patterns and seasonal changes.<\/li>\n\n\n\n<li><strong>Customer acquisition cost (CAC).<\/strong> Calculate how much you spend to attract a single customer. Rising acquisition costs may indicate a need for improvement.<\/li>\n\n\n\n<li><strong>Conversion rates.<\/strong> Analyze how many leads turn into customers across different channels (website, ads, email, social media).<\/li>\n\n\n\n<li><strong>Marketing ROI.<\/strong> Check which campaigns, channels, and activities bring the highest return on investment. This will help you identify where your spending pays off, and where resources are being wasted.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read: <\/strong><a href=\"https:\/\/brand24.com\/blog\/brand-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Most important brand metrics you should track<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step10\">Step 10: Create an action plan and track progress<\/h3>\n\n\n\n<p>After gathering insights from all previous steps, it\u2019s time to turn analysis into action!<\/p>\n\n\n\n<p><strong>A brand audit is valuable only if it leads to measurable improvements<\/strong>. And that\u2019s where your <strong>action plan<\/strong> comes in.<\/p>\n\n\n\n<p><strong>Here\u2019s what you should include in it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key findings. <\/strong>Identify which issues and areas have the greatest impact on your <a href=\"https:\/\/brand24.com\/blog\/brand-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand\u2019s performance<\/a> and perception. Prioritize areas that influence customer trust, visibility, and revenue.<\/li>\n\n\n\n<li><strong>SMART goals<\/strong>. Make sure each goal in your action plan is Specific, Measurable, Achievable, Relevant, and Time-bound. For example: \u201cIncrease positive sentiment share to 30% within 6 months\u201d.<\/li>\n\n\n\n<li><strong>Assign ownership<\/strong>. Decide who will be responsible for each task. Clear accountability builds action.<\/li>\n\n\n\n<li><strong>Set a timeline<\/strong>. Establish milestones and deadlines to track progress.<\/li>\n\n\n\n<li><strong>Define KPIs<\/strong>. Use measurable indicators and metrics to evaluate progress.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\">Why conduct a brand audit?<\/h3>\n\n\n\n<p>At first glance, a brand audit might seem like an unnecessary process. The amount of data you need to analyze is huge, as you need to take a deeper look at different aspects of your <a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"brand presence\">brand presence<\/a>, both off- and online.&nbsp;<\/p>\n\n\n\n<p>But conducting an audit is necessary for building a strong brand because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong brands make more money and are more resilient to crises<\/strong>. A robust brand has higher brand awareness levels which directly translates into <strong>higher sales<\/strong> and<strong> lower churn<\/strong>.&nbsp;<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Brands with established positions in the market <strong>spend less money on attracting new customers<\/strong>. The rate of returning customers is also higher for healthy brands.&nbsp;<\/li>\n\n\n\n<li>People prefer brands they have a positive interaction with to over their friends and families.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All of the aspects mentioned above are elements of a healthy brand. All of them will increase your bottom line and help you conquer your target market. And the first step to a healthy brand is a brand audit.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best brand audit tool ever!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=54\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits\">What are the benefits of a brand audit?<\/h3>\n\n\n\n<p>A brand audit has many benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides data to <strong>measure and increase brand awareness<\/strong>, and possible tweaks you need to make<\/li>\n\n\n\n<li><strong>Improves marketing<\/strong> communications tactics<\/li>\n\n\n\n<li>Provides guidelines for<strong> future brand development<\/strong><\/li>\n\n\n\n<li><strong>Grows the overall value of your company<\/strong> by implementing recommendations based on a robust set of data<\/li>\n\n\n\n<li><strong>Gives insights <\/strong>into your brand positioning, brand architecture, and business structure<\/li>\n\n\n\n<li><strong>Encourages a brand refresh<\/strong>, for example, through a new visual identity<\/li>\n\n\n\n<li><strong>Detects the target audience&#8217;s thoughts<\/strong> and <strong>increases customer satisfaction<\/strong><\/li>\n\n\n\n<li><strong>Identifies a real, unique selling proposition <\/strong>and the brand&#8217;s strengths<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand. <\/p>\n","protected":false},"author":83,"featured_media":153440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[2745,280,2742,2760,2757,2754,2748,2751],"class_list":["post-112461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-audit","tag-brand","tag-brand-audit","tag-brand-audit-process","tag-brand-strategy","tag-competition-analysis","tag-conduct-brand-audit","tag-perform-brand-audit"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=112461"}],"version-history":[{"count":108,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112461\/revisions"}],"predecessor-version":[{"id":180420,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/112461\/revisions\/180420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/153440"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=112461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=112461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=112461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}