{"id":112779,"date":"2018-05-22T23:07:29","date_gmt":"2018-05-22T22:07:29","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=112779"},"modified":"2026-04-09T16:32:18","modified_gmt":"2026-04-09T14:32:18","slug":"how-to-use-sentiment-analysis-in-brand24-for-brand-building","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-use-sentiment-analysis-in-brand24-for-brand-building\/","title":{"rendered":"How to Use Sentiment Analysis in Brand24 for Brand Building"},"content":{"rendered":"\n

Some time ago I already described what sentiment analysis<\/a> is, the challenges it faces and how to do it yourself using Brand24. This post is a bit more thorough follow-up going deeper into sentiment analytics \u2014 a step-by-step guide on how to do sentiment analysis using Brand24.<\/p>\n\n\n\n

Let’s get to it without further ado.<\/p>\n\n\n\n

How to Use Sentiment Analysis in Brand24:<\/h2>\n\n\n\n

Brand monitoring<\/h3>\n\n\n\n

First and foremost, sentiment analysis finds application in brand monitoring and management<\/strong>.<\/p>\n\n\n\n

Sentiment analysis tools <\/a>allow businesses to check how their audience, customers, experts, influencers, or the news talk about them online \u2014 how many positive and negative comments, opinions, discussions and other content they generate \u2014 it’s a fertile source of business intelligence<\/strong>.<\/p>\n\n\n\n

To monitor your brand across the Internet in real time, you can try Brand24 for absolutely free<\/a><\/strong> (for two weeks). Believe it or not but it\u2019s one of the most (if not the most) affordable web and social media monitoring<\/a> tool out there!<\/p>\n\n\n\n

Once you create your free trial account<\/a><\/strong>, go to Mentions tab \u2014 this is where you start with sentiment analysis.<\/p>\n\n\n\n

Filtering Negative \/ Positive Mentions<\/h3>\n\n\n\n

All online mentions of your keywords arrive to the Mentions tab in real time<\/strong>. Sentiment analysis algorithm in Brand24 automatically analyzes text, identifies negative and positive words, and tags them accordingly.<\/p>\n\n\n\n

Here\u2019s an example of a negative mention:<\/p>\n\n\n\n

\"Filtering\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n


\nHere\u2019s an example of a positive mention:<\/p>\n\n\n\n

\"Positive\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

You can sort mentions according to sentiment<\/strong>, for example, to see only positive comments. To do so, go to the right of the panel<\/strong> where the SENTIMENT FILTER is.<\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

By default, Brand24 shows all kinds of mentions: positive, negative and unidentified ones. To display either it these, move the slider<\/strong>. The moment you choose sentiment, Brand24 refreshes and displays mentions of chosen sentiment<\/strong>.<\/p>\n\n\n\n

Remember that you can also adjust the time span<\/strong>.<\/p>\n\n\n\n

There you have your mentions ready to browse!<\/p>\n\n\n\n

Analysis Tabs<\/h3>\n\n\n\n

These are two different places in Brand24 \u2013 both of them, however, present data.<\/p>\n\n\n\n

Summary tab <\/strong>is a good place to see at the beginning of the day. It’s daily and quick sum-up of what changed in the Internet and social media performance<\/a> of keywords you monitor over specific period of time \u2013 this includes sentiment monitoring<\/strong>.<\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

This module shows comparison to the same period in the past, so remember to set the dates.<\/p>\n\n\n\n

Analysis tab <\/strong>offer thorough insights into the data collected by Brand24 and it also shows how many negative and positive mentions about your keywords appeared online.<\/p>\n\n\n\n

\"Inside\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

Crisis Prevention<\/h3>\n\n\n\n

A must-read for PR specialists<\/strong>!<\/p>\n\n\n\n

Sentiment analysis tools like Brand24 can be also used for customer sentiment analytics<\/a> \u2013 in other words, tools like Brand24 identify unhappy customers in real time.<\/p>\n\n\n\n

Bad news travels fast but bad online <\/em>news travels even faster! One unhappy customer expressing one’s anger in social media can start a snowball effect and eventually result in PR crisis<\/a>. Thanks to real-time customer sentiment analytics, you can quickly spot and respond to any such a threat.<\/p>\n\n\n\n

Brand24 provides a couple of solutions to keep you on top of your mentions.<\/p>\n\n\n\n

Notifications<\/h3>\n\n\n\n

Email notifications are a sure-fire way to keep you up to date with the most recent negative mentions<\/strong>. Here’s how to set them up inside Brand24.<\/p>\n\n\n\n

While inside your project, go to Project settings <\/strong>in the menu on the left.<\/p>\n\n\n\n

\"Accessing\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

In there, go to the Notifications <\/strong>tab<\/strong> and click Add more notifications.<\/strong><\/p>\n\n\n\n

\"Project\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
\u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

A pop-up will appear.<\/p>\n\n\n\n

Inside, click Add new filter <\/strong>and another pop-up will pop up (I’m sorry for that). Enter the filter’s name, for example:<\/p>\n\n\n\n

    \n
  • Negatives about XYZ<\/em><\/li>\n\n\n\n
  • Unhappy Customers <\/em><\/li>\n<\/ul>\n\n\n\n

    Then, switch SENTIMENT FILTER <\/strong>to negative and click Save<\/strong>.<\/p>\n\n\n\n

    \"Setting\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
    \u25ba Try sentiment analysis<\/a><\/figcaption><\/figure>\n\n\n\n

    There you have it \u2013 from now on you’ll be receiving email notifications the moment a negative mention about your business appears online!<\/p>\n\n\n\n

    Customer Feedback<\/h3>\n\n\n\n

    Sentiment monitoring is particularly valuable in acquiring customer feedback. There’s a couple of good opportunities customer feedback might come useful and help in assessing the success of your actions<\/strong>:<\/p>\n\n\n\n

      \n
    • Product, feature, service launch<\/li>\n\n\n\n
    • Product, feature, service update<\/li>\n\n\n\n
    • Marketing campaign<\/li>\n\n\n\n
    • Rebranding<\/li>\n<\/ul>\n\n\n\n

      Here’s a short video that sums up really well how running sentiment analysis on your customer feedback lets you find out what your customers like (and dislike) about your company or product:<\/p>\n\n\n\n

      \n