{"id":114204,"date":"2024-06-03T14:18:16","date_gmt":"2024-06-03T12:18:16","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=114204"},"modified":"2026-02-09T04:53:22","modified_gmt":"2026-02-09T03:53:22","slug":"best-social-media-analytics-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/best-social-media-analytics-tools\/","title":{"rendered":"The 15 Best Social Media Analytics Software to Use in 2026"},"content":{"rendered":"\n

Your audience is online, forming opinions every single day. And if you want your marketing to land, you need right social media analytics tools!<\/strong><\/p>\n\n\n\n

What Are the Best Social Media Analytics Tools?<\/h2>\n\n\n\n

Here are the top 15 social media analytics tools that every marketer, social media guru, and business owner should have in their arsenal. <\/p>\n\n\n\n

Tool<\/strong><\/th>Main use<\/strong><\/th>Key note<\/strong><\/th><\/tr><\/thead>
Brand24<\/td>Monitoring + analytics (mentions, reach, sentiment, influencers, trends)<\/td>Strong AI + reporting; not a management tool<\/td><\/tr>
Google Analytics<\/td>Website + social traffic\/conversion insights<\/td>Free; setup can be complex<\/td><\/tr>
BuzzSumo<\/td>Content performance + influencer research<\/td>Great for trending content; pricey for full version<\/td><\/tr>
NapoleonCat<\/td>Social analytics + management + reporting<\/td>Benchmarking + automated reports<\/td><\/tr>
Sotrender<\/td>Organic + paid social analytics + reporting<\/td>Fast reports; no LinkedIn <\/td><\/tr>
Cyfe<\/td>Multi-tool dashboard (incl. social analytics)<\/td>Tons of integrations; UI can be unintuitive<\/td><\/tr>
CoSchedule<\/td>Editorial calendar + social performance recommendations<\/td>Strong scheduling insights; can be pricey<\/td><\/tr>
Social Status<\/td>Multi-channel analytics + automated white-label reports<\/td>Great reporting; limited history on lower plans<\/td><\/tr>
Sprout Social<\/td>Social management + analytics + listening<\/td>Powerful but expensive; missing YouTube\/TikTok integration<\/td><\/tr>
Keyhole<\/td>Hashtag + keyword\/account\/URL tracking<\/td>Historical data option; pricing is hidden<\/td><\/tr>
Brandwatch<\/td>Web-wide listening + advanced analytics<\/td>Deep features (demographics\/image); pricey<\/td><\/tr>
Quintly<\/td>Multi-network analytics + benchmarking + dashboards<\/td>Lots of metrics\/exports; expensive for small brands<\/td><\/tr>
Audiense<\/td>Twitter\/X audience analytics<\/td>Strong follower insights; limited scope<\/td><\/tr>
HeyOrca<\/td>Planning + collaboration + publishing + basic analytics<\/td>Great for approvals; not deep analytics<\/td><\/tr>
Buffer<\/td>Scheduling + publishing + analytics<\/td>Easy + affordable; lighter reporting than bigger suites<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

15 Best Social Media Analytics Tools<\/h2>\n\n\n\n

Sir Arthur Conan Doyle\u2019s Sherlock Holmes once said:<\/p>\n\n\n\n

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Data! Data! Data! I can\u2019t make bricks without clay!<\/em><\/p>\n<\/blockquote>\n\n\n\n

Just like Sherlock Holmes carefully gathers evidence and puts together another piece of the puzzle to solve a case, you should gather and analyze bits of data to make sense of your marketing efforts and get the full picture of the situation. <\/p>\n\n\n\n

The Analytics tool is here to help!<\/p>\n\n\n\n

So, what are the best social media analytics tools? Some are free, some are paid… let’s dive in!<\/p>\n\n\n\n

01 Brand24<\/strong><\/h3>\n\n\n\n

Free 14-day trial.<\/a><\/p>\n\n\n\n

Correct, that\u2019s us \u2013 one of the best social media monitoring tools<\/a>. Says who? Says Buffer!<\/p>\n\n\n\n

Brand24 is a media monitoring<\/a> and social listening tool with built-in analytics and reporting.<\/p>\n\n\n\n

It tracks brand\/keyword mentions across social media and the wider web (news sites, blogs, forums, and review platforms), helps analyze social media metrics, and much more.<\/p>\n\n\n\n

Key note: With Brand24, you can measure mention volume, reach, engagement, sentiment, and spot trends and top influencers in real time.<\/p>\n\n\n\n

Here\u2019s what Brand24 can help you with:<\/p>\n\n\n\n