{"id":118014,"date":"2023-06-07T09:52:10","date_gmt":"2023-06-07T07:52:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=118014"},"modified":"2026-04-16T15:08:00","modified_gmt":"2026-04-16T13:08:00","slug":"how-to-track-and-analyse-hashtags-on-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-track-and-analyse-hashtags-on-twitter\/","title":{"rendered":"X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]"},"content":{"rendered":"\n<p><strong>Twitter hashtag analytics helps you understand how hashtags perform on X.<\/strong><\/p>\n\n\n\n<p><strong>Instead of guessing, you can look at real data, like how often a hashtag is used, when it spikes, and who\u2019s driving the conversation. <\/strong><\/p>\n\n\n\n<p><strong>In this guide, you\u2019ll learn how to analyze Twitter hashtags step by step and use that data to improve your campaigns.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is X (Twitter) hashtag analytics?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Twitter hashtag analytics is tracking how hashtags perform on X: how often they\u2019re used, how far they reach, and how people engage with them.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why you can\u2019t rely on native Twitter tools<\/h4>\n                <p class=\"acf-key-takeaways__text\">X lets you search hashtags, but it doesn\u2019t show key data like reach, trends over time, or performance comparisons. For real insights, you need a dedicated tool.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The key X hashtag metrics you should track<\/h4>\n                <p class=\"acf-key-takeaways__text\">Focus on mention volume, reach, engagement, and trend spikes. Together, they show both popularity and real impact.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to analyze X (Twitter) hashtags step by step<\/h4>\n                <p class=\"acf-key-takeaways__text\">Choose a hashtag \u2192 track mentions \u2192 measure reach \u2192 check engagement \u2192 identify top influencers \u2192 monitor trends \u2192 compare performance<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What hashtag analytics helps you do<\/h4>\n                <p class=\"acf-key-takeaways__text\">It helps you spot X trends early, measure campaign results, and improve your X (Twitter) content strategy based on real data.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>How to analyze hashtags on Twitter? 9 steps<\/strong><\/h2>\n\n\n\n<p>Analyzing hashtags on Twitter means keeping an eye on how they perform to understand their reach, engagement, and overall impact.<\/p>\n\n\n\n<p>To do this, you\u2019ll want to use a Twitter hashtag tracking tool to find the most important <a href=\"https:\/\/brand24.com\/blog\/twitter-metrics\/\">Twitter metrics<\/a>.<\/p>\n\n\n\n<p><strong>Here\u2019s a step-by-step guide to analyzing hashtags on Twitter:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-hashtags\">01 Find the most relevant hashtags<\/h3>\n\n\n\n<p>Figure out which hashtags make the most sense for your brand, campaign, or topic. Focus on popular, trending tags that match what you\u2019re trying to achieve.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69a854&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69a854\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png\" alt=\"\" class=\"wp-image-183354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png 1049w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-208x159.png 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-90x69.png 90w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular hashtags for the viral beauty brand Gisou<\/figcaption><\/figure>\n\n\n\n<p>And don\u2019t forget to keep an eye on your branded hashtag, too! It\u2019s an easy way to track brand awareness and see how people are engaging with your brand or campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume-of-mentions\">02 Check your mention volume<\/h3>\n\n\n\n<p>Mention volume tells you how many times your hashtag was used during a specific time period.<\/p>\n\n\n\n<p>It\u2019s important to keep an eye on this so you know how often people are actually using your hashtags.<\/p>\n\n\n\n<p>When you spot spikes in mentions, you can quickly pinpoint peak seasons (aka when demand for your product is at its highest).<\/p>\n\n\n\n<p><strong>Example<\/strong>: <\/p>\n\n\n\n<p>Over the last 30 days, the hashtag #ikea was used more than 27.5K times, with Instagram driving most of those mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69abf8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69abf8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png\" alt=\"\" class=\"wp-image-183355\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1536x625.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-2048x833.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-90x37.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention volume for the #ikea hashtag in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>Plus, tracking how often you\u2019re mentioned can give you useful insight into your social media reach and overall engagement.<\/p>\n\n\n\n<p>Reach shows how many people may have seen your tweets.<\/p>\n\n\n\n<p>And looking at the number and types of interactions helps you figure out whether your tweets are actually resonating with your audience, so be sure to keep an eye on those hashtag mentions!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-reach\">03 Track social media reach<\/h3>\n\n\n\n<p>Social media reach is the estimated number of people who may have seen your tweet.<\/p>\n\n\n\n<p>It helps you understand how your hashtag is spreading and who it\u2019s reaching.<\/p>\n\n\n\n<p>This is really useful data to keep an eye on, since it shows how far your hashtags are actually traveling across social platforms.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69af0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69af0c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png\" alt=\"\" class=\"wp-image-183356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-1140x428.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-90x34.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) reach of the #ikea hashtag detected by the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>This makes it easy to see <strong>how well your X (Twitter) hashtag campaigns are doing and how many people are actually seeing your posts.<\/strong> By tracking this over time, you can tell what\u2019s working, what isn\u2019t, and whether you\u2019re reaching the right audience.<\/p>\n\n\n\n<p>Reach data can also give you helpful insights to<strong> fine-tune your targeting <\/strong>and overall social media strategy.<\/p>\n\n\n\n<p>By comparing how far different hashtags spread, you can quickly <strong>spot which ones connect best with your audience<\/strong> and deliver the most visibility.<\/p>\n\n\n\n<p>With that info, you can <strong>plan future campaigns, create content, and target audiences<\/strong> more effectively, driving higher engagement and reach.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track and analyze X (Twitter) hashtags in real time!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment-analysis\">04 Analyze hashtag sentiment<\/h3>\n\n\n\n<p>By tracking the sentiment tied to specific hashtags, you can get a clearer picture of how X users feel about your brand, campaign, or key topics.<\/p>\n\n\n\n<p>When you sort tweets into<strong> positive, negative, or neutral,<\/strong> it\u2019s easier to see how people are actually perceiving your brand or campaign.<\/p>\n\n\n\n<p>Here\u2019s an example of a positive tweet:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69b43d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69b43d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png\" alt=\"\" class=\"wp-image-183357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-248x68.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-90x25.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive X mention of #Decathlon detected by the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>Keeping an eye on the sentiment around your hashtag helps you understand how your campaign is performing.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">If you\u2019re seeing a lot of negative mentions, it may be a sign that people aren\u2019t responding well to your brand. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">On the flip side, positive mentions usually mean your content is connecting with the audience you\u2019re trying to reach.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>There are hardly any negative <a href=\"https:\/\/brand24.com\/blog\/twitter-mentions\/\">Twitter mentions<\/a> using the #gisou hashtag, which suggests Gisou cosmetics users are happy with their results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69b86f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69b86f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png\" alt=\"\" class=\"wp-image-183358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-248x91.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-90x33.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Twitter sentiment analysis of the #ShotoniPhone hashtag<\/figcaption><\/figure>\n\n\n\n<p>By keeping an eye on how people talk about your brand through hashtags, you can catch issues early, respond to feedback faster, and reduce the risk of reputational damage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>05 Track engagement<\/strong> metrics<\/h3>\n\n\n\n<p>Engagement is one of the key metrics to track in social media analytics.<\/p>\n\n\n\n<p>To see how well your hashtag is landing with X (Twitter) users, watch the likes, retweets, replies, user-generated content, mentions, and clicks it drives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69bb5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69bb5b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png\" alt=\"\" class=\"wp-image-183359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png 508w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-300x472.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-101x159.png 101w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-57x90.png 57w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Engagement metrics overview in Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>By finding the hashtags that get the most engagement, you can better understand what your audience is into and what they prefer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">06 Find influencers using the hashtag<\/h3>\n\n\n\n<p>Influencers have a major impact on <strong>what people think and how they engage with brands.<\/strong><\/p>\n\n\n\n<p>A smart way to find great partners is to track who\u2019s making the biggest difference when it comes to pushing a hashtag.<\/p>\n\n\n\n<p>Connecting with those users can lead to <strong>strong collaborations and more visibility<\/strong> for your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69be54&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69be54\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png\" alt=\"\" class=\"wp-image-183360\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1536x829.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-2048x1105.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analysis of influencers using #garmin hashtag in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending-hashtags\">07 Track trending hashtags<\/h3>\n\n\n\n<p>If you want to keep up with what people are talking about on Twitter, <strong>watch the trending and related hashtags.<\/strong> They\u2019re a quick way to see what topics are taking off and where you can jump into the conversation.<\/p>\n\n\n\n<p>Be sure to <strong>track hashtags connected to your brand<\/strong>, too, so you don\u2019t miss what\u2019s happening in your industry.<\/p>\n\n\n\n<p>When you weave popular hashtags into your content plan, you can <strong>reach more people, boost brand visibility, <\/strong>and get your message in front of a wider audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69c143&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69c143\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png\" alt=\"\" class=\"wp-image-183361\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags related to #garmin that are trending on X (Twitter)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\">08 Check the hashtag popularity<\/h3>\n\n\n\n<p>Some tracking tools, like Brand24, can measure a hashtag\u2019s <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">Presence Score<\/a>. This score shows how popular a hashtag is online during a specific time period; higher scores generally mean more buzz.<\/p>\n\n\n\n<p>It\u2019s a handy way to measure hashtag awareness. For example, #garmin hashtag is currently very popular on X.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69c508&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69c508\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"323\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png\" alt=\"\" class=\"wp-image-183362\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-248x100.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-90x36.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score of the #garmin hashtag in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use Brand24 to analyze your X (Twitter) hashtags!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance\">09 Compare hashtag performance<\/h3>\n\n\n\n<p>Use <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag tracking tools<\/a> to see how different hashtags are performing so you can spot trends, patterns, and what\u2019s working best, or how the hashtag performance changes over time.<\/p>\n\n\n\n<p><strong>Check engagement metrics for each hashtag: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>likes, <\/li>\n\n\n\n<li>sentiment, <\/li>\n\n\n\n<li>retweets, <\/li>\n\n\n\n<li>replies, <\/li>\n\n\n\n<li>mentions, <\/li>\n\n\n\n<li>or clicks.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69c968&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69c968\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png\" alt=\"\" class=\"wp-image-183363\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A comparison of performance metrics across two time periods for the #garmin hashtag<\/figcaption><\/figure>\n\n\n\n<p>Then<strong> look for consistent patterns in the engagement rates<\/strong> to figure out which hashtags spark the most interaction. <\/p>\n\n\n\n<p>Compare average engagement across hashtags or periods to see which ones (or when) your audience responds to the most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>How to track hashtags on Twitter?<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s explore ways how to track hashtags on Twitter and whether it is possible for free.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"using\"><strong>01 Using the X (Twitter) app<\/strong><\/h4>\n\n\n\n<p>Unlike Instagram, X (Twitter) <strong>doesn\u2019t let you track and follow hashtags directly in the app<\/strong>. The best option is to use the search bar to find the top or latest posts that include that hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69cc80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69cc80\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png\" alt=\"\" class=\"wp-image-183364\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-300x366.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-130x159.png 130w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-74x90.png 74w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tracking\"><strong>02 <strong>Using the <\/strong>hashtag tracking tool<\/strong><\/h4>\n\n\n\n<p>With a tool like this, you can track tons of hashtags on Twitter and other social media platforms. <\/p>\n\n\n\n<p>Once you set up a project, you\u2019ll see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how many times you\u2019re mentioned, <\/li>\n\n\n\n<li>whether those mentions are positive, neutral, or negative, <\/li>\n\n\n\n<li>and plenty of other <a href=\"https:\/\/brand24.com\/blog\/social-media-metrics\/\">social media metrics<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edc5a69cf9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edc5a69cf9a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png\" alt=\"\" class=\"wp-image-183365\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-90x49.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tracking hashtags on Twitter using the hashtag tracking tool<\/figcaption><\/figure>\n\n\n\n<p><strong>So,\u00a0how to track hashtags on Twitter?\u00a0<\/strong><\/p>\n\n\n\n<p>You need a great&nbsp;<a href=\"https:\/\/brand24.com\/twitter-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Twitter monitoring tool<\/a>&nbsp;for that.<\/p>\n\n\n\n<p>To gain extended insights about your hashtag campaign, you need to invest in a good social listening tool.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The 15 Best Social Listening Tools for 2026 <\/a><\/p>\n\n\n\n<p>The greatest advantages of using such a tool: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>notification system <\/strong>that sends you daily or weekly mention reports.<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">You can also\u00a0<strong>set up Storm Alerts t<\/strong>o get notified when mention volume or social media reach spikes or drops suddenly.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Actually, that is how&nbsp;<strong>Jan, Marketing Manager at lalafo<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/case-study\/lalafo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">uses the Brand24 tool<\/a>. Mostly, he monitors the news that arrives in his email inbox.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>&#8220;<em>So far there is not a lot of mentions, so I don&#8217;t open the panel every day, only when I get an email about a new mention.<\/em>&#8221; he says.\u00a0<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track hashtags across X (Twitter) and discover their performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">What is X (Twitter) hashtag analytics?<\/h3>\n\n\n\n<p>Twitter hashtag analytics is the process of tracking and analyzing how hashtags perform on X (Twitter). <\/p>\n\n\n\n<p>It includes metrics like usage, reach, engagement, and trends to understand what drives visibility and conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">How to start  X (Twitter) hashtag analytics?<\/h3>\n\n\n\n<p>Start by choosing a hashtag you want to track: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your branded one, <\/li>\n\n\n\n<li>a campaign hashtag, <\/li>\n\n\n\n<li>or an industry topic. <\/li>\n<\/ul>\n\n\n\n<p>Then monitor it to see how often it\u2019s used, how far it spreads, and who engages with it. For deeper insights, use a <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a><strong> tool <\/strong>that automatically collects and analyzes mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">How do you analyze hashtags on X (Twitter)?<\/h3>\n\n\n\n<p><strong>Twitter (X) itself offers very limited hashtag data:<\/strong> you can search a hashtag and browse posts, but you won\u2019t see metrics like reach or trends. <\/p>\n\n\n\n<p>To access real statistics, you need <strong>a tool <\/strong>that tracks mentions, engagement, and hashtag performance over time.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/how-to-see-how-many-times-a-hashtag-was-used-on-twitter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to See How Many Times a Hashtag Was Used on X (Twitter) <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">How do I track a trend on X (Twitter)?<\/h3>\n\n\n\n<p>You can track trends on X <strong>using the \u201cTrending\u201d section on X or by searching specific hashtags.<\/strong> <\/p>\n\n\n\n<p>For more reliable insights, use a monitoring tool that tracks hashtag spikes and shows how trends evolve over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">Do hashtags increase reach on X (Twitter)?<\/h3>\n\n\n\n<p><strong>Yes, hashtags make your content discoverable to people outside your follower base. <\/strong><\/p>\n\n\n\n<p>When used well, they can significantly increase visibility and engagement. The key is choosing relevant hashtags and tracking which ones actually perform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know if your hashtags actually work? Track reach, engagement, and trends with proper X (Twitter) hashtag analytics.<\/p>\n","protected":false},"author":74,"featured_media":154383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[3411,3405,3408,3402],"class_list":["post-118014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides","tag-analyse-twitter-hashtag","tag-track-and-analyse-hashtags-on-twitter","tag-track-twitter-hashtag","tag-twitter-hashtags"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=118014"}],"version-history":[{"count":108,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118014\/revisions"}],"predecessor-version":[{"id":183369,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118014\/revisions\/183369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/154383"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=118014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=118014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=118014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}