{"id":118629,"date":"2025-05-15T15:38:55","date_gmt":"2025-05-15T13:38:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=118629"},"modified":"2025-12-17T22:28:54","modified_gmt":"2025-12-17T21:28:54","slug":"social-media-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-media-sentiment-analysis\/","title":{"rendered":"Social Media Sentiment Analysis: Guide for 2025"},"content":{"rendered":"\n<p><strong><strong>Apple was mentioned over 659k times in the last 30 days.<\/strong> Your brand can be part of thousands of tiny conversations, too, and you might not even notice them. <strong>Social media sentiment analysis<\/strong> reads those mentions for <strong>tone, intent, and urgency<\/strong> in real time. So, your next move isn\u2019t a guess and your <strong>brand reputation<\/strong> stays protected. <\/strong><\/p>\n\n\n\n<p>Here\u2019s your guide to turn reactions into results in 2025 with AI sentiment analysis for social media!<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>What is social media sentiment analysis?<br><\/strong>Social media sentiment analysis uses artificial intelligence (AI) and natural language processing (NLP) to determine whether mentions of your brand on social media are positive, negative, or neutral. It automatically analyzes the emotions and opinions expressed in customer posts, comments, and reviews across various social platforms, which is a significant aspect of <strong><a href=\"https:\/\/brand24.com\/social-media-analytics\/\">social media analytics<\/a><\/strong>.<br><\/li>\n\n\n\n<li><strong>Why is sentiment analysis important?<\/strong><br>Social media sentiment analysis is a valuable source of insights about your target audience&#8217;s true feelings, brand reputation, and social media performance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is social media sentiment analysis?<\/h2>\n\n\n\n<p><strong>Social media sentiment analysis<\/strong>&nbsp;is the automated process of understanding how people feel about: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your brand overall<\/li>\n\n\n\n<li>A specific topic related to you<\/li>\n\n\n\n<li>Your brand&#8217;s recent campaign<\/li>\n\n\n\n<li>An event you took part in \/ organized <\/li>\n<\/ul>\n\n\n\n<p>Based on their posts on social media platforms.<\/p>\n\n\n\n<p>The analysis combines natural language processing (NLP) and machine learning techniques.<\/p>\n\n\n\n<p>It enables tools to process social media data and determine the emotional tone and opinions of people posting the content.<\/p>\n\n\n\n<p>Content such as posts, comments, reviews, or even untagged mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617a6de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617a6de\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-1140x439.jpg\" alt=\"The example of a positive social media mention detected by Brand24\" class=\"wp-image-174704\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-1140x439.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-300x116.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The example of a positive social media mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Essentially, sentiment analysis models unveil whether people&#8217;s attitudes toward a brand, topic, or event are: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>positive,<\/li>\n\n\n\n<li>neutral,<\/li>\n\n\n\n<li>or negative.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But why even bother?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">The Nobel laureate of economics, Daniel Kahneman, proved that <strong>about 90% of our choices are driven by emotions.<\/strong><\/p>\n\n\n\n<p>When you combine this fact with social media platforms (that are designed to trigger our emotions), the conclusion is simple &#8211; if you care about your brand, social media sentiment analysis is a must.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1Pro tip:<strong> Advanced social listening tools <\/strong>can break down these general sentiments into <strong>more specific emotions<\/strong> like joy, anger, or disgust, offering deeper insights into audience reactions.<\/p>\n\n\n\n<p>Such knowledge can be priceless! Why?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-era\">Why is social media sentiment analysis important in the AI era?<\/h2>\n\n\n\n<p>According to Forrester, 71%&nbsp;of US consumers say that they can relate to authentic brands and therefore want to back them (<a href=\"https:\/\/www.forrester.com\/blogs\/consumers-crave-authenticity-and-cmos-can-deliver\/\" title=\"\">data source<\/a>).<\/p>\n\n\n\n<p>AI flooding the digital space is all fun and games, but <strong>customers value real connection and want to truly be seen<\/strong>.<\/p>\n\n\n\n<p>That&#8217;s why understanding your audience on a deeper, emotional level is more critical than ever.<\/p>\n\n\n\n<p>Authenticity is just one of the possibilities the sentiment analysis creates. <\/p>\n\n\n\n<p>Here&#8217;s a list of the main social sentiment analysis benefits.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct social media sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top5benefits\">Benefits of social media sentiment analysis:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understand\">01 Understand your performance<\/h3>\n\n\n\n<p>\u00a0<strong>Sentiment analysis allows you to truly understand your\u00a0<\/strong><a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media performance<\/a>.<\/p>\n\n\n\n<p>Instead of focusing only on basic metrics like reach, clicks, or shares, you can&nbsp;<strong>gain insights into how people actually feel<\/strong> about your content strategy, campaigns, or overall&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand presence<\/a>.<\/p>\n\n\n\n<p>I&#8217;ve seen it many times &#8211; reach alone might not be enough to really get where you stand in your efforts. <\/p>\n\n\n\n<p>You might get an enormous reach in your campaign, but with negative sentiment, it won&#8217;t suggest success, but a real PR problem. <\/p>\n\n\n\n<p>I think the well-known collab between Kendall Jenner and Coca-Cola illustrates that perfectly. <\/p>\n\n\n\n<p>Was the campaign a hot topic? Yes.<\/p>\n\n\n\n<p>But was it in a positive context? Absolutely not.<\/p>\n\n\n\n<p><strong>You should always check the sentiment to get the full picture, reach alone is not enough.<\/strong><\/p>\n\n\n\n<p>For example, the Ferrari campaign, underlining its historical legacy and being a cultural phenomenon, is exactly the opposite.<\/p>\n\n\n\n<p>Ferrari&#8217;s target audience loves this content, and the campaign significantly impacts positive brand perception with 17% in the brand&#8217;s share of voice.<\/p>\n\n\n\n<p>I sourced the data from Brand24. Here&#8217;s a screenshot showing the numbers:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617b61b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617b61b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"652\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis.jpg\" alt=\"brand24 ai topic analysis\" class=\"wp-image-174721\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis.jpg 1091w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-248x148.jpg 248w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cultural and historical threads are responsible for over 17% Ferrari&#8217;s share of voice<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus\">02 You can focus your efforts on the right social media channels<\/h3>\n\n\n\n<p>Sentiment analysis also allows you to&nbsp;<strong>identify your top social media platforms<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The ability to see and compare your performance on multiple platforms enables you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand which campaigns worked well and which didn&#8217;t<\/strong>&nbsp;&#8211; high engagement doesn&#8217;t always mean equally good customer sentiment<\/li>\n\n\n\n<li><strong>Spot platforms where negative sentiment is a bit too high<\/strong>&nbsp;&#8211; it signals a need for a different approach or brand messaging style<\/li>\n\n\n\n<li><strong>Prioritize resources and adjust strategy for channels that really matter<\/strong>&nbsp;&#8211; even the biggest brands usually focus on two or three top channels.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617bf17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617bf17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"1082\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories.jpg\" alt=\"Ferrari most influential social media sentiment analysis sources in brand24 ai metric analysis\" class=\"wp-image-174720\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories.jpg 1082w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-159x159.jpg 159w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferrari is often criticized on X (Twitter)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"improve\">03 Improve customer service<\/h3>\n\n\n\n<p>In the age of strong competition, customer satisfaction is one of the most critical elements brands must master to stand out from the crowd.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617c799&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617c799\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2.png\" alt=\"salesforce stat about social media sentiment analysis\" class=\"wp-image-174728\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-248x159.png 248w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>On the flip side, negative experiences can quickly escalate online, damaging a brand\u2019s reputation almost instantly.<\/p>\n\n\n\n<p>That&#8217;s why customer satisfaction analysis on what they post on social media plays a key role here.&nbsp;<\/p>\n\n\n\n<p>By monitoring the tone and emotions behind mentions, comments, customer feedback, and reviews, <strong>brands can detect pain points early and address them before they escalate<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Moreover, real-time <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring\">social media monitoring<\/a> helps prioritize urgent cases, allowing brands to respond faster and more empathetically.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>That can <strong>boost customer engagement <\/strong>and <strong>increase <a href=\"https:\/\/brand24.com\/blog\/how-building-brand-loyalty-will-increase-your-revenue\/\" target=\"_blank\" rel=\"noopener\" title=\"brand loyalty\">brand loyalty<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"get-inspired\">04 Get inspired by competitors<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"best social listening tools\">best social listening tools<\/a> allow you to set up multiple projects and track both your own and your competitors&#8217; brands.<\/p>\n\n\n\n<p><strong>And that&#8217;s a goldmine of inspiration!<\/strong><\/p>\n\n\n\n<p>By gathering and processing sentiment data on your market rivals, you can quickly uncover what resonates with their audiences &#8211; and what falls flat.<\/p>\n\n\n\n<p>This gives you a&nbsp;<strong>competitive edge and strategic advantage<\/strong>: you can learn from their successes, avoid repeating mistakes, and spot gaps in the market.<\/p>\n\n\n\n<p><strong>Example?<\/strong><\/p>\n\n\n\n<p>Well, a few years ago, Apple released the \u201cCrush\u201d campaign to promote its new iPad.&nbsp;<\/p>\n\n\n\n<p>The video presented a hydraulic press crushing various creative tools (like guitars or sculptures), symbolizing that all creativity now fits into an iPad.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617d127&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617d127\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-1140x770.jpg\" alt=\"apple controversial ad\" class=\"wp-image-174719\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-1140x770.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-300x203.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-236x159.jpg 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s controversial ad<\/figcaption><\/figure>\n\n\n\n<p>Many viewers perceived the ad as disrespectful to art and creativity. <\/p>\n\n\n\n<p>There have been a lot of negative comments about Apple these days!<\/p>\n\n\n\n<p>Samsung quickly recognized the opportunity.<\/p>\n\n\n\n<p>It launched the &#8220;Uncrush&#8221; campaign, featuring a girl playing the guitar and the message &#8220;Creativity cannot be crushed.&#8221;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617d9a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617d9a9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"777\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-1140x777.jpg\" alt=\"samsung reply to apple ad\" class=\"wp-image-174718\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-1140x777.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-233x159.jpg 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">And Samsung&#8217;s brilliant reply!<\/figcaption><\/figure>\n\n\n\n<p>Samsung positioned itself as the brand that truly respects creators &#8211; all thanks to listening, understanding, and reacting to the emotional tone of the audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617e1de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617e1de\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-1140x469.jpg\" alt=\"social media sentiment analysis mention in brand24 dashboard\" class=\"wp-image-174716\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-1140x469.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-300x124.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-248x102.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Apple vs Samsung battle triggered massive discussions in social media<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-listening-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Social Listening Examples<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prevent\">05 Prevent crises<\/h3>\n\n\n\n<p>Last but not least, social media sentiment tracking allows you to&nbsp;<strong>spot potential brand crises before they fully blow up<\/strong>. <\/p>\n\n\n\n<p>And that&#8217;s something you can&#8217;t ignore!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In the research conducted by&nbsp;<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/Governance-Risk-Compliance\/Reputation@Risk_Infographic.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Deloitte<\/a>, <strong>87%<\/strong> of C-levels have pointed to <strong>reputation risk as the most significant risk area<\/strong>.&nbsp;<\/p>\n\n\n\n<p>This figure shows that protecting your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand&#8217;s reputation<\/a>&nbsp;isn\u2019t just about reacting to problems &#8211; it\u2019s about actively monitoring early warning signs.<\/p>\n\n\n\n<p>Real-time public sentiment tracking equips you with the ability to <strong>detect issues before they escalate<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Lucky us, most of the sentiment analysis tools offer some kind of alerts.<\/p>\n\n\n\n<p>Here&#8217;s an example based on the analysis for Booking. I got it emailed when the buzz started:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617eb31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617eb31\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"771\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24.jpg\" alt=\"Alerts example: Booking.\" class=\"wp-image-174723\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24.jpg 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-300x242.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-197x159.jpg 197w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alerts example: Booking.<\/figcaption><\/figure>\n\n\n\n<p>Such alerts are super easy to set up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-conduct\">How to conduct sentiment analysis for social media? <\/h2>\n\n\n\n<p>Now, let&#8217;s turn the theory into practice!&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s the 5-step guide that will allow you to include social media sentiment analysis into your work routine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Use social media sentiment analysis tools<\/h3>\n\n\n\n<p>In the beginning, it might seem that we can do the&nbsp;<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sentiment analysis<\/a>&nbsp;on social media manually. However, this would require lots of time and effort. <\/p>\n\n\n\n<p>To be honest, I can\u2019t imagine analyzing each mention and post.&nbsp;<\/p>\n\n\n\n<p>Luckily, we don\u2019t need to do it because (yeah!) we have freaking awesome technology!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Social media sentiment analysis tools&nbsp;<\/strong>monitor all your brand mentions published on multiple social platforms and automatically analyze the emotional tone behind them.<\/p>\n\n\n\n<p>How does it work?<\/p>\n\n\n\n<p>Tools apply natural language processing (NLP) to analyze online mentions and determine the feelings behind the post.<\/p>\n\n\n\n<p>Yeah,&nbsp;<a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis tools<\/a>&nbsp;are a game-changer. They allow you to sift through the noise and extract valuable insights.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Texts that have similar meanings for humans will also have <strong>similar meanings for the sentiment analysis algorithm<\/strong>. <br><br>That way, the algorithm <strong>can detect synonyms<\/strong> and <strong>correctly identify feelings behind the message.<\/strong><\/p>\n\n\n\n<p>The two most important factors that you should consider when choosing the right social media sentiment analysis tool are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The number of monitored platforms&nbsp;<\/strong>&#8211; the more, the better<\/li>\n\n\n\n<li><strong>Insights it can provide<\/strong>&nbsp;&#8211; the best tools don&#8217;t just show raw, unstructured data but deliver actionable insights, recommendations, and trends<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714617f6ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714617f6ee\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-1140x667.jpg\" alt=\"Social media sentiment analysis: Tools dashboard example.\" class=\"wp-image-174714\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-1140x667.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media sentiment analysis: Tools dashboard example.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check AI sentiment analysis for social media!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Monitor brand mentions regularly<\/h3>\n\n\n\n<p>Brand sentiment can change quickly. Even a single TikTok video can skyrocket your reputation. And even one Reddit thread can ruin it.<\/p>\n\n\n\n<p>That&#8217;s why&nbsp;<strong>sentiment analysis is not a one-time effort but a continuous process<\/strong>.&nbsp;<\/p>\n\n\n\n<p>And that&#8217;s why constant <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring \">media monitoring <\/a>is a must for brands that take themselves seriously.&nbsp;<\/p>\n\n\n\n<p>The good news is that monitoring social media conversations doesn&#8217;t mean you should stare at your sentiment analysis tool 24 hours a day!<\/p>\n\n\n\n<p><strong>Good practices to build your workflow (and not get crazy)<\/strong>:<\/p>\n\n\n\n<p><strong>1. Set up smart &amp; automated alerts.&nbsp;<\/strong><\/p>\n\n\n\n<p>Most of the best sentiment analysis tools allow you to&nbsp;<strong>create customized notifications<\/strong>&nbsp;based on a sudden spike in mention volume or an unexpected increase in social media reach.<\/p>\n\n\n\n<p><strong>2. Get a quick overview with the help of AI.&nbsp;<\/strong><\/p>\n\n\n\n<p>Whenever an unexpected event occurs and you get your notification, it&#8217;s necessary to&nbsp;<strong>understand what happened as quickly as possible<\/strong>. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146180bac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146180bac\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-1140x637.jpg\" alt=\"Example of an unusual event discovered by the AI Events Detector\" class=\"wp-image-174724\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-1140x637.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-300x168.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of an unusual event discovered by the AI Events Detector<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Check the most important social media posts.<\/strong><\/p>\n\n\n\n<p>Not every post has an equal impact on your reputation. <\/p>\n\n\n\n<p>The more influential the profile, the bigger the potential impact on your brand image.&nbsp;<\/p>\n\n\n\n<p><strong>Prioritize mentions from verified accounts, industry leaders, or viral creators<\/strong>, as their opinions can quickly shape public perception.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146181464&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146181464\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-1140x486.jpg\" alt=\"brand24 social media mention\" class=\"wp-image-174725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-1140x486.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-300x128.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use the filter &#8220;Important first&#8221; to see the most influential (and potentially harmful) social media mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Analyze sentiment trends over time<\/h3>\n\n\n\n<p>Individual mentions provide important signals, but&nbsp;<strong>it&#8217;s the overall trends that reveal the full story<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Tracking sentiment over time <strong>helps you understand the bigger picture<\/strong>, so how public perception of your brand evolves weekly, monthly, and after major events like <a href=\"https:\/\/brand24.com\/blog\/product-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">product<\/a> launches or campaigns.<\/p>\n\n\n\n<p><strong>Such sentiment insights give you a lot of valuable information regarding your performance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allow you to identify trends<\/strong>. <br>For example, a steady increase in positive mentions and sentiment after implementing a new customer service strategy;<\/li>\n\n\n\n<li><strong>Highlight the long-term impact of your marketing strategies<\/strong>. <br>For example, a successful&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> campaign may lead to a lasting increase in positive mentions and overall sentiment across social media platforms<\/li>\n\n\n\n<li><strong>Give you benchmarks for the future<\/strong>. <br>By understanding how your previous campaigns influenced sentiment, you can set realistic goals and better evaluate the success of your future efforts.<\/li>\n<\/ul>\n\n\n\n<p><strong>Time for a quick experiment.&nbsp;<\/strong><\/p>\n\n\n\n<p>Below you can see Red Bull&#8217;s sentiment chart:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146181dcc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146181dcc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"614\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-1140x614.jpg\" alt=\"brand24 weekly ai social media sentiment analysis \" class=\"wp-image-174711\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-1140x614.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Looks like the brand strategy needs an instant improvement, don&#8217;t you think?<\/figcaption><\/figure>\n\n\n\n<p>Now, take a look at Red Bull&#8217;s sentiment chart for the last four months:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146182617&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146182617\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-1140x611.jpg\" alt=\"brand24 monthly ai social media sentiment analysis \" class=\"wp-image-174710\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-1140x611.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">What a surprisingly different context!<\/figcaption><\/figure>\n\n\n\n<p>Moreover, the visible spike in positive mentions in late February has skyrocketed Red Bull&#8217;s&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">online Presence Score<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71461827d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71461827d9\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/077b5b9c-60f2-4ed8-aaf4-bcd90a136642.png\" alt=\"brand24 ai presence score for Red Bull\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Red Bull&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the social media sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Fine, but what exactly happened then? <\/p>\n\n\n\n<p>We&#8217;ll look for an explanation in the next step of social media sentiment analysis, which is&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Draw insights and act!<\/h3>\n\n\n\n<p>Collecting sentiment data is necessary, but it requires action to truly make an impact.&nbsp;<\/p>\n\n\n\n<p>You must translate them into insights and &#8211; ultimately &#8211; make actionable decisions! <br>Because&nbsp;<strong>how you act defines your brand&#8217;s future.<\/strong><\/p>\n\n\n\n<p>We can reduce it to the following scheme:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Collect Data -&gt; Draw Insights -&gt; Make Decisions<\/strong><\/p>\n\n\n\n<p><strong>Here is a sample, practical workflow:<\/strong><\/p>\n\n\n\n<p><strong>1. Discover what works.<\/strong><\/p>\n\n\n\n<p>If a specific type of post or campaign generates a lot of positive sentiment &#8211; focus on it even more!<\/p>\n\n\n\n<p>Create similar content, invest in similar campaigns, or maximize the impact of existing, successful efforts.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Look at sentiment, reviews, mentions, and the tone of what&#039;s being said. I pay attention to patterns in feedback and how people respond over time. These signals help you understand what&#039;s working \u2014 and what needs to change!&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>\ud83d\udca1 Tip: Use AI!<\/strong><\/p>\n\n\n\n<p>It can be an extremely helpful feature for drawing insights about <a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" title=\"\">brand&#8217;s online performance<\/a>.&nbsp;<\/p>\n\n\n\n<p>A massive increase in Red Bull&#8217;s positive sentiment at the beginning of February was driven by two events: <\/p>\n\n\n\n<p>Red Bull Hardline (an extreme mountain biking competition) and the Formula 1 season launch (Red Bull owns an F1 team).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146183e3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146183e3a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"905\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-1140x905.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-174708\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-1140x905.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-300x238.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-200x159.jpg 200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A list of actionable insights for Red Bull brand<\/figcaption><\/figure>\n\n\n\n<p>According to AI Insights&#8217; recommendations (I sourced them using Brand24 tool), Red Bull should continue capitalizing on extreme sports success and leverage its Formula 1 connection.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d714618466f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d714618466f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations.jpg\" alt=\"brand24 ai insights and recommendations \" class=\"wp-image-174707\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations.jpg 1123w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-300x321.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-149x159.jpg 149w\" sizes=\"auto, (max-width: 1123px) 100vw, 1123px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">And the top 2 recommendations<\/figcaption><\/figure>\n\n\n\n<p><strong>2. Address negative feedback fast.<\/strong><\/p>\n\n\n\n<p>If you spot negative emotions around a particular topic, product, or service &#8211; don&#8217;t ignore it. <\/p>\n\n\n\n<p>Find the cause, acknowledge the issue, and fix it if possible.<\/p>\n\n\n\n<p>I quickly investigated Red Bull&#8217;s spike in negative words using AI Brand Assistant.<\/p>\n\n\n\n<p>It turned out that the backlash was caused by replacing one Formula 1 driver with another.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146184f33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146184f33\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"949\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-1140x949.jpg\" alt=\"brand assistant ai-powered brand 24 feature for social media sentiment analysis\" class=\"wp-image-174706\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-1140x949.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-300x250.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-191x159.jpg 191w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant &#8211; your personal ChatGPT, but much better!<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Spot new opportunities.<\/strong><\/p>\n\n\n\n<p>Sometimes, sentiment analysis uncovers unexpected insights. <\/p>\n\n\n\n<p>Maybe your audience is praising a feature you never promoted. Why not build a campaign around it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Report &#8211; iterate &#8211; repeat<\/h3>\n\n\n\n<p>As I told you before, social media sentiment analysis is not a one-and-done task \u2014 it&#8217;s an ongoing process that requires continuous improvement.<\/p>\n\n\n\n<p>Once you have gathered the data and turned it into insights, it is time to&nbsp;<strong>present the results of your work<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You can create a report yourself, but many sentiment analysis tools have a built-in&nbsp;reporting&nbsp;feature.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146185833&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146185833\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-1140x624.jpg\" alt=\"brand24 ai-boosted report\" class=\"wp-image-174705\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-1140x624.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sample web report<\/figcaption><\/figure>\n\n\n\n<p>The most important aspect of reporting analysis is the ability to choose the data you want to include.&nbsp;<\/p>\n\n\n\n<p>You will be able to show exactly the insights you have worked on and the impact your activities had on the key metrics on every platform you are present.<\/p>\n\n\n\n<p><strong>Some good practices to implement:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Summarize your findings<\/strong>. <br>Create simple reports that capture sentiment trends and key insights. Highlight what worked, what didn&#8217;t, and what requires attention.<\/li>\n\n\n\n<li><strong>Share insights across teams<\/strong>. <br>Deliver clear, actionable takeaways to your marketing, PR, customer service, and product teams. Equip them to make smarter decisions based on real customer emotions.<\/li>\n\n\n\n<li><strong>Test new strategies based on insights<\/strong>. <br>Whether it\u2019s adjusting content, changing messaging, or launching new initiatives, sentiment analysis should inspire new experiments.<\/li>\n\n\n\n<li><strong>Measure the impact of changes<\/strong>. <br>After implementing new actions, monitor how brand sentiment changes. Did positive mentions grow? Did customer satisfaction improve? Treat every campaign and adjustment as a new hypothesis to be tested.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"expert-tips\">5 Expert tips to improve social media sentiment analysis<\/h2>\n\n\n\n<p>To bring this topic to life, I asked <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/pl.linkedin.com\/in\/zuza-kumorek-88a420179\">Zuza Kumorek<\/a>, a Social Media Specialist at Brand24, to share her hands-on experience with sentiment analysis.<\/p>\n\n\n\n<p>Zuza works on navigating online conversations every day &#8211; from crisis response to community building, and knows how sentiment data translates into real-life strategy.<\/p>\n\n\n\n<p>She says:<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cThe truth? Most teams still treat sentiment like a vanity metric \u2014 a quick glance to see if people are mostly positive, but real sentiment work is about emotional strategy. It\u2019s not just reacting to noise \u2014 it\u2019s about reading the room at scale.\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zuza Kumorek\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min.png 1200w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zuza Kumorek                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Social Media Specialist at Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>According to Zuza, here&#8217;s how you should use sentiment analysis for social media:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emotions\">01 Emotions are data, but only if you notice the texture<\/h3>\n\n\n\n<p>What&#8217;s the most common sentiment analysis mistake?<\/p>\n\n\n\n<p>Brands take numbers too directly. What matters are <em>patterns of tone<\/em> &#8211; how sarcasm ripples before a storm, how enthusiasm fades into irony, how words repeat slightly out of sync across communities.<\/p>\n\n\n\n<p>When I look at trending topics, I don\u2019t care about reach; I care about <strong>the emotional gradients<\/strong>. They tell you what\u2019s alive, what\u2019s burning out, and what\u2019s about to change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"subtext\">02 Crises begin in the subtext<\/h3>\n\n\n\n<p>Can sentiment help prevent a PR crisis?<\/p>\n\n\n\n<p>Before any PR explosion, there\u2019s a whisper of discomfort. Comments that turn brittle, jokes that stop landing, a small cluster of users suddenly colder.<\/p>\n\n\n\n<p>Most brands only react when the headline breaks. The good ones notice the tremor \u2014 and adjust the tone before the quake.<\/p>\n\n\n\n<p>Plus, monitoring customer feedback helps address pain points and improve products or services in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negativity\">03 Negativity is a free research<\/h3>\n\n\n\n<p>How to get meaningful insights from sentiment analysis? <\/p>\n\n\n\n<p>Well, every complaint is a mirror. Not all are accurate, but most reveal what people <em>expected<\/em> from you and didn\u2019t get.<\/p>\n\n\n\n<p>Don\u2019t chase praise \u2014 chase <strong>clarity<\/strong>. Read frustration as a form of investment: someone cared enough to object. Their emotion is feedback in its rawest, most useful form.<\/p>\n\n\n\n<p>Social media sentiment analysis provides immediate insights into customer emotions, enabling agile responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neutral\">04 Neutral mentions are also valuable<\/h3>\n\n\n\n<p>Should I skip the neutral mentions?<\/p>\n\n\n\n<p>Absolutely not!<\/p>\n\n\n\n<p>Neutral sentiment isn\u2019t absence \u2014 it\u2019s potential energy.<\/p>\n\n\n\n<p>The casual \u201cjust sharing\u201d or untagged repost is a door left ajar. A small gesture \u2014 a reply, a thank-you, a quiet acknowledgment \u2014 can flip neutrality into goodwill.<\/p>\n\n\n\n<p>It\u2019s the internet equivalent of eye contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">05 The best influencers move feelings, not metrics<\/h3>\n\n\n\n<p>How influencers shape audience sentiment?<\/p>\n\n\n\n<p>You can buy reach, but not resonance. The most valuable creators are emotional catalysts: they shift the <em>tone<\/em> of the conversation.<\/p>\n\n\n\n<p>They are not always the loudest. <\/p>\n\n\n\n<p>Sometimes they\u2019re the ones who make a community breathe easier after a long argument. <\/p>\n\n\n\n<p>Find them. Collaborate quietly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7146186f33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7146186f33\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic.png\" alt=\"infographic\" class=\"wp-image-174726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-248x159.png 248w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Power up your social media with sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Social media sentiment analysis is a powerful way to understand how people truly feel about your brand.&nbsp;<\/p>\n\n\n\n<p>Instead of focusing only on numbers, it gives you&nbsp;aspect-based sentiment analysis with <strong>emotional insights<\/strong>&nbsp;that help you improve your marketing, communication, and product strategy.&nbsp;<\/p>\n\n\n\n<p>Dedicated tools make it easy to track mentions, uncover emotions, and spot opportunities or problems early.&nbsp;<\/p>\n\n\n\n<p>By analyzing various social media platforms, you can find out&nbsp;<strong>where your audience is most engaged and where you need to adjust<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Real-time monitoring also&nbsp;<strong>strengthens customer service<\/strong>, helping you react before small issues grow into bigger problems.&nbsp;<\/p>\n\n\n\n<p>Also, you don&#8217;t need to limit your analysis to only your own sentiment! Observing your competitors can be&nbsp;<strong>incredibly inspiring<\/strong>&nbsp;and give you a smart edge in the market.&nbsp;<\/p>\n\n\n\n<p>Tracking trends over time helps you understand the bigger picture, while acting on insights turns data into real results.<\/p>\n\n\n\n<p>In short,&nbsp;<strong>smart use of sentiment analysis means smarter, faster, and more human-centered brand decisions.<\/strong><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use social media sentiment <strong>insights to guide your long-term marketing strategies<\/strong>.<\/li>\n\n\n\n<li>Treat every sudden change in sentiment as <strong>a chance to learn and improve<\/strong>.<\/li>\n\n\n\n<li>Remember that <strong>emotions drive most customer decisions<\/strong>.<\/li>\n\n\n\n<li>Focus on building<strong> real, emotional connections with your audience<\/strong>.<\/li>\n\n\n\n<li>Make <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a> <strong>a daily habit, not a one-time project<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" title=\"Start a 14-day free Brand24 trial\">Start a 14-day free Brand24 trial<\/a> and discover your social media sentiment right away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q1: How can I analyze sentiment on social media platforms effectively?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Define goals.<\/li>\n\n\n\n<li>Pick a sentiment analysis tool.<\/li>\n\n\n\n<li>Connect all social platforms.<\/li>\n\n\n\n<li>Build keyword &amp; topic lists.<\/li>\n\n\n\n<li>Track trends.<\/li>\n\n\n\n<li>Act on insights.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Q2: Can sentiment analysis help improve social media marketing strategies?<\/h3>\n\n\n\n<p>Yes. Use sentiment to refine messaging, pick the best channels, spot crises, guide product fixes, personalize replies, and measure brand perception. Tie sentiment trends to KPIs (reach, CTR, CSAT, revenue) to prove impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q3: What challenges are there in accurately analyzing social media sentiment?<\/h3>\n\n\n\n<p>The most common include: identifying sarcasm, slang, emojis\/GIFs, domain jargon, code-switching, multilingual posts, bots, sampling bias, and context loss. Mitigate with custom lexicons, emoji handling, human-in-the-loop QA, and periodic re-training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q4: What is a good social media sentiment score?<\/h3>\n\n\n\n<p>It depends. A net sentiment (positive\u2212negative) above ~20\u201330% or a &gt;3:1 positive: negative ratio is generally healthy. Benchmark against your history and competitors; watch spikes and topic-level shifts more than one absolute number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q5: Can AI do sentiment analysis?<\/h3>\n\n\n\n<p>Yes, for light, ad-hoc classification of short posts. It\u2019s non-deterministic and not ideal for high-volume, real-time, or compliance needs. For scale, use specialized tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!<\/p>\n","protected":false},"author":74,"featured_media":174717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[2326,2323,54,2347],"class_list":["post-118629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-sentiment-analysis","tag-sentiment-analysis-tools","tag-social-media","tag-social-media-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=118629"}],"version-history":[{"count":105,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118629\/revisions"}],"predecessor-version":[{"id":179742,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/118629\/revisions\/179742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/174717"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=118629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=118629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=118629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}