{"id":126741,"date":"2019-04-17T09:33:54","date_gmt":"2019-04-17T08:33:54","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=126741"},"modified":"2026-04-13T15:37:26","modified_gmt":"2026-04-13T13:37:26","slug":"what-is-facebook-messenger-marketing-anyway","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/what-is-facebook-messenger-marketing-anyway\/","title":{"rendered":"What is Facebook Messenger marketing anyway?"},"content":{"rendered":"\n

I believe Facebook Messenger marketing with chatbots is the new frontier in digital marketing.<\/strong><\/p>\n\n\n\n

Messenger marketing is the single most effective marketing channel that we\u2019ve seen in more than a decade, and its potential remains untapped.<\/span><\/p>\n\n\n\n

If you know me, you know I\u2019m all about finding marketing unicorns. And Facebook Messenger marketing with chatbots <\/span>is <\/span><\/i>the freaking unicorn.<\/span><\/p>\n\n\n\n

Here\u2019s what you\u2019ll get from reading this article. <\/span><\/p>\n\n\n\n

  1. Why Facebook Messenger marketing is the rule-all marketing tactic for the next 5-10 years<\/span><\/li>
  2. How to achieve 80% open rates with Facebook Messenger chatbots.<\/span><\/li>
  3. How to build your own custom chatbot in five minutes with no coding.<\/span><\/li><\/ol>\n\n\n\n

    Hold on to your brain, because we\u2019re covering a lot of ground <\/span>fast.<\/span><\/i><\/p>\n\n\n\n

    What is Facebook Messenger marketing anyway?<\/span><\/p>\n\n\n\n

    Let\u2019s start from ground zero, just so we\u2019re all on the same page.<\/span><\/p>\n\n\n\n

    Facebook Messenger marketing is using Facebook Messenger as a communication channel with prospective customers.<\/span><\/p>\n\n\n\n

    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    You can think of Messenger marketing as similar to email marketing.<\/span><\/p>\n\n\n\n

    As a marketing channel, email has been in use for nearly 40 years. (Feel old yet?) But email is kind of worn out.<\/span><\/p>\n\n\n\n

    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    You can do a lot of the same things with Facebook Messenger that you can do with email marketing \u2014 build a list, send drip campaigns, etc. But with Facebook Messenger, you can do <\/span>more, do faster, and do it with far higher engagement rates.<\/span><\/i><\/p>\n\n\n\n

    Taken alone, Messenger is great. The real power comes when you use Messenger chatbots. With chatbots, you can program Messenger to do almost anything. And, you can do it at scale. Check also what Brand24 does<\/a> in Messenger. <\/span><\/p>\n\n\n\n

    Chatbots are software that automates messaging and messaging platform functionality. In other words, a chatbot facilitates a one-on-one dialogue, but it does so at scale.<\/span><\/p>\n\n\n\n

    One bot communicating with, oh, say 35,500 individuals saves humans a lot of time and fried brains. During this week, my MobileMonkey Facebook page had nearly 43,000 sessions. <\/span><\/p>\n\n\n\n

    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    The sheer amount of marketing hours represented by that number boggles the mind. <\/span><\/p>\n\n\n\n

    What do Facebook Messenger chatbots do? <\/span><\/h2>\n\n\n\n

    Facebook Messenger chatbots allow you to create content for users to browse\/interact with via chat (like a website, via messaging) and also automate your most frequently asked business questions.<\/span><\/p>\n\n\n\n

    Chatbots have tons of functionality \u2014  schedule your dinner reservation, provide shipping updates on the new shirt you ordered, and even connect you with the love of your life. (Not even joking.)<\/span><\/p>\n\n\n\n

    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    What else can you do with a Facebook Messenger chatbot?<\/span><\/p>\n\n\n\n

    Here\u2019s just a taste: <\/span><\/p>\n\n\n\n

    1. Build a contact list<\/span><\/li>
    2. Nurture leads<\/span><\/li>
    3. Send drip campaigns<\/span><\/li>
    4. Segment your audience<\/span><\/li>
    5. Schedule appointments<\/span><\/li>
    6. Transition to a live operator on demand<\/span><\/li>
    7. Remarket to contacts<\/span><\/li>
    8. Perform ecommerce transactions<\/span><\/li>
    9. Send Message blasts to huge (or segmented) groups of contacts<\/span><\/li><\/ol>\n\n\n\n

      Imagine harnessing the marketing power of your website, social media, instant messaging, and email, and packaging it into a bot that you can simply switch on.<\/span><\/p>\n\n\n\n

      That\u2019s Facebook Messenger marketing with chatbots. <\/span><\/p>\n\n\n\n

      Facebook Messenger marketing is huge. <\/span><\/h2>\n\n\n\n

      You already know that social media is a very big deal. If you\u2019re a Brand24 user, you\u2019ve seen what kind of power you can harness just by <\/span>analyzing the intel on your social media channels<\/span><\/a>.<\/span><\/p>\n\n\n\n

      Now get this. Just like social media is huge, social media <\/span>messaging <\/span><\/i>is even bigger.<\/span><\/p>\n\n\n\n

      The biggest example of this is Facebook Messenger. It\u2019s basically taking over the world.<\/span><\/p><\/blockquote>\n\n\n\n

      Hyperbole, yes, but I say this with some data <\/span>provided by Facebook<\/span><\/a> to back it up.<\/span><\/p>\n\n\n\n