{"id":126780,"date":"2019-04-20T10:09:25","date_gmt":"2019-04-20T09:09:25","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=126780"},"modified":"2025-10-15T13:00:55","modified_gmt":"2025-10-15T11:00:55","slug":"the-benefits-of-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/the-benefits-of-sentiment-analysis\/","title":{"rendered":"The 15 Key Benefits of Sentiment Analysis (Labubu Case Study)"},"content":{"rendered":"\n

Trends online change fast. One day, your brand is loved, the next hate explodes. Take the recent hot topic, Labubu. It has thousands of fans and a huge buzz on Instagram. Almost 50% of mentions are positive. But there are also over 10% negative ones related to scams or stolen products. Sentiment analysis can show it all, the good, the bad, and how the trends change. It can help your brand spot problems early and make the most of the hype…. What else? Let’s explore the key benefits of sentiment analysis based on real-life examples!<\/p>\n\n\n\n

Quick summary:<\/strong>

<\/strong>– Sentiment analysis goes beyond numbers<\/strong>. It helps brands understand how people truly feel, spot risks before they grow, and discover opportunities hidden in customer conversations.

– By monitoring customer sentiment online, you can improve marketing strategies<\/strong>, strengthen brand perception<\/strong>, and build customer loyalty<\/strong>.

– Tracking sentiment in real-time is key<\/strong>. It uncovers insights into product demand, market trends, and consumer behavior, and helps to act accordingly.<\/p>\n\n\n\n

Why is sentiment analysis important?<\/strong><\/h2>\n\n\n\n

Emotions are important, as they’re the map guiding your actions. Not only in your personal life, but in business as well.<\/p>\n\n\n\n

How your audience feels about your products or your brand provides you with context that enables you to evaluate your marketing and communications strategy. <\/p>\n\n\n\n

How?<\/p>\n\n\n\n

Sentiment analysis<\/strong><\/a> helps you understand the various valuable insights waiting for discovery in the customer feedback online. <\/p>\n\n\n\n

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Start sentiment analysis!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

In fact, people will tell you what they want from your product.<\/p>\n\n\n\n

Which features they miss…<\/em><\/p>\n\n\n\n

What they like and dislike..<\/em>.<\/p>\n\n\n\n

Part of your job is spotting those remarks, drawing conclusions, adjusting your marketing strategy, and products.  <\/p>\n\n\n\n

And it’s actually a pretty simple task with today’s modern sentiment analysis tools<\/a>.<\/p>\n\n\n\n

Modern sentiment analysis tools use natural language processing and AI technology to conduct their analysis.<\/p>\n\n\n\n

And they do a great job!<\/p>\n\n\n\n

However, you should keep in mind that they might struggle with sarcasm.<\/p>\n\n\n\n

But is it a deal breaker?<\/p>\n\n\n\n

Not really. Sentiment analysis is a valuable and highly accurate tool.<\/p>\n\n\n\n

I asked Jorge Hoth, Fractional CMO & Advisor at Tokenized Green<\/a>: “Why is sentiment analysis important?”<\/p>\n\n\n\n

And here’s the answer:<\/p>\n\n\n\n

“Because numbers alone don\u2019t tell the full story. You can track reach, clicks, or mentions \u2014 but without understanding the emotional tone behind them, you’re missing the context that really matters. Sentiment analysis allows brands to decode how people feel about their experiences, not just what they say<\/strong>. As a CMO and marketing consultant, I use it to shape strategy across messaging, product development, and brand perception. It\u2019s a crucial tool to anticipate shifts in audie<\/em>nce behavior, prevent reputational risks, and build brands that truly connect \u2014 not just communicate.<\/em>“<\/p>\n\n\n\n

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Do you know how people feel about your brand?<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

So, without further ado, here are some of the crucial advantages you gain via sentiment analysis:<\/p>\n\n\n\n

15 Key Benefits of Sentiment Analysis<\/strong><\/h2>\n\n\n\n

01 Data-based strategy<\/strong><\/h3>\n\n\n\n

Thanks to sentiment analysis, you can learn what excites your audience and what frustrates them.<\/p>\n\n\n\n

Your customers are definitely already talking about what they like and dislike. Sentiment analysis will give you data based on which you can bring your marketing strategy to the next level. <\/p>\n\n\n\n

Analysing the sentiment around your brand helps you understand the motivations behind your customers\u2019 purchasing decisions and the intent behind their searches. <\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Is your packaging a strong point? Does the ingredients make your product unique? Or maybe a feature you wouldn\u2019t have expected conquered your customers hearts?<\/p>\n\n\n\n

In Labubu’s case, fans love special edition dolls, but many complain about limited availability.<\/p>\n\n\n\n

\"Perform\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Perform sentiment analysis and analyze customer satisfaction.<\/figcaption><\/figure>\n\n\n\n

It can be a sign to adjust supply strategies… or use the exclusiveness of the product and highlight it in messaging.<\/p>\n\n\n\n

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Improve your strategy!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

02 Identifying market gaps and competitor advantages<\/strong><\/h3>\n\n\n\n

Moreover, sentiment analysis provides information when it comes to market trends and competitor analysis. A sentiment analysis solution enables real-time monitoring of competitor sentiment, helping you quickly identify market opportunities and shifts in customer perception.<\/p>\n\n\n\n

There should be components of your marketing strategy that distinguish you from your competitors.<\/p>\n\n\n\n

And enabling it is one of the key benefits of sentiment analysis \u2013 it allows you to discover the unique parts of your offering and leverage them.<\/p>\n\n\n\n

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Discover market gaps!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

In Labubu\u2019s case, it\u2019s clear that people love the mystery boxes idea:<\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Sentiment analysis: Identifyng market gaps and competitor advantages.<\/figcaption><\/figure>\n\n\n\n

03 Adds context to raw data<\/strong><\/h3>\n\n\n\n

I\u2019ve mentioned it before, but I would like to stress this point one more time.<\/p>\n\n\n\n

The quantitative data (for example, the number of likes, shares, comments, or social media reach) should be the backbone of your marketing analysis to assess the success of your marketing campaign.<\/p>\n\n\n\n

But to properly monitor the results of your marketing campaign, you need qualitative data as well<\/strong>.<\/p>\n\n\n\n

Sentiment analysis will provide the context for the numbers. Sentiment scores can show the emotional tone of customer feedback and help track changes over time.<\/p>\n\n\n\n

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Understand what’s behind your performance!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Is the negative sentiment around anything specific?<\/p>\n\n\n\n

In marketing, it\u2019s not all about numbers.<\/p>\n\n\n\n

Sentiment is equally important. And the natural language processing that sentiment analysis algorithms use makes it all at your fingertips.<\/p>\n\n\n\n

For example, Labubu had a significant spike in mentions around 24 July. Using the AI Event Detector feature, I was able to identify what caused the spike – viral unboxing videos:<\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Sentiment analysis system: AI Events by Brand24.<\/figcaption><\/figure>\n\n\n\n

But was this buzz positive, or did people hate the way the boxes open?<\/p>\n\n\n\n

Understanding the emotional background behind the analysis is crucial to really take care of the brand.<\/p>\n\n\n\n

In Labubus case – most of the customer sentiment during that time was positive, so there wasn\u2019t anything particular to address.<\/p>\n\n\n\n

04 Monitoring your brand perception in real-time<\/strong><\/h3>\n\n\n\n

Sentiment analysis will help you ensure that the messages you share are relevant and target the right audience.<\/p>\n\n\n\n

A consistent perception of your brand is one of the biggest assets you have.<\/p>\n\n\n\n

Real-time insights from sentiment analysis enable brands to respond quickly to sentiment shifts and better engage their target audience.<\/p>\n\n\n\n

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Take care of your brand reputation!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

You can prevent any PR crisis<\/a> before it escalates and respond to both positive and negative sentiment mentions to improve customer satisfaction and make them feel valued.<\/p>\n\n\n\n

Plus, by monitoring sentiment around your industry, you can spot how people feel about certain topics and adjust your content accordingly.<\/p>\n\n\n\n

05 Find highly relevant partners<\/strong><\/h3>\n\n\n\n

By monitoring certain keywords or phrases, you\u2019re able to find the industry leaders and influencers you could work with to boost your business to another level, especially by tracking their activity and engagement across various social media platforms.<\/p>\n\n\n\n

If you want to run a successful influencer marketing campaign, you need to choose the most relevant influencer.<\/p>\n\n\n\n

Apart from examining the number of likes and shares, take a closer look at the sentiment around a given author.<\/p>\n\n\n\n

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Find the best people for collabs!<\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Of course, you can go for a more controversial influencer, who might align better with the overall tone of your brand. But it has to be a conscious decision, not a random or uninformed one.<\/p>\n\n\n\n

I checked Brand24\u2019s Influencers Tab and here\u2019s the analysis I got for Labubu:<\/p>\n\n\n\n

\"Sentiment\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Sentiment analysis: Top profiles with positive sentiment towards Labubu – analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n

It\u2019s a great way to find your potential partners as you can filter the results to \u201cpositive sentiment\u201d only and analyze the profiles based on key different metrics like:<\/p>\n\n\n\n