{"id":128403,"date":"2019-05-14T11:20:38","date_gmt":"2019-05-14T10:20:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=128403"},"modified":"2025-09-09T10:30:44","modified_gmt":"2025-09-09T08:30:44","slug":"track-brand-monitoring-metrics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/track-brand-monitoring-metrics\/","title":{"rendered":"5 Brand Monitoring Metrics You Should Track"},"content":{"rendered":"\n

Media monitoring is our bread and butter. And we love to share the knowledge! We’ve already talked about hashtag monitoring or sentiment analysis. Today is high time to discover yet another application of social listening \u2013 tracking brand monitoring metrics. Who, what, and where can make or break your brand reputation. Today, I’d like to present top 5 brand monitoring metrics you should track. <\/strong><\/p>\n\n\n\n

All of the brand metrics are based on results from Brand24, an Internet monitoring tool. You can set up your free trial here<\/a> (we won’t ask for your credit card). <\/p>\n\n\n\n

Here’s our itinerary for today:<\/p>\n\n\n\n

  • Why do you need to track brand metrics?<\/a><\/strong><\/li>\n
  • 1. Volume of mentions and sentiment analysis<\/a><\/strong><\/li>\n
  • 2. Engagement rate<\/a><\/strong><\/li>\n
  • 3. The share of voice<\/a><\/strong><\/li>\n
  • 4. Social media reach<\/a><\/strong><\/li>\n
  • 5. The most influential sites<\/a><\/strong><\/li>\n
  • Tracking brand metrics \u2013 wrap up<\/a><\/strong><\/li>\n\n\n\n

    Why do you need to track brand metrics?<\/h2>\n\n\n\n

    Tracking the performance of your brand should be an indispensable part of not only your digital marketing strategy, but also of managing your brand reputation.<\/a><\/p>\n\n\n\n

    There are 2 very important aspects to consider in online reputation management<\/a>, and this short video does a good job explaining them:<\/p>\n\n\n\n

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