{"id":128691,"date":"2025-12-10T16:25:12","date_gmt":"2025-12-10T15:25:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=128691"},"modified":"2026-03-05T15:17:48","modified_gmt":"2026-03-05T14:17:48","slug":"digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/digital-marketing-tools\/","title":{"rendered":"The Best Digital Marketing Tools to Use in 2026 [22 Tools + Reviews]"},"content":{"rendered":"\n<p>As a marketer, you usually need about 10 tools in your daily work. How to pick them? The choice can be overwhelming. That&#8217;s why I prepared an overview of 22 top marketing tools for you.<\/p>\n\n\n\n<p>Quick summary:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Digital marketing tools <\/strong>are software platforms or apps that help businesses automate tasks, analyze performance, and more effectively target specific audiences.<\/li>\n\n\n\n<li>Using these tools helps save time, boost customer engagement, and improve decision-making through data insights.<\/li>\n\n\n\n<li>They enable the creation of personalized, flexible, and measurable marketing strategy for your business that can be quickly adapted to changing market conditions.<\/li>\n<\/ul>\n\n\n\n<p>Can you imagine working without the right digital marketing tools?<\/p>\n\n\n\n<p>I&#8217;m sure you can&#8217;t &#8211; it would be a nightmare for me.<\/p>\n\n\n\n<p>Let&#8217;s check a detailed list of tools that will boost your digital marketing strategy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are\">What are digital marketing tools?<\/h2>\n\n\n\n<p>A digital marketing tool is a software, platform, or app that helps businesses and marketers plan, execute, analyze, and optimize their digital marketing efforts.<\/p>\n\n\n\n<p>With these tools, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamline processes \u2705<\/li>\n\n\n\n<li>Automate tasks \u2699\ufe0f<\/li>\n\n\n\n<li>Provide valuable insights into marketing campaigns&#8217; performance \ud83d\udcca<\/li>\n<\/ul>\n\n\n\n<p>In short, they allow you to make smarter decisions and improve your marketing strategies.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Start using a tool that makes every marketing team\u2019s work easier!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>My list consists of the cr\u00e8me de la cr\u00e8me of tools for marketers.<\/p>\n\n\n\n<p>No worries, no matter which marketing area you&#8217;re in, there&#8217;s something for you &#8211; I\u2019ve covered as many aspects of marketing as possible.<\/p>\n\n\n\n<p><strong>Digital tools for marketing by category:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#seo\" title=\"Search Engine Optimization (SEO) tools \ud83d\udca1: \"><strong>Search Engine Optimization (SEO) tools<\/strong> \ud83d\udca1: <\/a>Semrush, Ahrefs<\/li>\n\n\n\n<li><a href=\"#social-listening\" title=\"Social Listening Tools \ud83d\udcac:\"><strong>Social Listening Tools <\/strong>\ud83d\udcac:<\/a> Brand24, Brandwatch<\/li>\n\n\n\n<li><a href=\"#marketing-analytics\" title=\"Marketing Analytics Tools \ud83d\udcca: \"><strong>Marketing Analytics Tools<\/strong> \ud83d\udcca: <\/a>Google Analytics, Heap<\/li>\n\n\n\n<li><a href=\"#social-media-marketing\" title=\"Social Media Marketing Tools \ud83d\udcf1:\"><strong>Social Media Marketing Tools<\/strong> \ud83d\udcf1:<\/a> Buffer, SocialBee, Notion, Canva<\/li>\n\n\n\n<li><a href=\"#influencer-marketing\" title=\"Influencer Marketing Tools \ud83e\udd33\ud83c\udffb:\"><strong>Influencer Marketing Tools<\/strong> \ud83e\udd33\ud83c\udffb:<\/a> Upfluence, Influencity<\/li>\n\n\n\n<li><a href=\"#email-marketing\" title=\"Email Marketing Tools \ud83d\udce7:\"><strong>Email Marketing Tools<\/strong> \ud83d\udce7:<\/a> Mailmodo, GetResponse, Respona<\/li>\n\n\n\n<li><a href=\"#marketing-automation\" title=\"Marketing Automation Tools \ud83e\uddbe:\"><strong>Marketing Automation Tools<\/strong> \ud83e\uddbe:<\/a> User.com, SALESmanago<\/li>\n\n\n\n<li><a href=\"#content-creation\" title=\"Content Creation Tools \ud83d\udcdd:\"><strong>Content Creation Tools<\/strong> \ud83d\udcdd:<\/a> Surfer, Grammarly, ChatGPT<\/li>\n\n\n\n<li><a href=\"#landing-page\" title=\"Landing Page Tools \ud83d\udcbb:\"><strong>Landing Page Tools<\/strong> \ud83d\udcbb:<\/a> Landingi, Unbounce<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-tools\">22 Best Digital Marketing Tools for 2026<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo\">SEO Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"semrush\">01 Semrush<\/h4>\n\n\n\n<p><strong>Semrush<\/strong> is an all-in-one Search Engine Optimization tool. Of all the SEO tools I\u2019ve tried, it\u2019s definitely my favorite.<\/p>\n\n\n\n<p>I\u2019m a huge fan of its intuitive UX design and the impressive number of AI-powered features.<\/p>\n\n\n\n<p>One of their latest features is SearchGPT, which allows you to monitor your domain\u2019s visibility within ChatGPT searches.<\/p>\n\n\n\n<p>As we all know, this aspect is becoming increasingly important in marketing!<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword Research<\/li>\n\n\n\n<li>Competitive Research<\/li>\n\n\n\n<li>On-page and Tech SEO<\/li>\n\n\n\n<li>Rank Tracking<\/li>\n\n\n\n<li>Link Building<\/li>\n\n\n\n<li>SEO Writing Assistant<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1963949&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1963949\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush.png\" alt=\"Semrush - one of the best SEO tools 2025\" class=\"wp-image-173993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>If you are looking for a multitasking tool to support you in various marketing areas, Semrush is a good choice. It covers SEO, content creation, market research, advertising, <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor analysis\">competitor analysis<\/a>, and social media.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-friendly dashboard with clear graphs and data visualizations<\/li>\n\n\n\n<li>Robust set of AI-driven tools<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google-only data \u2013 it provides insights based only on Google<\/li>\n\n\n\n<li>Extra user fees \u2013 regardless of your subscription plan, adding more team members always incurs additional costs<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Try one of the best digital tools for marketing!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ahrefs\">02 Ahrefs<\/h4>\n\n\n\n<p><strong>Ahrefs<\/strong> is one of the most popular Search Engine Optimization (SEO) tools.<\/p>\n\n\n\n<p>It\u2019s especially powerful when it comes to backlink analysis and keyword research.<\/p>\n\n\n\n<p>I use Ahrefs to explore what people are searching for and estimate the potential traffic those keywords could bring.<\/p>\n\n\n\n<p>Ahrefs updates its index with fresh backlink data every 15 minutes, and its crawler processes up to 8 billion pages per day, making it the most active web crawler in SEO.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site Audit<\/li>\n\n\n\n<li>Site Explorer<\/li>\n\n\n\n<li>Keywords Explorer<\/li>\n\n\n\n<li>Content Explorer<\/li>\n\n\n\n<li>Rank Tracker<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1963f67&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1963f67\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"343\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs.png\" alt=\"Ahrefs - one of the most popular SEO tools for 2025\" class=\"wp-image-174014\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-248x106.png 248w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Ahrefs is a great fit for professionals who need a dedicated tool focused only on Search Engine Optimization. For example, if you&#8217;re more interested in backlink analysis or keyword research, Ahrefs may be a better option than the one mentioned before, Semrush.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy to use, thanks to its clear focus on SEO without the distractions of unrelated features<\/li>\n\n\n\n<li>More budget-friendly than Semrush<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited scope \u2013 it focuses only on SEO, so if you need tools for broader marketing, you\u2019ll need other tools<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-listening\">Social Listening Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand24\">03 Brand24<\/h4>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" target=\"_blank\" rel=\"noopener\" title=\"Free 14-day trial.\">Free 14-day trial.<\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong> is an all-in-one <strong><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening tool\">social listening tool<\/a><\/strong> that tracks and analyzes all mentions of your chosen keyword across the Internet in real time.<\/p>\n\n\n\n<p>Your keyword can be anything &#8211; from your brand name, product, or competitor, to industry terms or campaign hashtags.<\/p>\n\n\n\n<p>It collects mentions from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms (Instagram, Facebook, X, TikTok, Bluesky, Twitch)<\/li>\n\n\n\n<li>Blogs, forums, and review platforms<\/li>\n\n\n\n<li>News and other sites<\/li>\n\n\n\n<li>Podcasts and newsletters<\/li>\n\n\n\n<li>And many others!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Try Brand24 right now!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>What can Brand24 do for you?<\/p>\n\n\n\n<p>Literally everything, it depends on your needs. For example, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze sentiment around your brand<\/strong> \u2013 understand how people truly feel about your company, products, or services, identify issues, and turn real-time insights into improvements<\/li>\n\n\n\n<li><strong>Protect your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a><\/strong> \u2013 get real-time alerts about mentions and respond before problems escalate<\/li>\n\n\n\n<li><strong>Measure the impact of your hashtag campaigns<\/strong> \u2013 see how far your hashtagged content spreads across social media<\/li>\n\n\n\n<li><strong>Evaluate your <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"social media performance\">social media performance<\/a><\/strong> \u2013 track how many people are talking about you, how far your message has reached, and what the overall sentiment is<\/li>\n\n\n\n<li><strong>Discover potential influencers<\/strong> \u2013 find the right people to collaborate with for your next campaigns<\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment Analysis\">Sentiment Analysis<\/a><\/strong><\/li>\n\n\n\n<li>Tracking key <a href=\"https:\/\/brand24.com\/blog\/marketing-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing metrics\">marketing metrics<\/a>: volume of mentions, their reach, presence score, etc.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/anomaly-detector\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Anomaly Detector\">AI Anomaly Detector<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a> <\/strong>(works like ChatGPT but explicitly tailored to your project)<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Topic Analysis\">Topic Analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Insights\">AI Insights<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb19645cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb19645cf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24.png\" alt=\"Brand24 - the best social listening tool 2025\" class=\"wp-image-174001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Brand24 is a great fit for medium and large businesses. It is evolving rapidly, constantly launching new AI-driven features. It offers high quality at a reasonable price.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many AI features that allow you to generate almost any type of analysis in seconds<\/li>\n\n\n\n<li>Advanced notification system via in-app alerts, email, or integrations with Slack or Microsoft Teams<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No access to historical data<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Set up Brand24 and discover what and where people say about you!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brandwatch\">04 Brandwatch<\/h4>\n\n\n\n<p><strong>Brandwatch<\/strong> is another tool that features sentiment analysis.<\/p>\n\n\n\n<p>Like Brand24, it analyses all publicly available mentions containing your predefined keywords.<\/p>\n\n\n\n<p>They can be sorted according to the number of followers, site visitors, forum posts, blog comments, and dates.<\/p>\n\n\n\n<p>It offers a wide range of advanced features, but unfortunately, it is expensive.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor Analysis<\/li>\n\n\n\n<li>Image Analysis<\/li>\n\n\n\n<li>Key Topics<\/li>\n\n\n\n<li>Data Upload API<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1964af8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1964af8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch.png\" alt=\"Brandwatch - social listening tool\" class=\"wp-image-174013\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-248x142.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Brandwatch is a platform tailored for companies with complex and comprehensive needs, which is why it is so expensive. As a result, it is less accessible for businesses other than large enterprises.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extensive AI capabilities<\/li>\n\n\n\n<li>Great data visualization<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quite expensive &#8211; it can be even up to 10 times more expensive than Brand24<\/li>\n<\/ul>\n\n\n\n<p>You want to know more? Read it: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\">Brandwatch alternative: Brand24<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-analytics\">Marketing Analytics Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-analytics\">05 Google Analytics<\/h4>\n\n\n\n<p><strong>Google Analytics<\/strong> is a top web analytics service&#8230; and it&#8217;s totally free!<\/p>\n\n\n\n<p>It&#8217;ll give you a massive amount of data. For most marketing teams, it is a leading source of data.<\/p>\n\n\n\n<p>What can you track with Google Analytics?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website traffic<\/strong> \u2013 see how many people visit your site, where they come from, and which pages they view<\/li>\n\n\n\n<li><strong>User behavior<\/strong> \u2013 understand how visitors interact with your site, including session duration, bounce rate, and flow through your pages.<\/li>\n\n\n\n<li><strong>Audience demographics<\/strong> \u2013 get insights into the age, gender, location, and interests of your audience<\/li>\n\n\n\n<li><strong>Conversion tracking<\/strong> \u2013 track how many users complete specific goals on your site, like purchasing or filling out a contact form.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predictive Capabilities<\/li>\n\n\n\n<li>Proactive Insights<\/li>\n\n\n\n<li>Real-time Reporting<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1964f39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1964f39\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics.png\" alt=\"Google Analytics - top digital marketing tool 2025\" class=\"wp-image-174012\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Google Analytics is a must-have! It\u2019s one of the most powerful analytics platforms available, suitable for businesses of all sizes and industries.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible reporting, so you can easily customize your reports and focus on the metrics that are the most relevant for you<\/li>\n\n\n\n<li>Comprehensive data tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steep learning curve \u2013 you may find the amount of data and features overwhelming at first<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Choose only the best tools for your company &#8211; try one of them!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"heap\">06 Heap<\/h4>\n\n\n\n<p><strong>Heap<\/strong> is a digital insights platform that shows how people interact with your website or product.<\/p>\n\n\n\n<p>It&#8217;s a very beneficial tool for building a better digital experience.<\/p>\n\n\n\n<p>Heap will tell you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What people are clicking on<\/li>\n\n\n\n<li>Which paths are they taking through your website, products, and why<\/li>\n<\/ul>\n\n\n\n<p>That data will let you improve your products and build websites where users want to return for more.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate Optimization<\/li>\n\n\n\n<li>User Behavior Analytics<\/li>\n\n\n\n<li>Customer 360 Analytics<\/li>\n\n\n\n<li>Product-led Growth<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb19654aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb19654aa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap.webp\" alt=\"Heap - top marketing analytics tool 2025\" class=\"wp-image-174011\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap.webp 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-300x146.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-248x121.webp 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>It&#8217;s the best tool for businesses that want to improve their user experience. Unfortunately, it can be quite pricey. The cost depends on your specific needs, but it might be out of budget for some companies. If that\u2019s the case, an alternative like Google Analytics might be a better fit.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive user insights<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing \u2013 the cost may be too high for some companies, and you need to pay for additional features<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-marketing\">Social Media Marketing Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"buffer\">07 Buffer<\/h4>\n\n\n\n<p>Among all the <a href=\"https:\/\/brand24.com\/blog\/best-social-media-marketing-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social media marketing tools\">social media marketing tools<\/a>, <strong>Buffer<\/strong> is definitely worth considering.<\/p>\n\n\n\n<p>It\u2019s a typical social media management tool designed to help you reach more people on social media.<\/p>\n\n\n\n<p>In addition to its core features like a built-in social media calendar, it also lets you track your performance and adjust your social media strategy accordingly.<\/p>\n\n\n\n<p>When planning your posts, Buffer offers smart suggestions based on engagement data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The best days to post<\/li>\n\n\n\n<li>The most effective formats for your content<\/li>\n\n\n\n<li>How frequently should you be posting<\/li>\n<\/ul>\n\n\n\n<p>Super helpful for social media marketing &#8211; especially since, as you probably know, getting your audience to engage isn\u2019t always easy!<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom Posting Schedules<\/li>\n\n\n\n<li>AI Assistant<\/li>\n\n\n\n<li>Editing and Resizing Images<\/li>\n\n\n\n<li>Social Media Calendar<\/li>\n\n\n\n<li>Performance Reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb19658b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb19658b1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"571\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer.png\" alt=\"Buffer - social media management tool 2025\" class=\"wp-image-173994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-248x142.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Since Buffer offers a free plan, it is a great choice for individuals. But it\u2019s also a solid option for businesses of all sizes looking for an affordable social media marketing tool.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Even the most advanced plan is relatively cheap<\/li>\n\n\n\n<li>AI Assistant that generates perfect captions and repurposes existing content<\/li>\n\n\n\n<li>Supports a lot of platforms, including the major ones as well as Mastodon and Bluesky<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature access &#8211; the best features, like the AI Assistant, are only available on higher plans<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Equip your team with another game-changing tool!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"socialbee\">08 SocialBee<\/h4>\n\n\n\n<p><strong>SocialBee <\/strong>is another social media tool for scheduling and tracking your <strong><a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"social media presence\">social media presence<\/a>.<\/strong><\/p>\n\n\n\n<p>Thanks to SocialBee, you can share your social media posts across multiple platforms, including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Google Business Profile, and Bluesky.<\/p>\n\n\n\n<p>One feature I really love is the ability to group your posts by type.<\/p>\n\n\n\n<p>Whether it&#8217;s tips, promos, or just-for-fun content, you can create separate queues for each.<\/p>\n\n\n\n<p>Even better, you can assign a custom schedule to each category, so your posts go live at the best times for each social media platform.<\/p>\n\n\n\n<p><strong>Key features:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post Editor<\/li>\n\n\n\n<li>Social Media Calendar<\/li>\n\n\n\n<li>Best Time to Post on Social Media<\/li>\n\n\n\n<li>Performance Analytics &amp; Reports<\/li>\n\n\n\n<li>AI Assistant<\/li>\n\n\n\n<li>Canva Integration<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1965dec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1965dec\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"625\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee.png\" alt=\"SocialBee - one of the best social media management tools for 2025\" class=\"wp-image-173995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-248x155.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>SocialBee is a slightly more advanced tool than Buffer &#8211; it offers deeper analytics and a wider range of features. Great option if you need more insights into your social media strategy.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed analytics<\/li>\n\n\n\n<li>Recycles evergreen posts<\/li>\n\n\n\n<li>Categorizes your content<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No free plan<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Here\u2019s one more tool to help your company thrive!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"notion\">09 Notion<\/h4>\n\n\n\n<p><strong>Notion<\/strong> is one of my favorite tools. It\u2019s incredibly versatile &#8211; perfect for organizing every aspect of your social media marketing strategy in one place.<\/p>\n\n\n\n<p>It&#8217;s like your digital HQ, from planning and scheduling content to storing visuals, brand guidelines, templates, and more.<\/p>\n\n\n\n<p>You can even use it as a project management tool.<\/p>\n\n\n\n<p>Here\u2019s what you can do with Notion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign management<\/strong> \u2013 track goals, ideas, deadlines, and deliverables for every campaign in one dashboard<\/li>\n\n\n\n<li><strong>Content repurpose <\/strong>\u2013 create a database of evergreen posts you can reuse across your social media channels<\/li>\n\n\n\n<li>Content calendar &#8211; visualize and plan all your posts in a calendar view to keep your content consistent and timely<\/li>\n\n\n\n<li><strong>Collaborations management<\/strong> \u2013 keep tabs on collaborations, due dates, and contacts in a CRM-style system<\/li>\n\n\n\n<li><strong>Planning and brainstorming<\/strong> \u2013 use pages to map out creative ideas, store inspiration, or draft copy<\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom Databases<\/li>\n\n\n\n<li>Ready-to-use Templates<\/li>\n\n\n\n<li>Different Views<\/li>\n\n\n\n<li>Embeds &amp; Integrations<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1966386&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1966386\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"588\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion.png\" alt=\"Notion - project management tool for social media 2025\" class=\"wp-image-173996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-248x146.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Notion is perfect for any marketing professional (especially those in social media) who wants to have complete control over their workflow and content planning. It adapts seamlessly to your needs and lets you build different systems, like content management systems or campaign trackers, precisely how you want.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All-in-one workspace<\/li>\n\n\n\n<li>Visually appealing and clean UI<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customisation features (colours, fonts, etc.) are quite limited<\/li>\n<\/ul>\n\n\n\n<p id=\"canva\"><strong>10 Canva<\/strong><\/p>\n\n\n\n<p><strong>Canva<\/strong> is a graphic design tool that allows you to create anything for your social media &#8211; from logos to educational posts and infographics.<\/p>\n\n\n\n<p>Perfect even for beginners with zero design experience. With just a few clicks, you can create stunning visuals quickly and easily.<\/p>\n\n\n\n<p>And if design isn&#8217;t your thing at all, no worries!<\/p>\n\n\n\n<p>Canva offers thousands of templates that you can customize in seconds.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop Editor<\/li>\n\n\n\n<li>Brand Kit<\/li>\n\n\n\n<li>Social Media Scheduling<\/li>\n\n\n\n<li>Magic Studio (AI tools)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1966714&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1966714\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"347\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva.png\" alt=\"Notion - social media marketing and project management tool 2025\" class=\"wp-image-174010\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-248x108.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Canva is an essential tool for anyone involved in social media marketing. It&#8217;s user-friendly and perfect for creating professional-quality visuals, whether you\u2019re a beginner or an experienced designer.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Huge template library<\/li>\n\n\n\n<li>Very easy to use<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited advanced editing \u2013 not the best for complex designs<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Why not add one more awesome tool to your stack?<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer-marketing\">Influencer Marketing Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"upfluence\">11 Upfluence<\/h4>\n\n\n\n<p><strong>Upfluence<\/strong> is an <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\">influencer marketing<\/a> platform for brands.<\/p>\n\n\n\n<p>There are 127 million influencers available online, and with this tool, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily finding the right ones to cooperate<\/li>\n\n\n\n<li>Turn your customers into content creators<\/li>\n\n\n\n<li>Manage influencers and their campaigns in one place<\/li>\n\n\n\n<li>Track<strong> <a href=\"https:\/\/brand24.com\/blog\/influencer-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"influencer marketing metrics\">influencer marketing metrics<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer Search and Management<\/li>\n\n\n\n<li>Campaign Management<\/li>\n\n\n\n<li>Sales Tracking and ROI Calculation<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1966c3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1966c3c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"404\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence.webp\" alt=\"Upfluence - influencer marketing platform 2025\" class=\"wp-image-174009\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence.webp 596w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-300x203.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-235x159.webp 235w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Upfluence is a feature-rich influencer marketing platform, ideal for teams and agencies with the budget to invest. However, many users point out issues with their customer service.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless integration with other platforms like Shopify<\/li>\n\n\n\n<li>Intuitive interface<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learning curve &#8211; new users may find the platform complex, requiring time to fully utilize all features effectively<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"influencity\">12 Influencity&nbsp;<\/h4>\n\n\n\n<p><strong>Influencity<\/strong> is an affordable influencer platform for agencies, brands, and e-commerce.<\/p>\n\n\n\n<p>What do I like most about this tool? It&#8217;s advanced analytics!<\/p>\n\n\n\n<p>With Influencity, you will no longer need to ask for influencer stats, ranks, tiers, demographics, etc. &#8211; it presents the complete performance of every profile.&nbsp;<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer Research &amp; Analysis<\/li>\n\n\n\n<li>Fast and Unbiased Stats<\/li>\n\n\n\n<li>Campaign Yield<\/li>\n\n\n\n<li>Campaign Workflow Optimization<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1967040&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1967040\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity.webp\" alt=\"Influencity - influencer marketing platform 2025\" class=\"wp-image-174008\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity.webp 797w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-300x137.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-248x114.webp 248w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>It&#8217;s a good choice for brands and agencies who want to find top TikTok, Instagram, and YouTube influencers &#8211; Influencity supports only these three platforms. For some, this may not be enough, given the high price of this tool.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed analytics<\/li>\n\n\n\n<li>Shopify integration<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing &#8211; the cost may be too high for smaller companies or agencies.<\/li>\n\n\n\n<li>Limited social media support &#8211; it supports only TikTok, Instagram, and YouTube<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Improve your digital marketing strategy with a new tool!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing\">Email Marketing Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"mailmodo\">13 Mailmodo<\/h4>\n\n\n\n<p><strong>Mailmodo<\/strong> is an all-in-one email marketing platform that provides solutions for all your email marketing needs.<\/p>\n\n\n\n<p>It lets you create and send AMP-powered interactive emails using its editable pre-made templates.<\/p>\n\n\n\n<p>Mailmodo&#8217;s robust contact management system allows you to organize and segment your contacts based on various criteria such as user attributes, campaign engagement, platform interactions, or custom events.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactive Emails<\/li>\n\n\n\n<li>Seamless Shopify Integration<\/li>\n\n\n\n<li>A\/B testing<\/li>\n\n\n\n<li>Triggered Email Marketing Campaigns<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb19675e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb19675e7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"741\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min.png\" alt=\"Mailmodo - top email marketing tool 2025\" class=\"wp-image-174007\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-300x247.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-193x159.png 193w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>A great tool for marketers who want to create interactive emails that drive higher engagement and conversions. If your current email marketing platform lacks this functionality, Mailmodo is worth considering.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No-code, easy-to-use, drag-and-drop editor<\/li>\n\n\n\n<li>Interactive widgets inside emails<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited number of templates and blocks &#8211; Mailmodo\u2019s selection is quite basic compared to other email marketing platforms<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"getresponse\">14 GetResponse<\/h4>\n\n\n\n<p><strong>GetResponse<\/strong> is a tool that I use to send my marketing newsletter (if you haven\u2019t signed up yet &#8211; <a href=\"https:\/\/brand24.com\/blog\/?scrollto=newsletter&amp;utm_source=blog&amp;utm_medium=button-cta\" target=\"_blank\" rel=\"noopener\" title=\"now\u2019s the time\">now\u2019s the time<\/a> &#8211; it&#8217;s free!).<\/p>\n\n\n\n<p>Why GetResponse?<\/p>\n\n\n\n<p>Because it&#8217;s simple, affordable, and effective.<\/p>\n\n\n\n<p>For a long time, GetResponse has been recognized only as an email marketing tool. Right now, it&#8217;s much more than that &#8211; you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build websites and landing pages<\/li>\n\n\n\n<li>Set up digital ads<\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Email and Campaign Generator<\/li>\n\n\n\n<li>Newsletter Templates<\/li>\n\n\n\n<li>Visual Workflow Builder<\/li>\n\n\n\n<li>Advanced Triggering<\/li>\n\n\n\n<li>SMS Marketing<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1967a00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1967a00\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse.webp\" alt=\"GetResponse - email marketing tool 2025\" class=\"wp-image-174006\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse.webp 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-300x132.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-248x109.webp 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>GetResponse is for sales&nbsp;funnels, live chat, push notifications, webinars, and even website building. Its versatility makes it a strong choice if you want to manage multiple aspects of your marketing strategy in one place. However, those seeking a simpler, email-only solution might find GetResponse too broad for their needs.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan that can that includes access to many features, space for up to 500 contacts, and the ability to build one landing page<\/li>\n\n\n\n<li>Built-in webinar hosting<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website building tool &#8211; nice that it has it, but it&#8217;s currently fundamental<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Another powerful tool? Yes, please!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"respona\">15 Respona<\/h4>\n\n\n\n<p><strong>Respona<\/strong>&nbsp;is an all-in-one email outreach platform.<\/p>\n\n\n\n<p>This tool has all of the necessary features to set up and launch an email outreach campaign of any kind -link building, marketing, sales, affiliate outreach, or other types of cold email.<\/p>\n\n\n\n<p>It helps automate the most tedious aspects of cold email outreach, saving you tons of time and effectively boosting your performance.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built-in Search Engine for Prospecting<\/li>\n\n\n\n<li>Integrated Email Address Finder<\/li>\n\n\n\n<li>AI Email Assistant<\/li>\n\n\n\n<li>Email Pitch Quality Analyzer<\/li>\n\n\n\n<li>Sending Schedule<\/li>\n\n\n\n<li>Auto-reply Detection<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1967f31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1967f31\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"370\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona.webp\" alt=\"Respona - email marketing tool 2025\" class=\"wp-image-174005\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona.webp 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-300x139.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-248x115.webp 248w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Respona is ideal for marketers, SEO specialists, and agencies that want to send emails that&nbsp;look personal and handcrafted without actually writing each one manually. It\u2019s a huge time-saver and delivers impressive outreach efficiency results. But this comes at a cost &#8211; Respona is quite an expensive tool.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Efficient email personalization at scale<\/li>\n\n\n\n<li>Comprehensive tracking and analytics<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No mobile app<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-automation\">Marketing Automation Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"user\">16 User.com<\/h4>\n\n\n\n<p><strong>User.com<\/strong> is a <a href=\"https:\/\/brand24.com\/blog\/social-media-automation-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing automation tool<\/a> for messaging and maintaining relationships with customers.<\/p>\n\n\n\n<p>With User.com, you will create the ultimate customer journey.&nbsp;<\/p>\n\n\n\n<p>The tool makes creating automated paths to pinpoint the moments your leads receive messages easily.<\/p>\n\n\n\n<p>It will save your time and make sure your communication is consistent.&nbsp;<\/p>\n\n\n\n<p>Creating marketing paths will help you determine which works best for your business.&nbsp;<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User Behavior Tracking<\/li>\n\n\n\n<li>Contacts Import &amp; Export<\/li>\n\n\n\n<li>Dynamic Segments<\/li>\n\n\n\n<li>Email Marketing<\/li>\n\n\n\n<li>Customer Relationship Management<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1968325&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1968325\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"374\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_.webp\" alt=\"User.com - marketing automation tool 2025\" class=\"wp-image-174004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_.webp 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-300x140.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-248x116.webp 248w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>User.com can be a great fit for sales, marketing, and customer success teams. Pricing isn\u2019t publicly available on the website, but many users describe the tool as affordable and a reasonable value for its features.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very comprehensive solution<\/li>\n\n\n\n<li>Easy to use<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor user experience &#8211; many users complain about having difficulties with navigating the platform<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Get one of the best digital marketing tools!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"salesmanago\">17 SALESmanago<\/h4>\n\n\n\n<p><strong>SALESmanago<\/strong> is a digital marketing automation platform that aims to improve conversion across the entire customer journey.<\/p>\n\n\n\n<p>With this tool, you can define unlimited scenarios and adjust them to customer website behavior.<\/p>\n\n\n\n<p>With SALESmanago, you&#8217;ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create automation rules<\/li>\n\n\n\n<li>Design automation Workflows<\/li>\n\n\n\n<li>Design lead generation and nurturing programs<\/li>\n\n\n\n<li>Run customer activation campaigns<\/li>\n\n\n\n<li>Automate marketing campaigns<\/li>\n<\/ul>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Data Platform<\/li>\n\n\n\n<li>Customer Preference Center<\/li>\n\n\n\n<li>RFM Automation<\/li>\n\n\n\n<li>AI Predictive Analytics<\/li>\n\n\n\n<li>Marketing and Website Automation<\/li>\n\n\n\n<li>A\/B\/X Testing &amp; Optimization<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb196887f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb196887f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago.webp\" alt=\"SALESmanago - marketing automation platform 2025\" class=\"wp-image-174003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago.webp 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-300x162.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-248x134.webp 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>SALESmanago helps businesses personalize their marketing and boost customer engagement. It works for companies of all sizes and connects easily with e-commerce and CRM platforms.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI recommendations<\/li>\n\n\n\n<li>Excellent for e-commerce<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User interface<\/strong> &#8211; it&#8217;s overwhelming for some users, it has a lot of information, and it&#8217;s challenging to navigate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-marketing\">Content Marketing Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"surfer\">18 Surfer<\/h4>\n\n\n\n<p><strong>Surfer<\/strong> is one of the best <a href=\"https:\/\/brand24.com\/blog\/content-writing-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"content writing tools\">content writing tools<\/a> available right now. I can&#8217;t imagine working as a Content Marketing Specialist without it.<\/p>\n\n\n\n<p>With Surfer, you can write high-quality, SEO-friendly articles to win high positions in search engines.<\/p>\n\n\n\n<p>Many digital marketing tools have content features (for example, Semrush), but none of them compares to Surfer.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content Editor<\/li>\n\n\n\n<li>Content Audit<\/li>\n\n\n\n<li>Surfer AI<\/li>\n\n\n\n<li>Topical Maps<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1968c68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1968c68\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer.png\" alt=\"Surfer - digital marketing tool 2025\" class=\"wp-image-173997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-248x117.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>If you&#8217;re serious about getting your content to rank, this content marketing tool is a must-have. It\u2019s not the cheapest content optimization platform on the market, but it\u2019s worth every dollar &#8211; its value justifies the price.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All essential insights are in the content editor<\/li>\n\n\n\n<li>Relevant keyword suggestions<\/li>\n\n\n\n<li>SERP analyzer tool to understand what\u2019s working for your competitors<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Occasional issues with creating new content &#8211; sometimes, it doesn\u2019t allow generating a new content editor for specific keywords<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Try one of the top digital marketing tools!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"grammarly\">19 Grammarly<\/h4>\n\n\n\n<p><strong>Grammarly<\/strong> is an AI writing assistant and another of my go-to tools for content creation.<\/p>\n\n\n\n<p>It checks everything I write and ensures it is&nbsp;clear, polished, and mistake-free.<\/p>\n\n\n\n<p>Whether I\u2019m editing a quick email or crafting a long-form article, Grammarly provides real-time suggestions to improve my grammar, tone, and readability.<\/p>\n\n\n\n<p>But that\u2019s not all!<\/p>\n\n\n\n<p>You can also generate new content and even check for plagiarism to keep your text original and trustworthy.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grammar correcting<\/li>\n\n\n\n<li>Rewriting<\/li>\n\n\n\n<li>Punctuation checking<\/li>\n\n\n\n<li>AI humanization<\/li>\n\n\n\n<li>Brand Tones<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb19691c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb19691c7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly.png\" alt=\"Grammarly - top digital marketing tool 2025\" class=\"wp-image-173998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-248x107.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Grammarly is beneficial for anyone creating content for their business, but it\u2019s just as valuable for employees who want to avoid mistakes in everyday communication, like emails and marketing messages.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time checking<\/li>\n\n\n\n<li>Offer a browser extension for different browsers<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browser extension &#8211;&nbsp;sometimes the plugin doesn\u2019t work correctly, it mistakenly replaces words<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"flippingbook\">20 FlippingBook<\/h4>\n\n\n\n<p><a href=\"https:\/\/flippingbook.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">FlippingBook<\/a> is a powerful content management platform that turns PDFs into professional, interactive flipbooks you can share and track. It lets you convert brochures, magazines, reports, and other documents into engaging page-flip experiences with interactive elements. <\/p>\n\n\n\n<p>The tool features include branding, built-in analytics, content protection, and more. For smoother workflows, you can integrate it with other tools via Zapier.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple sharing options;<\/li>\n\n\n\n<li>Built-in stats with 10+ metrics;<\/li>\n\n\n\n<li>Secure document distribution;<\/li>\n\n\n\n<li>Adding videos, pop-up images, GIFs;<\/li>\n\n\n\n<li>Built-in lead capture form.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1969556&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1969556\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1.png\" alt=\"Flippingbook - top digital marketing tool 2025\" class=\"wp-image-179987\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1.png 960w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-520x287.png 520w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:&nbsp;<\/strong><\/p>\n\n\n\n<p>FlippingBook transforms PDFs into interactive flipbooks that help content marketers present materials more engagingly and track how audiences interact with them.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa<\/strong> <strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy document sharing via a direct link<\/li>\n\n\n\n<li>Content protection options<\/li>\n\n\n\n<li>Multiple integrations with other tools<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e<\/strong> <strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PDF creation \u2013 the tool doesn\u2019t support creating PDFs from scratch and requires an existing file.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"chatgpt\"><strong>21 ChatGPT<\/strong><\/h4>\n\n\n\n<p>Who hasn&#8217;t heard of <strong>ChatGPT<\/strong>? I think everyone knows what it is.<\/p>\n\n\n\n<p>It\u2019s one of the most powerful <a href=\"https:\/\/brand24.com\/blog\/ai-marketing-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"AI marketing tools\">AI marketing tools<\/a>.<\/p>\n\n\n\n<p>Whether you&#8217;re stuck on ideas, facing writer\u2019s block, or need a creative boost, ChatGPT can help you generate everything from blog posts and social media captions to landing page copy, video scripts, and images.<\/p>\n\n\n\n<p>It\u2019s a huge time-saver and a great starting point for any type of content.<\/p>\n\n\n\n<p>I recommend treating it as a creative partner rather than a copy-paste machine. Refine and personalize the AI-generated content to get the best results.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Idea Generation<\/li>\n\n\n\n<li>Content Drafting<\/li>\n\n\n\n<li>Editing and Rewriting<\/li>\n\n\n\n<li>Content Repurposing<\/li>\n\n\n\n<li>Image Generation<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb196992d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb196992d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"507\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt.png\" alt=\"Grammarly - top tool for digital marketers in 2025\" class=\"wp-image-173999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-248x126.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>It&#8217;s useful across all areas of marketing, not just content. There\u2019s a free version available &#8211; it\u2019s not as powerful as ChatGPT-4o, but it can still be enough for some basic needs.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supports content creation in multiple languages<\/li>\n\n\n\n<li>Very versatile, from text to image generation<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too generic \u2013 if the prompt is not detailed enough, the responses are way too general<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Start using AI tools!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"landing-page\">Landing Page Tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"landingi\">22 Landingi<\/h4>\n\n\n\n<p><strong>Landingi<\/strong> is a drag-and-drop editor for designing landing pages.<\/p>\n\n\n\n<p>The tool offers over 200 templates for your digital marketing campaign.<\/p>\n\n\n\n<p>To build landing pages, you can use the image and icon library.<\/p>\n\n\n\n<p>Also, you can customize your design across various devices.<\/p>\n\n\n\n<p>Integration with Google Analytics and conversion pixels will help you track your landing pages&#8217; goals.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing Page Builder<\/li>\n\n\n\n<li>Pop-up Builder<\/li>\n\n\n\n<li>Template Gallery<\/li>\n\n\n\n<li>Digital Product Sale<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb1969e5e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb1969e5e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi.png\" alt=\"Landingi - digital marketing tools 2025\" class=\"wp-image-174002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-248x140.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Landingi is especially great for marketers who want to create high-converting pages without needing to code and at little cost.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ready-made templates<\/li>\n\n\n\n<li>A large number of integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Slow report exports &#8211; it is longer than it&#8217;s supposed to be<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"unbounce\">23 Unbounce<\/h4>\n\n\n\n<p><strong>Unbounce<\/strong> is an AI-powered platform for creating landing pages with a high conversion rate.<\/p>\n\n\n\n<p>Based on over 1.5 billion conversions, the tool suggests which layouts and headlines will work best for your target audience.<\/p>\n\n\n\n<p>Furthermore, the tool is equipped with an instant copy generator that helps write perfect text and a call to action.<\/p>\n\n\n\n<p>Unbounce is much more than just a landing page generator. You could also conduct A\/B tests or optimize your Google Ads spending.&nbsp;<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing Page Builder<\/li>\n\n\n\n<li>A\/B Testing<\/li>\n\n\n\n<li>AI Optimization<\/li>\n\n\n\n<li>AI Copywriting<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb196a22d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb196a22d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"605\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce.png\" alt=\"Unbounce - one of the best digital marketing tools 2025\" class=\"wp-image-174000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-237x159.png 237w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Unbounce is perfect for marketers who don\u2019t enjoy building landing pages from scratch.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outstanding page builder<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion limits \u2013 there is a monthly conversion limit<\/li>\n\n\n\n<li>Customization &#8211; some of them were difficult to do<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Upgrade your digital marketing strategy with the right tools!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>So, you&#8217;ve just discovered the 22 best digital marketing tools from 9 areas. I created this overview based on my experience.<\/p>\n\n\n\n<p>How do you check whether the tool will suit your digital marketing strategy? Just test it.<\/p>\n\n\n\n<p>Many Digital Marketers are always willing to test new tools &#8211; looking for the best marketing solutions is part of our job.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think about the area that needs improvement in your company\u2014there is definitely a tool that can support it.<\/li>\n\n\n\n<li>Then try related online marketing tools.<\/li>\n\n\n\n<li>Most of them allow you to sign up for a free trial or request a demo presentation.<\/li>\n<\/ul>\n\n\n\n<p>Have you tried social listening to improve your marketing efforts? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" target=\"_blank\" rel=\"noopener\" title=\"Start testing it right now for free!\">Start testing it right now for free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you imagine working as a Marketer without digital marketing tools? I&#8217;m sure you can&#8217;t. In this article, I will show you the best digital marketing tools from the most important categories.<\/p>\n","protected":false},"author":74,"featured_media":149862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[162,2881],"class_list":["post-128691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/128691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=128691"}],"version-history":[{"count":67,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/128691\/revisions"}],"predecessor-version":[{"id":181964,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/128691\/revisions\/181964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/149862"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=128691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=128691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=128691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}