{"id":131487,"date":"2024-04-26T16:14:33","date_gmt":"2024-04-26T14:14:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=131487"},"modified":"2026-06-05T15:27:36","modified_gmt":"2026-06-05T13:27:36","slug":"what-is-brand-reputation-management","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/what-is-brand-reputation-management\/","title":{"rendered":"Brand Reputation Management: 6 Expert Tips for 2026"},"content":{"rendered":"\n<p>Consumers spend <strong>51% more with brands they trust. <\/strong>Trusted brands can charge 15\u201320% price premiums.<strong> <\/strong>That&#8217;s why it&#8217;s crucial to have a positive reputation to succeed.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is brand reputation management?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Brand reputation management is the ongoing practice of monitoring, influencing, and protecting how your brand is perceived in customer reviews, social media, news, and AI Search.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Why is brand reputation management important?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Consumers spend 51% more with brands they trust. In 2026, brand reputation also determines whether LLMs like ChatGPT or Google AI Overviews recommend or ignore your brand.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">How do you measure brand reputation?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Brand reputation is measured through sentiment analysis, share of voice, Reputation Score, review ratings, and volume of brand mentions over time. Tools like Brand24 track them in real time across all major platforms.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What affects brand reputation the most?<\/p>\n                    <p class=\"acf-key-takeaways__text\">According to Brand24&#039;s 2026 research, the biggest drivers are product quality, responsiveness to customer concerns, and digital visibility, including how your brand appears in AI chatbot responses.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is the best way to manage brand reputation?<\/p>\n                    <p class=\"acf-key-takeaways__text\">The best approach is to mix real-time monitoring, quick responses to negative mentions, proactive community building, crisis readiness, and ongoing competitive benchmarking: the six steps in the Brand24 Reputation Management Loop.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<p>Let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><strong>What is brand reputation management?<\/strong> Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Brand reputation management<\/strong> is the ongoing practice of monitoring, influencing, and protecting how your brand is perceived by customers, prospects, general public, media, and AI chatbots that generate answers based on what they&#8217;ve indexed about you.<\/p>\n\n\n\n<p><strong>To me, the simplest way to think about it is:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand reputation<\/a> is what people say about you (your brand) when you&#8217;re not in the room. <\/li>\n\n\n\n<li><strong>Brand reputation management <\/strong>is everything you do to shape that conversation and to catch it when it goes sideways.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here&#8217;s how it can look like in practice:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lay Kuen Y., Community Lead at MailerLite,<\/strong> told us something that stuck with me: they started to respond to every single brand mention online. <br><br>This shift from passive monitoring to proactive engagement turned their Brand24 project into a community-building engine.<br><br>During a single Black Friday campaign, <strong>their brand visibility surged by 20%<\/strong> and <strong>social media reach grew by 169%<\/strong>. (I&#8217;ll cover the full story in the Benefits section below.)<\/p>\n\n\n\n<p><strong>The components of brand reputation management I think every brand needs to have covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring<\/strong>: tracking what people say across social media, reviews, news, forums, and podcasts in real time<\/li>\n\n\n\n<li><strong>Review management<\/strong>: responding to feedback, flagging fake reviews, and making it easy for happy customers to share their experience<\/li>\n\n\n\n<li><strong>Crisis management<\/strong>: detecting threats early and having a tested response plan ready <em>before<\/em> you need it<\/li>\n\n\n\n<li><strong>Content &amp; SEO<\/strong>: publishing fresh, authoritative content that shapes both search results and topical credibility in LLMs<\/li>\n\n\n\n<li><strong>AI search visibility<\/strong>: ensuring your brand is accurately and positively represented in ChatGPT, Gemini, Perplexity, and Google AI Overviews<\/li>\n\n\n\n<li><strong>Competitive benchmarking<\/strong>: knowing where you stand relative to competitors in sentiment, share of voice, and review quality<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 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ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your brand reputation!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=26\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Brand reputation management 2026 trends [Brand24 original research]<\/h2>\n\n\n\n<p>To understand how brand reputation management is actually discussed online (like, what worries brands, what they&#8217;re trying to achieve, and where the biggest pain points are), I used Brand24&#8217;s <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Brand Assistant<\/a> to analyze online mentions around brand reputation management across social and non social media.<\/p>\n\n\n\n<p>Before going deeper, here&#8217;s what stood out most when I looked at the data:<\/p>\n\n\n\n<p><strong>01<\/strong> <strong>Product Quality and Trust dominates the conversation<\/strong>. <\/p>\n\n\n\n<p>This topic has more than 50% of all discussion reach. Brand reputation is being built or lost in everyday buying decisions, long before any PR crisis happens.<\/p>\n\n\n\n<p><strong>02 Cybersecurity breaches are the #1 pain point<\/strong>! <\/p>\n\n\n\n<p>A data breach is now treated as a direct, often irreversible threat to brand reputation.<\/p>\n\n\n\n<p><strong>03 Crisis communication speed is the #1 challenge for marketers.<\/strong> <\/p>\n\n\n\n<p>Brands that hesitate when something goes wrong lose control of their own narrative, often for good.<\/p>\n\n\n\n<p><strong>04 Consumer Products &amp; Retail drives 46.8% of all brand reputation discussions<\/strong>.<\/p>\n\n\n\n<p>Shoppers use brand reputation as a purchasing signal in the same way they&#8217;d use a product specification.<\/p>\n\n\n\n<p><strong>05 AI search visibility is an emerging but also much-discussed outcome.<\/strong> <\/p>\n\n\n\n<p>Being cited by AI chatbots is now a stated brand reputation goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The most common brand reputation management discussions<\/h3>\n\n\n\n<p>When I sorted the online conversation into topic clusters,<strong> five main themes emerged. <\/strong><\/p>\n\n\n\n<p>Two of them (Product Quality and Digital Strategy) get <strong>almost all of the discussion reach<\/strong>. But some of the most interesting signals are in the smaller topics.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Topic<\/th><th>What people talk about<\/th><th><strong>Reach \/ SoV<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Sentiment share<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong>Product Quality &amp; Trust<\/strong><\/strong><\/strong><\/strong><\/td><td>Consumer reviews, buying guides, brand trust as a purchase signal<\/td><td>276.8k reach | <strong>>50% of all topic reach<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Mostly neutral (informational buying content)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Digital Business Strategy<\/strong><\/strong><\/td><td>AI adoption, social listening, ORM tools, social media strategy<\/td><td>239.6k reach | <strong>~45% of all topic reach<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">13.9% positive, 2.8% negative<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Marketing, PR &amp; Communications<\/strong><\/strong><\/td><td>Reputation crisis playbooks, PR agency services, employee brand advocacy<\/td><td>Smaller volume, <strong>high strategic density<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Neutral-positive <\/strong>(professional problem-solving tone)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Brand Reputation Damage<\/strong><\/strong><\/td><td>Cyberattacks, outages, loyalty fraud, ethical failures<\/td><td>Smallest volume<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>25% negative <\/strong>(the only topic with real alarm in it)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Market Analysis &amp; Forecasts<\/strong><\/strong><\/td><td>Industry reports, CAGR projections, B2B research<\/td><td>Niche<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>100% neutral<\/strong> (pure information)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand monitoring tools<\/a> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>01 Product Quality &amp; Trust<\/strong><\/h4>\n\n\n\n<p><strong>276.8k reach | >50% of all topic reach | 13.9% positive | mostly neutral<\/strong> <strong>sentiment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The biggest conversation with a lot of <strong>informational, purchasing-intent <\/strong>content where <strong>brand reputation functions as a trust signal. <\/strong><\/li>\n\n\n\n<li>People discuss <strong>buying guides, product comparisons<\/strong>, and <strong>review roundups.<\/strong> <\/li>\n\n\n\n<li>A Reddit thread I found while analyzing this data sums it up perfectly: a user comparing infrared sauna models noted that <em>&#8220;<strong>brand reputation was one of many considerations<\/strong> researched before purchase alongside EMF levels, wood type, and warranty.&#8221; <\/em><\/li>\n\n\n\n<li><strong>Key insight from this topic:<\/strong> Very often, reputation is just another product spec to the buyers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>02 <strong>Digital Business Strategy<\/strong><\/strong><\/h4>\n\n\n\n<p><strong>239.6k reach | ~45% of all topic reach | 13.9% positive | 2.8% negative<\/strong> <strong>sentiment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very close to Topic 1 in both reach and sentiment profile. <\/li>\n\n\n\n<li>Together, these two topics account for 97.45% of all topic reach in the data<\/li>\n\n\n\n<li>It covers discussions about <strong>how businesses adapt through AI adoption, social listening, and ORM tools. <\/strong><\/li>\n\n\n\n<li><strong>Key <strong>insight<\/strong><\/strong> <strong>from this topic:<\/strong> Brands that fail to adapt their digital strategy put their reputation at risk.<\/li>\n<\/ul>\n\n\n\n<p><strong>03 Marketing, PR &amp; Communications<\/strong><\/p>\n\n\n\n<p><strong>Smaller volume\u00a0 |\u00a0 high strategic density\u00a0 |\u00a0 neutral-positive sentiment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This topic has the <strong>most strategic discussions<\/strong>: marketers talk about reputation management as a discipline, sharing opinions about crisis playbooks, social listening tools, ORM agencies, or employee advocacy.<\/li>\n\n\n\n<li><strong>The tone is proactive:<\/strong> people discuss having systems in place before a reputation crisis<\/li>\n\n\n\n<li>One Instagram post promoting a marketing masterclass captured the agenda: &#8220;From cyber threats to operational disruptions, having a clear plan can <strong>protect your people, brand reputation, and stakeholder trust.&#8221;<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>04 <strong><strong>Brand Reputation Damage<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p><strong>Smallest topic by volume | 25% negative sentiment, highest of all topic<\/strong>s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small in volume but the most alarming in tone <\/li>\n\n\n\n<li>This is where<strong> cyberattacks, server outages, loyalty fraud, and brand ethical failures<\/strong> are discussed. <\/li>\n\n\n\n<li><strong>Key insight from this topic: <\/strong>I&#8217;d recommend monitoring this topic closely even if it&#8217;s not high-volume, because it&#8217;s usually an early warning signal.<\/li>\n<\/ul>\n\n\n\n<p><strong>05 Market Analysis &amp; Forecasts<\/strong><\/p>\n\n\n\n<p><strong>Niche volume\u00a0 |\u00a0 100% neutral sentiment\u00a0 |\u00a0 B2B\/research-oriented<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry reports, CAGR projections, and B2B assessments where <strong>brand reputation appears as one of a core market aspects.<\/strong><\/li>\n\n\n\n<li>Entirely neutral sentiment: these are rdiscussions of esearchers and analysts, not practitioners venting frustrations.<\/li>\n\n\n\n<li>a Rankpage Malaysia analysis cited in the data argued that <strong>&#8216;brand reputation is becoming increasingly machine-readable&#8217;<\/strong>, pointing to a shift in how LLMs evaluate brands<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What are top brand reputation management pain points?<\/h3>\n\n\n\n<p><strong>01 Cybersecurity breaches &amp; data leaks<\/strong><\/p>\n\n\n\n<p><strong>02 Poor or misconfigured AI implementation<\/strong><\/p>\n\n\n\n<p><strong>03 Product &amp; service quality failures<\/strong><\/p>\n\n\n\n<p><strong>04 Operational &amp; logistics failures<\/strong><\/p>\n\n\n\n<p><strong>05 Social media backlash &amp; unanswered criticism<\/strong><\/p>\n\n\n\n<p><strong>06 Corporate mismanagement &amp; internal culture failure<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top 5 brand reputation challenges that marketers face<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Challenge<\/strong><\/th><th>What people talk about<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Crisis comms &amp; speed of response<\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td>Consumer reviews, buying guides, brand trust as a purchase signal<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Trust in the age of AI &amp; misinformation<\/strong><\/strong><\/strong><\/td><td>AI adoption, social listening, ORM tools, social media strategy<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>The trust asymmetry<\/strong><\/strong><\/strong><\/td><td>Reputation crisis playbooks, PR agency services, employee brand advocacy<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Social media &amp; UGC as gatekeepers<\/strong><\/strong><\/strong><\/td><td>Cyberattacks, outages, loyalty fraud, ethical failures<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Siloed organizational ownership<\/strong><\/strong><\/strong><\/td><td>Industry reports, CAGR projections, B2B research<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Visibility in AI search<\/strong><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Which industries care most about brand reputation?<\/h3>\n\n\n\n<p>Brand reputation discussions aren&#8217;t distributed equally across industries. <\/p>\n\n\n\n<p>The split was more concentrated than I expected, and the discussions within each industry feel pretty different from one another.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Industry<\/strong><\/strong><\/th><th><strong>Share of Voice<\/strong><\/th><th><strong>Brand reputation is discussed here<\/strong> as:<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong><strong>Consumer products &amp; retail<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td><strong>46.8%<\/strong><\/td><td><strong>Buying signal: <\/strong>shoppers weigh brand reputation like a product specification<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong>Entertainment &amp; celebrity<\/strong><\/strong><\/strong><\/strong><\/td><td>32.3%<\/td><td><strong>Quantified metric:<\/strong> monthly reputation scores, fan-driven campaigns<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong>Marketing, PR &amp; communications<\/strong><\/strong><\/strong><\/strong><\/td><td>9.4%<\/td><td><strong>Operational discipline<\/strong>: crisis plans, tools, agency benchmarks are widely discussed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong>Luxury goods<\/strong><\/strong><\/strong><\/strong><\/td><td>6.7%<\/td><td><strong>Financial asset:<\/strong> reputation has a direct impact on resale value and premium pricing<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong>Technology &amp; cybersecurity<\/strong><\/strong><\/strong><\/strong><\/td><td>~2%<\/td><td><strong>Trust infrastructure: <\/strong>security breaches are  treated as direct threats to rbrand eputation<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Healthcare, pharma &amp; beauty<\/strong><\/strong><\/td><td>~2%<\/td><td><strong>Credibility signal<\/strong>: brand reputation is tied to safety, compliance, transparency<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Automotive<\/strong><\/td><td>~1%<\/td><td><strong>Reliability check: <\/strong>quality issues can change how people see your brand<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What outcomes companies expect from brand reputation management<\/h3>\n\n\n\n<p>I wanted to understand not just what marketers struggle with in brand reputation management, but what brands are trying to achieve. <\/p>\n\n\n\n<p><strong>There are seven different outcomes:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Outcome<\/strong><\/strong><\/strong><\/th><th><strong>How is it discussed?<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong><strong><strong>Customer trust &amp; loyalty<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td><strong>Most cited aspiration <\/strong>across all topics and industries. Transparent communication and responsive customer service reduce negative sentiment by up to 30%.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Revenue &amp; price premium<\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td>Brands with a strong reputation can charge about 10% more (per an IAB report). And people typically spend 51% more with brands they trust.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Crisis resilience<\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td>Emotional investment from customers can help protect your reputation, but only if you\u2019ve built it up before a crisis hits.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Talent attraction<\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td>Reputation management <em>&#8216;produces the kind of reputation that attracts talented people who want to work somewhere they respect.&#8217;<\/em><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Investor confidence<\/strong><\/strong><\/strong><\/strong><\/strong><\/td><td>Companies are using AI-powered tools to turn reputation from something hard into a clear, measurable financial asset. Strong sustainability credentials are also a direct draw for investors and funding.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>AI search visibility<\/strong><\/strong><\/strong><\/td><td>Being cited by ChatGPT, Google AI Overviews, and Perplexity is now a stated brand reputation goal. Brand trustworthiness influences AI recommendations by up to 40% (Nielsen 2025).<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Word-of-mouth &amp; advocacy<\/strong><\/strong><\/td><td><em>&#8216;A single review can influence hundreds of buying decisions. Today people check Google Reviews, online presence, brand reputation before spending even a small amount.&#8217;<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Brand24 Reputation Management Loop<\/h2>\n\n\n\n<p>A lot of brand reputation guides just hand you a checklist of best practices and leave it at that. <\/p>\n\n\n\n<p>I&#8217;ve never loved that format, because it makes online reputation management feel like a one-time checklist rather than something you work on constantly.<\/p>\n\n\n\n<p>The way I think about it: <strong>brand reputation management is a loop of six steps that feed each other<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Monitoring surfaces insights. <\/li>\n\n\n\n<li>Insights guide responses. <\/li>\n\n\n\n<li>Responses improve customer experience. <\/li>\n\n\n\n<li>Better experience means fewer crises. <\/li>\n\n\n\n<li>Competitive benchmarking keeps you honest. <\/li>\n\n\n\n<li>And then&#8230;it starts again. <\/li>\n<\/ol>\n\n\n\n<p>I call it the <strong>Brand24 Reputation Management Loop. <\/strong>Here&#8217;s what each step looks like in<br>practice.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Without real-time monitoring, you&#8217;re always reacting to things that already happened.<\/strong><\/p>\n\n\n\n<p>Manual monitoring, like typing your brand name into Google, covers maybe 5% of what&#8217;s actually being said about you. <\/p>\n\n\n\n<p>I recommend running all of this simultaneously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand name, product names, CEO names, branded hashtags, and common misspellings<\/li>\n\n\n\n<li>Social media, news, blogs, review sites, forums, podcasts, and video platforms, all at once<\/li>\n\n\n\n<li>Competitor keywords, to catch problems that affect your category before they reach your brand specifically<\/li>\n<\/ul>\n\n\n\n<p>A <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Cryptiony<\/strong> used Brand24 to monitor both their brand mentions and keywords like &#8216;cryptocurrency tax.&#8217; <br><br>Within two years, their monitored reach grew 500\u00d7. <br><br><strong>(Full story in the Benefits section below.)<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a28824dfc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a28824dfc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2021\/02\/brand_reputation_management-1140x868.png\" alt=\"brand reputation management\" class=\"wp-image-147430\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/02\/brand_reputation_management-1140x868.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/02\/brand_reputation_management-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/02\/brand_reputation_management.png 1184w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Even if a review is negative, you should read it carefully and try to draw conclusions. Negative surveys can help your business by showing you the weakest links in your product or service. Thanks to that, you can correct all the mistakes and improve your business according to your customers&#8217; desires!<\/p>\n\n\n\n<p>Monitoring reviews and upgrading your service will lead to growth in sales, and will help you determine the priority of feature development<\/p>\n\n\n\n<p>What&#8217;s also essential \u2013 negative opinions may show you in a favorable light! It all depends on how you respond to them. If you admit that you&#8217;ve made a mistake, apologize and show that you drew conclusions from the review, people will accept it.<\/p>\n\n\n\n<p>Show your human face, let people know that there is a real person on the other side of the screen. We are all human, and making mistakes is a human thing. Your reaction is most important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respondpromptly\">03 Respond promptly to customer concerns<\/h3>\n\n\n\n<p>First, you need to identify urgent customer concerns that require immediate attention.&nbsp;<\/p>\n\n\n\n<p>You can do it by sorting important negative mentions. Also, keep an eye on overall brand sentiment.&nbsp;<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment analysis<\/a>&nbsp;will inform you whether any negative trend appears.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882572e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882572e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"376\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/brand_reputation_sentiment_chart_brand24.jpg\" alt=\"brand24 sentiment chart boosted with artificial intelligence features\" class=\"wp-image-164358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_sentiment_chart_brand24.jpg 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_sentiment_chart_brand24-300x115.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_sentiment_chart_brand24-248x95.jpg 248w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It is a good idea to conduct a topic analysis to identify which topics are causing customer problems.<\/p>\n\n\n\n<p>Netflix has recently introduced new guidelines on password sharing, which have not gone down well with its customers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a28826035&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a28826035\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/brand_reputation_brand24_sentiment_share.jpg\" alt=\"brand24 ai sentiment share\" class=\"wp-image-164357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_brand24_sentiment_share.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_brand24_sentiment_share-300x137.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_brand24_sentiment_share-248x113.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>After detecting the issue:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Respond to the customer promptly.<\/li>\n\n\n\n<li>Let them know that you are working on finding a solution.<\/li>\n\n\n\n<li>Show empathy and understanding toward their frustration or dissatisfaction.<\/li>\n\n\n\n<li>Keep the customer informed throughout the resolution process.&nbsp;<\/li>\n\n\n\n<li>Once you have all the information, it&#8217;s important to give a clear and easy solution that addresses the person&#8217;s concerns.<\/li>\n\n\n\n<li>After successfully resolving the customer&#8217;s concern, follow up with them to ensure their satisfaction and check if they require any further assistance. This shows that you care about their feedback and want to make sure they&#8217;re satisfied in the long term.<\/li>\n<\/ol>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find negative and positive brand mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=26\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Check: <a href=\"https:\/\/brand24.com\/blog\/customer-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Best Customer Feedback Tools<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buildpositive\">04 Build a positive brand reputation proactively<\/h3>\n\n\n\n<p>It&#8217;s crucial to maintain a positive brand image. Here are some great tips that will help you do that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#promote-positive-experiences\" title=\"Promote positive customer experiences\">Promote positive customer experiences<\/a><\/li>\n\n\n\n<li><a href=\"#boost-customer-satisfaction\" title=\"Boost customer satisfaction\">Boost customer satisfaction<\/a><\/li>\n\n\n\n<li><a href=\"#excellent-customer-experience\" title=\"Provide an excellent customer experience\">Provide an excellent customer experience<\/a><\/li>\n\n\n\n<li><a href=\"#build-community\" title=\"Build an engaged community\">Build an engaged community<\/a><\/li>\n\n\n\n<li><a href=\"#collaborate-with-influencers\" title=\"Collaborate with influencers and industry experts\">Collaborate with influencers and industry experts<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"promote-positive-experiences\">Promote positive customer experiences<\/h4>\n\n\n\n<p>One way to build customer loyalty is by encouraging them to share their experiences through reviews, testimonials, or surveys.<\/p>\n\n\n\n<p>These testimonials can be used to showcase positive experiences on your website, social media channels, and marketing materials, highlighting your value.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cWe had little time, and there was a lot of repetitive work. Brand24 helped us by collecting data from the internet, which greatly relieved us\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Mateusz Wojcik                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior Copywriter, BBDO WWA<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Discover our&nbsp;<strong>client\u2019s success story<\/strong>&nbsp;\u2014 read the&nbsp;<a href=\"https:\/\/brand24.com\/case-study\/mercedes-benz\/\" target=\"_blank\" rel=\"noreferrer noopener\">case study<\/a>.<\/p>\n\n\n\n<p>Another effective method is to create a loyalty program that rewards repeat customers with exclusive discounts, offers, or other benefits. The goal is to make them feel valued and incentivized to continue doing business with you.<\/p>\n\n\n\n<p>You can also surprise and delight your customers with personalized thank-you notes or small gifts to show your appreciation.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Check: <a href=\"https:\/\/brand24.com\/blog\/customer-quotes\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Customer Testimonials?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"boost-customer-satisfaction\"><strong>Boost customer satisfaction<\/strong><\/h4>\n\n\n\n<p>Monitoring customer conversations should lead to improving customer satisfaction.<\/p>\n\n\n\n<p>Happy customers stay longer with your company and provide long-term revenue.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cBrand24 has been highly valuable for our brand monitoring to ensure every customer is heard. I appreciate \u2028the different features, especially the reporting, which summarizes vast amounts of data into actionable insights \u2028I can use to address customer comments.\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/lay-kuen-mailerlite.webp 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Lay Kuen Y.                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Community Lead at MailerLite<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Discover our <strong>client\u2019s success story<\/strong> \u2014 read the <a href=\"https:\/\/brand24.com\/case-study\/mailerlite\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study<\/a>.<\/p>\n\n\n\n<p>Customer loyalty can provide a perpetual motion to your company. Not only will they form a loyal customer base. Satisfied customers will spread the word about your product or service. And there&#8217;s nothing like&nbsp;<a href=\"https:\/\/brand24.com\/blog\/word-of-mouth-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">word-of-mouth marketing<\/a><\/p>\n\n\n\n<p>When it comes to managing your brand reputation and boosting customer satisfaction, time is of the essence. Try to resolve your customers&#8217; issues as fast as possible.<\/p>\n\n\n\n<p>To do that, you have to be aware of the problem. That&#8217;s why monitoring mentions around your brand is so crucial.<\/p>\n\n\n\n<p>Furthermore, you should offer multiple levels of communication. Your clients should be able to choose the channel that suits them best, for example, social media, live chat solution, email, or phone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"excellent-customer-experience\"><strong>Provide an excellent customer experience<\/strong><\/h4>\n\n\n\n<p>Customer experience is slowly becoming one of the most important decision-making factors when it comes to purchasing decisions.<\/p>\n\n\n\n<p>How do you distinguish your customer service from other players on the market?<\/p>\n\n\n\n<p>Firstly, think about personalisation of your message. Every customer expect that their needs will be met and they will get exactly what they need.<\/p>\n\n\n\n<p>You can prepare a dedicated path within your marketing automation tool and try to deliver the most suited message possible.<\/p>\n\n\n\n<p>Moreover, you should ask your customers for feedback and implement the solutions. You can send surveys or just monitor the issues your customers report repeatedly.<\/p>\n\n\n\n<p>It&#8217;s important to stay in touch with your customers. Regularly sending newsletters will form a bond between your customer and your company, provided you can deliver content that is interesting.<\/p>\n\n\n\n<p>If you won&#8217;t provide en excellent customer service, your clients will turn to your competitors. Don&#8217;t worry, in that case, we still got you covered!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start brand reputation management!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=26\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"build-community\">Build an engaged community<\/h4>\n\n\n\n<p>Social media are the easiest way to communicate with your customers, so it&#8217;s crucial for you to know&nbsp;how to improve <a href=\"https:\/\/brand24.com\/blog\/social-media-brand-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media brand engagement<\/a>. Also, social media platforms like Facebook and Twitter became the first places people go for customer support, product queries, or to say how awesome your brand is.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>80% of 18-34-year-olds have written online reviews \u2013 compared to just 41% of consumers over 55.<\/p>\n<\/blockquote>\n\n\n\n<p>What&#8217;s more, people love positive interactions with brands on social media. It makes them feel important as a customer.<\/p>\n\n\n\n<p>According to Sprout Social research, 30% of customers who are neglected by brands on social media are more likely to switch to a competitor.<\/p>\n\n\n\n<p>Social media posts are, by design, public and easy to comment and share, so if you have an engaged community, it&#8217;s easier for you to go viral if you post something funny (but related to your brand), or you&#8217;ll positively shock people with your world-class customer service as Virgin Trains did:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a28827ebc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a28827ebc\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/08\/vorgin-trains-customer-support.jpg\" alt=\"Screen from conversation on twitter between Virgin Trains and their client, where Virgin trains offered him help when he run out of toilet paper. \" class=\"wp-image-131499\" style=\"width:431px;height:768px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2019\/08\/vorgin-trains-customer-support.jpg 575w, https:\/\/brand24.com\/blog\/app\/uploads\/2019\/08\/vorgin-trains-customer-support-300x534.jpg 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"collaborate-with-influencers\">Collaborate with influencers and industry experts<\/h4>\n\n\n\n<p>Teaming up with influencers and industry experts can really elevate your brand. It&#8217;s amazing how their support can boost your credibility and build trust with people.&nbsp;<\/p>\n\n\n\n<p>Working with industry experts shows that your brand knows what it&#8217;s talking about.&nbsp;<\/p>\n\n\n\n<p>Furthermore, collaborating is like getting a stamp of approval. This social proof convinces others to trust and engage with your brand too.<\/p>\n\n\n\n<p>Working together with the right people is crucial. It&#8217;s always a good idea to team up with partners who are in the same industry as you.<\/p>\n\n\n\n<p>How to find proper people? You can use a&nbsp;brand mentions tool&nbsp;for this purpose. Such a tool will list profiles that match your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882875f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882875f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/brand_reputation_top_influencers_brand24-1140x457.jpg\" alt=\"top influencers brand24 ai tab\" class=\"wp-image-164359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_top_influencers_brand24-1140x457.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_top_influencers_brand24-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_top_influencers_brand24-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/brand_reputation_top_influencers_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"imagecrisis\">05 Get ready for an image crisis<\/h3>\n\n\n\n<p>Effective brand reputation management strategies need to have a brand crisis plan in place.<\/p>\n\n\n\n<p>Why? When a crisis happens, time is crucial.<\/p>\n\n\n\n<p>Having a plan means you can react quickly, deal with the problem, and give accurate information.<\/p>\n\n\n\n<p>Also, a crisis plan helps you manage the situation so it doesn&#8217;t get worse. Take a look at our blog post to discover ways to <a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">handle a brand crisis effectively<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitive-analysis\"><strong>06 Conduct competitive analysis<\/strong><\/h3>\n\n\n\n<p>Do you know how your brand\u2019s perception stacks up against your competitors?<\/p>\n\n\n\n<p>Conducting a competitive analysis helps you set clear benchmarks for your online reputation management strategy and shows you exactly what you need to do to get\u2014or stay\u2014ahead. It\u2019s a powerful step toward business success, long-term business growth, and maintaining a strong brand reputation.<\/p>\n\n\n\n<p>By comparing your brand with others in your industry, you gain meaningful insights into:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>How consumers perceive competing brands and what they expect brands to deliver<\/li>\n\n\n\n<li>What drives positive reviews for your competitors\u2014and how you can replicate or improve on it<\/li>\n\n\n\n<li>Where you stand in terms of visibility and trust across search results and social media platforms<\/li>\n\n\n\n<li>How strong is your overall online reputation compared to industry standards<\/li>\n<\/ul>\n\n\n\n<p>These insights help you understand what resonates with customers, identify gaps in your strategy, and discover opportunities to strengthen your position.&nbsp;<\/p>\n\n\n\n<p>Competitive analysis gives you the clarity to outperform rivals, earn more positive reviews, and build a reputation that supports real business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-online-reputation-management-software\"><strong>Top online reputation management software to try in 2026<\/strong><\/h2>\n\n\n\n<p>If you want to stay ahead in 2026, choosing the right online reputation management software is essential.<\/p>\n\n\n\n<p> These tools help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>monitor conversations, <\/li>\n\n\n\n<li>prevent PR crises,<\/li>\n\n\n\n<li>highlight positive aspects of your brand, <\/li>\n\n\n\n<li>gather customer testimonials,<\/li>\n\n\n\n<li>protect your reputation online across social media accounts, review sites, and the wider web.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The right platform can also help you attract new customers, build trust and positive brand reputation, and support increased customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here are the top brand reputation management tools:<\/strong><\/h3>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key features                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Brand24<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprises and medium-sized companies needing advanced social listening&lt;!&#8211; wp:paragraph {&#8220;style&#8221;:{&#8220;color&#8221;:{&#8220;background&#8221;:&#8221;#e8f4ee&#8221;}}} &#8211;&gt;<br \/>\n&lt;p class=&#8221;has-background&#8221; style=&#8221;background-color:#e8f4ee&#8221;&gt;&lt;strong&gt;Brand reputation management&lt;\/strong&gt; is the ongoing practice of monitoring, influencing, and protecting how your brand is perceived by customers, prospects, general public, media, and AI chatbots that generate answers based on what they&#8217;ve indexed about you.&lt;\/p&gt;<br \/>\n&lt;!&#8211; \/wp:paragraph &#8211;&gt;<\/p>\n<h2>Brand Reputation Management Trends [Brand24 Original Research]<\/h2>\n<p>To understand how brand reputation management is actually discussed online \u2014 what worries brands, what they&#8217;re trying to achieve, and where the biggest pain points are \u2014 I used Brand24&#8217;s AI Brand Assistant to analyze online mentions around brand reputation management across social media, blogs, forums, news sites, and video platforms.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time brand mention tracking across social, blogs, reviews, news; AI-powered sentiment analysis; influencer identification; alerts for spikes; easy-to-use dashboard<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Reputation.com<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprises managing multi-location reputationTo me, the simplest way to think about it: brand reputation is what people say about you when you&#8217;re not in the room. Brand reputation management is everything you do to shape that conversation \u2014 and to catch it when it goes sideways.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Review management across platforms; listings management; surveys &amp; CX analytics; workflow automation;<\/p>\n<h3 style=\"margin-top: 12.0pt\">Which Industries Care Most About Brand Reputation?<\/h3>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>ReviewTrackers<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Businesses focused on review monitoring &amp; customer feedback insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aggregates reviews from multiple sites; analytics &amp; reporting; competitor benchmarking; alerts for new reviews; location-level performance tracking<\/p>\n<p>&nbsp;<\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td width=\"185\">100% neutral \u2014 pure information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&lt;!&#8211; wp:table {&#8220;hasFixedLayout&#8221;:false,&#8221;style&#8221;:{&#8220;color&#8221;:{&#8220;background&#8221;:&#8221;#e8f4ee&#8221;}}} &#8211;&gt;<br \/>\n&lt;figure class=&#8221;wp-block-table&#8221;&gt;&lt;table class=&#8221;has-background&#8221; style=&#8221;background-color:#e8f4ee&#8221;&gt;&lt;thead&gt;&lt;tr&gt;&lt;th class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;Challenge&lt;\/strong&gt;&lt;\/th&gt;&lt;th&gt;What people talk about&lt;\/th&gt;&lt;\/tr&gt;&lt;\/thead&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;Crisis comms &amp;amp; speed of response&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;Consumer reviews, buying guides, brand trust as a purchase signal&lt;\/td&gt;&lt;\/tr&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;Trust in the age of AI &amp;amp; misinformation&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;AI adoption, social listening, ORM tools, social media strategy&lt;\/td&gt;&lt;\/tr&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;The trust asymmetry&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;Reputation crisis playbooks, PR agency services, employee brand advocacy&lt;\/td&gt;&lt;\/tr&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;Social media &amp;amp; UGC as gatekeepers&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;Cyberattacks, outages, loyalty fraud, ethical failures&lt;\/td&gt;&lt;\/tr&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;Siloed organizational ownership&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;Industry reports, CAGR projections, B2B research&lt;\/td&gt;&lt;\/tr&gt;&lt;tr&gt;&lt;td class=&#8221;has-text-align-center&#8221; data-align=&#8221;center&#8221;&gt;&lt;strong&gt;Visibility in AI search&lt;\/strong&gt;&lt;\/td&gt;&lt;td&gt;&lt;\/td&gt;&lt;\/tr&gt;&lt;\/tbody&gt;&lt;\/table&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:table &#8211;&gt;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<p>Check out our full breakdown of top platforms and features in this detailed guide:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/best-online-reputation-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>The Best Online Reputation Management Software<\/u><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What is the difference between brand reputation and online reputation management?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Brand reputation = the overall perception of your company, formed over years across all touchpoints. Online reputation management = the specific practice of monitoring and influencing that perception through digital channels: search results, reviews, and social media.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What is the difference between brand reputation and brand image?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Brand image = how you want to be perceived, it&#8217;s intentional and shaped by marketing and design. Brand reputation = how you&#8217;re actually perceived, shaped by reviews, and word of mouth. Both matter, but reputation is harder to control.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">How does AI search (ChatGPT, Google AI Overviews) affect brand reputation?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">AI platforms gather information from various sources on the web and present it as authoritative answers. If there is negative content about your brand that is widely visible online, it may be included in AI-generated summaries.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What are the best tips for building a positive brand reputation?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Focus on delivering consistent quality, providing excellent customer service, and being transparent in your communication. Actively manage reviews and build trust through valuable content.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">How can social listening tools help manage reputation?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Social listening tools track brand mentions and customer sentiment across platforms, helping you spot issues early. It enables quick responses, better engagement, and data-driven decisions to protect and improve your reputation.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that nearly 93% of customers take the time to read online reviews before making a purchase? Yes, it&#8217;s crucial to have a positive reputation to succeed. That&#8217;s why I have 6 powerful tips to help you become an expert at managing your brand&#8217;s reputation.<\/p>\n","protected":false},"author":74,"featured_media":152723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[603,1840,189,1035,390],"class_list":["post-131487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","tag-brand-reputation-management","tag-online-customer-feedback","tag-online-reputation","tag-online-reputation-management","tag-online-reviews"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=131487"}],"version-history":[{"count":118,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131487\/revisions"}],"predecessor-version":[{"id":184226,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131487\/revisions\/184226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/152723"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=131487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=131487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=131487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}