{"id":131721,"date":"2022-08-07T08:41:00","date_gmt":"2022-08-07T06:41:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=131721"},"modified":"2026-04-29T15:54:28","modified_gmt":"2026-04-29T13:54:28","slug":"how-to-track-social-shares","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-track-social-shares\/","title":{"rendered":"How to Track Social Shares: Step-by-Step Guide [2026]"},"content":{"rendered":"\n<p>There are now <a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">5.79 billion social media users<\/a> worldwide. With social ad spend reaching $276 billion, understanding exactly where and how your content spreads is the difference between campaigns that scale and budgets that disappear.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Social shares actively spread your content. <\/h4>\n                <p class=\"acf-key-takeaways__text\">Unlike likes or comments, shares put your blog posts, videos, or product pages in front of new audiences.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Tracking shares shows what content actually travels. <\/h4>\n                <p class=\"acf-key-takeaways__text\">It helps you see which topics, formats, and campaigns people want to pass on.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Hashtags and UTMs make tracking easier. <\/h4>\n                <p class=\"acf-key-takeaways__text\">Use a unique campaign hashtag for public mentions and UTM links to measure social traffic in GA4.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Social share data should lead to action. <\/h4>\n                <p class=\"acf-key-takeaways__text\">React to mentions, amplify viral content, respond to negative conversations, and use insights to improve future campaigns.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyshouldyoutracsocialshares\">What are social shares?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">A <strong>social share<\/strong> happens when someone shares your content \u2014 a blog post, product page, video, or article \u2014 from your website to their own social media profile. <\/p>\n\n\n\n<p>Every share extends the organic reach of your content to an entirely new audience without any paid promotion.<\/p>\n\n\n\n<p>Social shares are different from likes or comments: they actively distribute your content, creating a multiplier effect on your brand&#8217;s visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-track-social-shares\">Why track social shares?<\/h2>\n\n\n\n<p>Social media moves fast. Social media crises spread <a href=\"https:\/\/improvado.io\/blog\/social-media-monitoring-trends\" target=\"_blank\" rel=\"noopener nofollow\" title=\"1,200% faster\">1,200% faster<\/a> than traditional news, and 79% of customers expect a brand response within 24 hours. Without tracking, you&#8217;re flying blind.<\/p>\n\n\n\n<p>Here&#8217;s what tracking social shares gives you:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Action                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Benefit                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><!-- wp:list --><\/p>\n<p><strong>Real-time visibility into content performance<\/strong><\/p>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>You&#8217;ll see which posts generate the most shares, on which platforms, and by which audience segments. This helps you double down on formats that work.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><!-- wp:paragraph --><\/p>\n<p><strong>Audience and sentiment insights<\/strong><\/p>\n<!-- \/wp:paragraph -->                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Engagement metrics \u2014 likes, comments, shares, and engagement rates \u2014 help gauge audience interaction and content resonance. Shares in particular signal strong enough interest to actively recommend your content to others.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><!-- wp:paragraph --><\/p>\n<p><strong>Campaign ROI measurement<\/strong><\/p>\n<!-- \/wp:paragraph -->                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Linking social media activities to website traffic, leads, sales, and overall return on investment using metrics like click-through rates and conversion rates is far easier when shares are tied to UTM parameters.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><!-- wp:paragraph --><\/p>\n<p><strong>Crisis detection<\/strong><\/p>\n<!-- \/wp:paragraph -->                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A sudden spike in negative shares or mentions can signal a PR crisis in the making \u2014 tracking allows you to react before damage spreads.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Competitive benchmarking<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoring and benchmarking features allow brands to understand their share of voice and how they&#8217;re growing versus their competitors.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howdoyoutracksocialshares\">How to track social shares?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Choose a dedicated campaign hashtag<\/h3>\n\n\n\n<p>Before launching any campaign, create a unique, memorable hashtag. This makes tracking significantly easier across platforms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For brand awareness campaigns:<\/strong> Use your company name or product name (e.g., #YourBrandPL)<\/li>\n\n\n\n<li><strong>For specific campaigns:<\/strong> Create a campaign-specific hashtag (e.g., #BrandSummerSale2026)<\/li>\n<\/ul>\n\n\n\n<p>A campaign hashtag centralizes all public mentions of your content, making it easy to track shares, reach, and sentiment in one dashboard.<\/p>\n\n\n\n<p><strong>Tip:<\/strong> If you\u2019re running a larger campaign, track each campaign hashtag separately. This makes it easier to compare performance, spot the strongest content, and report results clearly after the campaign ends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Add UTM parameters to every link you share<\/h3>\n\n\n\n<p>UTM tracking is one of the most reliable methods for measuring the impact of social shares on your website. Add UTM codes to all URLs shared on social media, then monitor them in GA4.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Example UTM structure: <code>https:\/\/yoursite.pl\/blog\/post?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=spring2026<\/code><\/p>\n\n\n\n<p>UTM tracking adds a short code to any URLs you share on social \u2014 think blog posts or product links \u2014 so you can see in Google Analytics exactly how much traffic each channel, post, or ad sends to your site. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Set up a social media monitoring project<\/h3>\n\n\n\n<p>Every <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring<\/a> plan starts with project creation. <\/p>\n\n\n\n<p>In Brand24, enter the hashtags and keywords you want to track in the project setup.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f22559e340e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f22559e340e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"392\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1140x392.png\" alt=\"\" class=\"wp-image-183585\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1140x392.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1536x528.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Project setup in Brand24<\/figcaption><\/figure>\n\n\n\n<p>A few tips here: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up <strong>separate projects<\/strong>: one for your general brand hashtag and one for campaign-specific hashtags. This keeps your data clean and makes reporting much easier.<\/li>\n\n\n\n<li>Select the <strong>language<\/strong> you\u2019d like to monitor. This helps minimize spam results in your dashboard, so it\u2019s worth configuring properly.<\/li>\n<\/ul>\n\n\n\n<p>From that moment, Brand24 will start collecting all publicly available mentions containing your keyword across 25 million+ sources in real time. <\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Social Shares!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=55\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Analyze your dashboard<\/h3>\n\n\n\n<p>Brand24 collects all mentions and displays them in a clean, filterable dashboard. You can filter results by author, domain, date, or source, and save those filters for future use.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f22559e4392&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f22559e4392\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-1140x651.png\" alt=\"\" class=\"wp-image-183586\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analysis Tab in Brand24<\/figcaption><\/figure>\n\n\n\n<p>In the <strong>Analysis tab<\/strong>, you&#8217;ll find the metrics that actually matter for your campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estimated Social Media Reach (ESMR)<\/strong> tells you how many people could have seen your hashtagged content. The more people see your posts, the bigger your brand awareness \u2014 this is the top-line number to watch.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactions<\/strong> (shares, likes, comments) measure how engaged your audience actually is. The more engagement your content generates, the more people will see it \u2014 that&#8217;s how social network algorithms work.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/social-media-sentiment-analysis\/\">Sentiment analysis<\/a><\/strong> shows whether the conversation around your brand is positive, negative, or neutral. A high estimated reach paired with prevailing negative sentiment is a warning sign of a <a href=\"https:\/\/brand24.com\/blog\/social-media-crisis-management\/\">social media crisis<\/a> \u2014 not a success metric. That&#8217;s why you should always track shares and sentiment together.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f22559e4ec0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f22559e4ec0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"345\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-1140x345.png\" alt=\"\" class=\"wp-image-183587\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-1140x345.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-1536x465.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-2048x620.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-300x91.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-248x75.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-90x27.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-2-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment Analysis in Brand24<\/figcaption><\/figure>\n\n\n\n<p>Tip: You can also monitor spikes in mention volume. A sudden jump usually signals either a viral moment worth amplifying or an emerging issue worth addressing quickly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f22559e58da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f22559e58da\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"430\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-1140x430.png\" alt=\"\" class=\"wp-image-183588\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-1140x430.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-1536x580.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-248x94.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-3.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Events in Brand24 explaining spikes in reach and mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: React to social shares<\/h3>\n\n\n\n<p>Tracking social shares isn&#8217;t just about collecting data \u2014 it&#8217;s about acting on it. Brand24 lets you react swiftly to all mentions about your brand, even those that appear outside your earned media channels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f22559e633f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f22559e633f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"381\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-1140x381.png\" alt=\"\" class=\"wp-image-183589\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-1140x381.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-1536x513.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-248x83.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4-90x30.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/image-4.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention in Brand24<\/figcaption><\/figure>\n\n\n\n<p>Thanking users for positive mentions and acknowledging negative ones publicly builds your online presence and positions your brand as responsive and trustworthy. <\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Brand24 has been an essential tool for my event organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO and gives me specific data for my audience and encourages participation.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Samantha Kelly                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/samanthakellymedia\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-results\"><strong>Real results: How Mercedes-Benz tracked social shares with Brand24<\/strong><\/h2>\n\n\n\n<p>A good example of social share tracking in action is the <strong>Mercedes-Benz T-Class campaign<\/strong> run with BBDO WWA.<\/p>\n\n\n\n<p>The campaign encouraged people to share emotional, everyday family moments online using dedicated hashtags. Mercedes-Benz used Brand24 to monitor those campaign hashtags in real time, track how the conversation spread, and understand the sentiment behind the mentions.<\/p>\n\n\n\n<p>In just two weeks, the campaign generated:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Result                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Social mentions tracked<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Nearly 200,000<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">YouTube views<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">600,000<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Landing page engagement<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">4x longer time spent on page<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>The key takeaway?<\/p>\n\n\n\n<p>Tracking social shares helped the team see not only <strong>how much the campaign was spreading<\/strong>, but also <strong>what emotions people connected with it<\/strong>. That gave Mercedes-Benz and BBDO WWA a clearer view of campaign performance beyond basic likes or clicks.<\/p>\n\n\n\n<p>Instead of guessing whether the content resonated, they could track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how many people joined the conversation,<\/li>\n\n\n\n<li>which hashtags and posts gained traction,<\/li>\n\n\n\n<li>how the audience reacted emotionally,<\/li>\n\n\n\n<li>whether social buzz translated into deeper landing page engagement.<\/li>\n<\/ul>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/mercedes-benz\/\" target=\"_blank\" rel=\"noopener\" title=\"Read full case study &gt;\">Read full case study ><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary<\/h2>\n\n\n\n<p>Social shares happen when people share your content on their own social media profiles. They help spread your content organically, increase reach, and show what resonates with your audience.<\/p>\n\n\n\n<p>Tracking social shares helps you measure campaign performance, spot viral moments or crises, understand sentiment, and react quickly to brand mentions.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Create a unique campaign hashtag.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Add UTM parameters to all social links.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Set up separate Brand24 projects for brand and campaign tracking.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Monitor reach, interactions, sentiment, and mention spikes.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Check sentiment together with reach, not separately.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">React quickly to positive and negative mentions.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Use insights to improve future content and campaigns.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Social Shares!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=55\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the benefits of tracking social shares?<\/h3>\n\n\n\n<p>Hopefully, you can now see that tracking your social shares can be as easy as pie. <\/p>\n\n\n\n<p>Tracking social media shares has multiple applications in social media marketing. It will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>give you insights into how your content spreads across the web<\/li>\n\n\n\n<li>indicate what type of content resonates best with your target audience, both in terms of social media engagement and sentiment<\/li>\n\n\n\n<li>help you measure the results of your social media campaigns<\/li>\n\n\n\n<li>give you the possibility to react swiftly to mentions about your brand that appear beyond your earned social media channels<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is an example of a social share?<\/h3>\n\n\n\n<p>A social share is the act of sharing content from a website or platform on a user&#8217;s personal social media profile. This can include sharing a blog post, a news article, an infographic, a video, or even a simple post or comment. <\/p>\n\n\n\n<p>For instance, if you find a blog post on Brand24&#8217;s website that you find insightful and click the &#8216;Share&#8217; button to post it on your Facebook, Twitter, or LinkedIn profile, this is considered a &#8216;social share&#8217;. <\/p>\n\n\n\n<p>The purpose is to display social media shares and disseminate the content to a broader audience beyond the original platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can you track social shares for free? <\/strong><\/h3>\n\n\n\n<p>Yes, to a limited extent. Google Analytics tracks referral traffic from social media at no cost. For more detailed share tracking, tools like Brand24 or Hootsuite offer free trials. <\/p>\n\n\n\n<p>Note that X and LinkedIn have discontinued their Share Count APIs, meaning it is no longer possible for any service to retrieve share counts directly from those platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is social tracker?<\/h3>\n\n\n\n<p>A social tracker is a tool that monitors activities across various social media platforms. It captures social data and interprets engagement metrics like likes, shares, comments, and followers. <\/p>\n\n\n\n<p>This tool helps businesses understand their <a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online performance<\/a> and informs future social media strategies for better audience engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track social shares in Google Analytics?<\/h3>\n\n\n\n<p>Use <strong>GA4 events<\/strong>: Google recommends the <code>share<\/code> event for cases where a user shares content from your website or app.&nbsp;<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Set it up with Google Tag Manager so the event fires when someone clicks your social share buttons, and add parameters like method \u2014 Facebook, LinkedIn, X \u2014 and content_type or item_id.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Then check the data in GA4 \u2192 Reports \u2192 Engagement \u2192 Events, or build an Explore report filtered by the share event.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">For tracking traffic from social posts to your site, use UTM-tagged links because GA4\u2019s automatic social source detection is useful but not always perfect.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How is social share count calculated?<\/h3>\n\n\n\n<p>The way share counts are calculated varies by social network. Some networks only count the number of unique times a link has been shared, while others include social actions like likes and comments in the total.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Social Shares!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=55\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Track social shares to see who shares your content and what platform your audience chooses!<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[3930,3924,3927],"class_list":["post-131721","post","type-post","status-publish","format-standard","hentry","category-social-listening","tag-social-shares","tag-track-social-shares","tag-tracking-social-shares"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=131721"}],"version-history":[{"count":38,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131721\/revisions"}],"predecessor-version":[{"id":183598,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/131721\/revisions\/183598"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=131721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=131721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=131721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}