{"id":135252,"date":"2025-12-22T15:46:02","date_gmt":"2025-12-22T14:46:02","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=135252"},"modified":"2026-01-29T11:40:10","modified_gmt":"2026-01-29T10:40:10","slug":"brand-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/","title":{"rendered":"Brand Monitoring: Tools &amp; Guide for 2026"},"content":{"rendered":"\n<p>Brand monitoring shows what people say about your brand, how often, and in what tone (positive, neutral, or negative). This helps you understand public sentiment and trends in reputation.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is brand monitoring?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand monitoring is the process of tracking and analyzing all public mentions of your brand across the internet. The main goal is to understand, manage, and influence how your brand is perceived.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Brand monitoring + AI brand visibility tracking = the whole brand presence.<\/h4>\n                <p class=\"acf-key-takeaways__text\">While classic brand monitoring tools track what people say about your brand online, AI brand visibility tracking tools track what ChatGPT, Google Gemini, Claude, Perplexity, etc., say when asked about your brand, industry, or products.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">2026 is going to be a year of brand mentions.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Even a little activity on Quora, Reddit, Medium, YouTube or LinkedIn can improve your brand performance in both Google and LLMs. Increasing the number of brand mentions will be a crucial goal for many marketing teams in 2026.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">The best brand monitoring tools for 2026:<\/h2>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong>Coverage<\/strong><\/td><td><strong>Key Features<\/strong><\/td><td><strong>Pricing<\/strong><\/td><\/tr><tr><td><strong>Brand24<\/strong><\/td><td>25M+ sources: social media, blogs, news, forums, newsletters, podcasts, review sites, video, etc.<\/td><td>Real-time monitoring, AI sentiment analysis, AI Insights &amp; Brand Assistant, instant alerts, analytics (SOV, reach, AVE, sentiment trends), influencer analysis, custom reports<\/td><td>Plans start at $149\/month<\/td><\/tr><tr><td><strong>Brandmentions<\/strong><\/td><td>Social media, blogs, news, forums, reviews, general web &amp; video pages.<\/td><td>Web &amp; social monitoring, real-time alerts, sentiment analysis, competitor tracking, influencer identification, trend &amp; historical analytics<\/td><td>Plans start at $79\/month<\/td><\/tr><tr><td><strong>Brandwatch<\/strong><\/td><td>100M+ sources across social media, news, blogs, forums, reviews; broad web monitoring.<\/td><td>Deep consumer intelligence, advanced sentiment (sarcasm detection), image &amp; video logo recognition, influencer &amp; audience insights, competitor benchmarking, alerts, customizable dashboards, social media management<\/td><td>Custom pricing<\/td><\/tr><tr><td><strong>Meltwater<\/strong><\/td><td>270k+ news sources, social platforms, blogs, forums, reviews, podcasts, TV &amp; radio, print<\/td><td>Comprehensive monitoring (online + offline media), real-time alerts, sentiment, competitor analysis, AI insights, PR CRM (media lists + outreach), social publishing &amp; engagement<\/td><td>Custom pricing<\/td><\/tr><tr><td><strong>Chatbeat<\/strong><\/td><td>AI chatbots\/LLMs: ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, AI Overview<\/td><td>AI visibility tracking, brand score &amp; average position in AI answers, competitor benchmarking, prompt suggestions<\/td><td>Plans start at $99\/month<\/td><\/tr><tr><td><strong>Semrush <\/strong>(AI Visibility Toolkit)<\/td><td>ChatGPT, AI Overview, AI Mode, plus SEO datasets<\/td><td>AI visibility score, competitor benchmarking, prompt research &amp; tracking, gap analysis, content opportunity insights<\/td><td>Plans start at $199\/month<\/td><\/tr><tr><td><strong>Google Alerts<\/strong><\/td><td><br>Google-indexed news, blogs, forums, general web (no social media)<\/td><td>Free email notifications, basic keyword tracking<\/td><td>Free<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Research methodology<\/strong><br>When selecting the tools, I considered the following&nbsp;<strong>8 key factors<\/strong>: functionality, the sentiment score of a tool, data coverage, sentiment and analytics quality, reporting features, ease of use, customer support &amp; reliability, and customer reviews.<\/p>\n\n\n\n<p>You can monitor your brand in various ways depending on your needs. <\/p>\n\n\n\n<p>That&#8217;s why I categorized the tools. Hope you&#8217;ll find it helpful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"specialized\">Specialized brand monitoring tools<\/h3>\n\n\n\n<p>Let&#8217;s start by examining software where monitoring is the primary feature. These tools focus on delivering high-value data, developing features, and increasing the number of monitored sources.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h4>\n\n\n\n<p>Brand24 is an AI-powered social listening and media monitoring tool that tracks and analyzes mentions (or any keywords) in real-time across the internet.<\/p>\n\n\n\n<p>The tool tracks mentions of your brand name, products, hashtags, and competitors across over 25 million online sources, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media channels: Facebook, Instagram, X (Twitter), YouTube, TikTok, Twitch, Reddit, LinkedIn, Medium, Quora, Telegram, Bluesky<\/li>\n\n\n\n<li>Review sites: TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Video platforms<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Discussion forums<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Online news sources<\/li>\n\n\n\n<li>All other publicly available mentions on the web<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time monitoring <\/strong>&#8211; Tracks mentions of your brand across social media, news sites, blogs, forums, and more, as they happen.<\/li>\n\n\n\n<li><strong>AI-powered sentiment analysis<\/strong> &#8211; Automatically categorizes mentions as positive, negative, or neutral and tracks emotions.<\/li>\n\n\n\n<li><strong>AI Features (Insights &amp; Brand Assistant)<\/strong> &#8211; AI interprets brand data to surface trends, threats, and opportunities, and answers questions like \u201cWhat\u2019s hurting our reputation?\u201d<\/li>\n\n\n\n<li><strong>Real-time alerts<\/strong> &#8211; Instant notifications when there&#8217;s a spike in mentions or a sudden change in sentiment.<\/li>\n\n\n\n<li><strong>Analytics<\/strong> &#8211; Detailed metrics like mention volume, sentiment trends, top sources, share of voice, reach, and more.<\/li>\n\n\n\n<li><strong>Customizable reports<\/strong> &#8211; Automatically generated PDF, Excel, or online reports tailored to your needs.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong> &#8211; Detects who is talking about your brand and ranks them by influence.<\/li>\n<\/ul>\n\n\n\n<p>In summary, you can use Brand24 to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor brand mentions and reputation in real time.<\/li>\n\n\n\n<li>Detect PR crises or negative feedback early and respond fast.<\/li>\n\n\n\n<li>Track <a href=\"https:\/\/brand24.com\/blog\/track-brand-monitoring-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">key monitoring metrics<\/a>, including volume of mentions, share of voice, reach, brand sentiment, AVE, social interactions, and Presence Score.<\/li>\n\n\n\n<li>Understand customer sentiment, feedback, and pain points.<\/li>\n\n\n\n<li>Track and compare competitors or industry mentions.<\/li>\n\n\n\n<li>Identify influencers discussing your brand.<\/li>\n\n\n\n<li>Generate reports and data-driven insights for marketing, PR, product, and leadership teams.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d84831e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d84831e4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/brand_monitoring_brand24_dashboard-1140x613.jpg\" alt=\"brand24 ai dashboard\" class=\"wp-image-164526\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_monitoring_brand24_dashboard-1140x613.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_monitoring_brand24_dashboard-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_monitoring_brand24_dashboard-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_monitoring_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try brand monitoring tool for free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=183\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brandmentions\">02 Brandmentions<\/h4>\n\n\n\n<p>Brandmentions is an affordable social listening tool for small and medium-sized companies.<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social platforms: X (Twitter), Facebook, Instagram, TikTok, <a href=\"https:\/\/brand24.com\/blog\/linkedin-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn<\/a>, YouTube, Pinterest, Reddit, Bluesky<\/li>\n\n\n\n<li>News sites<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Review sites<\/li>\n\n\n\n<li>General web<\/li>\n\n\n\n<li>Video pages<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web &amp; social monitoring<\/strong> &#8211; Tracks mentions across social media, news, blogs, forums, reviews, and the wider web.<\/li>\n\n\n\n<li><strong>Real-time alerts <\/strong>&#8211; Notify you instantly when your brand or keywords are mentioned.<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong> &#8211; Identifies positive, negative, and neutral mentions (with emotion-level detail).<\/li>\n\n\n\n<li><strong>Competitor tracking<\/strong> &#8211; Monitors competitors and industry keywords.<\/li>\n\n\n\n<li><strong>Reporting<\/strong> &#8211; Customizable reports, filters, and analytics.<\/li>\n\n\n\n<li><strong>Trend &amp; historical analysis<\/strong> &#8211; Tracks how mentions and sentiment change over time.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong> &#8211; Identifies key voices discussing your brand.<\/li>\n<\/ul>\n\n\n\n<p>In summary, you can use Brandmentions to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get alerts so you can respond quickly to praise, complaints, or crises.<\/li>\n\n\n\n<li>Track mentions of your brand, products, or competitors.<\/li>\n\n\n\n<li>Monitor reputation, public sentiment, and customer feedback.<\/li>\n\n\n\n<li>Detect trends and changes in conversation over time.<\/li>\n\n\n\n<li>Compare yourself with competitors.<\/li>\n\n\n\n<li>Find influencers or key voices talking about your brand.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d8483d28&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d8483d28\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min.jpg\" alt=\"Brandmentions dashboard\" class=\"wp-image-179269\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min.jpg 768w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min-300x133.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min-248x110.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandmentions-min-90x40.jpg 90w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"all-in-one\">All-in-one comprehensive solutions<\/h3>\n\n\n\n<p>These tools combine monitoring, engagement, publishing, and analytics in one platform. Using them can save you time. On the other hand, they are more expensive, and monitoring can be an extra paid add-on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brandwatch\">03 Brandwatch<\/h4>\n\n\n\n<p>Brandwatch is a leading digital consumer intelligence and social media management platform with a monitoring feature.<\/p>\n\n\n\n<p>It is, however, one of the most expensive <a href=\"https:\/\/brand24.com\/blog\/brand-reputation-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation monitoring tools<\/a> on the market.<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Major social networks: X (Twitter), Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, Bluesky<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>News sites<\/li>\n\n\n\n<li>Forums and communities<\/li>\n\n\n\n<li>Review sites and public review platforms<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Extensive source coverage<\/strong> &#8211; Monitors over 100 million sources, including major social media platforms, news sites, blogs, and review sites.<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong>&#8211; Uses AI to determine the tone (positive, negative, neutral) of mentions and detect sarcasm or specific product feedback.<\/li>\n\n\n\n<li><strong>Real-time alerts <\/strong>&#8211; Provides instant notifications for sudden changes in conversation volume or sentiment, aiding swift reputation management.<\/li>\n\n\n\n<li><strong>Audience and influencer analysis<\/strong> &#8211; Identifies key audience demographics and top industry influencers.<\/li>\n\n\n\n<li><strong>Competitor benchmarking<\/strong> &#8211; Allows tracking and comparison of brand performance against competitors.<\/li>\n\n\n\n<li><strong>Image and video recognition<\/strong> &#8211; Identifies logos within images and videos for visual brand exposure tracking.<\/li>\n\n\n\n<li><strong>Customizable reporting<\/strong> &#8211; Offers detailed, shareable reports and interactive dashboards.<\/li>\n<\/ul>\n\n\n\n<p>In summary, you can use Brandwatch to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create custom reports for PR, marketing, and leadership teams<\/li>\n\n\n\n<li>Monitor your brand across social media, news, blogs, forums, and the wider web.<\/li>\n\n\n\n<li>Analyze sentiment and emotions behind conversations.<\/li>\n\n\n\n<li>Detect crises early through real-time alerts and mention spikes.<\/li>\n\n\n\n<li>Identify trends, topics, and emerging issues in your industry.<\/li>\n\n\n\n<li>Discover influencers and key voices driving conversations.<\/li>\n\n\n\n<li>Understand your audience through demographic and behavioral insights.<\/li>\n\n\n\n<li>Manage and publish social media content (with its social management suite)<\/li>\n<\/ul>\n\n\n\n<p>Check: <a href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\" title=\"Brandwatch alternatives: Brand24\">Brandwatch Alternatives<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d84841ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d84841ab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2.png\" alt=\"Brandwatch dashboard\" class=\"wp-image-179273\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2.png 1023w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-brandwatch-min2-520x287.png 520w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brandwatch dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwater\">04 Meltwater<\/h4>\n\n\n\n<p>Meltwater is a global media intelligence software with social listening and social media management features.<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media: <a href=\"https:\/\/brand24.com\/blog\/facebook-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook<\/a>, Instagram, X (Twitter), YouTube, Reddit, LinkedIn, Twitch, Pinterest<\/li>\n\n\n\n<li>Online news<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums &amp; communities<\/li>\n\n\n\n<li>Review sites<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>TV &amp; radio<\/li>\n\n\n\n<li>Print media (newspapers, magazines)<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive coverage <\/strong>&#8211; Tracks brand mentions across 270,000+ news sources, all major social platforms, blogs, forums, review sites, podcasts, and print\/broadcast media.<\/li>\n\n\n\n<li><strong>Real-Time alerts<\/strong> &#8211; Instant notifications for important mentions or emerging issues.<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong> &#8211; AI identifies positive, negative, or neutral conversations to show how public perception evolves.<\/li>\n\n\n\n<li><strong>Competitor analysis <\/strong>&#8211; Monitors competitor mentions to help benchmark performance and spot trends.<\/li>\n\n\n\n<li><strong>AI-powered insights<\/strong> &#8211; Surfaces key themes, influencers, and emerging topics from large data sets.<\/li>\n\n\n\n<li><strong>Reputation management <\/strong>&#8211; Centralizes reviews and mentions to help protect and manage brand image.<\/li>\n\n\n\n<li><strong>Social media management<\/strong> &#8211; Supports publishing, scheduling, engagement, and performance tracking across major social channels.<\/li>\n<\/ul>\n\n\n\n<p>You can use Meltwater to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze PR, marketing, and brand performance.<\/li>\n\n\n\n<li>Uncover consumer needs, identify trends, and inform product development.<\/li>\n\n\n\n<li>Monitor competitor coverage, campaigns, and launches<\/li>\n\n\n\n<li>Access PR databases, build media lists, send press releases, and manage outreach.<\/li>\n\n\n\n<li>Plan, schedule, and publish across multiple social platforms.<\/li>\n\n\n\n<li>Analyze PR, marketing, and <a href=\"https:\/\/brand24.com\/blog\/brand-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Measure Brand Performance? [2026]\">brand performance<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Check: <a href=\"https:\/\/brand24.com\/blog\/meltwater-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"Meltwater Alternatives\">Meltwater Alternatives<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d84845cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d84845cc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min.jpg\" alt=\"Dashboard of Meltwater - brand monitoring and social media management tool\" class=\"wp-image-179275\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min.jpg 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min-300x137.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min-248x113.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-meltwater-min-90x41.jpg 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best brand monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=183\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-visibility\">Brand monitoring tools for AI visibility<\/h3>\n\n\n\n<p>The appearance of ChatGPT revolutionized the way users search for brands. That&#8217;s why we should also monitor <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\">AI brand visibility<\/a> right now. Let&#8217;s check the tools that work great for that.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"chatbeat\">05 Chatbeat<\/h4>\n\n\n\n<p>Chatbeat is a brand monitoring tool that shows how your brand (or product, company, etc.) appears in answers generated by AI chatbots and large-language models (LLMs).<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, Copilot, and Google AI Overview.<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI visibility tracking<\/strong> &#8211; Monitors major AI models to see if, how often, and in what context a brand appears in their generated responses to user prompts (questions).<\/li>\n\n\n\n<li><strong>Brand score and average position<\/strong> &#8211; The tool provides metrics to indicate visibility and average ranking within AI answers, allowing companies to measure their exposure.<\/li>\n\n\n\n<li><strong>Prompt suggestions <\/strong>&#8211; Identify valuable prompts where your brand should be visible, but isn&#8217;t.<\/li>\n\n\n\n<li><strong>Competitive analysis<\/strong> &#8211; Track how competitors are mentioned by AI chatbots, providing insights into their share of voice in the generative AI space.<\/li>\n<\/ul>\n\n\n\n<p>You can use Chatbeat to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See exactly how often your brand, products, or key industry topics appear in AI-generated answers.<\/li>\n\n\n\n<li>Track brand score, average position, share of voice, and brand rankings.<\/li>\n\n\n\n<li>Monitor whether AI is accurately mentioning new features and products.<\/li>\n\n\n\n<li>Find key sources that deliver visibility.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d8484ab6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d8484ab6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"430\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min.jpg\" alt=\"Dashboard of Chatbeat - AI brand visibility tool\" class=\"wp-image-179262\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min.jpg 950w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min-300x136.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-chatbeat-ai-visibility-min-90x41.jpg 90w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"semrush\">06 Semrush<\/h4>\n\n\n\n<p>Semrush is a powerful SEO tool that offers the <a href=\"https:\/\/brand24.com\/ai-brand-visibility-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Visibility Toolkit<\/a>, which helps you understand how your brand, company, and products perform in AI searches.<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChatGPT, AI Overview, AI Mode, and other AI platforms.<\/li>\n<\/ul>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI visibility score and benchmark<\/strong> &#8211; Measures how often your brand appears in AI-generated answers and compares it to competitors.<\/li>\n\n\n\n<li><strong>Competitor benchmarking<\/strong> &#8211; Shows how your AI visibility, mentions, and citations stack up against rivals.<\/li>\n\n\n\n<li><strong>Prompt research<\/strong> &#8211; Finds user prompts, trending topics, and AI-driven questions to guide content strategy.<\/li>\n\n\n\n<li><strong>Prompt tracking<\/strong> &#8211; Monitors your brand\u2019s visibility for selected prompts over time to measure performance.<\/li>\n\n\n\n<li><strong>Gap analysis<\/strong> &#8211; Identifies prompts or topics where competitors are mentioned but you aren\u2019t, revealing content opportunities.<\/li>\n<\/ul>\n\n\n\n<p>You can use Semrush to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor the overall SEO and AI performance as well as brand health.<\/li>\n\n\n\n<li>Discover new prompts and topics that users ask AI.<\/li>\n\n\n\n<li>Report your brand visibility and performance.<\/li>\n\n\n\n<li>Manage your social media effectively.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d8484e48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d8484e48\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"434\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min.jpg\" alt=\"Dashboard of Semrush - AI brand visibility and SEO tool\" class=\"wp-image-179264\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min.jpg 951w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min-300x137.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min-248x113.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-semrush-ai-visibility-min-90x41.jpg 90w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover <a href=\"https:\/\/brand24.com\/blog\/brand-mentions-in-chatgpt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">how to monitor and enhance your brand mentions in ChatGPT<\/a> in this comprehensive guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"free\">Free and basic option<\/h3>\n\n\n\n<p>Free tools offer very basic monitoring with limited functionalities. For broader, more accurate coverage and analysis, you need to use paid tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-alerts\">07 Google alerts<\/h4>\n\n\n\n<p>Google Alerts is a completely free tool that sends email notifications with no advanced analytics. Useful for basic monitoring.<\/p>\n\n\n\n<p>The tool monitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News websites,<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums and discussion boards<\/li>\n\n\n\n<li>General web pages indexed by Google<\/li>\n\n\n\n<li>Important: It <strong>does not<\/strong> monitor most social media platforms<\/li>\n<\/ul>\n\n\n\n<p>Key features of Google Alerts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic online monitoring<\/li>\n\n\n\n<li>Email notifications for new results on chosen keywords<\/li>\n\n\n\n<li>Simple filters by region, language, and sources<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d84851fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d84851fc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"435\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min.png\" alt=\"\" class=\"wp-image-179267\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min.png 913w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min-248x118.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand-monitoring-tools-google-alerts-min2-min-90x43.png 90w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best brand monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=183\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatisbrandmonitoring\">What is brand monitoring?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>In short:<\/strong> Brand monitoring is the process of tracking and analyzing all public mentions of your brand across the internet.<\/p>\n\n\n\n<p><strong>The core purpose:<\/strong> The primary purpose of brand monitoring is to understand, manage, and influence brand perception and reputation across various channels in real-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai\">What is AI-powered brand monitoring?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>AI brand monitoring<\/strong> refers to the use of artificial intelligence (AI) to track, analyze, and understand online conversations about a brand in real time.<\/p>\n\n\n\n<p>Instead of manually checking social media, reviews, and news, AI systems automatically gather and interpret vast amounts of online data, providing brands with clear and valuable insights.<\/p>\n\n\n\n<p><strong>AI is essential for brand monitoring in 2026<\/strong> because it\u2019s the only way to keep up with the scale, speed, and complexity of online conversations.<\/p>\n\n\n\n<p>In short, AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processes massive volumes of mentions in real time<\/li>\n\n\n\n<li>Understands context, not just keywords<\/li>\n\n\n\n<li>Detects sentiment shifts and crises early<\/li>\n\n\n\n<li>Turns raw data into actionable insights<\/li>\n\n\n\n<li>Helps brands react faster and stay competitive<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d67d848566f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d67d848566f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min.png\" alt=\"Example of anomaly detection (called AI Events Detection) in Brand24\" class=\"wp-image-179983\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min.png 906w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min-248x105.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/ai-brand-monitoring-example-min-90x38.png 90w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of anomaly detection (called AI Events Detection) in Brand24<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the key elements of online brand monitoring?<\/h2>\n\n\n\n<p>In 2026, a solid brand monitoring tool should offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitor analysis<\/strong> &#8211; monitoring conversations about competitors to benchmark performance and identify market gaps.<\/li>\n\n\n\n<li><strong>Mentions tracking<\/strong> \u2013 detecting whenever your brand is mentioned online (tagged or untagged).<\/li>\n\n\n\n<li><strong>Broad platform coverage<\/strong> &#8211; including news websites, blogs, forums (Reddit, Quora, Medium), social media (Facebook, X (Twitter), LinkedIn, <a href=\"https:\/\/brand24.com\/blog\/instagram-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram<\/a>, TikTok, Telegram, Bluesky), review sites (TripAdvisor, Booking, Yelp, App Store, Google Play, Trustpilot), podcasts and video platforms (YouTube, Twitch, Spotify, Soundcloud), and newsletters.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/llm-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LLM monitoring<\/a> &#8211; tracking mentions across ChatGPT, AI Overviews, AI Mode, Perplexity.<\/li>\n\n\n\n<li><strong>Brand sentiment analysis<\/strong> \u2013 assessing whether those mentions are positive, neutral, or negative.<\/li>\n\n\n\n<li><strong>Reach &amp; engagement<\/strong> \u2013 measuring how many people saw or interacted with the mention.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong> \u2013 spotting who is talking about your brand and how influential they are.<\/li>\n\n\n\n<li><strong>Crisis prevention<\/strong> \u2013 getting alerted to negative buzz early to respond quickly.<\/li>\n\n\n\n<li><strong>Insight generation<\/strong> &#8211; analyzing feedback to understand customer pain points.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyisbrandmonitoringimportant\">Why is brand monitoring important?<\/h2>\n\n\n\n<p>Monitoring online mentions is a key part of managing a brand. It helps you measure PR and sales KPIs, understand customer sentiment, track competitors, and discover trends.<\/p>\n\n\n\n<p>Brand and social media monitoring support you in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boosting sales through influencer collaborations<\/li>\n\n\n\n<li>Measuring hashtag campaign performance<\/li>\n\n\n\n<li>Tracking competitors and industry activity<\/li>\n\n\n\n<li>Improving customer experience by catching negative comments early<\/li>\n\n\n\n<li>Analyzing sentiment around products or campaigns<\/li>\n\n\n\n<li>Learning more about your audience<\/li>\n\n\n\n<li>Conducting brand analysis and market research<\/li>\n<\/ul>\n\n\n\n<p>Manually searching for mentions across blogs, forums, and social media is a time-consuming and unreliable process.<\/p>\n\n\n\n<p>Brand monitoring tools simplify this process by collecting mentions and providing powerful analytics, allowing you to stay on top of conversations and trends.<\/p>\n\n\n\n<p>Research by SE Ranking shows that brands receiving mentions on Quora and Reddit significantly increase their chances of being cited in ChatGPT.<\/p>\n\n\n\n<p>In fact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimal Quora presence<strong>&nbsp;(up to 33 mentions) <\/strong>results in&nbsp;<strong>1.7 citations.<\/strong><\/li>\n\n\n\n<li>Minimal Reddit presence<strong> (up to 131 mentions) <\/strong>results in&nbsp;<strong>1.8 citations.<\/strong><\/li>\n\n\n\n<li>Brands with millions of mentions on Quora and Reddit have <strong>about 4 times<\/strong> higher chances of being cited than those with little activity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mentions-tracking\">How to effectively track media mentions for a brand?<\/h2>\n\n\n\n<p>Effective media mention tracking combines accurate keywords, the right tools, real-time alerts, and ongoing analysis, not just counting mentions.<\/p>\n\n\n\n<p>Take a look at the step-by-step guide:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Define your goals<\/h3>\n\n\n\n<p>Before diving in, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you tracking a campaign, a product launch, or general brand awareness?<\/li>\n\n\n\n<li>Are you focusing on reputation, competitor insights, or crisis alerts?<\/li>\n<\/ul>\n\n\n\n<p>Your goal will determine the metrics and sources you\u2019ll prioritize.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose the right keywords<\/h3>\n\n\n\n<p>Create a list of keywords to monitor. These may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand name (with variations &amp; misspellings)<\/li>\n\n\n\n<li>Product names<\/li>\n\n\n\n<li>Campaign hashtags<\/li>\n\n\n\n<li>Competitor names or brands<\/li>\n\n\n\n<li>CEO or spokesperson names<\/li>\n\n\n\n<li>Industry-related terms<\/li>\n\n\n\n<li>Domain or app name<\/li>\n<\/ul>\n\n\n\n<p>Tip: Add language variants if you operate across countries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Choose your monitoring method<\/h3>\n\n\n\n<p>While selecting a brand monitoring tool, look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive multi-channel coverage:<\/strong> Tracks brand mentions across social media, news sites, blogs, forums, reviews, podcasts, video platforms, and emerging channels.<\/li>\n\n\n\n<li><strong>Real-time monitoring &amp; alerts:<\/strong> Delivers instant notifications for spikes, risks, or sentiment changes through customizable alerts.<\/li>\n\n\n\n<li><strong>Advanced AI-powered sentiment analysis:<\/strong> Understands context and sarcasm while showing sentiment trends over time.<\/li>\n\n\n\n<li><strong>AI-driven topic, trend &amp; intent detection:<\/strong> Automatically cluster mentions into topics, find user intent, and emerging issues or potential crises.<\/li>\n\n\n\n<li><strong>Advanced analytics:<\/strong> Provides clear insights with trend analysis, share of voice, competitive comparisons, and exportable reports.<\/li>\n\n\n\n<li><strong>Competitive &amp; influencer intelligence:<\/strong> Benchmarks competitors and identifies influencers and brand advocates based on reach and engagement.<\/li>\n\n\n\n<li><strong>Global, multilingual search:<\/strong> supports advanced keyword and Boolean search, multiple languages, regional insights, and noise reduction.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Analyze the mentions<\/h3>\n\n\n\n<p>Track the following key metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume of mentions<\/strong> (daily\/weekly trends)<\/li>\n\n\n\n<li><strong>Reach<\/strong> (how many people saw the mentions)<\/li>\n\n\n\n<li><strong>Sentiment<\/strong> (positive, neutral, negative)<\/li>\n\n\n\n<li><strong>Top sources<\/strong> (e.g., TikTok, Twitter, blogs)<\/li>\n\n\n\n<li><strong>Influencer mentions<\/strong> (see who\u2019s driving the conversation)<\/li>\n\n\n\n<li><strong>Trending hashtags\/topics<\/strong> around your brand<\/li>\n\n\n\n<li><strong>Share of voice<\/strong> (your visibility vs competitors&#8217; visibility)<\/li>\n<\/ul>\n\n\n\n<p>Check more: <a href=\"https:\/\/brand24.com\/blog\/brand-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"9 Key Brand Metrics You Should Track in 2026\">Brand metrics you should track<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Apply Insights<\/h3>\n\n\n\n<p>Turn data into decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Double down on high-performing channels or topics.<\/li>\n\n\n\n<li>Respond to negative sentiment fast.<\/li>\n\n\n\n<li>Engage with influencers already talking about your brand.<\/li>\n\n\n\n<li>Use feedback to prioritize features and improvements.<\/li>\n\n\n\n<li>Adjust strategy based on competitor strengths and weaknesses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BONUS: Tips for better tracking<\/h3>\n\n\n\n<p>Check some tips that will make your brand monitoring process more effective:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track<\/strong> <strong>untagged mentions<\/strong> (not just @username): In 2026, untagged mentions impact the AI visibility, and you can turn such mentions into backlinks.<\/li>\n\n\n\n<li><strong>Track misspellings, variants, and slang<\/strong>: People may mispronounce your brand name, but they still talk about it, and you need to be aware of that.<\/li>\n\n\n\n<li><strong>Set up projects for competitors:<\/strong> Spot gaps or opportunities and learn from their mistakes.<\/li>\n\n\n\n<li><strong>Set up alerts &amp; automation:<\/strong> Get Storm Alerts, weekly reports, or Slack updates to be up to date.<\/li>\n\n\n\n<li><strong>Monitor beyond social media: <\/strong>Track news, blogs, forums, reviews, communities, podcasts, and video platforms where deeper conversations happen.<\/li>\n\n\n\n<li><strong>Identify and engage key influencers:<\/strong> Focus on authors with high reach or credibility rather than only high mention volume.<\/li>\n\n\n\n<li><strong>Review and refine regularly: <\/strong>Update keywords, alert thresholds, and reports as your brand, products, or market evolve.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best brand monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=183\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Brand monitoring examples<\/h2>\n\n\n\n<p>Take a look at how real brands incorporate media monitoring tools into their strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking media coverage &amp; PR impact: HypeAuditor<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/hypeauditor\/\" target=\"_blank\" rel=\"noopener\" title=\"HypeAuditor\">HypeAuditor<\/a>, an all-in-one influencer marketing and analytics platform, uses media monitoring tool to track media coverage, measure the impact of its PR, and stay ahead of competitors.<\/p>\n\n\n\n<p>Results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HypeAuditor filters mentions by influence, source popularity, language, and region to see where and how the brand is being covered worldwide.<\/li>\n\n\n\n<li>The team uses metrics like Advertising Value Equivalency to report the estimated media value their PR efforts generate.<\/li>\n\n\n\n<li>By spotting journalists and outlets that cover competitors, HypeAuditor can reach out with relevant stories or data of its own to grow media relationships.<\/li>\n\n\n\n<li>The tool even reveals competitor mentions in podcasts or influencer content, opportunities to pitch HypeAuditor\u2019s executives for interviews or commentary.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">If I see an interesting media outlet or journalist who published an article mentioning our competitors, and we have something relevant to add, I reach out, introduce myself, and ask if we can help by providing some additional data.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Nick Baklanov, PR &amp; Research Manager @ HypeAuditor\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Nick-Baklanov.webp 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Nick Baklanov                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">PR &amp; Research Manager @HypeAuditor<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Lead generation, 40% more deals: Fello<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/fello\/\" target=\"_blank\" rel=\"noopener\" title=\"Fello\">Fello<\/a>, a marketing agency focusing on deep-tech clients, uses a monitoring tool for searching potential clients.<\/p>\n\n\n\n<p>Results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rather than cold outreach, Fello tracks conversations and keywords across the tech\/innovation space to spot potential dream clients.<\/li>\n\n\n\n<li>Fello monitors market problems and trends. Alerts notify the team when discussions arise around specific issues or companies.<\/li>\n\n\n\n<li>Monitoring insights help Fello craft presentations for clients that feel highly informed and relevant, not generic.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Brand24&#039;s been a game-changer for shortening sales cycles. When you walk into a pitch with this level of insight, you\u2019re not starting from zero, you\u2019re starting from mile five.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zachary Ronski, Co-funder @ Fello\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-42x42.webp 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zachary Ronski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Co-funder @ Fello<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Nowadays, online conversations move faster and spread wider than ever before.<\/p>\n\n\n\n<p>Keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2026, brand monitoring will be crucial for any brand that wants to remain trusted and competitive in a rapidly evolving landscape.<\/li>\n\n\n\n<li><strong>AI-powered brand monitoring<\/strong> helps handle the scale and complexity of data, understand context and sentiment, and turn data into insights.<\/li>\n\n\n\n<li>When choosing a brand monitoring tool, look for wide source coverage, real-time alerts, and AI insights, not just raw data.<\/li>\n\n\n\n<li>The right brand monitoring solution helps brands move from reacting late to <strong>acting early and strategically<\/strong>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brand monitoring + AI brand visibility tracking = the whole brand presence. Check why it&#8217;s so important in 2026. Boost your AI visibility!<\/p>\n","protected":false},"author":74,"featured_media":144643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[488,550,544,3942],"class_list":["post-135252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-brand-monitoring","tag-brand-monitoring-tools","tag-brand-monitoring-tools-free","tag-brand-monitoring-tools-social-media"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/135252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=135252"}],"version-history":[{"count":141,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/135252\/revisions"}],"predecessor-version":[{"id":181046,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/135252\/revisions\/181046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/144643"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=135252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=135252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=135252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}