{"id":140142,"date":"2023-01-28T13:20:00","date_gmt":"2023-01-28T12:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=140142"},"modified":"2026-04-13T11:33:57","modified_gmt":"2026-04-13T09:33:57","slug":"tiktok-marketing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-marketing\/","title":{"rendered":"How to Follow Hashtags on TikTok? [2026 Guide]"},"content":{"rendered":"\n<p>Following hashtags on TikTok takes two taps, but understanding how they actually work takes a bit more.<\/p>\n\n\n\n<p>Let\u2019s walk through <strong>how following TikTok hashtags actually works<\/strong>, and how to keep track of them properly if you\u2019re using them for marketing.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">There are two ways to follow hashtags on TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">You can follow a hashtag natively inside the TikTok app by adding it to your Favorites, or you can track it with a social media monitoring tool like Brand24. The first option helps you browse content. The second allows you to measure performance and analyze results.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Following a hashtag in TikTok app \u2260 seeing every post<\/h4>\n                <p class=\"acf-key-takeaways__text\">Adding a hashtag to Favorites does not mean you\u2019ll see every post that uses it. TikTok still ranks and filters content using its algorithm, which prioritizes engagement, watch time, and user behavior over simple hashtag usage.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Hashtags in 2026 are categorization tools<\/h4>\n                <p class=\"acf-key-takeaways__text\">Hashtags no longer function as growth hacks. Instead, they help TikTok understand what your video is about and which niche it belongs to. They support content indexing and search visibility rather than directly driving reach.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Hashtags support TikTok search visibility<\/h4>\n                <p class=\"acf-key-takeaways__text\">TikTok increasingly functions as a search engine, especially for Gen Z. Well-chosen hashtags help your video appear in search results, but only when they match your spoken words, captions, and on-screen text.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">When do you need a hashtag tracking tool?<\/h4>\n                <p class=\"acf-key-takeaways__text\">If you want to measure hashtag performance, TikTok alone isn\u2019t enough. Inside the app, you can only see the number of posts using a hashtag. You won\u2019t get reach data, sentiment analysis, trend detection, or cross-platform insights. To properly track hashtag performance, you need an external monitoring tool like Brand24.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>How to follow a hashtag on TikTok?<\/strong><\/h2>\n\n\n\n<p>There are 2 main ways you can follow hashtags on TikTok: inside the TikTok app and through <strong>hashtag tracking tools.<\/strong><\/p>\n\n\n\n<p>Without further ado, let\u2019s check how to monitor hashtags across social media!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"method1\"><strong>Method 1: Using TikTok search<\/strong><\/h3>\n\n\n\n<p>Like Instagram, TikTok lets us follow hashtags. How to do it? It\u2019s pretty simple.<\/p>\n\n\n\n<p>Let\u2019s imagine you want to follow content on <strong>Strava<\/strong>, a fitness tracking app used mostly by runners and cyclists.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find the hashtag you want to follow by <strong>typing # plus a keyword related to the content <\/strong>you\u2019re looking for. For example, to follow branded content for a fitness app, use <strong>#strava<\/strong>. <\/li>\n\n\n\n<li>Now you can browse the <strong>Top<\/strong> <strong>content<\/strong> for the hashtag.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a43d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a43d9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring.jpg\" alt=\"\" class=\"wp-image-181478\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtag Top content page on TikTok<\/figcaption><\/figure>\n\n\n\n<p>3. Click the<strong> \u201cHashtag\u201d tab<\/strong>, and you\u2019ll discover other similar TikTok hashtags and their volume. It\u2019s an easy way to discover trending, semantically connected tags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a4838&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a4838\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok.jpg\" alt=\"\" class=\"wp-image-181477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtag tab on TikTok<\/figcaption><\/figure>\n\n\n\n<p>4. The next step <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">is<strong>&nbsp;adding<\/strong><\/span><strong> a hashtag to your Favorites<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a4c48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a4c48\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok.jpg\" alt=\"\" class=\"wp-image-181479\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adding a hashtag to your Favourites on TikTok<\/figcaption><\/figure>\n\n\n\n<p>5. After that, go to your profile and click the bookmark icon <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">to<strong>&nbsp;see<\/strong><\/span><strong> the list of hashtags you follow.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a507d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a507d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok.jpg\" alt=\"\" class=\"wp-image-181480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">List of favourite (followed) hashtags on TikTok<\/figcaption><\/figure>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\u2139\ufe0f Good to know<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nAdding a hashtag to Favorites <strong>doesn\u2019t create a feed of every post using it.<\/strong> TikTok\u2019s algorithm still decides what you see based on your engagement and behavior. <br><br>Also, <strong>TikTok doesn\u2019t provide detailed hashtag analytics<\/strong> inside the app. You\u2019ll only see the number of posts using the hashtag, without reach, growth, or sentiment metrics.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<p>Adding a hashtag to <strong>Favorites<\/strong> on TikTok works <strong>more like bookmarking than subscribing<\/strong>. Here\u2019s what happens:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What you get                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What you don&#039;t get                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Quick access through your <strong>Favorites<\/strong> \u27a1\ufe0f <strong>Hashtags<\/strong> tab<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A chronological feed of every post<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A stronger interest signal for <strong>your For You Page<\/strong> algorithm<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Guaranteed visibility of all # posts<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A ranked <strong>Hashtag page<\/strong> (Top\/Trending posts first)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time updates<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Total number of posts<\/strong> using the hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach, growth trends, engagement data, sentiment<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>For casual browsing, that\u2019s usually enough: TikTok <strong>helps you discover content, but it doesn\u2019t help you measure it.<\/strong><\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">If you need more intricate features like hashtag monitoring, sentiment analysis, or trends tracking, though, you\u2019ll need&nbsp;<strong>something more advanced than the native app<\/strong>.<\/span>&nbsp;<\/p>\n\n\n\n<p>That\u2019s where hashtag tracking tools come in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"method2\"><strong><strong>Method 2: Track hashtags with a monitoring tool&nbsp;<\/strong><\/strong><\/h3>\n\n\n\n<p>You can use the power of a hashtag tracker to <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitor hashtags<\/a> on TikTok and other social media networks.<\/p>\n\n\n\n<p>Here\u2019s how it works in Brand24:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a new project<\/strong> in Brand24 and <strong>enter the hashtag<\/strong> you want to track (for example, #strava or #stravacycling).<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a6082&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a6082\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1.png\" alt=\"\" class=\"wp-image-181481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-248x145.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-90x53.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting up a new # monitoring project in Brand24<\/figcaption><\/figure>\n\n\n\n<p>2. Then, choose the platforms you want to monitor, including <strong>TikTok,<\/strong> and start the project.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a64e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a64e4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1.png\" alt=\"\" class=\"wp-image-181482\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-248x81.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-90x29.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Project settings in Brand24<\/figcaption><\/figure>\n\n\n\n<p>3. That\u2019s it! From now on, Brand24 <strong>collects TikTok mentions <\/strong>containing your chosen hashtag in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what\"><strong>What you can see after setup<\/strong><\/h3>\n\n\n\n<p>Once your project is running, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure overall <strong>Presence Score<\/strong><\/li>\n\n\n\n<li>Track the <strong>number of hashtag mentions<\/strong><\/li>\n\n\n\n<li>Measure the <strong>reach<\/strong> of posts using that hashtag<\/li>\n\n\n\n<li>Identify the <strong>most popular TikTok videos<\/strong><\/li>\n\n\n\n<li>Analyze hashtag <strong>sentiment<\/strong> (positive, neutral, negative)<\/li>\n\n\n\n<li>Detect sudden spikes with <strong>real-time alerts<\/strong><\/li>\n\n\n\n<li>Discover related and trending hashtags<\/li>\n<\/ul>\n\n\n\n<p>In general, you\u2019ll be able to analyze hashtags on social media platforms in detail. With such a tool, you can easily track branded and niche hashtags.<\/p>\n\n\n\n<p>Here you can see the <strong>Mentions tab <\/strong>of #stravarunning hashtag campaign:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a6a52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a6a52\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-520x287.png 520w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">See your TikTok hashtag mentions in the Mentions tab<\/figcaption><\/figure>\n\n\n\n<p>In the screenshot below, you can see that in the last 30 days, there were 5457 <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\">TikTok mentions<\/a> in the Strava project. You can browse through them <strong>in the Mentions tab<\/strong>, using various filters:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e36a60a6e8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e36a60a6e8f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1.png\" alt=\"\" class=\"wp-image-181484\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filter out the hashtag mentions in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TikTok monitoring guide <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which\"><strong><strong>Which method is better?<\/strong><\/strong><\/h2>\n\n\n\n<p>Tracking hashtags in the TikTok app does not provide any meaningful statistics beyond the number of views. That means you\u2019ll be able to <strong>define the popularity of hashtags<\/strong> and\u2026 that\u2019s it.<\/p>\n\n\n\n<p>Using a hashtag tracker is a great idea <strong>when you need<\/strong> <strong>more in-depth statistics<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>social media reach, <\/li>\n\n\n\n<li>sentiment analysis, <\/li>\n\n\n\n<li>exact number of posts that include a hashtag, <\/li>\n\n\n\n<li>analysis of the contexts in which your hashtag appears,<\/li>\n\n\n\n<li>or top public profiles using it. <\/li>\n<\/ul>\n\n\n\n<p>It is a perfect solution for creating <strong>detailed performance reports <\/strong>on hashtag campaigns.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track TikTok hashtags with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=485\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-follow\"><strong>Why follow TikTok hashtags in 2026?<\/strong><\/h2>\n\n\n\n<p>TikTok <strong>no longer relies on hashtags<\/strong> to <em>understand<\/em> content. The algorithm reads your captions, analyzes visuals, processes spoken words, and heavily prioritizes watch time, saves, shares, and search behavior.<\/p>\n\n\n\n<p>But&#8230;does that mean hashtags are completely useless?<\/p>\n\n\n\n<p>No!<\/p>\n\n\n\n<p>In 2026, hashtags are no longer growth hacks, but more of <strong>categorization and search signals<\/strong>. They help the algorithm \u201cfile\u201d content into the right niche and help users intentionally explore specific topics.<\/p>\n\n\n\n<p>I gathered a few tips on how it plays out in practice:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consumer\"><strong>01 For consumer insights <\/strong><\/h3>\n\n\n\n<p>When you follow or track a hashtag, <strong>besides just browsing posts, you\u2019re also observing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what questions people ask<\/li>\n\n\n\n<li>what language they use<\/li>\n\n\n\n<li>what problems keep repeating<\/li>\n\n\n\n<li>what formats get strong watch time and engagement<\/li>\n<\/ul>\n\n\n\n<p>Because TikTok increasingly functions as a search engine (especially for Gen Z), niche hashtags often represent <strong>high-intent conversations.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer\"><strong>02 For influencer discovery (within specific niches)<\/strong><\/h3>\n\n\n\n<p>Big creators don\u2019t rely on #fyp anymore. They <strong>build around niche hashtag categories<\/strong> like #BookTok, #TechTips, #StravaRunners, etc.<\/p>\n\n\n\n<p>Following relevant hashtags helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spot creators consistently appearing in a category<\/li>\n\n\n\n<li>see which voices dominate a niche<\/li>\n\n\n\n<li>identify emerging micro-creators early<\/li>\n<\/ul>\n\n\n\n<p>In 2026, <strong>influence is community-driven<\/strong>, and hashtags help map those communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor\">03 <strong>For competitor analysis (context &gt; vanity metrics)<\/strong><\/h3>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Tracking<strong>&nbsp;hashtags<\/strong><\/span><strong> connected to your industry <\/strong>shows you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what competitors are publishing<\/li>\n\n\n\n<li>how audiences respond (comments, saves, shares)<\/li>\n\n\n\n<li>which content angles are gaining traction<\/li>\n<\/ul>\n\n\n\n<p>And <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">because<strong>&nbsp;discovery<\/strong><\/span><strong> is algorithm-driven<\/strong>, watching what survives in a hashtag feed tells you what TikTok actually <em>wants to push.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-hashtags\"><strong>What TikTok hashtags should you use?<\/strong><\/h2>\n\n\n\n<p>In 2026, the best <strong>TikTok hashtag strategy <\/strong>is more about clarity than volume.<\/p>\n\n\n\n<p>Instead of adding everything remotely related to your topic, stick to <strong>3\u20135 highly relevant hashtags<\/strong> that clearly describe what your video is about. TikTok algorithm already analyzes your audio, captions, and visuals. <strong>Hashtags now work more like supporting signals<\/strong>: they confirm the topic, not define it.<\/p>\n\n\n\n<p>So what should you actually use? It really helps to think in categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"niche\">01 <strong>Niche hashtags (your foundation)<\/strong><\/h3>\n\n\n\n<p>These are the most important ones.<\/p>\n\n\n\n<p>Niche hashtags tell TikTok exactly <strong>which \u201cside\u201d of the platform <\/strong>your content belongs to: #BookTok, #FitTok, #StravaRunners, #MarketingTips, etc.<\/p>\n\n\n\n<p>They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>help your video appear in topic-specific search results<\/li>\n\n\n\n<li>connect you with highly engaged communities<\/li>\n\n\n\n<li>give the algorithm a stronger context<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re choosing only a few tags, these should make the cut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search\">02 <strong>Search-aligned hashtags<\/strong><\/h3>\n\n\n\n<p>TikTok increasingly <strong>behaves like a search engine<\/strong>. People type full phrases into the search bar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201chow to edit reels,\u201d<\/li>\n\n\n\n<li>\u201cbest budget laptop,\u201d<\/li>\n\n\n\n<li>\u201cmorning routine for acne.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Using hashtags that <strong>mirror how people search<\/strong> increases your chances of appearing in those results.<\/p>\n\n\n\n<p>Instead of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#viral #fyp<\/li>\n<\/ul>\n\n\n\n<p>Try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#MorningRoutineForAcne<\/li>\n\n\n\n<li>#BeginnerGymWorkout<\/li>\n\n\n\n<li>#EmailMarketingTips<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"branded\">03 <strong>Branded hashtags (for tracking &amp; UGC)<\/strong><\/h3>\n\n\n\n<p>If you\u2019re <strong>building <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a><\/strong>, a branded hashtag still makes a lot of sense, especially for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collecting user-generated content<\/li>\n\n\n\n<li>organizing and monitoring campaigns<\/li>\n\n\n\n<li>monitoring brand or product mentions<\/li>\n<\/ul>\n\n\n\n<p>If you want to actually <strong>measure how your branded hashtag performs<\/strong> (volume, sentiment, reach), that\u2019s where external tools become necessary, as TikTok itself won\u2019t show you much beyond total post count.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try tracking TikTok hashtags for free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=485\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"broad\">04 <strong>Broad hashtags (use carefully)<\/strong><\/h3>\n\n\n\n<p>Tags like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#fyp<\/li>\n\n\n\n<li>#foryou<\/li>\n\n\n\n<li>#viral<\/li>\n\n\n\n<li>#tiktok<\/li>\n<\/ul>\n\n\n\n<p>still exist. But they\u2019re <strong>extremely competitive<\/strong> and don\u2019t guarantee visibility. In most cases, they add noise rather than clarity.<\/p>\n\n\n\n<p>If you use them at all, <strong>pair them with strong niche and search-specific<\/strong> tags.<\/p>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\n  <p style=\"margin:0; font-weight:bold;\">\ud83e\udde0 A quick reality check<\/p>\n\n  <p style=\"margin:10px 0 0 0;\">\n    TikTok hashtags no longer \u201cpush\u201d content to the For You Page.<br>\n    Watch time, engagement, and search behavior dominate distribution.\n  <\/p>\n\n  <p style=\"margin:12px 0 6px 0;\">\n    Your hashtags should:\n  <\/p>\n\n  <ul style=\"margin:0 0 10px 20px; padding:0;\">\n    <li>match what you say in the video<\/li>\n    <li>match what\u2019s written in your caption<\/li>\n    <li>clearly define your niche<\/li>\n  <\/ul>\n\n  <p style=\"margin:0;\">\n    If they don\u2019t align with your content, they won\u2019t help and may even confuse the algorithm.\n  <\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-you\">Can you follow hashtags on TikTok?<\/h3>\n\n\n\n<p>Yes, you can add a hashtag to your <strong>Favorites<\/strong> inside the TikTok app.<\/p>\n\n\n\n<p>However, in 2026, this works more like a <strong>bookmark and interest signal<\/strong> than a real feed subscription. You won\u2019t see every post using that hashtag. TikTok still ranks and filters content based on engagement, watch time, and relevance.<\/p>\n\n\n\n<p>If you need full visibility (including metrics like reach, sentiment, or trends), you\u2019ll need a hashtag tracking tool such as Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-you\">How do you follow a hashtag on TikTok?<\/h3>\n\n\n\n<p>To follow a hashtag natively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open TikTok and go to the search bar.<\/li>\n\n\n\n<li>Type the hashtag (e.g., #BookTok).<\/li>\n\n\n\n<li>Open the hashtag page.<\/li>\n\n\n\n<li>Tap <strong>Add to Favorites<\/strong>.<\/li>\n\n\n\n<li>Access it later via your profile \u27a1\ufe0f bookmark icon \u27a1\ufe0f Hashtags.<\/li>\n<\/ol>\n\n\n\n<p><strong>Keep in mind: <\/strong>this does not create a chronological feed. TikTok algorithm still decides what you see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-you2\">How can you track a TikTok hashtag\u2019s performance?<\/h3>\n\n\n\n<p>To properly <strong>track a TikTok hashtag<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use Brand24, a social media monitoring tool<\/li>\n\n\n\n<li>Create a project with the hashtag as your keyword (e.g., #YourBrandName).<\/li>\n\n\n\n<li>Filter results by TikTok source.<\/li>\n\n\n\n<li>Analyze hashtag mentions, reach, sentiment, trends, influencers, and top-performing content!<\/li>\n<\/ol>\n\n\n\n<p>This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure campaign performance<\/li>\n\n\n\n<li>Detect sentiment spikes and trends<\/li>\n\n\n\n<li>Monitor user-generated content<\/li>\n\n\n\n<li>Compare branded vs. competitor hashtags<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s especially useful for brands <strong>running hashtag campaigns or influencer collaborations.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">What\u2019s the difference between following a hashtag and tracking its performance?<\/h3>\n\n\n\n<p>Following a hashtag inside TikTok is useful but very limited. If you\u2019re a brand, creator, or marketer, you\u2019ll quickly hit those limits.<\/p>\n\n\n\n<p>Here are the top 5 differences:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Following a hashtag in TikTok                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tracking a hashtag with Brand24                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>See all posts<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c No, algorithm filters content<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Yes, all detected mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Chronological feed<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Yes (with filters)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sentiment analysis<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c Not available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Positive \/ negative \/ neutral<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Trend detection<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u26a0\ufe0f<\/span>\u00a0Manual only<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 AI-powered trend &amp; anomaly detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-matter\">Do hashtags still matter on TikTok in 2026?<\/h3>\n\n\n\n<p>Yes, but not the way they used to.<\/p>\n\n\n\n<p>Hashtags no longer \u201cpush\u201d content to the For You Page. Instead, they <strong>help the TikTok algorithm categorize your video and understand its topic.<\/strong> Distribution is driven mostly by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>watch time<\/li>\n\n\n\n<li>engagement (shares, saves, comments)<\/li>\n\n\n\n<li>search behavior<\/li>\n\n\n\n<li>on-screen and spoken keywords<\/li>\n<\/ul>\n\n\n\n<p>Hashtags now act as a <strong>supporting signal<\/strong>, not a growth hack.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to follow hashtags on TikTok? Here\u2019s how it works in 2026, plus how to monitor hashtag performance properly.<\/p>\n","protected":false},"author":12,"featured_media":153154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-140142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=140142"}],"version-history":[{"count":68,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140142\/revisions"}],"predecessor-version":[{"id":181510,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140142\/revisions\/181510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/153154"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=140142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=140142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=140142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}