{"id":140985,"date":"2026-05-28T11:22:07","date_gmt":"2026-05-28T09:22:07","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=140985"},"modified":"2026-05-28T11:22:52","modified_gmt":"2026-05-28T09:22:52","slug":"what-is-media-monitoring-and-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/","title":{"rendered":"Media Monitoring: Definition, Benefits &amp; Strategy for 2026"},"content":{"rendered":"\n<p>&#8220;Most media monitoring tools track everything. So you see nothing.&#8221;<\/p>\n\n\n\n<p>Real quote. Real problem. I&#8217;ve spent four years at a media monitoring company watching brands run into exactly this &#8211; missing conversations that matter, drowning in ones that don&#8217;t, finding out about crises too late.<\/p>\n\n\n\n<p>This guide is how I&#8217;d use media monitoring to get the most out of it.<\/p>\n\n\n\n<p>Let&#8217;s learn!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is media monitoring? Definition<\/p>\n                    <p class=\"acf-key-takeaways__text\">Media monitoring is the continuous process of tracking and analyzing mentions of your brand, competitors, or topics across social, news, blogs, forums, podcasts, video, and review sites.\r\n<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">The job isn&#039;t to find everything.<\/p>\n                    <p class=\"acf-key-takeaways__text\">It&#039;s to find what matters. AI-powered monitoring filters noise so you respond to the 2% of mentions that move the needle.\r\n<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Media monitoring vs. media analysis<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitoring = collecting and tracking in real time. Analysis = interpreting why and deciding what to do.\r\n<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Untagged mentions are where the real money is. <\/p>\n                    <p class=\"acf-key-takeaways__text\">Most brand conversations happen without anyone tagging you &#8211; that&#039;s also where most reach lives.\r\n<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Core 2026 setup includes: <\/p>\n                    <p class=\"acf-key-takeaways__text\">real-time multi-source collection, sentiment + emotion analysis, topic clustering, anomaly detection, advanced filtering, AI summaries, and crisis alerts with reach\/sentiment thresholds.\r\n<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Response speed is a hard threshold, not an aspiration. <\/p>\n                    <p class=\"acf-key-takeaways__text\">73% of consumers expect a response within 24 hours or sooner, and 73% say they&#039;ll buy from a competitor if they don&#039;t get one. (Source: Sprout Social Index 2025)\r\n<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<p>Market forecast predictions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>media monitoring tools market<\/strong> is projected to grow from <strong>$6.3B in 2025 to $30B by 2035<\/strong>, a 16.9% CAGR. <em>(Source: <\/em><a href=\"https:\/\/www.researchnester.com\/reports\/media-monitoring-tools-market\/5671\"><em>Research Nester \/ Media Monitoring Tools Market Report<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>The <strong>social media listening market<\/strong> is forecast at <strong>$9.61B in 2025, reaching $18.43B by 2030<\/strong> at 13.9% CAGR. <em>(Source: <\/em><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/social-media-listening-market\"><em>Mordor Intelligence \u2014 Social Media Listening Market<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><strong>80% of consumers say they trust brands &#8220;to do what is right&#8221;<\/strong>, higher than government (54%), media (55%), and NGOs (60%). <em>(Source: <\/em><a href=\"https:\/\/www.edelman.com\/trust\/2025\/trust-barometer\/special-report-brands\"><em>2025 Edelman Trust Barometer \u2014 Brand Trust<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How I researched this guide? <\/h3>\n\n\n\n<p>I wrote this guide based on what actual PR pros, marketers, and founders are publicly talking about media monitoring right now.<\/p>\n\n\n\n<p>To figure that out, I ran a Brand24 monitoring project tracking the keyword <strong>&#8220;media monitoring&#8221;<\/strong> over the last 90 days. Using AI, I clustered the conversations. Here&#8217;s what turns out to be the dominant frustrations(ranked by mention volume):<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Rank                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Frustration                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Quote                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        1                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coverage gaps<\/strong> (podcasts, AI\/LLM responses, dark social, platform-native content)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cIf you\u2019re not monitoring podcasts, your media monitoring is incomplete. Podcasts drive ~40% of spoken-word listening. You\u2019re missing the story.\u201d (source: TVEyesInc on X, Apr 2026)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        2                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Information overload<\/strong> (alerts so noisy teams desensitize to real signals)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cMost media monitoring tools track everything. So you see nothing.\u201d (source: Briefwebapp on X, May 2026)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        3                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Backward-looking &amp; reactive<\/strong> (by the time the info hits the dashboard, the narrative has already formed)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cMost media monitoring setups are built around a simple, backward-looking logic: something happens in the news, it gets clipped, it gets reported.\u201d (source: nemiinsights.in, May 2026)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        4                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tool fragmentation<\/strong> (no single platform handles the full PR workflow)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cNone of these tools addresses the full coordination chain from media monitoring through internal briefing through client approval through coverage tracking.\u201d (source: wishpulses.com, Apr 2026)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        5                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>ROI &amp; cost justification<\/strong> (pipeline attribution is still manual)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cFounders who fail to build these relationships internally waste thousands of dollars on \u2018media monitoring\u2019 and \u2018pipeline tracking\u2019 that provide zero actual conversion value.\u201d (source: u\/bruhagan, r\/startups)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        6                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sentiment analysis inaccuracy<\/strong> (sarcasm, irony, and culturally-coded language still trip up most tools)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cImplementing AI-powered sentiment analysis tools can increase the accuracy of media monitoring by up to 25%.\u201d (implying a 75% baseline). (source: pressvisibility.com)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83e\udd1d <strong>Why can you trust this guide?<br><\/strong><br>Media monitoring is what Brand24 has been doing every single day since 2011. I get the core definitions and tactics right from the best specialists and product architects, from monitoring projects I run myself, and from 4+ years of watching how marketers, PR teams, and founders actually use this data to improve their business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\"><strong>What is media monitoring? Definition<\/strong><\/h2>\n\n\n\n<p><strong>In simple words: <\/strong>Media monitoring means watching what people say about you or your brand online and in the news.<\/p>\n\n\n\n<p>What it does for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tells you <strong>who is talking<\/strong> about your brand, where, and how often.<\/li>\n\n\n\n<li>Surfaces <strong>untagged mentions<\/strong> (the majority of brand conversations.<\/li>\n\n\n\n<li>Classifies sentiment (positive, neutral, negative) and emotion (joy, anger, fear, etc.).<\/li>\n\n\n\n<li>Catches <strong>spikes early<\/strong>, before they become PR fires.<\/li>\n\n\n\n<li>Feeds <strong>insights<\/strong> back into product, marketing, and customer experience.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20ca715e2ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20ca715e2ea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"237\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min.jpg\" alt=\"The example of a media mention\" class=\"wp-image-177031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min.jpg 988w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-18x4.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-300x72.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-248x59.jpg 248w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The example of a media mention.<\/figcaption><\/figure>\n\n\n\n<p>Key elements of media monitoring in 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data collection:<\/strong> Real-time gathering of mentions from traditional and digital media sources<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong>: Evaluating whether mentions are positive, negative, or neutral<\/li>\n\n\n\n<li><strong>Advanced filtering<\/strong>: Sorting mentions by importance, sentiment, reach, source, intent, language, geolocation, and influencer score<\/li>\n\n\n\n<li><strong>Analysis &amp; insights<\/strong>: Turning raw data into actionable insights<\/li>\n\n\n\n<li><strong>Reporting<\/strong>: Generate advanced reports to share with your team or clients<\/li>\n\n\n\n<li><strong>Alerts<\/strong>: Instant notification when something new is published<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We monitor our competitors\u2019 activities and what their customers are saying about them. This helps us adjust our business offerings and marketing strategies. Media monitoring gives us the data to ensure our efforts are impactful.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Chief Growth Officer at XTB\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski.jpg 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Szymon Szymanski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Chief Growth Officer @ XTB<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai\">What is AI-powered media monitoring?<\/h2>\n\n\n\n<p>AI-powered media monitoring means software doesn&#8217;t just collect mentions, but <strong>understands them<\/strong>, filters them, prioritizes them, and summarizes what changed.<\/p>\n\n\n\n<p>In one line:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional monitoring<\/strong> = find everything.<\/li>\n\n\n\n<li><strong>AI media monitoring<\/strong> = find what matters.<\/li>\n<\/ul>\n\n\n\n<p>In 2026, here&#8217;s what I expect any serious media monitoring software to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotion-grade sentiment analysis<\/strong> (beyond positive\/negative\/neutral, into admiration, anger, disgust, fear, joy, sadness).<\/li>\n\n\n\n<li><strong>Built-in AI chat<\/strong> over your monitoring project (ChatGPT-style), so you can ask <em>&#8220;what changed last week?&#8221;<\/em> instead of building Boolean queries.<\/li>\n\n\n\n<li><strong>Topic clustering<\/strong> (automatic grouping of mentions into conversation themes).<\/li>\n\n\n\n<li><strong>Noise reduction<\/strong> (filtering out spam, bots, and unrelated keyword overlap).<\/li>\n\n\n\n<li><strong>Real-time anomaly spotting<\/strong> (automatic detection of unusual volume or sentiment swings, with an explanation).<\/li>\n\n\n\n<li><strong>Smart insights<\/strong> (generated summaries of what happened, what&#8217;s trending, and what to do next).<\/li>\n<\/ul>\n\n\n\n<p>Why this matters in 2026? <\/p>\n\n\n\n<p>Media mentions now feed <strong>AI Overviews, ChatGPT, Perplexity, Gemini, and AI Mode<\/strong> results. The more high-quality, untagged <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\">AI mentions<\/a> your brand earns, the more often you appear in AI-generated answers, which is fast becoming the new SEO.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">The recent AI &amp; GEO revolution will make media monitoring even more significant than before. People will expect tools that help them deal with data more naturally and in a user-friendly way. I believe that Boolean searches will be gone in a few years. Chat-based interfaces, such as ChatGPT, will replace traditional interfaces.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-13x12.webp 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/DSCF5439-2-1_4-1-scaled-1-42x42.webp 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karol K\u0142aczy\u0144ski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Product<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Chat-based interfaces will replace traditional filter UIs because they&#8217;re faster and more forgiving. The brands that win will be the ones who treat monitoring as conversations, not query syntax.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"media-analysis\">Media monitoring and analysis<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Media monitoring<\/strong> answers the question: \u201cWhat is being said and where?\u201d <br><strong>Media analysis<\/strong> answers: \u201cWhat does it mean for us?\u201d<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media monitoring = collecting and tracking<\/li>\n\n\n\n<li>Media analysis = interpreting and explaining<\/li>\n<\/ul>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Media monitoring                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Media analysis                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Finds <\/strong>mentions across news, social, blogs, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Understand<\/strong> the meaning behind the mentions<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on what is being said and where<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on why it&#8217;s being said and what to do about it.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gathers data from various media channels (social, news, blogs, reviews, podcasts, etc.)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Interprets the data to find trends, sentiment, impact, and opportunities<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Act as the first step &#8211; real-time or ongoing tracking<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Act as a second step &#8211; deeper analysis after collecting enough data<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Here&#8217;s how I think about it, using the Cracker Barrel project I set up for this guide (full case study in Step 5):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring told me:<\/strong> <em>&#8220;Cracker Barrel pulled 3,403 mentions across 10 channel categories in 30 days. News led on volume &#8211; 31%. TikTok led on reach.&#8221;<\/em><\/li>\n\n\n\n<li><strong>Analysis told me what to do:<\/strong> <em>&#8220;Negative sentiment nearly doubled from 14% to 23.8%, and the asymmetry between the count and reach columns means I need reach-weighted alerts, not just volume-weighted ones. A single TikTok video on May 11 outreached every other channel combined for the prior week.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<p>How do they work together?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media monitoring is about collecting information, such as&nbsp;<em>&#8220;Brand was mentioned 1,200 times on X and Reddit today&#8221;<\/em>&nbsp;<\/li>\n\n\n\n<li>Media analysis is about making sense of that information, such as&nbsp;<em>&#8220;80% of mentions are positive, mostly about new campaign<\/em>&#8220;<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implement\"><strong>How to start media monitoring?<\/strong><\/h2>\n\n\n\n<p>Okay, you know what media monitoring is, now it&#8217;s time to learn how it works.<\/p>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: <strong>Pick a goal that survives contact with reality<\/strong><\/h3>\n\n\n\n<p>Media monitoring serves many purposes. Pick the one your team will actually act on this quarter, not all five at once.<\/p>\n\n\n\n<p>Common goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reputation management:<\/strong> Protect brand perception, track sentiment, find advocates and detractors.<\/li>\n\n\n\n<li><strong>PR &amp; communications:<\/strong> Measure campaign reach, share of voice, and earned media impact.<\/li>\n\n\n\n<li><strong>Competitive intelligence:<\/strong> Track competitors&#8217; mentions, campaigns, hashtags, and weak points.<\/li>\n\n\n\n<li><strong>Customer &amp; community:<\/strong> Catch complaints, requests, and questions before they hit support.<\/li>\n\n\n\n<li><strong>Business impact:<\/strong> Tie media exposure to traffic, leads, and revenue.<\/li>\n<\/ul>\n\n\n\n<p>My honest advice: pick <strong>one primary goal and one secondary goal<\/strong>. Anything more dilutes attention and your team will stop checking the dashboard within six weeks.<\/p>\n\n\n\n<p>Of course, those goals might (or even should) evolve in the future.<\/p>\n\n\n\n<p>But it&#8217;s essential to start with clear aims. Open your notebook and list your key objectives. \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Select the keywords to monitor<\/h3>\n\n\n\n<p>Alright, now it&#8217;s time to select monitoring keywords that match your needs.<\/p>\n\n\n\n<p>Those could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand &amp; products:<\/strong> Company and product names, slogans, misspellings, executives.<\/li>\n\n\n\n<li><strong>Competitors: <\/strong>Rival brands, products, and related hashtags.<\/li>\n\n\n\n<li><strong>Industry terms:<\/strong> Trends, buzzwords, and common problems.<\/li>\n\n\n\n<li><strong>Campaigns &amp; events:<\/strong> Campaign names, hashtags, conferences.<\/li>\n\n\n\n<li><strong>Issues &amp; risks:<\/strong> Crisis terms, complaints, and negative phrases.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Important:<\/strong> Most of the media monitoring tools base their pricing on the number of monitored keywords. That means the more keywords you want to track, the more you need to pay. So choose wisely!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Pick a monitoring tool<\/h3>\n\n\n\n<p>When I evaluate media monitoring tools (which I do constantly, check <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">my full 20-tool tested list<\/a>), three things matter the most:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">the number of monitored sources<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">features<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">cost-effectiveness<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Let&#8217;s take a closer look at them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Monitoring sources<\/h4>\n\n\n\n<p>The number of monitoring sources matters. The more the better news coverage. Here&#8217;s what you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional media<\/strong>: newspapers, TV, radio (sometimes via third-party providers)<\/li>\n\n\n\n<li><strong>Online media<\/strong>: news websites, blogs, forums, Reddit, Quora, Medium<\/li>\n\n\n\n<li><strong>Social media<\/strong>: Facebook, X (Twitter), LinkedIn, Instagram, TikTok, Telegram, Bluesky, etc<\/li>\n\n\n\n<li><strong>Review sites<\/strong>: TripAdvisor, Booking, Yelp, App Store, Google Play, Trustpilot, app stores<\/li>\n\n\n\n<li><strong>Podcasts and video platforms:<\/strong> YouTube, Twitch, Spotify, Soundcloud<\/li>\n\n\n\n<li><strong>Internal sources<\/strong>: customer support tickets, community groups<\/li>\n\n\n\n<li><strong>Newsletters<\/strong><\/li>\n\n\n\n<li><strong>Multilingual and regional sources<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Of the 20 media monitoring tools I tested, only Meltwater and Cision include broadcast monitoring (TV, radio) natively, the others require third-party integrations or manual clipping services.<\/strong><\/p>\n\n\n\n<p><em>&#8220;If you&#8217;re not monitoring podcasts, your media monitoring is incomplete. Podcasts drive ~40% of spoken-word listening.&#8221;<\/em>  source: <a href=\"https:\/\/app.brand24.com\/result\/open\/?id=315416059899342848&amp;h=f001dc1ae7ed7158b6da76e40ccf8b0fb9649dfd&amp;source=brand_assistant\">TVEyesInc on X, Apr 2026<\/a><\/p>\n\n\n\n<p>This is the #1 coverage-gap complaint in the analysis I did.<\/p>\n\n\n\n<p>So, make sure to <strong>verify podcast and AI-LLM coverage explicitly before signing a contract.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Features<\/h4>\n\n\n\n<p>Features are the cr\u00e8me de la cr\u00e8me of software.<\/p>\n\n\n\n<p>A solid tool should continually improve the quality of monitoring and sentiment analysis, raise the number of monitoring sources, and incorporate AI features.<\/p>\n\n\n\n<p>Here&#8217;s a list of features you can find in media monitoring solutions in 2026:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What it includes                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Wide media coverage<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>News, social, blogs, forums, podcasts, TV, radio, video, and even images<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Real-time alerts and reports<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instant notifications on spikes, crises, or sentiment changes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AI features<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment\/emotion analysis, automatic summaries, topic clustering, trend &amp; intent detection<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Advanced search &amp; filtering<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Boolean queries, language\/region filters, noise reduction<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Analytics<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach &amp; engagement metrics, geo &amp; demographic insights, influencer finding<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Competitive intelligence<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Share of voice, benchmarking with rivals<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Integrations<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>APIs, CRM, Slack\/Teams, PR tools<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Most of the tools monitor only online sources. For broadcast monitoring, consider Meltwater or Cision.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Cost-effectiveness<\/h4>\n\n\n\n<p>Currently, you can find tools on the market ranging in price from $99 to several thousand dollars per month.<\/p>\n\n\n\n<p>What is the reason for this?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The price varies based on the number of monitored keywords and the features you want to use.<\/li>\n\n\n\n<li>Some all-in-one social media management tools offer monitoring as an extra paid add-on.<\/li>\n\n\n\n<li>To calculate the total cost, you need to sum <strong>the subscription fee<\/strong>&nbsp;(monthly\/annual) + <strong>add-ons <\/strong>(extra mentions, extra users, advanced AI features, or historical data).<\/li>\n<\/ul>\n\n\n\n<p>Many providers are flexible, allowing you to adjust the subscription plan to your actual needs.<\/p>\n\n\n\n<p>So do not hesitate to contact the sales team. They don&#8217;t bite \ud83d\ude09<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Gather and analyze results<\/strong><\/h3>\n\n\n\n<p>The analysis is a crucial aspect of media monitoring. Take a look at key media monitoring metrics you should track:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why I care                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        AI sentiment + emotion analysis                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment alone misses tone. Emotion catches &#8220;angry&#8221; before &#8220;negative&#8221; trends.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Real-time alerts with thresholds                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>I want alerts on changes, not every mention. Set by reach, sentiment, or volume.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Topic clustering                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>One glance tells me what people are talking about, no need for 4,000 mentions to read.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        AI analysis                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ask AI to get a summary. Saves hours weekly.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Share of voice &amp; competitor benchmarking                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>The single most useful metric for proving marketing ROI to a CFO.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Influencer &amp; top-source identification                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tells me who shapes the conversation, not just what was said.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Slack\/Teams + API integration                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>If alerts don&#8217;t land where the team works, no one acts on them.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Turn data into insights<\/h3>\n\n\n\n<p>Raw media monitoring data (mentions, reach, sentiment, engagement, AVE, etc.) reveal what&#8217;s happening. <\/p>\n\n\n\n<p>The goal is to explain what those numbers indicate about brand perception, reputation, competitive positioning, and business impact.<\/p>\n\n\n\n<p>How to do that?<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Start with a clear objective: Define what you are analyzing (brand health, campaign impact, crisis risk, competitors, etc.).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Clean the data: Remove duplicates and irrelevant mentions to ensure accuracy.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Segment the data: Break it down by channel, geography, campaign, product, time period, or competitor to uncover patterns.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Analyze trends: Look at changes over time, spikes, sentiment shifts, and topic frequency.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Connect metrics together: Combine volume, sentiment, reach, and engagement to understand real impact.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Benchmark results: Compare against past performance, campaigns, or competitors.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Identify key themes: Understand how your brand is being described and what topics drive conversation.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Link to business impact: Connect media activity to traffic, leads, sales, or reputation outcomes.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">End with recommendations: Every insight should lead to a clear action or strategic decision.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>This is where most guides go generic. Let me show you what data actually looks like in a real project.<\/p>\n\n\n\n<p>I <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">ran<\/span> a 30-day monitoring project on&nbsp;Cracker Barrel&nbsp;in Brand24, capturing their recent controversy. Here&#8217;s what the dashboard captured:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Cracker Barrel [Apr 25\u2013May 25, 2026]                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Total mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>3,403<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Total estimated reach                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>31.2M<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Total social interactions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>1.04M<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Channels with activity                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>10 (News, X, Blogs, Facebook, Reddit, Bluesky, TikTok, YouTube, Podcasts, Forums)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Top volume channel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>News \u2014 31% of mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Top reach channel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>TikTok \u2014 7% of mentions, dominant on reach<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sentiment start of period                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>19.9% positive \/ 14.0% negative \/ 66.1% neutral<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sentiment end of period                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>23.1% positive \/ <strong>23.8% negative<\/strong> \/ 53.1% neutral<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Negative-sentiment shift                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>+9.8 percentage points in 30 days<\/strong> (nearly doubled)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Peak negative day                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>May 24 \u2014 48 negative mentions, 26.7% of the day\u2019s total<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Single highest-reach mention                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>6,425,492 impressions<\/strong> \u2014 TikTok video, May 11<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Lead time: social vs. news                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>~3\u20134 weeks<\/strong> (political\/cultural narratives live on X + Bluesky from Apr 26\u201327, mainstream news consolidated through May)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Importance of media monitoring in 2026<\/strong><\/h2>\n\n\n\n<p>In 2026, media tracking is more critical than ever because online conversations move faster than ever before, and the media environment has become more complex and AI-driven.<\/p>\n\n\n\n<p>Conversations about brands can spread <strong>globally in minutes<\/strong> across TikTok, X (Twitter), Reddit, blogs, podcasts, and news.<\/p>\n\n\n\n<p>Having this in mind, it&#8217;s good to know what&#8217;s being said about your business online: by your happy and unhappy customers, by industry media, or by competitors.<\/p>\n\n\n\n<p>So, why is media monitoring important?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Massive volume of information<\/h3>\n\n\n\n<p>In 2026, the internet is more saturated than ever. From social media to podcasts, news sites, forums, and TikTok, brands are mentioned everywhere, but not all mentions matter.<\/p>\n\n\n\n<p>AI-powered tools can <strong>filter the noise<\/strong>, allowing brands to focus only on relevant, high-impact conversations.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong><\/strong> <strong>advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detect relevant mentions across social media posts, news, blogs, podcasts, and forums<\/li>\n\n\n\n<li>Avoid missing meaningful conversations about your brand or competitors<\/li>\n\n\n\n<li>Get real-time alerts that something important is going on<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Brand reputation management<\/h3>\n\n\n\n<p>Consumers in 2026 buy from brands they <strong>trust<\/strong>. Studies show that companies with a strong, positive reputation see higher customer retention, easier hiring, and stronger stock performance.<\/p>\n\n\n\n<p>Furthermore, analyzing customer sentiment helps businesses adjust their marketing strategies effectively.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond timely to any negative review that could damage your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Reputation: Strategy, Tips &amp; Guide [2025]\">brand&#8217;s reputation<\/a><\/li>\n\n\n\n<li>Improve products and services based on public feedback from the target audience<\/li>\n\n\n\n<li>Prepare for crises by understanding public perceptions and industry trends before situations escalate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Real-time crisis management<\/h3>\n\n\n\n<p>Crises don\u2019t wait for business hours. Monitoring tools act as your <strong>early warning system<\/strong>, giving PR teams time to react before the damage is done.<\/p>\n\n\n\n<p>Monitoring <a href=\"https:\/\/brand24.com\/use-case\/customer-feedback\/\" target=\"_blank\" rel=\"noopener\" title=\"\">customer feedback<\/a> and complaints on social media channels and review sites helps PR professionals address issues quickly and improve customer service.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly detect the spike in negative mentions and find the cause of the problem<\/li>\n\n\n\n<li>Listen to consumer complaints during a crisis to plan effective communication and conflict resolution<\/li>\n\n\n\n<li>Monitor the sentiment trends to judge whether the addressed resolution works<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Competitor monitoring &amp; analysis<\/h3>\n\n\n\n<p>In 2026, using a media monitoring solution for <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis<\/a> is one of the smartest ways to stay ahead of the curve.<\/p>\n\n\n\n<p>Understanding competitors&#8217; strengths through media mentions can <strong>inform<\/strong> your product development or marketing strategies.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor competitors\u2019 media coverage, share of voice, hashtags, products, campaigns, and audience sentiment<\/li>\n\n\n\n<li>Study their successes and failures to avoid their PR or product mistakes, and adopt tactics from high-performing campaigns<\/li>\n\n\n\n<li>Fill the gaps by monitoring what their audience is asking for but not getting<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20ca7165356&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20ca7165356\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-1140x669.jpg\" alt=\"The comparison of competitive brands\" class=\"wp-image-177037\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Industry trend identification<\/h3>\n\n\n\n<p>Trend identification and analysis in 2026 is a game-changing strategy. It empowers you to spot what\u2019s gaining traction before your competitors do.<\/p>\n\n\n\n<p>Media monitoring lets you identify new keywords, hashtags, or conversation themes <strong>before they go mainstream<\/strong>.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get early alerts on trending hashtags, keywords, or topics<\/li>\n\n\n\n<li>Identify new consumer interests and behaviors<\/li>\n\n\n\n<li>Launch timely content or products that ride the trend<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">What&#8217;s the difference between media monitoring and social media monitoring?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Media monitoring<\/strong> is the broader category. It tracks mentions everywhere (news, podcasts, TV, blogs, forums, AND social). <\/li>\n\n\n\n<li><strong>Social media monitoring<\/strong> is social-platform-only. <\/li>\n\n\n\n<li><strong>Social listening<\/strong> adds an interpretation layer on top (&#8220;what does this <em>mean<\/em>, and what should we do?&#8221;). <\/li>\n<\/ul>\n\n\n\n<p>Most modern tools, Brand24, Meltwater, and Brandwatch, do all three under one platform, so the distinction matters less for buyers and more for categorization. If your audience lives mostly on X, TikTok, and Reddit, social monitoring is enough. If they also live in news, podcasts, and blogs, you need full media monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cost\">How much does media monitoring cost in 2026?<\/h3>\n\n\n\n<p>There are free tools (Google Alerts, F5Bot, Reddit Pro) that cover basic brand-name alerts but miss sentiment, untagged mentions, and non-news sources. Other paid tools range from\u00a0<strong>$99\u2013$800\/month<\/strong> and more. Full pricing breakdown in our <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools roundup<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ease\">Which media monitoring software is easiest to use?<\/h3>\n\n\n\n<p>The platforms users most often describe as &#8220;easy to start with&#8221; are <strong>Brand24, BrandMentions, and Sprout Social<\/strong>. They share three things: a clean dashboard that surfaces sentiment and reach without configuration, AI-powered topic clustering that removes the Boolean-search learning curve, and Slack\/Teams integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"coverage\">How do I ensure monitoring coverage for podcasts, TikTok-native content, and AI search citations?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podcasts:<\/strong> only specialized tools cover the medium natively &#8211; TVEyes, Meltwater, and Brand24 with podcast monitoring enabled.<\/li>\n\n\n\n<li><strong>TikTok-native content<\/strong> (audio, video, captions): verify in the sales conversation that the tool ingests the post body and audio, not just the caption, many tools miss the audio layer where cultural conversations actually happen. <\/li>\n\n\n\n<li><strong>AI search citations<\/strong> (AI Overviews, ChatGPT, Perplexity, Gemini): this is an emerging category. Brand24 has <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\">AI mentions tracking<\/a> built in. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visibility\">Does media monitoring help with SEO and AI search visibility?<\/h3>\n\n\n\n<p>Yes, and the relationship is getting stronger. Untagged brand mentions across the open web feed into <strong>Google&#8217;s E-E-A-T signals<\/strong> and into the training data that powers AI Overviews, ChatGPT, Perplexity, and Gemini. Brands with higher mention volume and more positive sentiment show up more often in AI-generated answers. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong><strong>Listen, learn, act<\/strong><\/strong><\/h2>\n\n\n\n<p>To sum up, media monitoring helps you understand what people are saying, where they\u2019re saying it, and how they feel about it.<\/p>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all, you need to set clear goals and select relevant keywords to track.<\/li>\n\n\n\n<li>Not every tool monitors traditional and print media such as TV, radio, newspapers, and outdoor.<\/li>\n\n\n\n<li>Some social media management tools offer monitoring as an extra paid add-on.<\/li>\n\n\n\n<li>Look for solutions that offer AI features that detect trends, filter noise, and generate actionable insights.<\/li>\n\n\n\n<li>Mentions monitoring is just the first step. The most important thing is to find valuable insights from data and take action.<\/li>\n<\/ul>\n\n\n\n<p>I hope that now you know more about what media monitoring and analysis are and why it is worth your attention.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you use AI-powered monitoring in 2026? It will give you the advantage! Read the guide! <\/p>\n","protected":false},"author":74,"featured_media":144823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[3993,3984,3981,1522,3990,3957,2203,3987],"class_list":["post-140985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","tag-brand24-pricing","tag-how-media-monitoring-works","tag-how-much-does-media-monitoring-cost","tag-media-monitoring","tag-media-monitoring-cost","tag-media-monitoring-tools","tag-what-is-media-monitoring","tag-which-media-does-media-monitoring-cover"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=140985"}],"version-history":[{"count":182,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140985\/revisions"}],"predecessor-version":[{"id":184168,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/140985\/revisions\/184168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/144823"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=140985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=140985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=140985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}