{"id":141489,"date":"2025-06-09T15:50:55","date_gmt":"2025-06-09T13:50:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=141489"},"modified":"2025-12-18T01:31:44","modified_gmt":"2025-12-18T00:31:44","slug":"media-monitoring-analysis-reports","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/media-monitoring-analysis-reports\/","title":{"rendered":"How to Write a Media Monitoring Report? [2025 Guide]"},"content":{"rendered":"\n<p>Writing a media monitoring report resembles painting. The tools are a must, but they&#8217;re definitely not enough. To create a real masterpiece, you need a vision, purpose, technique, and the ability to tell a story. Otherwise, you&#8217;ll end up with a chaotic canvas of numbers and charts that no one understands.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Short_Blog_Post_07_ver01_1-Media-monitoring-report.mp4\"><\/video><\/figure>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>After reading this article, you&#8217;ll:<\/strong><br><br>\n<ul class=\"wp-block-list\">\n<li><strong>Know<\/strong> what a media monitoring report is<\/li>\n\n\n\n<li><strong>Recognize<\/strong> 4 types of media monitoring reports<\/li>\n\n\n\n<li><strong>Understand<\/strong> why the media monitoring report is important<\/li>\n\n\n\n<li><strong>Have <\/strong>a media monitoring report template<\/li>\n\n\n\n<li><strong>Know <\/strong>how to create your own media monitoring analysis report<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatisamediamonitoringreport\">What is a media monitoring report?<\/h2>\n\n\n\n<p><strong>Media monitoring report is a document that analyzes and summarizes media coverage of a brand, person, organization, or topic.<\/strong><\/p>\n\n\n\n<p>It&#8217;s a standard tool used in public relations and marketing to discover brand visibility, sentiment, reputation, public perception, and share of voice within a particular niche.<\/p>\n\n\n\n<p>Usually, a media monitoring report takes <strong>the form of a visually appealing dashboard<\/strong> including a mentions summary, key metrics, insights, recommendations, and competitive benchmarking.<\/p>\n\n\n\n<p><strong>All the data and insights come from various data sources, such as: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>social media, <\/li>\n\n\n\n<li>news sites, <\/li>\n\n\n\n<li>blogs, <\/li>\n\n\n\n<li>podcasts, <\/li>\n\n\n\n<li>video platforms, <\/li>\n\n\n\n<li>forums, and <\/li>\n\n\n\n<li>traditional media (TV, radio, newspapers).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223d83b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223d83b9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"612\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-1140x612.jpg\" alt=\"brand24 ai-powered media monitoring report\" class=\"wp-image-174992\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-1140x612.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sample media monitoring report<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best media monitoring reporting tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why is a media monitoring report important?<\/h2>\n\n\n\n<p>If you want to prepare an informative, useful media monitoring report, you need to think about your report&#8217;s goal.&nbsp;<\/p>\n\n\n\n<p>To make the preparation of media monitoring reports a bit easier, we can distinguish four types of them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pr-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR campaign reports<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/competitive-analysis-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competitive analysis reports<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/crisis-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"Crisis performance\">Crisis performance<\/a> reports<\/strong><\/li>\n\n\n\n<li><strong>General&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/brand-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand performance<\/strong><\/a><strong>&nbsp;report<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each type of report, be it marketing, competitor, crisis, or simple monthly report, requires an analysis of different sets of data.<\/p>\n\n\n\n<p>In public relations, ongoing <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> and reporting will help you <strong>monitor your KPIs and manage your goals<\/strong>.<\/p>\n\n\n\n<p>Thoroughly understanding your goals will provide you with <strong>a better understanding of the general landscape around your company<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You will easily<strong> identify areas that need improvement<\/strong> as well as <strong>areas where you are an unquestionable industry leader<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\">Media monitoring report template<\/h2>\n\n\n\n<p>Now, let me show you a ready-made media coverage report template.<\/p>\n\n\n\n<p>I did it using Brand24. What&#8217;s that?<\/p>\n\n\n\n<p><strong>Brand24 is an AI-powered <a href=\"https:\/\/brand24.com\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring software<\/a>&nbsp;<\/strong>that monitors and analyzes <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"media mentions \">media mentions <\/a>across&nbsp;<strong>multiple online channels, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media platforms<\/strong>, such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Bluesky, Telegram &amp; Twitch<\/li>\n\n\n\n<li><strong>Non-social sources<\/strong>, such as news sites, blogs, podcasts, video platforms, newsletters, review sites &amp; other media channels.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223d8cdd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223d8cdd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-1140x613.jpg\" alt=\"brand24 ai-powered media monitoring dashboard\" class=\"wp-image-175001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-1140x613.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>Additionally, Brand24 works perfectly for creating various media reports. <\/p>\n\n\n\n<p>So, the tool is not only for analysis \u2013 it&#8217;s also a powerful reporting solution.&nbsp;<\/p>\n\n\n\n<p><strong>With just a few clicks, you can generate comprehensive, visually appealing reports that highlight key metrics, sentiment breakdowns, top mentions, reach, and more.<\/strong><\/p>\n\n\n\n<p>Curious how it looks in practice?<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Click and download media monitoring report examples:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Media Monitoring Dashboard Report <\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span> Media Monitoring PDF Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/zx47f4g\" target=\"_blank\">\n                            <span>Media Monitoring Competitor Comparison Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>To see how media monitoring insights and social listening data are transformed into a structured, actionable document, explore a practical example of a <a href=\"https:\/\/brand24.com\/blog\/social-listening-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening report<\/a>. This report illustrates how to analyze mentions, track sentiment, identify trends, and generate insights that guide marketing and PR decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hosto\">How to create a media monitoring report?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Choose your goal<\/h3>\n\n\n\n<p>As I mentioned above, different types of media reports serve different purposes. That&#8217;s why the logical first step is to ask yourself <strong>what you want to achieve with the report<\/strong>.<\/p>\n\n\n\n<p>Are you measuring the success of a PR campaign?&nbsp;<\/p>\n\n\n\n<p>Monitoring a crisis?&nbsp;<\/p>\n\n\n\n<p>Analyzing how your brand stands against the competition?<\/p>\n\n\n\n<p>Defining the&nbsp;<strong>main goal<\/strong>&nbsp;of your report will help you determine&nbsp;<strong>which data to focus on<\/strong>,&nbsp;<strong>which sources to prioritize<\/strong>, and&nbsp;<strong>how to interpret the results<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A clearly defined objective ensures your report stays relevant and actionable.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Create your first media monitoring report fast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Choose key metrics<\/h3>\n\n\n\n<p>Okay, let&#8217;s move to the more concrete part.&nbsp;<\/p>\n\n\n\n<p>After defining the goal of your media monitoring analysis report, you need to choose the key metrics that will <strong>reflect that goal <\/strong>and <strong>deliver the most relevant insights<\/strong>.<\/p>\n\n\n\n<p>The right metrics will guide you through the noise and keep you focused on what matters the most.<\/p>\n\n\n\n<p>Depending on the type of report you&#8217;re creating, below you&#8217;ll find the top three metrics to track for each of them.<\/p>\n\n\n\n<p>\u2b50 <strong>When creating a <\/strong><a href=\"https:\/\/brand24.com\/blog\/pr-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PR report<\/a><strong>, focus on the following metrics during the campaign period:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a><\/strong>, to understand the emotional tone of media coverage<\/li>\n\n\n\n<li><strong>Volume &amp; reach of mentions<\/strong>, to see the size of the audience that&#8217;s seen your campaign<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presence Score<\/a>, to measure how your campaign impacted your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand&#8217;s visibility<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223d9afe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223d9afe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-1140x611.jpg\" alt=\"brand24 media monitoring report metrics - presence score\" class=\"wp-image-175000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-1140x611.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The growing Presence Score<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>If you work on a&nbsp;crisis performance report, prioritize checking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negative mentions<\/strong>, to check how bad the situation is<\/li>\n\n\n\n<li><strong>Your overall performance compared to the previous period<\/strong>, to understand the impact of a crisis<\/li>\n\n\n\n<li><strong>Main sources of negative sentiment<\/strong>, to focus your curating efforts in the right place<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223d9f5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223d9f5f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1007\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-1140x1007.jpg\" alt=\"brand24 media monitoring report metrics - negativity sources\" class=\"wp-image-174999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-1140x1007.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-300x265.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-180x159.jpg 180w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The AI Metrics Analysis presents your main sources of negative sentiment<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>For competitive analysis reports, look at:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume &amp; reach of mentions<\/strong>, to benchmark your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a><\/li>\n\n\n\n<li><strong>Comparative sentiment analysis<\/strong>, to understand your relative&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of voice<\/a>, to know your position in your market niche<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223da3a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223da3a2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-1140x456.jpg\" alt=\"brand24 media monitoring report metrics - share of voice\" class=\"wp-image-174998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-1140x456.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of voice charts<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>And if you&#8217;re creating a general brand performance report, aim to monitor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Long-term trends,<\/strong>&nbsp;to discover new opportunities to grow<\/li>\n\n\n\n<li><strong>Top sources and mentions<\/strong>, to understand where the buzz is coming from and what\u2019s being said<\/li>\n\n\n\n<li><strong>Emerging topics and trending hashtags<\/strong>, to identify new narratives around your brand.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223da7da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223da7da\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-1140x529.jpg\" alt=\"brand24 media monitoring report metrics - trending topics\" class=\"wp-image-174997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-1140x529.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-300x139.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-248x115.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis.jpg 1163w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Topic Analysis<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand24 and create a professional media monitoring report!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Remember about data visualizations<\/h3>\n\n\n\n<p>Imagine you&#8217;re sitting at your desk and waiting impatiently for a media monitoring report from your colleague. <\/p>\n\n\n\n<p>The deadline passed two days ago, so your stakeholders are getting more and more irritated.<\/p>\n\n\n\n<p>Finally, you receive an email titled &#8220;Media monitoring report &#8211; done&#8221;, open it, and see something like that:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223daeb1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223daeb1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"665\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-1140x665.jpg\" alt=\"bad report example\" class=\"wp-image-174996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-1140x665.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-300x175.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">If you try to imagine how the bad report looks like &#8211; here it is!<\/figcaption><\/figure>\n\n\n\n<p><strong>Terrible. Simply terrible.<\/strong><\/p>\n\n\n\n<p>That image explains why data visualizations are so essential.<\/p>\n\n\n\n<p>To make your report understandable, persuasive, and easy to digest, you must use appealing visuals. What exactly?<\/p>\n\n\n\n<p><strong>Well, there are plenty to choose:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use tables<\/strong>&nbsp;to show detailed information in an easy-to-read way.<\/li>\n\n\n\n<li><strong>Add images or screenshots<\/strong>&nbsp;to give real-life examples.<\/li>\n\n\n\n<li><strong>Include infographics<\/strong>&nbsp;to show the main ideas quickly.<\/li>\n\n\n\n<li><strong>Use heatmaps<\/strong>&nbsp;to see how people interact with your content.<\/li>\n\n\n\n<li>Show trends and comparisons with&nbsp;<strong>charts, graphs, or diagrams<\/strong>.<\/li>\n\n\n\n<li><strong>Add short videos<\/strong>&nbsp;to show how your campaign works.<\/li>\n\n\n\n<li>Make your report more fun with&nbsp;<strong>GIFs or memes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Use data storytelling<\/h3>\n\n\n\n<p>Data alone is not enough when preparing a media monitoring analysis report. <\/p>\n\n\n\n<p>If you want your report to have a real impact, <strong>it should interpret all the data and tell a story<\/strong>.<\/p>\n\n\n\n<p>Think about it this way: as a marketing or PR specialist, you are familiar with all the jargon. <\/p>\n\n\n\n<p>Terms like &#8220;engagement rate&#8221;, &#8220;share of voice&#8221;, or &#8220;media landscape&#8221; are your daily bread.<\/p>\n\n\n\n<p>But your client, CEO, or stakeholder? Not necessarily. <\/p>\n\n\n\n<p><strong>All they want from your report is a clear answer to one simple question: &#8220;So what?&#8221;.<\/strong><\/p>\n\n\n\n<p>That&#8217;s why your job is to fill the gap between raw data and business value.<\/p>\n\n\n\n<p>The good news is that you don&#8217;t need to write another &#8220;Lord of the Rings&#8221;. <\/p>\n\n\n\n<p>There are some elements you can include in your report that will make it understandable and actionable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valuable insights&nbsp;<\/strong><br><br>Explain what your data actually means in the context of your campaign goals. <br><br>For example, instead of saying &#8220;social media mentions increased by 15%&#8221; say &#8220;our campaign was boosted by a great influencer cooperation&#8221;.<br><br>Focus on implications, not just observations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify trends<\/strong><br><br>Charts and numbers explain nothing without context. Spotting trends allows you to understand how things work over time, not just what happened at a specific moment.<br><\/li>\n\n\n\n<li><strong>Recommendations<\/strong><br><br>Your report shouldn&#8217;t just describe what happened &#8211; it should guide what happens next. Translate your insights and trends into actions your team or stakeholders can implement.<\/li>\n<\/ul>\n\n\n\n<p>A great way to automate your data storytelling is by using AI-powered tools, like Brand24&#8217;s <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Insights\">AI Insights<\/a>.<\/p>\n\n\n\n<p>In short, AI Insights capture data from brand conversations. <\/p>\n\n\n\n<p>It breaks down all the mentions by sentiment and topics and interprets them with the help of artificial intelligence.<\/p>\n\n\n\n<p>As a result, this feature presents <strong>ultra-tailored brand insights, recommendations, and trends<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223db5d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223db5d7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-174995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights.jpg 1101w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-232x159.jpg 232w\" sizes=\"auto, (max-width: 1101px) 100vw, 1101px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI Insights<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Automate your reports<\/h3>\n\n\n\n<p>So far, everything sounds like a huge effort, doesn&#8217;t it? <\/p>\n\n\n\n<p>No worries, I have some good news!<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Media monitoring tools\">Media monitoring tools<\/a> like Brand24 offer a huge time saver &#8211; the automated reports feature.<\/p>\n\n\n\n<p>All you need to do is visit your project&#8217;s settings and set rules for your media reports.<\/p>\n\n\n\n<p>Here, you can choose whether you want to receive daily, weekly, or Storm Alerts reports, under which circumstances, and select your recipients.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223dba8a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223dba8a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"525\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-1140x525.jpg\" alt=\"changing report settings in brand24\" class=\"wp-image-174994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-1140x525.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-300x138.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-248x114.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The same story applies to AI Insights reports. You can choose when and who will receive them with a few clicks.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d17223dbe44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d17223dbe44\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"842\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-1140x842.jpg\" alt=\"changing ai insights report settings in brand24\" class=\"wp-image-174993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-1140x842.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Generate your media monitoring report now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>A media monitoring report is more than just a set of plain charts and numbers. <\/p>\n\n\n\n<p><strong>It\u2019s a tool that helps marketers and PR professionals prove the value of their work<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Such a report shows what people say about your brand, how they feel about it, and where those conversations happen.&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re monitoring social media, assessing a PR campaign, managing a crisis, or analyzing competitors, having the right insights makes all the difference.&nbsp;<\/p>\n\n\n\n<p>To create a solid report, you always need a <strong>clear goal<\/strong>, <strong>the right set of metrics<\/strong>, and <strong>a strong understanding of your target audience<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Data is important, but it only works if you know how to tell the story behind it. That\u2019s where smart media analysis comes in.&nbsp;<\/p>\n\n\n\n<p>Tools like Brand24 make the whole process easier, faster, and less painful. <\/p>\n\n\n\n<p>Instead of spending hours digging through mentions, you get to focus on what really matters: insights and action.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The goal of your media monitoring report determines which key metrics you should use.<\/li>\n\n\n\n<li>A good report does much more than present raw data. It translates them into real insights and recommendations.<\/li>\n\n\n\n<li>Great visuals and understandable data storytelling are as important as data accuracy.<\/li>\n\n\n\n<li>AI tools and automation can save you a lot of time without sacrificing quality.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and create your own professional media monitoring report!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preparing report containing data about your digital marketing results may be overwhelming and time-consuming task. This article will explain to you how to prepare media monitoring analysis reports in less than 5 minutes!<\/p>\n","protected":false},"author":83,"featured_media":175002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[3798,689,807,1345,762,763],"class_list":["post-141489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","tag-report-by-brand24","tag-social-listening-report","tag-social-media-analytics-report","tag-social-media-metrics-report","tag-social-media-monitoring-report","tag-social-media-report"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/141489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=141489"}],"version-history":[{"count":79,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/141489\/revisions"}],"predecessor-version":[{"id":179774,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/141489\/revisions\/179774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/175002"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=141489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=141489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=141489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}