{"id":145249,"date":"2026-02-23T11:46:51","date_gmt":"2026-02-23T10:46:51","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=145249"},"modified":"2026-02-23T11:46:53","modified_gmt":"2026-02-23T10:46:53","slug":"brand-tracking","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-tracking\/","title":{"rendered":"Brand Tracking in 2026: A Complete Guide"},"content":{"rendered":"\n<p>Brand tracking provides a consistent measurement of your brand&#8217;s perception in the market over time. It shows whether your brand is getting stronger or weaker over time and why.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is brand tracking?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand tracking is an ongoing process that evaluates your brand&#039;s performance, awareness, and perception over time. It helps determine whether your brand is strengthening, where mentions are coming from, and how you stack up against competitors.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Importance of AI brand visibility tracking<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI brand visibility tracking measures: whether your brand is mentioned in AI-generated answers, and how often AI tools recommend your brand.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why does it matter?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand tracking helps you understand: brand visibility and awareness in your market, brand perception, sentiment, usage, loyalty, advocacy, and competitive positioning. <\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><strong>What is brand tracking?<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Brand tracking is an ongoing process that involves monitoring, measuring, and analyzing a brand&#8217;s performance, awareness, perception, and presence in the marketplace over time.<\/p>\n\n\n\n<p>It provides you with valuable insights such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the brand getting stronger?<\/li>\n\n\n\n<li>Which source delivers the most mentions?<\/li>\n\n\n\n<li>Is awareness increasing or decreasing?<\/li>\n\n\n\n<li>What&#8217;s the sentiment around your brand?<\/li>\n\n\n\n<li>What&#8217;s your social media and non-social reach?<\/li>\n\n\n\n<li>How does your brand compare to competitors?<\/li>\n\n\n\n<li>Who is talking about your brand?<\/li>\n\n\n\n<li>What are the trending topics your audience is talking about?<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand Tracker for Free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=128\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Brand tracking typically involves collecting and analyzing data from various sources, such as media monitoring, surveys, social media, sales figures, and customer feedback.<\/p>\n\n\n\n<p>The analysis will indicate what aspects of your <a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand&#8217;s online presence<\/a> you should improve.<\/p>\n\n\n\n<p>To get actionable insights, you need to track your brand over a long period.<\/p>\n\n\n\n<p>Only that way can you identify the important changes in your target audiences and distinguish them from seasonal fluctuations.<\/p>\n\n\n\n<p>Your brand success depends on the ongoing research you conduct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>How to track your brand? 4 Steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 Set core brand KPIs<\/h3>\n\n\n\n<p>Clearly state what you want to achieve with brand tracking. It could be improving customer satisfaction, increasing brand awareness, or assessing the ROI of a marketing campaign.<\/p>\n\n\n\n<p>With brand tracker, you can measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong> \u2013 how visible your brand is<\/li>\n\n\n\n<li><strong>Perception<\/strong> \u2013 what people think and feel about it<\/li>\n\n\n\n<li><strong>Consideration &amp; intent<\/strong> \u2013 whether people are likely to choose it<\/li>\n\n\n\n<li><strong>Usage &amp; loyalty<\/strong> \u2013 satisfaction, repeat purchase, and advocacy<\/li>\n\n\n\n<li><strong>Competitive positioning<\/strong> \u2013 how you compare to competitors<\/li>\n\n\n\n<li><strong>Brand equity<\/strong> \u2013 perceived value and willingness to pay more<\/li>\n<\/ul>\n\n\n\n<p>Choose metrics that align with your objectives, such as <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/nps-net-promoter-score\/\">Net Promoter Score (NPS)<\/a> for customer satisfaction, website traffic for brand awareness, or conversion rate for marketing ROI.<\/p>\n\n\n\n<p>Check: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-analysis\/\">How to Conduct a Brand Analysis? Track Key Metrics<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 Utilize brand tracking methods<\/h3>\n\n\n\n<p>Tracking a brand involves using various methods and tools to collect and analyze data from different sources.<\/p>\n\n\n\n<p>Here are some common methods and tools you can use:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand tracking surveys<\/h4>\n\n\n\n<p>Brand tracking surveys are a type of market research tool you can use to monitor and assess the performance and perception of a brand over time.<\/p>\n\n\n\n<p>These surveys provide valuable insights into how a brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evolves over time<\/li>\n\n\n\n<li>Is recognized in the market<\/li>\n\n\n\n<li>Is perceived by target audiences<\/li>\n\n\n\n<li>Compares to competitors<\/li>\n\n\n\n<li>Builds loyalty and advocacy<\/li>\n\n\n\n<li>Responds to marketing efforts<\/li>\n<\/ul>\n\n\n\n<p>Depending on the scale and method, surveys can be expensive and time-consuming. Furthermore, if the survey is not well designed, it can deliver skewed results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Media monitoring<\/h4>\n\n\n\n<p>Media monitoring plays a key role in brand tracking by helping you keep tabs on your brand&#8217;s image, reputation, and performance in the public domain.<\/p>\n\n\n\n<p>It involves scanning various channels such as news, forums, blogs, podcasts, newsletters, reviews, and social media platforms for mentions and discussions about your brand, products, or services.<\/p>\n\n\n\n<p>With a media monitoring tool like <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/\">Brand24<\/a>, you will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build strong brand awareness,<\/li>\n\n\n\n<li>Track AI brand visibility,<\/li>\n\n\n\n<li>Discover brand perception,<\/li>\n\n\n\n<li>Check the <a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand sentiment<\/a>,<\/li>\n\n\n\n<li>Conduct <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\">competitor analysis<\/a>,<\/li>\n\n\n\n<li>Measure <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/how-to-conduct-a-brand-health-check\/\">brand health<\/a>,<\/li>\n\n\n\n<li>Manage crises,<\/li>\n\n\n\n<li>Manage online reputation,<\/li>\n\n\n\n<li>Discover <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/how-to-discover-consumer-insights-using-media-monitoring\/\">consumer insights<\/a>,<\/li>\n\n\n\n<li>Monitor influencers,<\/li>\n\n\n\n<li>Track hashtags and campaigns.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f10593da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f10593da\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentions-detected-by-brand24.png\" alt=\"An example of mentions detected by the brand tracker\" class=\"wp-image-171339\" style=\"width:729px;height:581px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentions-detected-by-brand24.png 729w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentions-detected-by-brand24-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentions-detected-by-brand24-300x239.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentions-detected-by-brand24-200x159.png 200w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Online analytics<\/h4>\n\n\n\n<p>Using advanced tools can provide valuable insights by offering a comprehensive view of how users interact with your website and online content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online analytics can help you measure:<\/li>\n\n\n\n<li>Website traffic and engagement,<\/li>\n\n\n\n<li>Audience demographics and interests,<\/li>\n\n\n\n<li>Source of traffic,<\/li>\n\n\n\n<li>Conversion rates,<\/li>\n\n\n\n<li>Campaign and content performance,<\/li>\n\n\n\n<li>Site speed.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand monitoring tools<\/a> like Google Analytics provide measurable metrics that can be utilized to evaluate different aspects of brand performance. These metrics include website traffic, engagement, conversion rates, and more.<\/p>\n\n\n\n<p>You can also use SEO tools like Ahrefs of Semrush to discover organic and paid keywords, backlinks profile, domain rating, search volume, and other key metrics of your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f1059780&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f1059780\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"302\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-ahrefs.png\" alt=\"Ahrefs - brand tracking tool that will help you boost your brand strategy and brand positioning\" class=\"wp-image-171342\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-ahrefs.png 749w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-ahrefs-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-ahrefs-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-ahrefs-248x100.png 248w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand Tracker for Free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=128\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Reviews and ratings analysis<\/h4>\n\n\n\n<p>If your brand is present on review websites like Booking, Trustpilot, Capterra, etc., you should pay attention to opinions left there.<\/p>\n\n\n\n<p>Reviews and ratings analysis can be a powerful tool, providing direct insights into how customers perceive and experience your brand&#8217;s products, services, and overall customer experience.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Currently, they are gaining importance because they serve as a source for ChatGPT and other LLMs. Which means, gaining mentions on influential review sites impacts the <a href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI brand visibility<\/a>.<\/p>\n\n\n\n<p>By analyzing reviews and ratings, you will learn more about the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer satisfaction,<\/li>\n\n\n\n<li>Product and service quality,<\/li>\n\n\n\n<li>Brand image and reputation,<\/li>\n\n\n\n<li>Customer experience.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Sales data analysis<\/h4>\n\n\n\n<p>Your sales data provides direct insight into your brand&#8217;s market performance.<\/p>\n\n\n\n<p>Understanding which products or services generate most to your revenue can help you focus your brand&#8217;s direction.<\/p>\n\n\n\n<p>Sales data analysis can help you measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue and growth,<\/li>\n\n\n\n<li>Market share and positioning,<\/li>\n\n\n\n<li>Customer behavior,<\/li>\n\n\n\n<li>Seasonal and temporal trends,<\/li>\n\n\n\n<li>Sales channels performance,<\/li>\n\n\n\n<li>Return on investment (ROI).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">03 Collect and analyze data<\/h3>\n\n\n\n<p>For best results, I recommend you use all 4 methods I listed above.<\/p>\n\n\n\n<p>Using all these sources gives you a more complete understanding of your brand, from public perception to user behavior to financial performance. <\/p>\n\n\n\n<p>For example, a drop in sales can correlate with negative media mentions or a spike in website bounce rate.<\/p>\n\n\n\n<p>While analyzing data is importnat to pay attention to those key brand tracking metrics:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>M<strong>etric<\/strong><\/td><td><strong>What It Measures<\/strong><\/td><\/tr><tr><td>Awareness (Visibility)<\/td><td>How well-known your brand is<\/td><\/tr><tr><td>Perception (Brand Image)<\/td><td>What your brand stands for<\/td><\/tr><tr><td>Consideration &amp; Demand<\/td><td>Likelihood of purchase<\/td><\/tr><tr><td>Loyalty &amp; Advocacy<\/td><td>Strength of customer relationship<\/td><\/tr><tr><td>Competitive Strength<\/td><td>Performance vs competitors<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Brand tracking example<\/h4>\n\n\n\n<p>For the purpose of this article, I will show you how to track a brand using a <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tool<\/a>.<\/p>\n\n\n\n<p>Collecting and analyzing data from media monitoring tools can significantly impact brand tracking. They provide real-time insights into public perception, competitive landscape, and brand growth.<\/p>\n\n\n\n<p>Let&#8217;s check which brand tracking metrics it can present you.<\/p>\n\n\n\n<p>First of all, you can track the volume of mentions and sources that deliver them.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f1059d4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f1059d4c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"284\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mention-detected-by-brand24.png\" alt=\"Mentions detected by the brand tracker tool - Brand24\" class=\"wp-image-171340\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mention-detected-by-brand24.png 968w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mention-detected-by-brand24-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mention-detected-by-brand24-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mention-detected-by-brand24-248x73.png 248w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Thanks to mentions and reach chart, you can track brand growth over time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f1059fbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f1059fbd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentionsreach-brand24.png\" alt=\"Mentions and reach detected by the brand tracker tool - Brand24\" class=\"wp-image-171338\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentionsreach-brand24.png 739w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentionsreach-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentionsreach-brand24-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-mentionsreach-brand24-248x101.png 248w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Media monitoring tools often include <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a>, which gauges the overall tone (positive, negative, or neutral) of mentions of your brand across various channels like social media, news, blogs, forums, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f105a210&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f105a210\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"329\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-and-sources.png\" alt=\"Tracking brand's sentiment and sources of mentions\" class=\"wp-image-171335\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-and-sources.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-and-sources-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-and-sources-300x132.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-and-sources-248x109.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Thanks to the sentiment chart, you can track any spikes in positive and negative mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f105a48c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f105a48c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"304\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-analysis.png\" alt=\"Sentiment anlaysis conducted by the brand tracker tool - Brand24\" class=\"wp-image-171336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-analysis.png 739w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-analysis-300x123.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-sentiment-analysis-248x102.png 248w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Knowing who is talking positively about your brand can help you identify potential brand advocates for future collaborations.<\/p>\n\n\n\n<p>By identifying and analyzing negative comments, you can take immediate action to mitigate issues and improve your brand&#8217;s reputation.<\/p>\n\n\n\n<p>Media monitoring tools allow you to track mentions and sentiment regarding your competitors, providing a valuable context for your own brand performance.<\/p>\n\n\n\n<p>Here you can see the comparison of Oreo and KitKat:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f105a755&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f105a755\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison.png\" alt=\"The comparison of Oreo and KitKat conducted by the brand tracker tool - Brand24\" class=\"wp-image-171341\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison-300x167.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/brand-tracking-comparison-248x138.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Users often share their experiences and opinions about products and services on social media.<\/p>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">Social listening<\/a> allows you to collect unsolicited feedback, which can be more candid than responses in formal brand tracking surveys.<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Tools like Brand24 can provide a range of key brand tracking metrics, such as share of voice, AVE, social media reach, non-social reach, interactions, and&nbsp;<a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" target=\"_blank\">AI mentions<\/a>&nbsp;from LLMs like ChatGPT, Gemini, or Preplexity.<\/span><\/p>\n\n\n\n<p>All those key metrics and features will help you better understand your brand perception.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try AI-powered Brand Tracker!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=128\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">04 Monitor continuously<\/h3>\n\n\n\n<p>Combining data from different sources helps in generating actionable insights.<\/p>\n\n\n\n<p>Knowing what the public is saying about your brand (media monitoring), how they interact with you online (analytics), how they feel (surveys), and how these factors influence buying decisions (sales data) allows for a nuanced, data-driven brand strategy.<\/p>\n\n\n\n<p>Continuous brand tracking is essential in today&#8217;s fast-paced and competitive market for several key reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer behavior, market trends, and competitive landscapes change rapidly. Brand tracking helps a brand stay aligned with these changes.<\/li>\n\n\n\n<li>You can manage their reputation more effectively by monitoring sentiments and conversations around the brand.<\/li>\n\n\n\n<li>It helps to measure progress toward long-term objectives and strategic goals.<\/li>\n\n\n\n<li>Ongoing customer feedback helps in the improvement of products and services.<\/li>\n\n\n\n<li>Regular monitoring of sales data helps in accurate forecasting, pricing strategies, and inventory management.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study\">Case study<\/h2>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/erecruiter\/\" target=\"_blank\" rel=\"noopener\" title=\"eRecruiter \">eRecruiter <\/a>is an applicant tracking system that helps teams manage the recruitment process.<\/p>\n\n\n\n<p><strong>The problem:<\/strong> They lacked a complete view of online conversations about their brand. Their monitoring was fragmented across multiple tools, required manual work, and still missed important discussions.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Gathering mentions was always a lot of manual work and usually imperfect. We needed a tool that would give us the big picture: we can go to one dashboard and really learn a lot without breaking everything into pieces.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Martyna Wasilewska                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Expert at eRecruiter<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>How they use brand tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitors their brand, competitors, and industry keywords<\/li>\n\n\n\n<li>Tracks trends and recurring themes in conversations<\/li>\n\n\n\n<li>Identify what topics gain traction<\/li>\n\n\n\n<li>Finds and engages in niche discussions beyond their main channels<\/li>\n\n\n\n<li>Adjusts messaging based on real audience sentiment<\/li>\n<\/ul>\n\n\n\n<p>How they benefit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+10% year-over-year increase in mentions<\/li>\n\n\n\n<li>Better positioning around AI and CSR topics<\/li>\n\n\n\n<li>Brand visibility became a measurable growth KPI<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f105af3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f105af3a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1045\" height=\"273\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter.png\" alt=\"eRecruiter achieved a +10% year-over-year increase in mentions thanks to brand tracking \" class=\"wp-image-181697\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter.png 1045w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter-300x78.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter-248x65.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/brand-tracking-erecruiter-90x24.png 90w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"effort\"><strong>Is brand tracking worth the effort?<\/strong><\/h2>\n\n\n\n<p>Many industry experts will answer this question shortly \u2014 yes, it is! <\/p>\n\n\n\n<p>Tracking the data about your company, products, or services will answer many key questions and help you position your brand as an industry expert.<\/p>\n\n\n\n<p>Her&#8217;s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time insights benefit multiple departments:<\/strong> Brand tracking supports marketing, customer service, sales, and strategic decision-making across the organization.<\/li>\n\n\n\n<li><strong>Improves branding strategy:<\/strong> Helps refine positioning and align messaging with audience expectations.<\/li>\n\n\n\n<li><strong>Increases customer loyalty &amp; lifetime value:<\/strong> Enables better understanding of customer needs and behaviors.<\/li>\n\n\n\n<li><strong>Enhances customer service:<\/strong> Supports implementation of more tailored and responsive solutions.<\/li>\n\n\n\n<li><strong>Optimizes marketing efforts:<\/strong> Allows you to track and evaluate campaign performance effectively.<\/li>\n\n\n\n<li><strong>Drives sustainable growth:<\/strong> Brands that consistently track performance can better meet consumer needs and scale successfully.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"disadvantages\"><strong>The disadvantages of brand tracking<\/strong><\/h2>\n\n\n\n<p>There are, however, some drawbacks when it comes to tracking your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data quality challenges: The internet generates massive amounts of content (articles, photos, social media posts, mentions), and much of it may be irrelevant or unhelpful for brand reputation or awareness analysis.<br><br><strong>Solution:<\/strong> Use brand tracker with <strong>noise reduction filters<\/strong> that automatically remove irrelevant mentions and improve data accuracy (note: not all tools offer this feature).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time-consuming manual tracking: Manually monitoring and analyzing brand mentions across numerous online sources requires significant time and effort due to the constant flow of new content.<br><br><strong>Solution:<\/strong> Leverage <strong>AI-powered analytics<\/strong> that can process large volumes of data and automatically present actionable insights, significantly reducing analysis time.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try AI-powered Brand Tracker!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=128\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is brand health tracking?<\/strong><\/h3>\n\n\n\n<p><strong>Brand health tracking<\/strong> is the regular measurement of key metrics like awareness, perception, and sentiment to see how strong your brand is over time. It answers the question: <em>\u201c<\/em>Is our brand getting stronger or weaker, and why?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is LLM brand tracking?<\/h3>\n\n\n\n<p><strong>LLM brand tracking<\/strong> means monitoring how your brand appears and is recommended inside Large Language Models (LLMs) like ChatGPT, Gemini, Claude, Perplexity, etc. It answers the question: \u201cWhen people ask AI about my category, how does my brand show up?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the best tool for tracking brands in LLMs?<\/h3>\n\n\n\n<p>Here\u2019s a quick list of the top LLM brand tracking tools: <strong>Semrush AI Visibility Toolkit<\/strong> \u2013 Best for companies that want AI visibility tracking combined with SEO, <strong>Peec AI<\/strong> \u2013 Best for simple, focused multi-LLM visibility tracking, <strong>Chatbeat<\/strong> \u2013 Best for monitoring AI reputation and brand narrative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the frequency of brand tracking?<\/strong><\/h3>\n\n\n\n<p><strong>Brand tracking frequency<\/strong> should match how fast your market and brand move. The more you invest in marketing and rely on your brand for revenue, the more frequently you should track it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a brand tracker?<\/strong><\/h3>\n\n\n\n<p><strong>A brand tracker<\/strong> is a tool that helps businesses measure and monitor their brand\u2019s performance over time. It uses regular surveys and data analysis to track key metrics like brand awareness, recall, preference, customer satisfaction, and purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is brand tracking survey?<\/h3>\n\n\n\n<p><strong>A brand tracking survey<\/strong> measures how consumers see and engage with a brand over time. It tracks key metrics like awareness, perception, consideration, and loyalty to monitor brand performance and guide marketing decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!<\/p>\n","protected":false},"author":74,"featured_media":159481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[1527,4076],"class_list":["post-145249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-brand-tracking","tag-track-your-brand"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=145249"}],"version-history":[{"count":69,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145249\/revisions"}],"predecessor-version":[{"id":181707,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145249\/revisions\/181707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/159481"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=145249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=145249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=145249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}