{"id":145423,"date":"2025-09-11T16:13:53","date_gmt":"2025-09-11T14:13:53","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=145423"},"modified":"2026-01-13T15:38:10","modified_gmt":"2026-01-13T14:38:10","slug":"how-to-find-unlinked-brand-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-find-unlinked-brand-mentions\/","title":{"rendered":"How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2026?"},"content":{"rendered":"\n<p><strong>According to Ahrefs, brand mentions, even without a link, show the strongest correlation (0.664) with search and AI visibility, proving their power in today&#8217;s digital marketing. For brands, unlinked mentions aren&#8217;t just a sign of awareness. They&#8217;re an opportunity to boost credibility, track influence, and secure valuable backlinks. In this article, I&#8217;ll show you why unlinked mentions matter, how they can benefit your brand, and how to turn them into backlinks!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Quick Summary:<\/strong><br><br><strong>1. <\/strong>Unlinked brand mentions are references to your brand without a hyperlink. They\u2019re easy opportunities to earn backlinks, boosting SEO, credibility, and visibility.<br><br><strong>2. <\/strong>Direct @mentions, replies, hashtags, and blog post mentions carry different value in how conversations spread. Understanding these helps refine your backlinks strategy.<br><br><strong>3. <\/strong>Recipe to convert unlinked mentions to backlinks:<br><br><strong>Identify unlinked mentions (Brand24\/ Google Alerts) \u2192 check site authority (Ahrefs\/Semrush) \u2192 find author\/site owner \u2192 outreach with a polite request.<\/strong><\/p>\n\n\n\n<p>Anytime your brand is mentioned online, there\u2019s an opportunity to turn that mention into a backlink. <\/p>\n\n\n\n<p>What is it?<\/p>\n\n\n\n<p>A backlink is simply a link from one website to yours.&nbsp;<\/p>\n\n\n\n<p>Why bother about backlinks?<\/p>\n\n\n\n<p>They\u2019re beneficial because they are one of the most important factors that improve your website\u2019s search engine optimization (SEO).<\/p>\n\n\n\n<p>In other words, they can help you rank higher in, for example, Google search results, leading to more traffic and higher brand visibility.<\/p>\n\n\n\n<p>There are several methods of acquiring backlinks.<\/p>\n\n\n\n<p>Using unlinked brand mentions is one of them. <\/p>\n\n\n\n<p>Although it is not as popular as other ways (research and then outreach for a specific anchor, for example), it has a very high effectiveness potential.&nbsp;<\/p>\n\n\n\n<p>How to do it?&nbsp;<\/p>\n\n\n\n<p>The first step is to <strong>find any unlinked mentions<\/strong> of your brand.<\/p>\n\n\n\n<p>Once you\u2019ve found the mention, reach out to the author and ask if they would be willing to add a link to your website. <\/p>\n\n\n\n<p>If they agree, you\u2019ll have successfully turned an unlinked mention into a backlink!<\/p>\n\n\n\n<p>But how to find those unlinked mentions? Let\u2019s get to it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are\"><strong>What are unlinked brand mentions?<\/strong><\/h2>\n\n\n\n<p>Unlinked brand mentions are pieces of content that reference your brand by mentioning names connected to your brand, but don&#8217;t link back to your website. <\/p>\n\n\n\n<p>Such mentions are low-hanging fruit waiting for you to pick them up. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product name<\/li>\n\n\n\n<li>Service name<\/li>\n\n\n\n<li>Brand name<\/li>\n\n\n\n<li>CEO name<\/li>\n<\/ul>\n\n\n\n<p>You can find those mentions in many places, such as social media, podcasts, videos, forums, websites, blogs, and news sites.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">As you want to expand link building, you should mostly be interested in searching for relevant mentions across <strong>websites, blogs, and news sites<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s what TimeCamp says about this method:<\/p>\n\n\n\n<p>&#8220;<em>We monitor content on specific topics to identify sites or individuals who can help us with SEO efforts by posting or exchanging links<\/em>,&#8221; <\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong> &#8211; Maksymilian Kujawa, Product Marketer at TimeCamp<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-unlinked-brand-mentions\">Types of unlinked brand mentions<\/h2>\n\n\n\n<p>When you think of unlinked mentions, you probably start with your brand name.<\/p>\n\n\n\n<p>But that\u2019s just the beginning!<\/p>\n\n\n\n<p>In reality, anything related to your brand can appear in content without a backlink, and that\u2019s where opportunities hide.<\/p>\n\n\n\n<p>Mentions can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product names<\/li>\n\n\n\n<li>Services<\/li>\n\n\n\n<li>Slogans<\/li>\n\n\n\n<li>Executive team members<\/li>\n\n\n\n<li>Sampaign hashtags<\/li>\n\n\n\n<li>Event titles<\/li>\n\n\n\n<li>Or even your visuals, like a logo or branded image.<\/li>\n<\/ul>\n\n\n\n<p>Each of these is a potential backlink opportunity hiding in plain sight.<\/p>\n\n\n\n<p>Let&#8217;s talk about one of today&#8217;s marketing masters &#8211; Duolingo.<\/p>\n\n\n\n<p>They&#8217;re viral, but are they using this opportunity to its full potential?<\/p>\n\n\n\n<p>If I were Duolingo, here\u2019s what I\u2019d definitely track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main brand name: Duolingo<\/li>\n\n\n\n<li>Products and services:Duolingo English Test, Duolingo Plus \/ Super Duolingo<\/li>\n\n\n\n<li>Mascot: Duo \/ Duo the Owl<\/li>\n\n\n\n<li>Campaigns: \u201cDeath of Duo\u201d ot &#8220;#learnontiktok<\/li>\n\n\n\n<li>Executives: Luis von Ahn (CEO), Severin Hacker (co-founder), Zaria Parves (marketing)<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve seen countless university admissions blogs recommend the Duolingo English Test, but forget to link back to the official site:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34bab6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34bab6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"156\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-example.png\" alt=\"Unlinked mentions types and their opportunity for link building: Duolingo example.\" class=\"wp-image-177055\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-example.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-example-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-example-300x47.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-example-248x39.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Unlinked mentions types and their opportunity for link building: Duolingo English Test example.<\/figcaption><\/figure>\n\n\n\n<p>Or lifestyle blogs that share Duo memes without crediting the app:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34bd91&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34bd91\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-link-building-duolingo-example.png\" alt=\"Unlinked mentions types and their opportunity for link building: Duolingo meme example.\" class=\"wp-image-177056\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-link-building-duolingo-example.png 748w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-link-building-duolingo-example-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-link-building-duolingo-example-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-types-link-building-duolingo-example-238x159.png 238w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Unlinked mentions types and their opportunity for link building: Duolingo meme example.<\/figcaption><\/figure>\n\n\n\n<p>Both have great visibility, but also lose SEO opportunities.<\/p>\n\n\n\n<p>That\u2019s why I recommend making a list like this for your brand.<\/p>\n\n\n\n<p>The wider your net, the more unlinked mentions you\u2019ll uncover, and the more backlink opportunities you can chase down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong><strong>How to find unlinked brand mentions?<\/strong><\/strong><\/h2>\n\n\n\n<p>When someone mentions your brand on social media, you get a notification inside its app. How to find unlinked mentions from other sources?<\/p>\n\n\n\n<p>Well, you need a media monitoring tool to do that. <\/p>\n\n\n\n<p>Although <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" title=\"\">media monitoring<\/a> tools are not directly SEO dedicated, their functionality makes them very useful when looking for potential backlinks and analyzing mentions.&nbsp;<\/p>\n\n\n\n<p>These tools search in real-time for predefined keywords on the Internet. <\/p>\n\n\n\n<p>That means you will see who mentions your brand, products, and services across social media, on websites, blogs, discussion forums, review pages, and other <strong>publicly available sources online<\/strong>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try a media monitoring tool that finds unlinked brand mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=56\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Apart from the ability to find your unlinked brand mentions, advanced <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tools<\/a> offer plenty of analytical features that come in handy, too. <\/p>\n\n\n\n<p>With those insights, you will be able to improve your digital marketing strategy and get to know your target audience better.<\/p>\n\n\n\n<p>So, how to find unlinked mentions? <\/p>\n\n\n\n<p>There are two main methods:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Using the advanced tool<\/strong><\/li>\n\n\n\n<li><strong>Using Google Alerts<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Let&#8217;s go through both of them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-a-media-monitoring-tool-to-find-unlinked-mentions\">How to use a media monitoring tool to find unlinked mentions?<\/h2>\n\n\n\n<p>I&#8217;ll show you the first one based on the Brand24 tool example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01-define-keywords\"><strong>01 Define keywords<\/strong><\/h3>\n\n\n\n<p>First thing you need to do in an advanced media monitoring tool is define the keywords connected to your brand you want to keep track of. <\/p>\n\n\n\n<p>They could be your brand name, product names, service names, website address, or a CEO&#8217;s name. <\/p>\n\n\n\n<p><strong>In general, those keywords should be proper to become anchors of backlinks.<\/strong><\/p>\n\n\n\n<p>That&#8217;s exactly the analysis I previously did for Duolingo. <\/p>\n\n\n\n<p>To make it clearer &#8211; here&#8217;s another example.<\/p>\n\n\n\n<p>If I worked for Tesla and wanted to find unlinked brand mentions, I would monitor the following keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tesla<\/li>\n\n\n\n<li>Cybertruck<\/li>\n\n\n\n<li>Model S<\/li>\n\n\n\n<li>Model X<\/li>\n\n\n\n<li>Model Y<\/li>\n\n\n\n<li>Elon Musk<\/li>\n<\/ul>\n\n\n\n<p>Now it&#8217;s time you should consider keywords that match your business, products, and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02-set-up-the-project\"><strong>02 Set up the project<\/strong><\/h3>\n\n\n\n<p>The next step is to set up projects that will track your keywords.<\/p>\n\n\n\n<p>Once you create such projects, the tool will gather web mentions that include them.<\/p>\n\n\n\n<p><strong>The sources of unlinked mentions depend on the tool you use.<\/strong><\/p>\n\n\n\n<p>For example, Brand24 monitors news sites, blogs, forums, reviews, newsletters, podcasts, Medium, and social media platforms, such as Facebook, Instagram, Twitter, Quora, YouTube, TikTok, and Twitch. <\/p>\n\n\n\n<p>Take a look at the video tutorial:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.tiktok.com\/@adamstewartmarketing\/video\/7376491659103620370\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"462\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/ho-to-find-unlinked-brand-mentions-video-tutorial-min.png\" alt=\"How to find unlinked brand mentions? Video Tutorial by Adam Stewart\" class=\"wp-image-165387\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/ho-to-find-unlinked-brand-mentions-video-tutorial-min.png 330w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/ho-to-find-unlinked-brand-mentions-video-tutorial-min-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/ho-to-find-unlinked-brand-mentions-video-tutorial-min-300x420.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/ho-to-find-unlinked-brand-mentions-video-tutorial-min-114x159.png 114w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03-go-to-the-mentions-tab\">03 Go to the Mentions Tab<\/h3>\n\n\n\n<p>Here you can discover new mentions, and <a href=\"https:\/\/brand24.com\/blog\/time-saving-filters-that-every-social-listening-tool-should-have\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>filter them<\/u><\/a> to find the best link-building opportunities.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34c592&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34c592\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1045\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24-1140x1045.jpeg\" alt=\"How to find unlinked mentions? Go to the Mentions tab.\" class=\"wp-image-174505\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24-1140x1045.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24-13x12.jpeg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24-300x275.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24-174x159.jpeg 174w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-detected-by-Brand24.jpeg 1160w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to find unlinked mentions? Go to the Mentions tab.<\/figcaption><\/figure>\n\n\n\n<p>The Mentions Tab consists of a few sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention feed<\/li>\n\n\n\n<li>Sources<\/li>\n\n\n\n<li>Volume and reach chart<\/li>\n\n\n\n<li>Filters<\/li>\n<\/ul>\n\n\n\n<p>To find unlinked brand mentions, you should focus on the <strong>mentions feed<\/strong>. <\/p>\n\n\n\n<p>By default, they\u2019re sorted according to time, but you can also sort them by popularity or influence. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04-add-filters\">04 Add filters<\/h3>\n\n\n\n<p>By default, the tool displays all mentions from all sources.<\/p>\n\n\n\n<p>I advise you to mark News, Blogs, and the Web as sources of mentions as these will be the most probable for backlinks.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34c8a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34c8a9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24-1140x779.jpeg\" alt=\"Mentions sorted by recent first and source\u00a0\" class=\"wp-image-174507\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24-1140x779.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24-300x205.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24-233x159.jpeg 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-brand24.jpeg 1183w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions sorted by sources.<\/figcaption><\/figure>\n\n\n\n<p>As you can see on a screenshot, mentions have an <strong>Influencer Score<\/strong>. <\/p>\n\n\n\n<p>This metric gives insight into which source or author has the most significant impact on social media or the web &#8211; the higher the number, the more popular the given source is.&nbsp;<\/p>\n\n\n\n<p>The Influencer Score is a great starting point for evaluating the domain. <\/p>\n\n\n\n<p>The next step you should take is to check domain authority using SEO tools such as Ahrefs and Semrush.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Pro tip: <\/strong>Brand24 tool conducts <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sentiment analysis<\/u><\/a> of each mention. Look for online mentions that have positive or neutral sentiments. It will be much easier for you to <a href=\"https:\/\/www.semrush.com\/blog\/how-to-get-backlinks\/\" target=\"_blank\" rel=\"noopener\" title=\"\">get backlinks<\/a> from such sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05-look-for-other-potential-keywords\">05 Look for other potential keywords<\/h3>\n\n\n\n<p>There is one more feature that might be helpful. <\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/context-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>The context of a discussion<\/u><\/a> presents the most popular words that accompany the monitored phrase.<\/p>\n\n\n\n<p>After clicking on a particular word, the tool will link you to a list of mentions that contain that word.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34cb9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34cb9b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1099\" height=\"707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-contex-of-discussion.jpeg\" alt=\"The context of a discussion feature\" class=\"wp-image-174506\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-contex-of-discussion.jpeg 1099w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-contex-of-discussion-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-contex-of-discussion-300x193.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/how-to-find-unlinked-brand-mentions-contex-of-discussion-248x159.jpeg 248w\" sizes=\"auto, (max-width: 1099px) 100vw, 1099px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The context of a discussion feature<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Brand24 is a media monitoring tool that finds unlinked brand mentions.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=56\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Read more:<\/strong> Learn about <a href=\"https:\/\/brand24.com\/use-case\/backlinks-checker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Backlinks Checker<\/a><\/p>\n\n\n\n<p>Ok, but Brand24 is the advanced option and as you can see, it offers much more than just finding those unlinked mentions.<\/p>\n\n\n\n<p>If you want to just be alerted when a mention of your brand occurs, Google Alerts can be suitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-alerts-to-find-unlinked-mentions\">How to use Google Alerts to find unlinked mentions?<\/h2>\n\n\n\n<p>First, keep in mind that many users complain about it missing some mentions or being late with alerts.<\/p>\n\n\n\n<p>So, is it good? It&#8217;s free \ud83d\ude09<\/p>\n\n\n\n<p>Here&#8217;s how to use it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01-create-an-alert\">01 Create an Alert<\/h3>\n\n\n\n<p>Go to Google Alerts and enter your brand name in the search bar. You\u2019ll instantly see a preview of existing mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02-configure-the-alerts\">02 Configure the Alerts<\/h3>\n\n\n\n<p>You can customize how alerts are delivered and choose from options like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<strong>Deliver to<\/strong>&#8221; &#8211; Select the email address where alerts should land.<\/li>\n\n\n\n<li>&#8220;<strong>How often<\/strong>: &#8211; Choose \u201cAs-it-happens,\u201d \u201cAt most once a day,\u201d or \u201cAt most once a week.\u201d<\/li>\n\n\n\n<li>&#8220;<strong>Sources<\/strong>&#8221; &#8211; Keep it on \u201cAutomatic\u201d for all sources, or select specific ones (news, blogs, discussions, etc.).<\/li>\n\n\n\n<li>&#8220;<strong>Language &amp; Region<\/strong>&#8221; &#8211; Either track all, or narrow to your market.<\/li>\n\n\n\n<li>&#8220;<strong>How many<\/strong>&#8221; &#8211; Pick \u201cOnly the best results\u201d for filtered mentions, or \u201cAll results\u201d if you don\u2019t want to miss anything.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03-click-create-alert\">03 <strong>Click \u201cCreate Alert.\u201d<\/strong><\/h3>\n\n\n\n<p>Your brand mention tracker is now live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04-repeat-the-proccess-for-other-variations\"><strong>04 Repeat the proccess for other variations.<\/strong><\/h3>\n\n\n\n<p>Don\u2019t stop with your company name. Create alerts for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common misspellings<\/li>\n\n\n\n<li>Product and service names<\/li>\n\n\n\n<li>Campaign hashtags or slogans<\/li>\n\n\n\n<li>Key executives or spokespersons<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34d0f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34d0f6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-google-alerts.png\" alt=\"Use Google Alerts to find unlinked mentions.\" class=\"wp-image-177060\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-google-alerts.png 836w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-google-alerts-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-google-alerts-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/unlinked-brand-mentions-google-alerts-248x147.png 248w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use Google Alerts to find unlinked mentions.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turn-into-backlink\"><strong><strong>How to turn an unlinked brand mentions into links?<\/strong><\/strong><\/h2>\n\n\n\n<p>Unlinked mentions of your brand online can be great opportunities to earn valuable backlinks. <\/p>\n\n\n\n<p>However, not all mentions result in links \u2013 you need to take action to make that happen. <\/p>\n\n\n\n<p>Yep, link building needs effort.<\/p>\n\n\n\n<p>Now, I&#8217;ll show you how I go about claiming unlinked brand mentions and turn them into links. Let&#8217;s get started!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find unlinked brand mentions using a media monitoring tool such as Brand24. Choose mentions that have positive or neutral sentiments.<\/li>\n\n\n\n<li>Use a SEO tool (Ahrefs or Semrush) to check the website\u2019s authority and other metrics such as URL rating, domain rating, number of backlinks,&nbsp; referring domains, organic keywords, organic traffic, and traffic value.<\/li>\n\n\n\n<li>Find contact information. It could be the author of an article or a particular site owner.<\/li>\n\n\n\n<li>Reach out and ask for a link. It\u2019s best to offer something which will provide value mutual value. More tips here: <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Outreach Email Example<\/u><\/a>.<\/li>\n\n\n\n<li>Convert unlinked mentions into links. Rinse and repeat!<br><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5c7f34d40b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5c7f34d40b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Case_Study_Chilli_Fruit.png\" alt=\"Jan Suski's quote from Chilli Fruit about the media monitoring tool Brand24\" class=\"wp-image-170250\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Case_Study_Chilli_Fruit.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Case_Study_Chilli_Fruit-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Case_Study_Chilli_Fruit-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Case_Study_Chilli_Fruit-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover how Chilli Fruit got such results \u2014 read the <a href=\"https:\/\/brand24.com\/case-study\/chillifruit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study<\/a>.<\/p>\n\n\n\n<p>And there is one important thing I need to tell you&#8230;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/backlinks-monitoring-101\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinks monitoring<\/a>&nbsp;should be a part of your digital marketing strategy. <\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because a website with a backlink can change the owner, or your linked mentions can turn into broken links.&nbsp;<\/p>\n\n\n\n<p>Thanks to regular monitoring, you will be up to date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"important\"><strong>Why are unlinked brand mentions important?<\/strong><\/h2>\n\n\n\n<p>Every unlinked brand mention is an opportunity to acquire a backlink and grow your website\u2019s SEO authority and your brand visibility in search engines.<\/p>\n\n\n\n<p>Your backlinks (links to your website on other websites) are seen by Google as a vote of confidence, and a signal that your website is valuable, relevant, and attractive to users.<\/p>\n\n\n\n<p>However, it\u2019s important to remember that links are not equal, and some might even do more harm than good.<\/p>\n\n\n\n<p>Furthermore, even if you won&#8217;t gain a backlink, each mention increases your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><u>brand awareness<\/u><\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find backlinks opportunities!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=56\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Do you want to improve your SEO results? You need backlinks. Lots of valuable backlinks. Yet, link building is a challenge nowadays.<\/p>\n\n\n\n<p>The situation changes when someone has already mentioned your brand online. It is much easier to establish a relationship with site owners and gain a link.<\/p>\n\n\n\n<p>Do you have a link-building tactic? I strongly advise you to build such a strategy.<\/p>\n\n\n\n<p>It\u2019s actually not as difficult as it may seem.<\/p>\n\n\n\n<p>After reading this article, you already know how to do it. It\u2019s time to put this helpful link-building strategy into practice.<\/p>\n\n\n\n<p>What can you do? Reach out to the sites that have mentioned your brand but haven\u2019t linked back to you, and politely ask them to add a link. If you do this consistently, you\u2019ll start seeing results, the number of gained backlinks will rise, and your SEO rankings will improve.<\/p>\n\n\n\n<p>No doubt, the media monitoring tool will help you do that. So <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=56\" title=\"sign up for a 14-day free trial to find your unlinked mentions\">sign up for a 14-day free trial to find your unlinked mentions<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-do-unlinked-brand-mentions-help-seo\">1. Do unlinked brand mentions help SEO?<\/h3>\n\n\n\n<p>Yes, unlinked brand mentions can help SEO. <\/p>\n\n\n\n<p>While they may not have the same direct impact as a backlink, they can still contribute to increased brand awareness and credibility, which can lead to higher search engine rankings. <\/p>\n\n\n\n<p>Plus, they&#8217;re a key factor for AI visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-how-to-get-unlinked-mentions\">2. How to get unlinked mentions?<\/h3>\n\n\n\n<p>You can get unlinked mentions in two main ways: by <strong>earning<\/strong> them and by <strong>tracking<\/strong> them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To earn them, focus on visibility. Publish content people want to share, launch creative campaigns, or appear in interviews and events.<\/li>\n\n\n\n<li>To track them, set up Google Alerts for your brand name and variations and use <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand mention tools<\/a> like Brand24.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-how-do-you-get-brand-mentions\">3. How do you get brand mentions?<\/h3>\n\n\n\n<p>There are several ways to get brand mentions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create valuable and shareable content: Publish high-quality, informative, and engaging content that people want to share and talk about.<\/li>\n\n\n\n<li>Engage with your audience: Interact with your audience on social media platforms and respond to comments and messages to encourage further discussions about your brand.<\/li>\n\n\n\n<li>Collaborate with influencers: Partner with influencers in your industry to amplify your brand&#8217;s reach and visibility.<\/li>\n\n\n\n<li>Attend and sponsor events: Participate in industry events, conferences, and workshops to network with others in your field, leading to organic brand mentions.<\/li>\n\n\n\n<li>Monitor online conversations: Use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tools<\/a> to track brand mentions and join conversations where it&#8217;s relevant and appropriate.<\/li>\n\n\n\n<li>Provide exceptional customer service: Go above and beyond to satisfy your customers, turning them into brand advocates who will gladly mention your brand.<\/li>\n\n\n\n<li>Leverage public relations: Reach out to media outlets and industry publications with press releases, interviews, and guest articles to increase your brand&#8217;s exposure.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2026. Learn how to find them in 2 simple ways and get more backlinks!<\/p>\n","protected":false},"author":12,"featured_media":145445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[4084,4083],"class_list":["post-145423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-find-unlinked-brand-mentions","tag-unlinked-brand-mentions"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=145423"}],"version-history":[{"count":52,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145423\/revisions"}],"predecessor-version":[{"id":180524,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145423\/revisions\/180524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/145445"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=145423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=145423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=145423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}