{"id":145668,"date":"2025-11-25T12:28:31","date_gmt":"2025-11-25T11:28:31","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=145668"},"modified":"2026-04-09T16:11:07","modified_gmt":"2026-04-09T14:11:07","slug":"meltwater-alternatives","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/meltwater-alternatives\/","title":{"rendered":"Best Meltwater Alternatives to Try &amp; Test in 2026"},"content":{"rendered":"\n<p>Meltwater is one of the most established media intelligence platforms. But it&#8217;s not the only one! Below, you&#8217;ll see the curated list of the top Meltwater alternatives in terms of social listening and social media monitoring.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>The best Meltwater alternatives&nbsp;<strong>depends on your specific needs&nbsp;<\/strong>(more social media management vs. more social listening),&nbsp;<strong>your company size<\/strong>, and&nbsp;<strong>a budget.<\/strong><\/li>\n\n\n\n<li>Top Meltwater alternatives for&nbsp;<strong>social listening<\/strong>&nbsp;include&nbsp;<strong>Brand24<\/strong>,&nbsp;<strong>Brandwatch<\/strong>,&nbsp;<strong>Mentionlytics<\/strong>, and&nbsp;<strong>Keyhole.<\/strong><\/li>\n\n\n\n<li>The best Meltwater alternatives for&nbsp;<strong>social media management<\/strong>&nbsp;are&nbsp;<strong>Sprout Social<\/strong>,&nbsp;<strong>Hootsuite<\/strong>, and&nbsp;<strong>Sprinklr<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top7meltwater\">Top 7 Meltwater alternatives:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p>Brand24 is a media monitoring tool that tracks and analyzes brand mentions across social and non-social sources.<\/p>\n\n\n\n<p>The tool offers a wide suite of helpful AI-powered features that allow medium-to-large businesses take care of their brand reputation, analyze sentiment, monitor competitors, and find top brand influencers.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"AI-powered sentiment analysis\">AI-powered sentiment analysis<\/a><strong>\u00a0<\/strong>that allow to uncover real emotions behind each brand mention. In addition to detecting positive, negative, or neutral sentiment, the tool identifies more sophisticated feelings (like admiration, joy, sadness, etc.)<\/li>\n\n\n\n<li><strong>AI Insights<\/strong>, so the automated report presenting the most crucial observations, conclusions, trends, and personalized recommendations<\/li>\n\n\n\n<li><strong>Storm Alerts<\/strong>, which act like early crisis warnings that notify users about sudden increase in mentions volume or reach<\/li>\n\n\n\n<li><strong>AI Events Detector<\/strong>&nbsp;that discovers unusual spikes in your brand mentions volume or sentiment and automatically interprets them<\/li>\n\n\n\n<li><strong>AI Brand Assistant<\/strong>, so a chatbot that is equipped with internal knowledge and that can respond to any brand-related query<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Telegram, Twitch, etc.<\/li>\n\n\n\n<li>News sites, blogs, podcasts, video platforms, forums, newsletters<\/li>\n\n\n\n<li>Over 50 review sites, including AppStore, Google Play, TripAdvisor, Yelp, Booking.com, and Capterra<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Medium-to-large sized businesses that are seeking for a comprehensive <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring tool\">media monitoring tool<\/a>.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI powered features<\/strong>&nbsp;that really work and can distinctly help in getting more accurate insights fast<\/li>\n\n\n\n<li><strong>Real-time monitoring<\/strong>&nbsp;that captures and analyzes mentions almost instantly<\/li>\n\n\n\n<li><strong>Friendly UX<\/strong>, making learning the tool and its everyday use pleasant and intuitive<\/li>\n\n\n\n<li><strong>Advanced filtering<\/strong>, allowing uses adjust dashboards and reports exactly to their needs<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Competitor analysis\">Competitor analysis<\/a>\u00a0that allow brands to track their market rivals and benchmark their market positions.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited access to historical data<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239845d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239845d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg\" alt=\"Brand24 dashboard - Meltwater alternative\" class=\"wp-image-178942\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrand24\">Comparison: Meltwater vs. Brand24<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Brand24<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>AI-powered social listening and media monitoring across social, web, reviews, newsletters<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Best for agencies, mid-sized businesses, enterprises<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Real-time mentions tracking, AI analytics features, friendly UX, good value for money<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In the last 30 days, Meltwater received about 40% more online mentions than Brand24. However, when it comes to the quality of those mentions, Brand24 enjoys a more favorable customer sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a2398938&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a2398938\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg\" alt=\"Meltwater vs. Brand24 comparison tab\" class=\"wp-image-178950\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Brand24 comparison<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best Meltwater alternative!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprinklr\">02 Sprinklr<\/h3>\n\n\n\n<p>Sprinklr is a customer experience management (CXM) platform that combines social media marketing, advertising, content management, customer care, and <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring\">social media monitoring<\/a>.<\/p>\n\n\n\n<p>It provides advanced tools to monitor brand mentions, analyze sentiment, and receive real-time alerts about potential crises &#8211; all of them necessary to protect brand reputation.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified and&nbsp;<strong>comprehensive CXM capabilities<\/strong><\/li>\n\n\n\n<li><strong>AI-powered&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening<\/a><\/li>\n\n\n\n<li>Comprehensive media monitoring (with over 400K news outlets tracked)<\/li>\n\n\n\n<li>Sprinklr&nbsp;<strong>AI Insights<\/strong><\/li>\n\n\n\n<li>Campaign management and automations<\/li>\n\n\n\n<li><strong>Multiple integrations<\/strong>&nbsp;(CRMs, BI tools, DAM, ad platforms, etc)<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms<strong>&nbsp;<\/strong>&#8211; Facebook, Instagram, X (Twitter), TikTok, YouTube, Snapchat, Reddit, VKontakte, LinkedIn, etc.<\/li>\n\n\n\n<li>News sites, blogs, podcasts, video sites, forums, and review platforms<\/li>\n\n\n\n<li>Print publications, TV news channels, and radio broadcasts<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Sprinklr is primarily for large enterprises with complex and multi-channel media monitoring needs. It&#8217;s definitely not for freelancers and SMBs, for whom the platform&#8217;s complexity and pricing are too much.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Huge channel coverage<\/strong>&nbsp;&#8211; Sprinklr monitors a vast amount of social &amp; non-social sources, providing comprehensive coverage of brand mentions<\/li>\n\n\n\n<li><strong>Powerful AI and analytics<\/strong>&nbsp;&#8211; real-time data, AI-powered features, and a highly accurate sentiment analysis<\/li>\n\n\n\n<li><strong>Unified and scalable workflows<\/strong>&nbsp;&#8211; a single interface with customizable dashboards<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Steep learning curve<\/strong>&nbsp;&#8211; you require a lot of time to learn Sprinklr and find the ideal way it can help your organization<\/li>\n\n\n\n<li><strong>Occasional data gaps<\/strong>&nbsp;&#8211; users occasionally report missing data and analytics flaws<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a23992ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a23992ca\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg\" alt=\"Sprinklr dashboard\" class=\"wp-image-178949\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprinklr dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssprinklr\">Comparison: Meltwater vs. Sprinklr<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Sprinklr<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Enterprise customer experience &amp; social listening<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Enterprises and global brands scaling CXM and media monitoring<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Enterprise-level social media management, customer experience and customer care<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>According to the Brand24 comparison feature, Sprinklr is a slightly more recognizable tool than Meltwater (42 vs. 39 Presence Score).<\/p>\n\n\n\n<p>Moreover, Sprinklr drives more intense emotions. I would not say &#8220;you love it or hate it&#8221;, but &#8211; compared to Meltwater &#8211; it generates stronger opinions, both positive and negative.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a2399797&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a2399797\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"671\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg\" alt=\"Meltwater vs. Sprinklr comparison\" class=\"wp-image-178956\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Sprinklr comparison<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Meltwater alternative!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\">03 Brandwatch<\/h3>\n\n\n\n<p>Brandwatch is a social listening and analytics tool that aims to monitor online presence and gain customer insights from online conversations.<\/p>\n\n\n\n<p>It offers AI-powered tools to track brand mentions, analyze sentiment shifts &amp; trends, and manage social media in real time.&nbsp;<\/p>\n\n\n\n<p>Overall, Brandwatch combines customer intelligence, social media management, and <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> in one suite.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social listening&nbsp;<\/strong>across over 100 million online sources<\/li>\n\n\n\n<li><strong>Unified content calendar&nbsp;<\/strong>to schedule and manage all organic and paid posts in one place<\/li>\n\n\n\n<li><strong>Social inbox&nbsp;<\/strong>that consolidates messages from all networks into a single inbox for a better customer service and engagement<\/li>\n\n\n\n<li><strong>Competitive analytics&nbsp;<\/strong>to benchmark your brand\u2019s social performance against competitors to discover share of voice and industry trends<\/li>\n\n\n\n<li><strong>Influencer identification&nbsp;<\/strong>to discover relevant voices for brand collaborations and campaign partnerships&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, TikTok, etc.<\/li>\n\n\n\n<li>Blogs, forums, news sites, TV, radio, review platforms, other websites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Mid-to-large enterprises and agencies that need advanced social intelligence, rather than small businesses or individual users.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Excessive data coverage<\/strong>, including about 1.6&nbsp;trillion historical conversations (dating back to 2010)<\/li>\n\n\n\n<li><strong>Great analytics and visuals&nbsp;<\/strong>that present key metrics in a friendly and clear way<\/li>\n\n\n\n<li><strong>All-in-one solution,&nbsp;<\/strong>combining listening, publishing, engagement, and influencer mangagement from one platform<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High cost<\/strong>, making it available only to organizations with significant budgets<\/li>\n\n\n\n<li><strong>Feature limitations,&nbsp;<\/strong>such as low customization of dashboards and real-time data updates lags<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a2399fec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a2399fec\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"712\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg\" alt=\"Brandwatch dashboard - Meltwater alternatives\" class=\"wp-image-178948\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brandwatch dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrandwatch\">Comparison: Meltwater vs. Brandwatch<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Brandwatch<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Consumer intelligence platform, social listening, analytics<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Mid and large companies, enterprises, research and insight teams<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Consumer intelligence and trend spotting beyond mentions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Meltwater and Brandwatch go head to head. While Brandwatch enjoys a slightly higher volume of mentions, it&#8217;s Meltwater that reaches more customers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239a421&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239a421\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg\" alt=\"Meltwater vs. Brandwatch comparison\" class=\"wp-image-178955\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Brandwatch comparison<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read: <\/strong><a href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"Brandwatch alternatives\">Brandwatch alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sproutsocial\">04 Sprout Social<\/h3>\n\n\n\n<p>Sprout Social is a social media management tool that helps manage all your social accounts from one place.<\/p>\n\n\n\n<p>It includes a suite of tools and features for scheduling and publishing content, messaging, analyzing <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media performance<\/a>, and social listening capabilities.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified inbox&nbsp;<\/strong>to see and respond to messages, comments, and mentions from multiple social networks<\/li>\n\n\n\n<li><strong>Content calendar and scheduling posts&nbsp;<\/strong>to plan and automate content publishing<\/li>\n\n\n\n<li><strong>Social listening&nbsp;<\/strong>to monitor brand mentions<\/li>\n\n\n\n<li><strong>Analytics and reporting dashboards&nbsp;<\/strong>to track engagement metrics, audience growth, and content performance<\/li>\n\n\n\n<li><strong>Team collaboration&nbsp;<\/strong>to improve the workflow<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media, such as Facebook, Instagram, X (Twitter), Pinterest, TikTok, YouTube, and more<\/li>\n\n\n\n<li>News sites, blogs, forums, and review platforms<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Mid- to large-sized businesses and enterprises, as well as marketing agencies that require powerful social media management. A bit too complex and expensive for individual creators, freelancers, and small businesses.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User-friendly interface<\/strong>&nbsp;with its clean and well-organized dashboards<\/li>\n\n\n\n<li><strong>Comprehensiveness when it comes to social media management&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Great social media analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High pricing&nbsp;<\/strong>&#8211; especially for smaller organizations<\/li>\n\n\n\n<li><strong>Limited features on lower plans&nbsp;<\/strong>&#8211; more advanced analytics, social listening, and some automation tools are available only on higher-tier plans<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239aafa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239aafa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg\" alt=\"Sprout Social dashboard\" class=\"wp-image-178947\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-90x52.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssproutsocial\">Comparison: Meltwater vs. Sprout Social<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Sprout Social<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Comprehensive social media management, post scheduling, analytics<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Mid-sized teams and brands and marketing agencies<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Clean UX, combines publishing, analytics, and social listening capabilities<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The comparison of Meltwater&#8217;s and Sprout Social&#8217;s&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\">brand visibility<\/a>&nbsp;shows that Sprout Social enjoys a much higher online exposure.<\/p>\n\n\n\n<p>However, it&#8217;s worth to note that Meltwater has a higher share of positive mentions than its market rival.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239afb4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239afb4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg\" alt=\"Meltwater vs. Sprout Social comparison tab\" class=\"wp-image-178954\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Sprout Social comparison<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read: <\/strong><a href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"Brandwatch alternatives\">Sprout Social alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">05 Hootsuite<\/h3>\n\n\n\n<p>Hootsuite is a social media management platform that helps&nbsp;manage multiple social media accounts from a single tool.<\/p>\n\n\n\n<p>In practice, it enables scheduling social media posts, real-time monitoring, analyzing social media performance, and so on.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scheduling and automations&nbsp;<\/strong>to plan social media posts ahead and automate publishing across multiple platforms<\/li>\n\n\n\n<li><strong>Customizable reports&nbsp;<\/strong>to track engagement, reach, and audience growth<\/li>\n\n\n\n<li><strong>Team collaboration&nbsp;<\/strong>via shared dashboards, role-based permissions, and content approvals<\/li>\n\n\n\n<li><strong>Social listening&nbsp;<\/strong>by monitoring social and non-social media sources<\/li>\n\n\n\n<li><strong>Various integrations<\/strong>, including Canva, Google Drive, Slack, and much more<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Pinterest, WhatsApp, Bluesky<\/li>\n\n\n\n<li>Websites, blogs, forums, video sites, podcasts, images, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Due to Hootsuite&#8217;s scalability and flexibility in terms of plan offers, it is suitable for solo entrepreneurs, small businesses, medium organizations, and even large companies.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media all-in-one platform&nbsp;<\/strong>to manage social accounts, schedule content, measure engagement, and analyze performance<\/li>\n\n\n\n<li><strong>Bulk scheduling&nbsp;<\/strong>that significantly reduces time spent on manual posting<\/li>\n\n\n\n<li><strong>Advanced analytics and automated reports,&nbsp;<\/strong>including dozens of metrics and insights<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex interface<\/strong>, making navigation and learning pretty difficult<\/li>\n\n\n\n<li><strong>Add-on costs<\/strong>, as most advanced features are available at an extra money<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239b694&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239b694\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg\" alt=\"Hootsuite dashboard - Meltwater alternatives\" class=\"wp-image-178946\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-90x51.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hootsuite dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervshootsuite\">Comparison: Meltwater vs. Hootsuite<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Hootsuite<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Social media management and monitoring across social and non-social sources<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Medium-to-large businesses focused on managing their social presence<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Good for broad social management, strong for scheduling and publishing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Hootsuite is definitely one of the most recognizable social media tools. Therefore, you shouldn&#8217;t be surprised that it overcomes Meltwater in terms of online visibility.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239bb42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239bb42\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg\" alt=\"Meltwater vs. Hootsuite comparison tab\" class=\"wp-image-178953\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Hootsuite comparison<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Enjoy the top social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionlytics\">06 Mentionlytics<\/h3>\n\n\n\n<p>Mentionlytics is a media monitoring tool that tracks and analyzes brand mentions across the internet. With its robust AI capabilities, Mentionlytics is an interesting alternative to Meltwater.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring&nbsp;<\/strong>of social media platforms and websites<\/li>\n\n\n\n<li><strong>AI-powered analytics&nbsp;<\/strong>that automatically tags mention sentiment (positive, neutral, negative), detect anomalies, and cluster related mentions by topics<\/li>\n\n\n\n<li><strong>Customizable reports&nbsp;<\/strong>and dashboards with key metrics like share of voice, reach, and engagement<\/li>\n\n\n\n<li><strong>Social Intelligence Advisor (SIA)<\/strong>, which is a personal AI advisor that analyzes your mentions and provides actionable insights and recommendations to improve your online presence<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, X (Twitter), Facebook, LinkedIn, TikTok, YouTube, Reddit, Pinterest, and BlueSky<\/li>\n\n\n\n<li>News sites, blogs, forums, review platforms, and other websites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Mentionlytics is a good choice for small and mid-sized businesses and marketing agencies looking to manage their online presence and reputation.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wide coverage&nbsp;<\/strong>including popular social networks and emerging, niche platforms like Threads or Bluesky<\/li>\n\n\n\n<li><strong>Advanced AI features<\/strong>, including AI-powered sentiment &amp; emotion analysis, mention clustering, and anomaly detection, that simplify analysis and uncover insights<\/li>\n\n\n\n<li><strong>User-friendly &amp; insightful<\/strong>, by delivering highly accurate data and actionable insights without a complex interface<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Learning curve&nbsp;<\/strong>&#8211; Mentionlytics can have a steep learning curve for new users, requiring some time and guidance to master all features<\/li>\n\n\n\n<li><strong>Keyword filtering limits&nbsp;<\/strong>&#8211; some users report limited control over filtering keywords, leading to occasional irrelevant or duplicate mentions that cannot be easily excluded<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239c37b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239c37b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"737\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg\" alt=\"Mentionlytics dashboard\" class=\"wp-image-178945\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-246x159.jpg 246w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-90x58.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentionlytics dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsmentionlytics\">Comparison: Meltwater vs. Mentionlytics<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Mentionlytics<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Social and non-social media monitoring and sentiment analysis tool<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Small to mid-size businesses needing brand monitoring<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Broad web &amp; social monitoring with good sentiment analysis and <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> focus<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>It&#8217;s obvious that Meltwater is a much more recognizable solution than Mentionlytics. However, it&#8217;s worth to note Mentionlytics&#8217; positive reputation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239c7ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239c7ae\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg\" alt=\"Meltwater vs. Mentionlytics comparison tab\" class=\"wp-image-178952\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Mentionlytics comparison<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">07 Keyhole<\/h3>\n\n\n\n<p>Keyhole is a social media analytics and monitoring tool that helps marketers track their impact and engagement on social media.&nbsp;<\/p>\n\n\n\n<p>Above all, it enables social listening, hashtag tracking, and influencer analytics across major social networks, allowing users to measure campaign performance and prove their social media ROI<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time social listening&nbsp;<\/strong>to monitor brand mentions, keywords, and hashtags across social media and beyond<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag analytics<\/a>\u00a0<strong>&amp; tracking\u00a0<\/strong>that allows discovering their volume trends and even predictive analytics to forecast campaign performance<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong>&nbsp;to find<strong>&nbsp;<\/strong>key brand advocates, filter them by location or keywords, and analyze their engagement impact<\/li>\n\n\n\n<li><strong>Competitor benchmarking&nbsp;<\/strong>to compare your social performance against competitors with metrics like&nbsp;<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">share of voice<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Monitored sources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn<\/li>\n\n\n\n<li>News sites, blogs, and forums<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Best for:<\/strong><\/p>\n\n\n\n<p>Keyhole is a good choice for small and medium businesses focused on tracking social media campaigns, events, and influencer partnerships.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa&nbsp;Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer tracking metrics<\/strong>, making Keyhole a good fit for brands engaging in multiple collaborations<\/li>\n\n\n\n<li><strong>Strong hashtag analytics<\/strong>, including predictive analysis<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b&nbsp;What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data accuracy<\/strong>, as users and reviewers occasionally report data mistakes<\/li>\n\n\n\n<li><strong>Limited historical data<\/strong>&nbsp;that covers only two weeks of past datax<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239ce00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239ce00\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg\" alt=\"Keyhole dashboard - Meltwater alternative\" class=\"wp-image-178944\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-300x143.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-248x118.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keyhole dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervskeyhole\">Comparison: Meltwater vs. Keyhole<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Keyhole<\/strong><\/td><\/tr><tr><td><strong>Primary scope<\/strong><\/td><td>Broad media intelligence: news, social media, print media, broadcasts, podcasts<\/td><td>Social media analytics and listening<\/td><\/tr><tr><td><strong>Best for&nbsp;<\/strong><\/td><td>Mid and large companies, enterprises, large PR and communications teams<\/td><td>Medium businesses and agencies looking for social media management, publishing, and listening solution<\/td><\/tr><tr><td><strong>Strength highlights<\/strong><\/td><td>Wide global coverage, deep media intelligence focus<\/td><td>Campaign-centric approach, detailed social metrics<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Compared to Meltwater, Keyhole is a niche tool with a low-volume brand perception and recognizability.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239d23e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239d23e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg\" alt=\"Meltwater vs. Keyhole comparison tab\" class=\"wp-image-178951\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-248x148.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater vs. Keyhole comparison<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read: <\/strong><a href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"Brandwatch alternatives\">Keyhole alternatives<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwaterwhat\">What is Meltwater?<\/h3>\n\n\n\n<p>Meltwater is a media intelligence tool that helps in managing multiple aspects of online presence, including media monitoring, social listening, public relations, social media management, influencer marketing, and analytics.<\/p>\n\n\n\n<p>The platform aggregates data from social media, news outlets, blogs, and broadcast channels providing insights on brand performance and reputation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90a239d6d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90a239d6d9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"758\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg\" alt=\"Meltwater dashboard\" class=\"wp-image-178943\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-239x159.jpg 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-90x60.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwaderfeatures\">What are the core features of Meltwater?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-channel media monitoring<\/strong>&nbsp;by tracking brand mentions across social and non-social sources, as well as traditional media (radio, TV)<\/li>\n\n\n\n<li><strong>Social listening&nbsp;<\/strong>by providing real-time data &amp; insights on brand conversations<\/li>\n\n\n\n<li><strong>Media outreach&nbsp;<\/strong>due to a global media contacts database and press release distribution capabilities<\/li>\n\n\n\n<li><strong>Social media management&nbsp;<\/strong>by scheduling and publishing posts across major social platforms from a single dashboard<\/li>\n\n\n\n<li><strong>Influencer marketing&nbsp;<\/strong>through influencer discovery, running influencer campaign, real-time analytics and tracking ROI from partnerships<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Meltwater alternative!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwatersources\">What sources does Meltwater monitor?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media &#8211; Facebook, Instagram, Reddit, Twitch, Pinterest, X (Twitter), YouTube, LinkedIn, TikTok, etc.<\/li>\n\n\n\n<li>News outlets, blogs, forums, podcasts, video platforms<\/li>\n\n\n\n<li>TV, radio channels, newspapers, other print publications<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meltwater is a great &#8211; but not the only &#8211; social media management and listening tool! Check the top 7 Meltwater alternatives you to try and test in 2026!<\/p>\n","protected":false},"author":83,"featured_media":154549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[4093,4092,4090,32,1929,1131],"class_list":["post-145668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-alternative-to-meltwater","tag-brand24-vs-meltwater","tag-meltwater-alternatives","tag-social-media-monitoring","tag-social-media-monitoring-tool","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=145668"}],"version-history":[{"count":71,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145668\/revisions"}],"predecessor-version":[{"id":180053,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/145668\/revisions\/180053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/154549"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=145668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=145668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=145668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}