{"id":151955,"date":"2022-01-31T09:26:44","date_gmt":"2022-01-31T08:26:44","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151955"},"modified":"2024-12-24T11:18:54","modified_gmt":"2024-12-24T10:18:54","slug":"feature-update-new-sentiment-model","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/feature-update-new-sentiment-model\/","title":{"rendered":"Feature Update: New Sentiment Model"},"content":{"rendered":"\n<h2>Guess what happened a few days ago? We updated one of the core Brand24 features! Our talented development team implemented a new <strong>Sentiment Analysis Model<\/strong>. Yep, right now, dear client, you are using the best technology possible to evaluate the sentiment around your brand.&nbsp;<\/p>\n\n\n\n<p>The process took some time. The first step was to conduct accurate research. Then we drove thousands of experiments. We are 100% sure that sentiment works better than ever before because:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We have collected much more learning data, so the quality of the analysis is outstanding.&nbsp;<\/li><li>We changed the way we handle long posts. The analysis also covers sentences around the keyword. News, articles, and long posts will get more accurate data.&nbsp;<\/li><li>We engaged the Customer Success and Custom Reports teams (that works closely with clients and know their needs) to test the new sentiment model.<\/li><\/ul>\n\n\n\n<p>Result?<\/p>\n\n\n\n<p>Testing on 111,760 texts in 66 different languages showed that our new <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a> model is <strong>26% better<\/strong> than the previous one (according to the macro F1 metric).&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">The increase in the key languages including English was 30%. For more niche languages such as Arabic, the increase was even 42pp! We also noted a significant increase in positive and negative mention detection accuracy.&nbsp;<\/p>\n\n\n\n<p>Each day, Brand24 analyzes the sentiment of millions of mentions. We do our best to give you the most accurate data. We hope you&#8217;ll benefit from the latest update!&nbsp;<\/p>\n\n\n\n<p>Haven&#8217;t you tried the Brand24 tool yet? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=5\" title=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=5\">Sign up and test it for free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guess what happened a few days ago? We updated one of the core Brand24 features! <\/p>\n","protected":false},"author":74,"featured_media":151967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-151955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=151955"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151955\/revisions"}],"predecessor-version":[{"id":170804,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151955\/revisions\/170804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/151967"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=151955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=151955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=151955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}