{"id":151977,"date":"2023-02-01T12:52:00","date_gmt":"2023-02-01T11:52:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151977"},"modified":"2026-03-05T12:27:00","modified_gmt":"2026-03-05T11:27:00","slug":"nike-social-media-strategy","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/nike-social-media-strategy\/","title":{"rendered":"Nike Social Media Strategy: How Effective is it? Report [2025]"},"content":{"rendered":"\n<p><strong>Did you know that Nike runs over 300 social media profiles? You\u2019ll find them everywhere on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and LinkedIn. The success of Nike\u2019s social media strategy is undeniable, making it a key component of Nike&#8217;s social media strategy. What is the secret of this one of the most followed brands online? Wide reach and positive sentiment around the brand.<\/strong><\/p>\n\n\n\n<p>For me, Nike is much more than sportswear. It\u2019s a brand that impacts our everyday lives by encouraging us to be physically active and live a healthy lifestyle.<\/p>\n\n\n\n<p>I like that instead of pushy product promotion, they motivate me to activity. In my opinion, they run social media in an interesting way, but whether it\u2019s effective?<\/p>\n\n\n\n<p>Let\u2019s find out!<\/p>\n\n\n\n<p>Today, we will take a closer look at Nike\u2019s social media data.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Nike\u2019s social media strategy<\/strong> is focused on brand presence across multiple platforms. They are active on various platforms and use each social media channel to its fullest potential.<br><br>What stands out is how the brand fosters a vibrant community among its followers. They have many communities built around their branded hashtags and dedicated accounts for different countries.<br><br>Nike use high-quality visuals, share inspiring stories, collaborate with big sports personas, and use lots of UGC content.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analyze your social media performance!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key\"><strong>Key elements of Nike\u2019s social media strategy<\/strong><\/h2>\n\n\n\n<p>Nike\u2019s social media strategy is built on several foundational elements that ensure its effectiveness and reach.<\/p>\n\n\n\n<p>I decided to briefly review each before we discuss the actual numbers. This will help you understand the context.<\/p>\n\n\n\n<p>These are the 5 key elements of Nike social media strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"content\"><strong>Engaging content<\/strong><strong><br><\/strong>Nike creates content that speaks directly to its target audience. Whether it\u2019s a motivational Reel, a behind-the-scenes look at Sabrina Ionescu journey, or a sneak peek at new products, the content is always designed to resonate and inspire.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf982cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf982cc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png\" alt=\"Nike marketing strategy: Engaging content\" class=\"wp-image-173214\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-198x159.png 198w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike marketing strategy: Engaging content.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"visuals\"><strong>High-quality visuals<\/strong><strong><br><\/strong>Nike&#8217;s profiles are vibrant and fresh. They follow trends and focus on short-form video content. At the same time &#8211; all of their posts are like puzzles that sum up to create a bigger piece &#8211; their brand story.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9859b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9859b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png\" alt=\"Nike marketing strategy: High-quality visuals.\" class=\"wp-image-173215\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike marketing strategy: High-quality visuals.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"influencer\"><strong>Influencer collaborations<\/strong><strong><br><\/strong>By partnering with top athletes and influencers, Nike amplifies its reach and credibility. These collaborations promote products and align with the brand\u2019s image. Example? Recent big collab with Kim Kardashian&#8217;s brand &#8211; SKIMS.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf98817&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf98817\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png\" alt=\"Nike marketing strategy: Influencer collaborations.\" class=\"wp-image-173216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike marketing strategy: Influencer collaborations.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"community\"><strong>Community building<\/strong><strong><br><\/strong>Nike fosters a sense of community through various events and personalized content. They have different accounts dedicated to, for example, women and running. The same goes for hashtags &#8211; they use them to engage with their audience and create small communities. Nike ensures its followers feel connected and valued.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf98a9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf98a9b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png\" alt=\"Nike marketing strategy: Community building.\" class=\"wp-image-173217\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike marketing strategy: Community building.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"values\"><strong>Showcasing core values<\/strong><strong><br><\/strong>Innovation, inclusivity, and sustainability are at the heart of Nike\u2019s brand. These values are consistently highlighted across all social media platforms. It shows the brand\u2019s commitment to making a positive impact.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf98d03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf98d03\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png\" alt=\"Nike marketing strategy: Showcasing core values.\" class=\"wp-image-173218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png 693w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-220x159.png 220w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike marketing strategy: Showcasing core values.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get insights about your social media!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusions\"><strong>Main conclusions from Nike social media marketing strategy<\/strong><\/h2>\n\n\n\n<p>I deeply investigated Nike marketing strategy. Nike&#8217;s approach to social media is multifaceted, leveraging various platforms to engage with its audience effectively.<\/p>\n\n\n\n<p>My observations gave me a few conclusions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand runs <strong>multiple profiles on every social media platform<\/strong>. For example, you\u2019ll find separate Facebook pages for Nike Football, Nike Basketball, Nike Run Club, Nike Skateboarding, Nike Swim, Nike Women, Nike Yoga, and many more.<\/li>\n\n\n\n<li>Instead of just selling their products, Nike positions the brand as a <strong>healthy lifestyle motivato<\/strong>r.<\/li>\n\n\n\n<li><strong>Simple, powerful slogans and emotional storytelling<\/strong> are elements of communication. The brand empowers its target audience and presents news from the world of sports.<\/li>\n\n\n\n<li>They <strong>stand for what they believe<\/strong>. Many of their social media campaigns aim to stop racism, discrimination, or hate.<\/li>\n\n\n\n<li>Nike <strong>doesn\u2019t post too much<\/strong>. Their content is wise and eye-catching.<\/li>\n\n\n\n<li>Nike systematically <strong>produces video content<\/strong> and runs 3 YouTube channels: Nike, Nike Football, nikeskateboarding.<\/li>\n\n\n\n<li>Big names mean great profits. For years, Nike has <strong>sponsored and cooperated with the biggest athletes<\/strong>, such as Lebron James, Tiger Woods, Serena Williams, Cristiano Ronaldo, and many more. Their collab with Travis Scott has enormous numbers &#8211; the latest Travis post on Instagram wearing him Nike gained 1.8M likes.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Understand your audience better!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>What&#8217;s the importance of social media marketing for Nike?<\/strong><\/h2>\n\n\n\n<p>Social media marketing is a cornerstone of Nike\u2019s overall marketing strategy.&nbsp;<\/p>\n\n\n\n<p>The brand understands the immense power of social media in reaching its audience and promoting its products.&nbsp;<\/p>\n\n\n\n<p>Through social media, Nike connects with customers on a global scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis\"><strong>Analysis of target audience and customer engagement<\/strong><\/h2>\n\n\n\n<p>Nike runs lots of social media channels that gather millions of fans. Here are the numbers of followers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram \u2013 302M<\/li>\n\n\n\n<li>Facebook \u2013 39M<\/li>\n\n\n\n<li>Twitter \u2013 10.2M<\/li>\n\n\n\n<li>LinkedIn \u2013 6M<\/li>\n\n\n\n<li>TikTok \u2013 7.2M<\/li>\n\n\n\n<li>YouTube \u2013 2.09M<\/li>\n\n\n\n<li>Pinterest \u2013 1.1M<\/li>\n<\/ul>\n\n\n\n<p>Those numbers are impressive. But every social media marketer knows that nowadays, the number of followers doesn\u2019t matter as much as it used to.&nbsp;<\/p>\n\n\n\n<p>To gain broad reach, we need to engage followers or\/and run paid ads, and Nike does both.<\/p>\n\n\n\n<p>So which social channel gives Nike the biggest engagement?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"instagram\">Instagram \u2013 the average number of reactions for the profile is 101.4k likes and 830.21 comments, which stands for a 0.03% average engagement rate.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf993e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf993e6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png\" alt=\"The engagement and audience of Nike\u2019s Instagram profile.\" class=\"wp-image-173219\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The engagement and audience of Nike\u2019s Instagram profile.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"twitter\">Twitter \u2013 Nike\u2019s video tweets are willingly retweeted. The average number of retweets is 1.4k which stands for a 0.08% average engagement rate.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf99662&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf99662\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png\" alt=\"The engagement metrics of Nike\u2019s Twitter profile.\" class=\"wp-image-173220\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The engagement metrics of Nike\u2019s Twitter profile.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"tiktok\">TikTok \u2013 the average number of reactions for the profile is 50.6k likes, 2.9k shares, and 978 comments which stands for a 0.72% average engagement rate.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf998e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf998e1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png\" alt=\"The engagement metrics of Nike\u2019s TikTok profile.\" class=\"wp-image-173221\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-248x130.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The engagement metrics of Nike\u2019s TikTok profile.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"youtube\">YouTube \u2013 this profile has the highest average engagement rate. The average number of reactions for the profile is 2.7k likes and 299k views, which stands for a 0.91% average engagement rate.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf99b37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf99b37\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png\" alt=\"The engagement metrics of Nike\u2019s YouTube profile.\" class=\"wp-image-173222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png 942w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-248x132.png 248w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The engagement metrics of Nike\u2019s YouTube profile.<\/figcaption><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.upfluence.com\/software\/upfluence-plugin-influence-analytics\" target=\"_blank\" rel=\"noopener\" title=\"\">Upfluence<\/a>.<\/p>\n\n\n\n<p>That\u2019s the analysis of social accounts that belong to Nike.<\/p>\n\n\n\n<p>Although the brand gathered a huge audience around their social media sites, it\u2019s challenging to maintain a high engagement rate without investing in paid advertisements.<\/p>\n\n\n\n<p>The alternatie is to strengthen brand loyalty. Nike has many evangelists who post about their products on their private social channels.<\/p>\n\n\n\n<p>How many?<\/p>\n\n\n\n<p>Let\u2019s take a look at data delivered by the <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> tool Brand24 and analyze the number of mentions. I did some <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>, and here\u2019s a result:<\/p>\n\n\n\n<p>During the last 30 days, Nike received over <strong>340k (!)<\/strong> of online mentions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Find your social media mentions!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The majority of them come from 2 sources: Instagram and Twitter.<\/p>\n\n\n\n<p>I\u2019m sure you predicted that Instagram brings Nike lots of buzz. But did you expect Twitter takes second place?&nbsp;<\/p>\n\n\n\n<p>For me, it was a little surprising. But yes, Twitter generated over 33k mentions. As we see, Facebook is not the place where people like to mention brands, even such popular as Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf99f75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf99f75\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png\" alt=\"The number of online mentions of Nike, an analysis by Brand24, an AI-powered tool.\" class=\"wp-image-173223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-237x159.png 237w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The number of online mentions of Nike.<\/figcaption><\/figure>\n\n\n\n<p>Statistics present that 303k of mentions come from social media while only 41k from non-social sources. Also, those mentions generated a total reach of over 1.7B.<\/p>\n\n\n\n<p>Interestingly, during the last 30 days, the brand engagement has been on fire! Nike got 820k social media comments and 54M social media interactions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Know what people talk about you online!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>We clearly see that social media are the key to Nike\u2019s brand awareness strategy.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9a313&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9a313\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png\" alt=\"Statistics of online mentions of Nike, provided by Brand24, an AI-powered tool.\" class=\"wp-image-173224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Statistics of online mentions of Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>Analysis of social media reach<\/strong><\/h2>\n\n\n\n<p>Reach is one of the most important <a href=\"https:\/\/brand24.com\/blog\/social-media-metrics\/\">social media metrics<\/a> we can track. It is an estimated number of users that could have contact with social media posts.<\/p>\n\n\n\n<p>Broad reach means more vital brand awareness. It\u2019s crucial for sports brands such as Nike because the competition in this sector is high.&nbsp;<\/p>\n\n\n\n<p>Nike&#8217;s marketing strategies are designed to maximize social media reach and brand awareness.<\/p>\n\n\n\n<p>Online mentions play an essential role in increasing brand awareness. They allow reaching new users. The more positive mentions about your brand, the better.<\/p>\n\n\n\n<p>Here\u2019s the online reach of the sports brand Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9a5c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9a5c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png\" alt=\"The online reach of Nike by Brand24, an AI-powered tool.\" class=\"wp-image-173225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The online reach of Nike.<\/figcaption><\/figure>\n\n\n\n<p>See that spike on the 19th of February 2025?<\/p>\n\n\n\n<p>Thanks to AI Events by Brand24, I know what caused it &#8211; the new collab with Kim Kardashian&#8217;s brand &#8211; SKIMS:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9a80c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9a80c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"248\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png\" alt=\"AI Events by Brand24, an AI-powered tool.\" class=\"wp-image-173226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Events by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Nike got 15k of online mentions that day. They generated 57M<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\"> social media reach<\/a> and 20M non-social reach.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check your social media reach!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>What is non-social reach? It is an estimated number of contacts with content beyond social platforms.<\/p>\n\n\n\n<p>Non-social reach is based on the number of domains mentioning a piece of content, the average monthly visits number on a given domain, and the Visibility Ratio, which describes how big was the exposition of a piece of content.<\/p>\n\n\n\n<p>Now, let\u2019s check the data summary of the last 30 days:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9abce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9abce\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png\" alt=\"The Nike's data summary of the last 30 days.\" class=\"wp-image-173227\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Nike&#8217;s data summary of the last 30 days.<\/figcaption><\/figure>\n\n\n\n<p>In the last 30 days, the total social media reach of Nike was 1.2B (!).<\/p>\n\n\n\n<p>That\u2019s a very impressive result!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Want to get your analysis?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Here are the most active sites that mentioned Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9af6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9af6e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png\" alt=\"The most active sites that mentioned Nike brand or products found by Brand24, an AI-powered tool.\" class=\"wp-image-173228\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png 708w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-225x159.png 225w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The most active sites that mentioned Nike brand or products.<\/figcaption><\/figure>\n\n\n\n<p>Overall, the Nike brand\u2019s online presence (popularity) is enormous and admirable. The <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">Presence Score<\/a> metric provided by Brand24 tells us that Nike is among the most recognizable brands globally.<\/p>\n\n\n\n<p>This metric operates on a scale from 0 to 100, where 100 is a score achieved by top global brands. Nike\u2019s success in building strong online brand awareness is undisputed.<\/p>\n\n\n\n<p>Their Presence Score is 88, which is higher than 93% of brands.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9b1e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9b1e6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png\" alt=\"The online Presence Score of Nike by Brand24, an AI-powered tool.\" class=\"wp-image-173229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The online Presence Score of Nike.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check your Presence Score!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\"><strong>Where is the opportunity for the broadest reach?<\/strong><\/h2>\n\n\n\n<p>It\u2019s always worth exploring the new features social platforms offer. Nike\u2019s Reels on Instagram notes millions of views.<\/p>\n\n\n\n<p>Nike&#8217;s success in achieving broad reach is a testament to its effective social media strategies.<\/p>\n\n\n\n<p>The Brand24 tool suggests that many of the most popular mentions come from TikTok, not from Nike\u2019s main account, but from fans who mention their products.<\/p>\n\n\n\n<p>Example? This simple video about a gym outfit gained 4,2m views and over 470k comments:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9b640&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9b640\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png\" alt=\"Where is the opportunity for the broadest reach?\" class=\"wp-image-173230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png 550w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-300x273.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-175x159.png 175w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Where is the opportunity for the broadest reach?<\/figcaption><\/figure>\n\n\n\n<p>On the other hand, it seems like Nike\u2019s Facebook page is dying. Their posts gain a tiny number of reactions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Find new social media opportunities!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>For example, a post about their new shoe release gained only 5.2k reactions, 429 comments, and about 400 shares. That\u2019s a terrible reach for a 39M size Facebook account.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9ba0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9ba0c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png\" alt=\"Nike's Facebook account is dead?\" class=\"wp-image-173231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png 460w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-300x326.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-146x159.png 146w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike&#8217;s Facebook account is dead?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>Analysis of Nike brand sentiment<\/strong><\/h2>\n\n\n\n<p>We already know that people are talking a lot about Nike.<\/p>\n\n\n\n<p>But what do they talk about? Are mentions positive or rather negative?<\/p>\n\n\n\n<p>To get to know the answers, we need to conduct <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\"><strong>sentiment analysis<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the process of analyzing mentions to determine the emotional tone they carry, whether they\u2019re <strong>positive, negative, or neutral<\/strong>.<\/p>\n\n\n\n<p>According to Brand24 data, the majority of mentions are positive. In the last 30 days, Nike has gotten 79k positive and 11k negative mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9bcc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9bcc9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png\" alt=\"The sentiment analysis of Nike by Brand24, an AI-powered tool.\" class=\"wp-image-173232\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The sentiment analysis of Nike.<\/figcaption><\/figure>\n\n\n\n<p>Negative mentions came mainly from one source &#8211; Twitter users wrote over 7k of them, which is a whole 22%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9bf16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9bf16\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png\" alt=\"Nike's sentiment by platform.\" class=\"wp-image-173233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike&#8217;s sentiment by platform.<\/figcaption><\/figure>\n\n\n\n<p>Final thought?<\/p>\n\n\n\n<p>Nike is a very well-perceived brand.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Know your social media sentiment!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\ud83d\udca1My pro tip: <\/strong>Negative mentions are a source of tips on how you can improve your products. For example, this mention informs that after a while, sneakers, Nike Dunk start yellowing. I think it is important feedback for a sports brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9c31f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9c31f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png\" alt=\"A Nike's negative mention found by Brand24.\" class=\"wp-image-173234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-248x50.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Nike&#8217;s negative mention.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison\"><strong>Nike vs. Adidas<\/strong><\/h2>\n\n\n\n<p>Nike\u2019s iconic swoosh logo or Adidas\u2019s three stripes? Which brand gains more online buzz?<\/p>\n\n\n\n<p>Nike and Adidas are the most recognizable brands in the sportswear market.<\/p>\n\n\n\n<p>Those two sports brands produce quite similar content for their social strategy purposes.<\/p>\n\n\n\n<p>But when it comes to online reach, Nike wins this competition. Nike\u2019s fans publish almost 3 times more mentions than Adidas fans.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9c600&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9c600\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png\" alt=\"Comparison of mentions: Nike vs. Adidas.\" class=\"wp-image-173235\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of mentions: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>The number of social media mentions is also almost 3 times bigger for Nike.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Benchmark against competitors!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>When it comes to sentiment analysis, the differences are minimal. Both brands do a great job, gathering over 22% of positive mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9c9fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9c9fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png\" alt=\"Sentiment analysis: Nike vs. Adidas.\" class=\"wp-image-173236\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-238x159.png 238w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>Also, what is important, Adidas has a lower Presence Score than Nike. It means they should work more on awareness around their brand and products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59cbf9cc7e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59cbf9cc7e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png\" alt=\"The Presence Score of Adidas.\" class=\"wp-image-173237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Presence Score of Adidas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"collaborations\"><strong>Nike&#8217;s Influencer Collaborations<\/strong><\/h2>\n\n\n\n<p>Nike&#8217;s social media and influencer collaborations are fundamental to their marketing success.<\/p>\n\n\n\n<p>They&#8217;ve run many social media campaigns that connect with their audience.&nbsp;<\/p>\n\n\n\n<p>Remember the &#8220;Dream Crazy&#8221; campaign with Colin Kaepernick? It got people TALKING and showed Nike cares about social justice.<\/p>\n\n\n\n<p>Nike works with big sports stars like LeBron James, Cristiano Ronaldo, and Serena Williams.&nbsp;<\/p>\n\n\n\n<p>These partnerships aren&#8217;t just about selling products \u2013 they match Nike&#8217;s values and inspire fans worldwide. You can see how well this works by looking at the number of people who engage with Nike on social media and how loyal they are to the brand.<\/p>\n\n\n\n<p>Overall, Nike&#8217;s social media approach combines good content, data insights, and <strong>smart partnerships<\/strong> to stay a top global brand.<\/p>\n\n\n\n<p>By staying true to what they believe in, Nike builds strong connections with people all over the world.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Find the best influencers for you!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn\"><strong>5 things we can learn from Nike<\/strong><\/h2>\n\n\n\n<p>Social media can bring value, but we need to know how to use them. Recently we can see that the reach of private accounts can be higher than that of business accounts. It already happens on LinkedIn, Facebook, and TikTok.<\/p>\n\n\n\n<p>Nike is an excellent example of a brand that achieves so much online buzz despite restrictive algorithms.<\/p>\n\n\n\n<p>I believe Nike can provide valuable lessons for other brands looking to enhance their online presence. I created a short list of key points. <\/p>\n\n\n\n<p><strong>Here are 5 key takeaways<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nike\u2019s marketing strategy is based on running multiple social accounts. So the brand is able to target the audience by interest such as football, basketball, yoga, etc. Perhaps separate pages will also work for your niche? Nike&#8217;s social media strategy consistently reflects the brand&#8217;s core values of innovation, inclusivity, and sustainability.<\/li>\n\n\n\n<li>Nike\u2019s fans are most active on Instagram and Twitter. Those two social platforms are the primary source of mentions. Do you know where fans of your products are active mainly? Get to know it, and think about how you can engage them.<\/li>\n\n\n\n<li>Video content is very willingly consumed by users (especially in short form). Can you implement it in your<a href=\"https:\/\/brand24.com\/blog\/digital-marketing-trends\/\"> marketing<\/a> strategy? If you\u2019re not using it, start as soon as possible.<\/li>\n\n\n\n<li>Nike\u2019s Reels on Instagram and TikToks note millions of views. It is a content format promoted by Instagram. Right now, it is the best option for brands to reach a broad audience. So, do you benefit from it?<\/li>\n\n\n\n<li>To gain a broad reach and build a recognizable brand, Nike cooperates with sports megastars such as Lebron James, Cristiano Ronaldo, and Serena Williams. That\u2019s an enormous source of reach. Do you have your niche superstars that promote your brand in the long term?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitor your social media performance!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Yes, Nike\u2019s social media strategy is effective. With a Presence Score higher than 93% of brands, Nike is one of the most recognizable sports brands in the World.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It gets harder and harder to standout on social media without paid ads<\/strong>. Although Nike&#8217;s main account on Facebook gathers millions of followers, the engagement rate is very low. Furthermore, nowadays, gaining wide organic reach is a challenge for brands.<\/li>\n\n\n\n<li><strong>Building brand awareness and gathering evangelists is a great way to win with algorithms<\/strong>. That\u2019s why compared to Adidas, Nike gains more online buzz.<\/li>\n\n\n\n<li>Last but not least, Nike makes an impact on the sports world. <strong>Instead of just selling the products, it promotes a healthy lifestyle<\/strong> and encourages us to do everyday activities, saying #JustDoIt. Fans love it.<\/li>\n<\/ul>\n\n\n\n<p>In case you would like to find out what\u2019s the sentiment and online reach of the brand,<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\"> <strong>click here and try the Brand24 tool for free!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that Nike runs over 300 social media profiles? You&#8217;ll find them everywhere. What is the secret of this one of the most followed brands online?<\/p>\n","protected":false},"author":74,"featured_media":152023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-151977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=151977"}],"version-history":[{"count":49,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151977\/revisions"}],"predecessor-version":[{"id":181917,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/151977\/revisions\/181917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/152023"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=151977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=151977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=151977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}