{"id":152954,"date":"2026-06-03T13:55:38","date_gmt":"2026-06-03T11:55:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=152954"},"modified":"2026-06-10T15:38:58","modified_gmt":"2026-06-10T13:38:58","slug":"tiktok-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-monitoring-tools\/","title":{"rendered":"The 7 Best TikTok Monitoring Tools I&#8217;ve Tried &amp; Tested in 2026"},"content":{"rendered":"\n<p>Thanks to TikTok monitoring, you can catch a rising trend before it peaks, understand how audiences truly feel about a brand, track viral mentions, or prevent a small issue from becoming a viral crisis.<\/p>\n\n\n\n<p>TikTok monitoring tools can track mentions of your brand, products, services, or any relevant keyword.<\/p>\n\n\n\n<p>Here&#8217;s how it works.<\/p>\n\n\n\n<p>In the default TikTok app, you can only track mentions when users tag you. But how about a situation where TikTok users present your product in videos without adding a tag?\u00a0<\/p>\n\n\n\n<p>You won&#8217;t know about it.&nbsp;It&#8217;s a <strong>missed opportunity<\/strong>. <\/p>\n\n\n\n<p>So, let&#8217;s dive into tools!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7\">7 amazing TikTok monitoring tools<\/h2>\n\n\n\n<p>Take a look at the shortlist of the best tools:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Tool<\/strong><\/th><th><strong>Best For<\/strong><\/th><th><strong>TikTok Monitoring Strengths<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Brand24<\/strong><\/td><td>Brand mentions &amp; reputation monitoring<\/td><td>Tracks brand\/keyword mentions, real-time alerts, sentiment, share of voice, reporting<\/td><\/tr><tr><td><strong>Storyclash<\/strong><\/td><td>Influencer &amp; competitor creator tracking<\/td><td>Strong creator discovery, monitors influencer campaigns, tracks competitor influencer activity<\/td><\/tr><tr><td><strong>Pentos<\/strong><\/td><td>TikTok trends &amp; content strategy<\/td><td>Tracks hashtags + audios, trend velocity, performance insights, competitive account tracking<\/td><\/tr><tr><td><strong>YouScan<\/strong><\/td><td>Visual monitoring &amp; advanced listening<\/td><td>Detects logos\/products in videos, analyzes visuals + text, strong for untagged exposure monitoring<\/td><\/tr><tr><td><strong>Iconosquare<\/strong><\/td><td>Owned account analytics &amp; reporting<\/td><td>Tracks TikTok KPIs, engagement, audience growth, posting performance, exportable reports<\/td><\/tr><tr><td><strong>Exolyt<\/strong><\/td><td>TikTok social intelligence &amp; research<\/td><td>Combines listening + trend monitoring, competitor analysis, influencer insights, hashtag\/content research<\/td><\/tr><tr><td><strong>Socialinsider<\/strong><\/td><td>Benchmarking &amp; performance analytics<\/td><td>Tracks historical performance, competitor benchmarking, top post analysis, clean reporting dashboards<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Research methodology<\/strong><br><br>When selecting the tools, I considered the following\u00a0<strong>6 key factors<\/strong>: mention monitoring &amp; alerts, trend intelligence, influencer monitoring, competitive benchmarking, video intelligence, and best use cases. I also checked the reviews of those tools on G2, Cappterra, and overall online sentiment, as well as Reddit opinions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" target=\"_blank\" rel=\"noopener\" title=\"\">Free 14-day trial.<\/a> <\/p>\n\n\n\n<p>It&#8217;s an advanced online <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring<\/a> tool that tracks the most popular social media, including TikTok. <\/p>\n\n\n\n<p>With Brand24, you can monitor hashtags, keywords, brand and product names across online media, such as social media apps, news, blogs, videos, forums, podcasts, reviews, and other sources.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e34504553e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e34504553e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/tiktok-monitoring-tools-min.jpg\" alt=\"Brand24 dashboard\" class=\"wp-image-156159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min.jpg 995w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min-300x141.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min-170x80.jpg 170w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>After setting up the project, you&#8217;ll get access to TikTok analytics, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The volume of mentions on TikTok<\/li>\n\n\n\n<li>Social media reach<\/li>\n\n\n\n<li>Audience demographic<\/li>\n\n\n\n<li>List of trending hashtags<\/li>\n\n\n\n<li>List of popular influencers <\/li>\n\n\n\n<li>Online <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of voice<\/a> in the industry<\/li>\n\n\n\n<li>Strength of <a href=\"https:\/\/brand24.com\/blog\/what-is-brand-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation<\/a><\/li>\n\n\n\n<li>Automated reports<\/li>\n<\/ul>\n\n\n\n<p><strong>Why I picked Brand24?<\/strong><\/p>\n\n\n\n<p>Thanks to the data and metrics this tool provides, you can analyze your <a href=\"https:\/\/brand24.com\/blog\/tiktok-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok performance<\/a> quickly and effortlessly. Furthermore, you will detect who is talking about your brand and whether those mentions are positive, negative, or neutral.<\/p>\n\n\n\n<p>Brand24 is great for finding influencers, tracking hashtags, and reporting on social media campaigns. This is mostly what our clients use our tool for.<\/p>\n\n\n\n<p>To discover <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" title=\"TikTok mentions\">TikTok mentions<\/a>, you need to add a domain filter. Then you&#8217;ll get such data:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345045b3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345045b3c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"723\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/tiktok-monitoring-mentions-min.jpg\" alt=\"TikTok mentions detected by the Brand24 tool\" class=\"wp-image-156161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-mentions-min.jpg 977w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-mentions-min-300x222.jpg 300w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok mentions detected by the Brand24 tool<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start TikTok Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"storyclash\">02 Storyclash<\/h3>\n\n\n\n<p>Detailed pricing is available upon request.<\/p>\n\n\n\n<p>The tool is specifically designed for <a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a>. It will let you discover matching influencers based on their content, track and analyze their work on any social media platform, including TikTok.<\/p>\n\n\n\n<p><strong>Why I picked Storyclash?<\/strong><\/p>\n\n\n\n<p>It is a TikTok analytics tool that helps you monitor your activity. Also, you will be able to check TikTok influencers, analyze performance, and transform gathered data into reports.<\/p>\n\n\n\n<p>Three main features might interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring and reporting on influencer campaigns<\/li>\n\n\n\n<li>Comparing your competitor&#8217;s strategy to yours<\/li>\n\n\n\n<li>TikTok trends discovery<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345046450&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345046450\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"395\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Storyclash-min.png\" alt=\"Storyclash dashboard\" class=\"wp-image-152956\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Storyclash-min.png 636w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Storyclash-min-300x186.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Storyclash dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pentos\">03 Pentos<\/h3>\n\n\n\n<p>Free 14-day trial. <\/p>\n\n\n\n<p>Pentos is an analytics and monitoring tool dedicated to TikTok. This tool allows monitoring hashtags, influencers, and (what is exciting) music. <\/p>\n\n\n\n<p>Thanks to weekly performance reports and email notifications, you will get up to date with your TikTok profile efforts.<\/p>\n\n\n\n<p><strong>Why I picked Pentos?<\/strong><\/p>\n\n\n\n<p>It enables tracking both TikTok accounts (yours and competitors&#8217;), monitoring hashtags and trends, discovering influencers, and analyzing audience growth. Most importantly, it allows for measuring video performance and engagement.<\/p>\n\n\n\n<p>Overall, the tool seems interesting, but it gives you access only to TikTok data. The other tools I present in this article also allow you to monitor Instagram, Twitter, etc. So, I advise thinking about whether it is a cost-effective choice.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer monitoring<\/li>\n\n\n\n<li>Music monitoring<\/li>\n\n\n\n<li>Hashtags monitoring and analytics<\/li>\n\n\n\n<li>Song and video analytics<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345046a4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345046a4b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Pentos-800px-min.png\" alt=\"Pentos dashboard\" class=\"wp-image-152957\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Pentos-800px-min.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Pentos-800px-min-300x166.png 300w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pentos dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youscan\">04 YouScan<\/h3>\n\n\n\n<p>Detailed pricing is available upon request.<\/p>\n\n\n\n<p>YouScan is a social media intelligence platform powered by AI. <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening<\/a> covers social media, forums, blogs, telegram channels, and online media. According to TikTok, it monitors thumbnail content, post descriptions, and trends within a chosen topic.<\/p>\n\n\n\n<p><strong>Why I picked YouScan?<\/strong><\/p>\n\n\n\n<p>The feature that caught my attention is visual analysis. YouScan identifies logos, objects, activities, scenes, and demographic details in images. Furthermore, it presents images that offer helpful consumer insights.<\/p>\n\n\n\n<p>The tool will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage and monitor brand reputation<\/li>\n\n\n\n<li>Conduct market research<\/li>\n\n\n\n<li>Analyze your marketing campaigns<\/li>\n\n\n\n<li>Find the right influencers<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345046fa0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345046fa0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/YouScan-800px-min.png\" alt=\"YouScan dashboard\" class=\"wp-image-152959\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/YouScan-800px-min.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/YouScan-800px-min-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/YouScan-800px-min-300x192.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouScan dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iconosquare\">05 Iconosquare<\/h3>\n\n\n\n<p>Free 30-day trial.<\/p>\n\n\n\n<p>Iconosquare is one of the <a href=\"https:\/\/brand24.com\/blog\/tiktok-analytics\/\" title=\"\">TikTok analytics <\/a>tools that allows brand mentions monitoring. This tool will deliver insights into engagement, comments, likes, and the best time to post content.<\/p>\n\n\n\n<p><strong>Why I picked Iconosquare?<\/strong><\/p>\n\n\n\n<p>This tool offers access to video analytics covering metrics such as shares, views, and average engagement per view. Thanks to historical data and past video retrieval, Iconosquare provides analytics for past content.<\/p>\n\n\n\n<p>Apart from TikTok, you can use Iconosquare to monitor and analyze Instagram, Twitter, Facebook, and LinkedIn.<\/p>\n\n\n\n<p>Interesting features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions monitoring and analytics<\/li>\n\n\n\n<li>Competitor profiles monitoring<\/li>\n\n\n\n<li>Hashtag tracking<\/li>\n\n\n\n<li>Automated social media reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e3450474fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e3450474fb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/iconosquare-800px-min.png\" alt=\"Iconosquare dashboard\" class=\"wp-image-152961\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/iconosquare-800px-min.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/iconosquare-800px-min-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/iconosquare-800px-min-170x80.png 170w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Iconosquare dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exolyt\">06 Exolyt<\/h3>\n\n\n\n<p>Free 30-day trial. <\/p>\n\n\n\n<p>Exolyt is an all-in-one TikTok analytics tool. With Exolyt, you can monitor any TikTok profile, from influencers to competitive brands. In addition, the tool presents current analytics and statistical data, including total views, engagement rate, follower growth, and likes.<\/p>\n\n\n\n<p><strong>Why I picked Exolyt?<\/strong><\/p>\n\n\n\n<p>Exolyt is designed for TikTok intelligence and monitoring. The tool detects mentions of other profiles in videos, the best time to publish content, the most popular hashtags per account, and the number of followers each video obtains. It&#8217;s quite powerful.<\/p>\n\n\n\n<p>The most interesting features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring and analytics of TikTok accounts<\/li>\n\n\n\n<li>Video growth tracking<\/li>\n\n\n\n<li>Hashtag tracking<\/li>\n\n\n\n<li>Trends tracking<\/li>\n\n\n\n<li>Influencer marketing campaign monitoring<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345047ac6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345047ac6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Exolyt-800px-min.png\" alt=\"Exolyt dashboard\" class=\"wp-image-152962\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Exolyt-800px-min.png 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Exolyt-800px-min-300x167.png 300w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exolyt dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialinsider\">07 Socialinsider<\/h3>\n\n\n\n<p>Free 14-day trial. <\/p>\n\n\n\n<p>Socialinsider is a tool that <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">provides\u00a0<a href=\"https:\/\/brand24.com\/blog\/social-media-insights\/\" target=\"_blank\">social media insights<\/a>\u00a0for<\/span> data-driven agencies and brands. Thanks to Socialinsider, you&#8217;ll get access to social media analytics, audits, and reports. The tool also covers Instagram, Facebook, Twitter, YouTube, and LinkedIn.<\/p>\n\n\n\n<p><strong>Why I picked Socialinsider?<\/strong><\/p>\n\n\n\n<p>With Socialinsider, you&#8217;ll learn more about your TikTok account performance. The tool analyzes TikTok profile statistics, post engagement, views, top hashtags, followers growth, and total plays. The tool analyzes TikTok posts, so you can optimize your content and achieve a higher average engagement rate.<\/p>\n\n\n\n<p>You will gain access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insights about the TikTok campaign&#8217;s results<\/li>\n\n\n\n<li>Influencer analytics&nbsp;<\/li>\n\n\n\n<li>Competitors&#8217; campaigns analytics<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e345048045&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e345048045\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Socialinsider-800px.png\" alt=\"Socialinsider dashboard\" class=\"wp-image-152963\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Socialinsider-800px.png 793w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Socialinsider-800px-300x187.png 300w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Socialinsider dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"features\">What are the key features of the TikTok monitoring tool?<\/h2>\n\n\n\n<p>TikTok monitoring tools help you track and understand what people say and do around your brand, competitors, and trends on TikTok and other social media.<\/p>\n\n\n\n<p>Here are the key features of such a tool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track keywords\/hashtags to follow trends and conversations<\/li>\n\n\n\n<li>Monitor brand mentions (including untagged mentions)<\/li>\n\n\n\n<li>Spot rising trends &amp; viral mentions<\/li>\n\n\n\n<li>Analyze performance (reach, engagement, growth, user-generated content)<\/li>\n\n\n\n<li>Compare competitors (benchmarks + share of voice)<\/li>\n\n\n\n<li>Sentiment analysis to understand audience reaction<\/li>\n\n\n\n<li>Influencer discovery<\/li>\n\n\n\n<li>Campaign tracking &amp; reporting<\/li>\n\n\n\n<li>Alerts for spikes or crises (negative buzz, sudden virality)<\/li>\n\n\n\n<li>Audience analysis (demographics, interests, active times)<\/li>\n\n\n\n<li>AI features to find insights easily and detect anomalies in reach<\/li>\n\n\n\n<li>Integrations &amp; team workflows (Slack\/Teams, etc.)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why should social media managers take care of TikTok?<\/h2>\n\n\n\n<p>In my opinion, TikTok revolutionized the social media market by imposing a new style of communication and advertising. Soon, other social media platforms needed to implement features similar to TikTok\u2019s. This is why we can use Instagram&#8217;s Reels.<\/p>\n\n\n\n<p>I dare say TikTok has the widest reach across all social media platforms right now.\u00a0<\/p>\n\n\n\n<p>How do I know that?<\/p>\n\n\n\n<p>Before I started writing this article, I did some research using our tool, Brand24. I set up projects for a few highly popular brands, such as Coca-Cola, Pepsi, Adidas, Nike, KitKat, McDonald&#8217;s, and iPhone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e3450486cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e3450486cf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"846\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1.png\" alt=\"The most popular mentions of the Nike brand\" class=\"wp-image-184293\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1.png 758w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1-300x335.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1-142x159.png 142w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/tiktok-monitoring-tools-popular-mentions-1-81x90.png 81w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Then, I checked <strong>the most popular mentions tab<\/strong>, and the results (for all those brands) showed TikTok as a source.<\/p>\n\n\n\n<p>That pretty simple investigation tells me that brands should definitely have TikTok accounts.<\/p>\n\n\n\n<p>Moving forward, I came across Upfluence statistics (presented by <a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Influencer Marketing Hub<\/a>) showing that TikTok has the highest social media engagement rates per post.<\/p>\n\n\n\n<p>Here&#8217;s what I found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram, YouTube, and TikTok accounts with different follower levels have different engagement rates<\/li>\n\n\n\n<li>TikTok has much greater engagement than the other two platforms at all follower levels.<\/li>\n\n\n\n<li>According to Upfluence data, <a href=\"https:\/\/brand24.com\/blog\/who-are-micro-influencers-how-to-find-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">micro-influencers<\/a> had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. While mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start TikTok Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>TikTok is a platform where people discover products, trust creator recommendations, and make informed purchasing decisions.<\/p>\n\n\n\n<p>As TikTok continues to shape consumer behavior, influence purchasing decisions, and set cultural trends, brands can benefit from listening to conversations.<\/p>\n\n\n\n<p><strong>Brands should monitor TikTok in 2026 to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Catch trends early before they peak<\/li>\n\n\n\n<li>Understand real audience sentiment and feedback<\/li>\n\n\n\n<li>Protect brand reputation and respond to risks faster<\/li>\n\n\n\n<li>Track competitors and industry conversations<\/li>\n\n\n\n<li>Identify creators and influencer opportunities<\/li>\n\n\n\n<li>Measure campaign performance and ROI<\/li>\n<\/ul>\n\n\n\n<p><strong>When choosing the best TikTok monitoring tool, look for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand mention tracking, including untagged mentions<\/li>\n\n\n\n<li>Trend and viral content detection<\/li>\n\n\n\n<li>Engagement, audience, and performance analytics<\/li>\n\n\n\n<li>Influencer and competitor insights<\/li>\n\n\n\n<li>Real-time alerts for spikes or negative buzz<\/li>\n\n\n\n<li>Clear, easy-to-share reports<\/li>\n<\/ul>\n\n\n\n<p>The right TikTok monitoring tool helps brands stay proactive instead of reactive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What is TikTok monitoring?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">TikTok monitoring is the process of tracking and analyzing TikTok activity to understand what people say, post, and how content performs around a brand, topic, person, or trend. It typically involves: finding keyword mentions, including untagged ones; tracking metrics like mention volume, reach, hashtags, influencers, sentiment, and share of voice; identifying opportunities (UGC, creators, feedback) and spotting potential issues early.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What can I analyze with the TikTok monitoring tool?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">You can analyze: content performance (reach, engagement, and top mentions), trends &amp; hashtags (emerging topics and popular hashtags), brand reputation (how people perceive and discuss your brand), audience insights (who engages with your content), competitor activity (competitor mentions and reach), influencer activity (creator mentions and promotions), crisis signals (early signs of negative buzz or PR risks).<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What are AI tools for brand monitoring on TikTok?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Top TikTok-focused tools are <strong>Exolyt<\/strong> (TikTok monitoring, trend tracking, creator analytics) and <strong>Pentos<\/strong> (TikTok analytics, hashtag monitoring, competitor tracking). Broader AI-powered brand monitoring tools with TikTok coverage: <strong>Brand24<\/strong> (brand mentions, sentiment analysis, AI insights, influencer detection), <strong>Brandwatch <\/strong>(consumer intelligence, trend detection, social listening), <strong>Talkwalker <\/strong>(AI sentiment analysis, visual recognition, trend monitoring), <strong>Meltwater <\/strong>(media monitoring, social listening, AI-powered insights).<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What are the best tools for monitoring brand safety on TikTok?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">If your primary goal is brand safety on TikTok, the strongest options are:<br><strong>Talkwalker<\/strong> (best overall for AI-powered risk detection and visual monitoring), <strong>Brandwatch<\/strong> (strongest consumer intelligence and reputation analysis), <strong>Brand24<\/strong> (excellent real-time alerts and accessible social listening), <strong>YouScan<\/strong> (best for logo and image recognition), <strong>and Exolyt<\/strong> (best TikTok-native monitoring platform).<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok monitoring helps you spot trends early, track audience sentiment, and prevent viral crises. Check the 7 best TikTok monitoring tools for 2026!<\/p>\n","protected":false},"author":74,"featured_media":153118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-152954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/152954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=152954"}],"version-history":[{"count":75,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/152954\/revisions"}],"predecessor-version":[{"id":184294,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/152954\/revisions\/184294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/153118"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=152954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=152954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=152954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}