{"id":154362,"date":"2026-02-12T16:56:42","date_gmt":"2026-02-12T15:56:42","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154362"},"modified":"2026-04-09T12:04:48","modified_gmt":"2026-04-09T10:04:48","slug":"social-media-monitoring","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-media-monitoring\/","title":{"rendered":"Social Media Monitoring: A Complete Guide for 2026"},"content":{"rendered":"\n<p>Social media monitoring is the tracking and analysis of conversations, mentions, and trends across social media platforms. What are people saying? Which social media channels drive conversations?<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is social media monitoring? Definition<\/h4>\n                <p class=\"acf-key-takeaways__text\">Social media monitoring is the process of tracking and analyzing (tagged and untagged) mentions across social platforms to understand what people are saying about a brand, product, competitor, or topic.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why does it matter?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Social media monitoring enables: customer sentiment understanding, crisis detection &amp; management, competitor benchmarking, measuring ROI &amp; social campaign effectiveness, influencer discovery, and lead generation.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Core elements<\/h4>\n                <p class=\"acf-key-takeaways__text\">Effective social media monitoring tools include: real-time mentions tracking, real-time alerts, sentiment and emotion analysis, trend and topic insights, demographic, reach &amp; engagement metrics, and influencer scoring.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Monitoring vs. listening<\/h4>\n                <p class=\"acf-key-takeaways__text\">Monitoring = focuses on what is being said in real time (reactive). Listening = focuses on analyzing and understanding conversations (strategic).<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">AI-powered social media monitoring<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI enhances monitoring by: offering deeper sentiment and emotion analysis, detecting anomalies and explaining the spikes in mentions, summarizing trends &amp; topics, and delivering actionable insights.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">What is social media monitoring? Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Social media monitoring<\/strong>&nbsp;is the process of tracking and analyzing conversations, mentions, and trends about a brand, person, product, or topic across social media platforms. The goal is to understand what people say about a brand, product, competitor, or industry.<\/p>\n\n\n\n<p><strong>In simple words: <\/strong>Social media monitoring, means keeping track of what people say about your brand (or any topic) on social media channels.<\/p>\n\n\n\n<p>Furthermore, social media monitoring tools have many analytical features that give insights into monitored keywords.<\/p>\n\n\n\n<p>So you can draw the right conclusions and implement them into your social media strategy.<\/p>\n\n\n\n<p>It helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See who mentions your brand on social media channels<\/li>\n\n\n\n<li>Know whether people speak positively, negatively, or neutrally<\/li>\n\n\n\n<li>Catch trends and viral topics early<\/li>\n\n\n\n<li>Discover what your competitors are doing<\/li>\n\n\n\n<li>Find influencers for collaborations<\/li>\n\n\n\n<li>Measure camapign performance in real time<\/li>\n\n\n\n<li>Respond quickly to customers or crises<\/li>\n<\/ul>\n\n\n\n<p>In 2026, a solid social monitoring software should ensure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking mentions: <\/strong>Tracking the key keywords, such as brand, product, service, industry, CEO, competitors, marketing campaigns, hashtags, and anything business-related.<\/li>\n\n\n\n<li><strong>Multi-platform coverage<\/strong>: Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, YouTube, Reddit, forums, blogs, news sites, emerging platforms, and niche communities.<\/li>\n\n\n\n<li><strong>Real-time alerts &amp; engagement: <\/strong>Catching valuable mentions as they happen and replying to customer questions or complaints.<\/li>\n\n\n\n<li><strong>Analyzing sentiment and emotions: <\/strong>Identifying whether the social media conversations are positive, negative, or neutral to gauge the target audience&#8217;s perception.<\/li>\n\n\n\n<li><strong>Identifying trends &amp; insights: <\/strong>Spotting emerging topics, viral mentions, or recurring customer pain points to guide marketing, PR, and product strategies.<\/li>\n\n\n\n<li><strong>Crisis management: <\/strong>Detecting sudden spikes in negative mentions that could signal a PR issue, so a brand can respond quickly and protect its reputation.<\/li>\n\n\n\n<li><strong>Measuring impact: <\/strong>Tracking reach, engagement, volume of mentions, AVE, and share of voice to measure the effectiveness of campaigns.<\/li>\n<\/ul>\n\n\n\n<p><strong>Important note: <\/strong>You can monitor only public social media posts and content. The sources of social media mentions depend on which tool you choose.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We are looking for mentions of our brand to prevent crisis situations, to put out fires promptly, and to engage in important conversations regarding our business.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Hanna Milczarek, CMO at Cryptiony\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Hanna-Milczarek.jpg 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Hanna Milczarek                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">CMO at Cryptiony<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai\">What is AI social media monitoring?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>AI social media monitoring<\/strong> is the process of using artificial intelligence (AI) to automatically track, analyze, and interpret conversations happening on social media platforms.<\/p>\n\n\n\n<p><strong>In simple words: <\/strong>Instead of just showing raw numbers (mentions, comments, reactions, reach), <a href=\"https:\/\/brand24.com\/blog\/ai-tools-for-social-media\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI tools<\/a> go deeper and provide context, insights, and recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vs-listening\">Social media monitoring vs. listening<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Monitoring <\/strong>is basically just tracking what people are saying about your brand right now. <strong>Social media listening<\/strong> is about looking at what people are talking about on a larger scale and figuring out what it all means.<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media monitoring = just keeping up<\/li>\n\n\n\n<li>Social media listening = understanding the bigger picture<\/li>\n<\/ul>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Social media monitoring                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Social listening                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focuses on <strong>what<\/strong> people are saying<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focuses on <strong>why<\/strong> people are saying it<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ractive, focusing on collecting data<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Strategic and proactive, aiming to extract insights from that data<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time tracking of mentions and conversations<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Analysis of broader trends and patterns<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on specific keywords, hashtags, and direct mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on sentiment, topics, and industry conversations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Typically reactive and immediate in nature<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Strategic and forward-looking in nature<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Excellent for customer service and crisis management<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ideal for product development, campaign planning, and market research<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>How do they work together?<\/p>\n\n\n\n<p>While monitoring helps you respond to immediate needs and concerns, listening helps you develop better long-term strategies.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Social Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">The benefits of social media monitoring<\/h2>\n\n\n\n<p>Monitoring social media is crucial because it delivers immediate insights into <strong>how the public views your brand<\/strong>, products, services, or industry across multiple social channels.<\/p>\n\n\n\n<p>Here are the key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand reputation management:<\/strong> Identifies negative comments or complaints early, enables rapid crisis response, and helps to protect and enhance brand image.<\/li>\n\n\n\n<li><strong>Understanding customer sentiment:<\/strong>&nbsp;Learn how customers view your brand to identify issues, highlight positive feedback, and adjust your messaging to protect your reputation.<\/li>\n\n\n\n<li><strong>Better customer engagement<\/strong>: Identifying customer questions enables timely responses, helping build stronger relationships and trust.<\/li>\n\n\n\n<li><strong>Crisis detection and prevention:<\/strong> identifies potential issues before they escalate, monitors viral conversations in real time, and supports faster crisis response strategies.<\/li>\n\n\n\n<li><strong>Competitor benchmarking:<\/strong>&nbsp;Compare your brand with competitors by measuring share of voice and analyzing their reactions, campaigns, and customer feedback.<\/li>\n\n\n\n<li><strong>Measure social media ROI:<\/strong>&nbsp;Revealing which campaigns, channels, and content drive meaningful engagement, conversions, and business results.<\/li>\n\n\n\n<li><strong>Content and campaign optimization:<\/strong>&nbsp;Monitoring provides real-time insights to track engagement, measure reach, and optimize campaigns based on live data.<\/li>\n\n\n\n<li><strong>Real-time insights:<\/strong>&nbsp;Real-time access to public sentiment, reputation management, competitor activities, and emerging market opportunities.<\/li>\n\n\n\n<li><strong>Influencer discovery:<\/strong>&nbsp;Identifying potential brand advocates and partners by finding influential individuals in your industry.<\/li>\n\n\n\n<li><strong>Lead generation:<\/strong>&nbsp;Identifying potential customers expressing a need for a product or service.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Brand mentions on social media (including untagged ones) are crucial for SEO and GEO in 2026. They strongly affect visibility in AI Overviews, and mentions on platforms like Reddit, LinkedIn, and Quora influence responses from ChatGPT, Perplexity, and other LLMs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-work\">How does social media monitoring work?<\/h2>\n\n\n\n<p>When it comes to technical aspects, in simple words, monitoring tools use something like a Google robot to crawl social media platforms in almost real-time in search of predefined keywords.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>In short:<\/strong> Effective social media monitoring combines mentions tracking from multiple social platforms, sentiment and emotion detection, real-time alerts, and advanced analytics and reporting.<\/p>\n\n\n\n<p>Here are the key components:<\/p>\n\n\n\n<p><strong>Social platforms coverage<\/strong> &#8211; Monitor all platforms where your audience is engaged. In 2026, you need to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mainstream platforms: X (Twitter), Facebook, Instagram, LinkedIn, TikTok, YouTube, Telegram, Twitch<\/li>\n\n\n\n<li>Forums and community sites: Reddit, Quora, Medium, industry forums and communities<\/li>\n\n\n\n<li>Niche platforms: Spotify, Soundcloud, Bluesky,<\/li>\n\n\n\n<li>Review sites: TripAdvisor, Booking, Yelp, App Store, Google Play, Trustpilot<\/li>\n<\/ul>\n\n\n\n<p><strong>Sentiment analysis<\/strong> &#8211; Detect and interpret emotions behind online conversations. In 2026, a solid tool should identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment: Positive, neutral, negative tone of mentions and topics<\/li>\n\n\n\n<li>Emotions: Admiration, anger, disgust, fear, joy, sadness<\/li>\n\n\n\n<li>Intent: Information, promotional, sales, networking, greetings, advocacy, entertaining, opinion sharing<\/li>\n<\/ul>\n\n\n\n<p><strong>Real-time notifications<\/strong> &#8211; To stay updated, monitoring systems should provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant alerts: Also called storm alerts for spikes in mentions<\/li>\n\n\n\n<li>Crisis detection: Real-time alerts for spikes in negative sentiment<\/li>\n\n\n\n<li>Email alerts: Regular email summaries of new mentions<\/li>\n\n\n\n<li>Integrations: Notifications through communication apps, such as Slack or MS Teams<\/li>\n<\/ul>\n\n\n\n<p><strong>Advanced analytics<\/strong> &#8211; Raw data needs meaningful context. Key analytical features that will boost social media performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source breakdown: Identify the social media app from which the mentions come from<\/li>\n\n\n\n<li>Reach and interactions: Measure brand awareness and discover which channels give you the most exposure<\/li>\n\n\n\n<li>Influencer Score: Identifies the most influential authors and sources mentioning the brand<\/li>\n\n\n\n<li>Trending hashtags: Discover which hashtags are often used by the target audience<\/li>\n\n\n\n<li>Topic analysis: Groups mentions by subtopics to understand what people are actually talking about<\/li>\n<\/ul>\n\n\n\n<p><strong>Custom reporting<\/strong> &#8211; Reporting is about making social media data actionable. Types of reports that will  streamline the job:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand health reports: Track how people evaluate brands and products over time<\/li>\n\n\n\n<li>Campaign performance reports: Measure the impact of specific social media campaigns or hashtags<\/li>\n\n\n\n<li>Crisis and incident reports: Provide a detailed view of spikes in negative sentiment<\/li>\n\n\n\n<li>Competitor comparison report: Compare your brand\u2019s visibility and sentiment with competitors<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db3b98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db3b98\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring.png\" alt=\"The key components of effective social media monitoring in 2025\" class=\"wp-image-176926\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring.png 602w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring-300x306.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/key-components-of-effective-social-media-monitoring-156x159.png 156w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The key components of effective social media monitoring in 2026<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Social media monitoring strategy<\/h2>\n\n\n\n<p>Here are my top tips for setting up a successful social media monitoring project and gaining real value from it.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">A strong social media monitoring strategy starts with a clear purpose<strong>, <\/strong>and then you need to pick the right tool. Use well-selected keywords to set up a monitoring project. Establish a routine with real-time listening, regular reviews, and reports, focusing on key metrics. Finally, integrate insights across your teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Decide&nbsp;why&nbsp;you&#8217;re monitoring<\/h3>\n\n\n\n<p>First of all, you need to define your purpose. Why are you monitoring social media?<\/p>\n\n\n\n<p>Start with a clear objective, which could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protecting brand reputation<\/li>\n\n\n\n<li>Improving customer service<\/li>\n\n\n\n<li>Improving target audience engagement<\/li>\n\n\n\n<li>Tracking campaign performance<\/li>\n\n\n\n<li>Monitoring competitors<\/li>\n\n\n\n<li>Identifying industry trends<\/li>\n\n\n\n<li>Generating sales leads<\/li>\n\n\n\n<li>Influencer identification<\/li>\n\n\n\n<li>Product feedback<\/li>\n<\/ul>\n\n\n\n<p>Can you use it for all of the above? Of course, you can use social monitoring data for much more than that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose the right tool<\/h3>\n\n\n\n<p>There are many&nbsp;social monitoring solutions on the market. While choosing the tool, pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget<\/li>\n\n\n\n<li>Platform coverage<\/li>\n\n\n\n<li>Real-time alert capabilities<\/li>\n\n\n\n<li>Sentiment analysis accuracy<\/li>\n\n\n\n<li>Reporting features<\/li>\n<\/ul>\n\n\n\n<p>What are the key features of a solid social media monitoring tool?<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it\u2019s important                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Multi-platform coverage<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ensures monitoring across major social networks, blogs, forums, and news sites. Prevents blind spots in conversations.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time data tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enables immediate detection of mentions, complaints, or viral content. Critical for reputation management and crisis control.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment analysis (AI\/NLP)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Automatically classifies mentions as positive, negative, or neutral. Provides a quick overview of brand perception.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach &amp; engagement metrics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures likes, shares, comments, impressions, and estimated reach. Helps evaluate content and campaign effectiveness.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Influencer identification<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detects high-impact users discussing your brand. Supports influencer marketing and partnership strategies.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Demographic insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Provides audience data such as age, gender, location, language, and interests. Supports targeted marketing.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Topic analysis &amp; clustering<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Identifies recurring themes, discussions, and emerging topics. Helps uncover trends, customer concerns and interests.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Event detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detects sudden spikes in conversation volume. Helpful in identifying crises and viral moments.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Custom alerts &amp; notifications<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sends real-time alerts for sentiment and mentions spikes. Enables fast response.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Analytics &amp; reporting dashboards<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Provides visual reports and performance tracking over time. Essential for measuring ROI and guiding strategy.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Actionable, automated insights based on your monitoring project. Enables fast data analysis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Make a list of must-have features and sources to track. <\/p>\n\n\n\n<p>Some social media monitoring platforms offer free trials. It&#8217;s a great way to test a tool&#8217;s full potential.<\/p>\n\n\n\n<p>If you have any doubts, don&#8217;t hesitate to contact customer service and ask about the tool&#8217;s capabilities. They will help you with pleasure.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Social Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Choose relevant keywords<\/h3>\n\n\n\n<p>Your monitoring is as good as your queries. That&#8217;s why it&#8217;s worth spending some time thinking about relevant keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track your brand<\/strong> tocapture all social mentions, including those untagged:\n<ul class=\"wp-block-list\">\n<li>Your brand name, e.g., <em>Lush, Lush Cosmetics<\/em><\/li>\n\n\n\n<li>Common misspellings or variations, e.g., <em>Lusch, LushCos, lushh, Luscosmetics<\/em><\/li>\n\n\n\n<li>Your social media handles (without @), e.g., <em>lushcosmetics, lush, lushpoland<\/em><\/li>\n\n\n\n<li>Product names or service names, e.g., <em>Sleepy Lotion, Snow Fairy, Twilight Spray<\/em><\/li>\n\n\n\n<li>CEO name, e.g., <em>Mark Constantine<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Track branded hashtags<\/strong> to measure campaign engagement and user-generated content.\n<ul class=\"wp-block-list\">\n<li>Campaign hashtags, e.g., <em>#LushChristmas, #LushHalloween<\/em><\/li>\n\n\n\n<li>Event hashtags, e.g.,<\/li>\n\n\n\n<li>Community hashtags, e.g., <em>#LushAddict, #LushieHaul<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Track competitors<\/strong> to enter insights into their strategy, sentiment, and share of voice:\n<ul class=\"wp-block-list\">\n<li>Brand names, e.g., <em>The Body Shop, Bath &amp; Body Works<\/em><\/li>\n\n\n\n<li>Product names or service names, e.g., <em>Tea Tree Cleanser, Aromatherapy Sleep Lotion<\/em><\/li>\n\n\n\n<li>Campaign hashtags or slogans that they use, e.g.,<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Track industry and niche keywords<\/strong> to identify trends, emerging topics, and new business chances:\n<ul class=\"wp-block-list\">\n<li>Industry terms, e.g., <em>natural skincare, clean beauty<\/em><\/li>\n\n\n\n<li>Problems your audience talks about, e.g., <em>skin sensitivity, acne-prone, chemical-free alternatives<\/em><\/li>\n\n\n\n<li>Trends, e.g., <em>skin cycling, zero-waste packaging<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Important note:<\/strong> The more keywords you track, the higher the cost. Most tools base their pricing on the number of keywords monitored.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to get more relevant conversations in a monitoring project?<\/h4>\n\n\n\n<p>I have two powerful tips for you.<\/p>\n\n\n\n<p><strong>Pro Tip 1: Use&nbsp;required&nbsp;keywords<\/strong><\/p>\n\n\n\n<p>This is especially useful for understanding public opinions about your company or product with respect to other companies and products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db5586&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db5586\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"297\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1-1140x297.png\" alt=\"How to use Required Keywords in a social media monitoring project\" class=\"wp-image-176928\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1-1140x297.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1-300x78.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1-248x65.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-required-keywords-in-project-min-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to use Required Keywords in a social media monitoring project<\/figcaption><\/figure>\n\n\n\n<p><strong>Pro Tip 2: Use excluded keywords<\/strong><\/p>\n\n\n\n<p>This is especially useful when you see a lot of mentions containing a keyword that disrupts the entire project.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db5a74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db5a74\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"285\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min-1140x285.png\" alt=\"How to use Excluded Keywords in a social media monitoring project\" class=\"wp-image-176929\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min-1140x285.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min-300x75.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min-248x62.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-excluded-keywords-in-project-min.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to use Excluded Keywords in a social media monitoring project<\/figcaption><\/figure>\n\n\n\n<p>I quickly entered&nbsp;Sleepy&nbsp;as an&nbsp;Excluded keyword in my Lush monitoring project. As a result, the tool will show me mentions of body lotions without mentioning Sleepy, one of Lush&#8217;s most popular body lotions.<\/p>\n\n\n\n<p><strong>Why is it helpful?<\/strong> Including required and excluded keywords makes your monitoring project more accurate. This allows you to focus on the mentions and topics that are most relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Set up a social media monitoring process<\/h3>\n\n\n\n<p>So there you have it, a well-performing project based on the right keywords. What&#8217;s next? You need a routine.<\/p>\n\n\n\n<p>Here&#8217;s an example of a well-defined social media monitoring strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time listening<\/strong>: Set alerts for sudden spikes or negative mentions<\/li>\n\n\n\n<li><strong>Daily\/weekly reviews<\/strong>: Track ongoing campaigns and brand health<\/li>\n\n\n\n<li><strong>Monthly\/quarterly reports<\/strong>: Spot long-term trends and strategic insights<\/li>\n<\/ul>\n\n\n\n<p>While checking your data, pay attention to the key social media monitoring metrics:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key question it answers                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volume of mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>How much are people talking about our brand?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>How many people are potentially exposed to our brand or campaign<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment score<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>How do people feel about our brand?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Engagement<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Are people interacting with content or mentions?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sources<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Which platforms are driving the most mentions and reach?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Share of Voice (SOV)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>How visible is the brand compared to competitors?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Influencer impact<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Who is driving conversations about the brand?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Trending topics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>What are emerging trends and customer interests?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Demographic distribution<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Are we reaching our target audience?<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Integrate with broader marketing strategy<\/h3>\n\n\n\n<p>Social media monitoring and analysis deliver valuable insights that can boost your social media marketing efforts in many ways. <\/p>\n\n\n\n<p>That&#8217;s why I recommend combining it across teams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media management:<\/strong> proactively address <a href=\"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"social media mentions\">social media mentions<\/a> to boost engagement, brand awareness, and customer loyalty significantly<\/li>\n\n\n\n<li><strong>Customer support<\/strong>: track what customers are saying in real time and act on complaints instantly<\/li>\n\n\n\n<li><strong>Marketing:<\/strong> optimize content and campaigns based on feedback, analytics, and metrics<\/li>\n\n\n\n<li><strong>PR: <\/strong>monitor customer sentiment, prepare responses to crises, or leverage positive buzz<\/li>\n\n\n\n<li><strong>Partnership management:<\/strong> identify content creators already talking about your brand, which leads to potential influencer partnerships<\/li>\n\n\n\n<li><strong>Product Teams<\/strong> prioritize improvements and new features based on customer feedback<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Monitor, take action, repeat<\/h3>\n\n\n\n<p>The most important part of social media monitoring is&nbsp;consistency. <\/p>\n\n\n\n<p>Consistently check-in. <\/p>\n\n\n\n<p>Consistently clean up your results. <br>Consistently respond and react.<\/p>\n\n\n\n<p>Monitoring social media platforms is automated, but you should be part of it.<\/p>\n\n\n\n<p>Regularly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond to crucial social mentions to boost your brand recognition<\/li>\n\n\n\n<li>Update keywords, queries, hashtags as the language evolves<\/li>\n\n\n\n<li>Refine filters to gain the most reliable data<\/li>\n\n\n\n<li>Compare against past performance and competitors<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db6dd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db6dd1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-strategy.png\" alt=\"Social media monitoring strategy for 2025\" class=\"wp-image-176930\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-strategy.png 608w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-strategy-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-strategy-300x337.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-strategy-142x159.png 142w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media monitoring strategy for 2026<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study\">Top social media monitoring tools <\/h2>\n\n\n\n<p>There are a few tools for monitoring social media worth checking. <\/p>\n\n\n\n<p>Here is a detailed comparison: <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Best Social Media Monitoring Tools<\/a>. Most of them offer a <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" target=\"_blank\" rel=\"noopener\" title=\"free trial\">free trial<\/a> period, which gives you a couple of days to play with the tool.<\/p>\n\n\n\n<p>Now, let&#8217;s quickly check the top 4 tools worth your attention, (list updated in February 2026):<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Monitored social media channels                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instagram, X (Twitter), Facebook, Reddit, LinkedIn, Quora, YouTube, TikTok, Telegram, Twitch, Pinterest, Bluesky<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Agencies, Mid-sized businesses, enterprises, teams needing advanced listening features<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Sprout Social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facebook, Instagram, Reddit, TikTok, Tumblr, X (Twitter), YouTube<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mid-sized businesses and enterprises, teams needing social management + listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Hootsuite<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facebook, Instagram, TikTok, Threads, X (Twitter), Bluesky, LinkedIn, YouTube, Pinterest, Reddit<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large agencies and enterprises, social media teams seeking management + basic listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Meltwater<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Twitch, Pinterest, TikTok<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large agencies and enterprises, teams needing deep media intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>I have been tracking the key tools for social media monitoring for quite some time. I use Brand24 for this purpose, which provides me with valuable insights.<\/p>\n\n\n\n<p>Let&#8217;s unvocer them.<\/p>\n\n\n\n<p>Here you can see the comparison of the online performance of Brand24, Sprout Social, Hootsuite and Meltwater:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db7ba8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db7ba8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-1140x553.jpg\" alt=\"The comparison of Brand24, Sprout Social, Hootsuite, and Meltwater\" class=\"wp-image-181398\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-1140x553.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-media-monitoring-brand24-sproutsocial-hootsuite-meltwater-comparison-1-1.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Brand24, Sprout Social, Hootsuite, and Meltwater<\/figcaption><\/figure>\n\n\n\n<p>As you can see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hootsuite <\/strong>is undoubtedly the most popular&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening tool<\/a>,&nbsp;leading in total mentions, social mentions, reach, and overall presence score.<\/li>\n\n\n\n<li><strong>Sprout Social<\/strong> is also a well-known tool in the marketing industry, performing solidly in non-social coverage and reach.<\/li>\n\n\n\n<li><strong>Meltwater<\/strong> offers moderate coverage and reach but shows the lowest positive sentiment share.<\/li>\n\n\n\n<li><strong>Brand24<\/strong> is less popular, but it has the highest percentage of positive mentions (14%) and the lowest negative mentions (1%).<\/li>\n<\/ul>\n\n\n\n<p>I also asked the <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a> about the key strengths and features that users mentioned online. Here&#8217;s a list:<\/p>\n\n\n\n<p><strong>Brand24<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong in real-time monitoring and AI features&nbsp;<\/li>\n\n\n\n<li>Particularly effective brand monitoring and sentiment tracking<\/li>\n\n\n\n<li>Praised for affordability and effectiveness for businesses of all sizes<\/li>\n<\/ul>\n\n\n\n<p><strong>Sprout Social<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Known for comprehensive social media management<\/li>\n\n\n\n<li>Strong analytics and engagement tracking features<\/li>\n\n\n\n<li>Popular among enterprise clients&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Hootsuite<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong in multi-platform management&nbsp;<\/li>\n\n\n\n<li>Popular for advanced scheduling and content management<\/li>\n\n\n\n<li>Some users report pricing concerns&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Social Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-importance\">How important is AI social media monitoring in 2026?<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.pluggo.ai\/blog\/how-will-ai-social-listening-tools-transform-monitoring-in-2025\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pluggo research<\/a>, in 2025, the global <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> market is projected to reach USD 10.32 billion, with 62% of marketers already actively using these tools.<\/p>\n\n\n\n<p>AI social media monitoring helps you achieve your goals more quickly. AI analyzes the monitored data and provides you with real-time, actionable insights.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">I strongly believe that the recent GEO revolution will make social listening even more significant than before. Boolean searches will be gone in a few years. Traditional interfaces will be replaced by chat-based ones like ChatGPT. <\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karol K\u0142aczy\u0144ski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Product<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Let&#8217;s take a closer look at how AI can enrich social media monitoring features:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Smarter sentiment analysis<\/h4>\n\n\n\n<p>AI-powered sentiment analysis is far more advanced than traditional methods. It goes beyond \u201cpositive\/negative\/neutral\u201d. It can detect <strong>specific emotions.<\/strong><\/p>\n\n\n\n<p>Advantages of using AI sentiment analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detects sarcasm, irony, and cultural nuances.<\/li>\n\n\n\n<li>Understands emojis, hashtags, and slang<\/li>\n\n\n\n<li>Identifies emerging topics driving sentiment shifts.<\/li>\n\n\n\n<li>Provides real-time insights with visual dashboards and alerts.<\/li>\n\n\n\n<li>Can explain why sentiment changed<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Want to see how sentiment analysis impacts your social media performance in practice?<\/strong><br>Explore our comprehensive guide to <strong><a href=\"https:\/\/brand24.com\/blog\/social-media-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media sentiment analysis<\/a><\/strong> and learn how to turn audience emotions into actionable insights.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Built-in AI chat (just like ChatGPT)<\/h4>\n\n\n\n<p>Top tools offer <strong>AI-powered chat<\/strong> that you can use to talk about your monitoring data. It works like ChatGPT but is driven by your monitoring project data.<\/p>\n\n\n\n<p>All you need to do is ask questions, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are my competitors\u2019 weaknesses?<\/li>\n\n\n\n<li>Which influencers drive the most reach for us?<\/li>\n\n\n\n<li>What caused our negative sentiment last week?<\/li>\n\n\n\n<li>What&#8217;s the performance on Instagram?<\/li>\n<\/ul>\n\n\n\n<p>The chat will provide you with a comprehensive answer. You don&#8217;t have to dig into data. Social media tracking has never been easier.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134db9b93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134db9b93\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-powered-chat-Brand-Assistant-min.jpg\" alt=\"AI-powered Brand Assistant inside the Brand24 tool\" class=\"wp-image-176935\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-powered-chat-Brand-Assistant-min.jpg 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-powered-chat-Brand-Assistant-min-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-powered-chat-Brand-Assistant-min-300x175.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-powered-chat-Brand-Assistant-min-248x145.jpg 248w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-powered Brand Assistant inside the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Ready to use AI insights<\/h4>\n\n\n\n<p>AI Insights are essentially <strong>automated, AI-powered summaries and recommendations<\/strong> based on your brand\u2019s online conversations.<\/p>\n\n\n\n<p>Instead of showing only raw data (charts, mentions, numbers), AI Insights interprets what\u2019s happening and tells you what actions to take.<\/p>\n\n\n\n<p>How does it work?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI analyzes your mentions, sentiment, reach, and topics using NLP and machine learning.<\/li>\n\n\n\n<li>Then it translates data into clear, actionable takeaways.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134dba234&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134dba234\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min.jpg\" alt=\"Example of AI Insights for the Reebok brand delivered by Brand24\" class=\"wp-image-176945\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min.jpg 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min-300x142.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-insights-example-min-248x118.jpg 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of AI Insights for the Reebok brand delivered by Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Real-time anomaly detection<\/h4>\n\n\n\n<p>AI anomaly detection (also called event detection) acts like an <strong>early warning. <\/strong>It tells you that something happened and explains why.<\/p>\n\n\n\n<p>How does it work?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When there\u2019s a sudden spike (e.g., a viral tweet, negative press, or influencer shout-out), the AI immediately detects it.<\/li>\n\n\n\n<li>Instead of just showing numbers, it explains the cause of the anomaly in 2\u20133 sentences.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134dba966&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134dba966\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-example-of-anomaly-detection-called-event-min.png\" alt=\"Example of anomaly detection (called AI Events Detection) in Brand24 \" class=\"wp-image-176936\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-example-of-anomaly-detection-called-event-min.png 916w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-example-of-anomaly-detection-called-event-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-example-of-anomaly-detection-called-event-min-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-example-of-anomaly-detection-called-event-min-248x103.png 248w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of anomaly detection (called AI Events Detection) in Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Advanced topics discovery&nbsp;and analytics<\/h4>\n\n\n\n<p>AI helps you understand what people are really talking about. Instead of just giving you raw mentions, Topic Analysis automatically <strong>clusters conversations into themes<\/strong> so you can see the bigger picture.<\/p>\n\n\n\n<p>How does it work?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It groups online mentions into discussion categories (e.g., product quality, pricing, customer service, influencers).<\/li>\n\n\n\n<li>Uses AI and Natural Language Processing (NLP) to detect context.<\/li>\n\n\n\n<li>Shows you which topics dominate the conversation and how much reach or engagement they generate.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec134dbb0c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec134dbb0c2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"503\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min-1140x503.jpg\" alt=\"Example of AI Topic Analysis for the Reebok brand delivered by Brand24\" class=\"wp-image-176937\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min-1140x503.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min-300x132.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min-248x109.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-monitoring-ai-Topic-Analysis-min.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of AI Topic Analysis for the Reebok brand delivered by Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Social Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key thoughts<\/h2>\n\n\n\n<p>On average, a person uses about 6.8 different social networks each month. The average daily time spent on social media is approximately 2 hours and 20 to 24 minutes.<\/p>\n\n\n\n<p>These days, the volume of social media posts generated each day is enormous.<\/p>\n\n\n\n<p>Your brand can be mentioned everywhere. That&#8217;s why, while using social media monitoring, remember to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check your monitoring projects regularly<\/li>\n\n\n\n<li>Filter the noise and focus on key mentions<\/li>\n\n\n\n<li>Pay attention to the sentiment<\/li>\n\n\n\n<li>Track the performance of your competitors<\/li>\n\n\n\n<li>Set up alerts and automated reports<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Social media monitoring FAQs<\/h2>\n\n\n\n<p>What&#8217;s the difference between social media monitoring and social media management?<\/p>\n\n\n\n<p><strong>Social media monitoring<\/strong> is about <strong>listening and analyzing<\/strong>, tracking mentions, trends, and sentiment to understand what people are saying about a brand or industry.<\/p>\n\n\n\n<p><strong>Social media management<\/strong> is about <strong>creating and engaging<\/strong>, planning content, posting, and interacting with the audience.<\/p>\n\n\n\n<p>How often should I check social media monitoring projects?<\/p>\n\n\n\n<p>Check social media monitoring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily<\/strong> if you\u2019re a large brand, running campaigns, or at risk of PR issues.<\/li>\n\n\n\n<li><strong>A few times per week<\/strong> for smaller or low-activity brands.<\/li>\n\n\n\n<li><strong>Weekly and monthly reviews<\/strong> for deeper trend analysis.<\/li>\n<\/ul>\n\n\n\n<p>Can ChatGPT analyze and monitor social media accounts?<\/p>\n\n\n\n<p>ChatGPT cannot monitor social media accounts in real time or access them directly. However, it can analyze data you provide (posts, comments, reports) and help with sentiment analysis, insights, and strategy recommendations.<\/p>\n\n\n\n<p>How can monitoring help with crisis management?<\/p>\n\n\n\n<p>Social media monitoring helps with crisis management by spotting anomalies in mention volume, tracking public sentiment in real time, detecting crisis issues, and managing public perception effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media monitoring is about tracking and analyzing mentions on social media. What are people saying? It&#8217;s easy to find out!<\/p>\n","protected":false},"author":74,"featured_media":154548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[1771,682,764,32,2209,1929,1131],"class_list":["post-154362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-social-listening-tips","tag-social-listening-tool","tag-social-listening-tools","tag-social-media-monitoring","tag-social-media-monitoring-tips","tag-social-media-monitoring-tool","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/154362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=154362"}],"version-history":[{"count":98,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/154362\/revisions"}],"predecessor-version":[{"id":181415,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/154362\/revisions\/181415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/154548"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=154362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=154362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=154362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}