{"id":154729,"date":"2026-10-30T16:00:00","date_gmt":"2026-10-30T15:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154729"},"modified":"2026-10-30T16:14:34","modified_gmt":"2026-10-30T15:14:34","slug":"brand-awareness-metrics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-awareness-metrics\/","title":{"rendered":"9 Key Brand Awareness Metrics You Need to Measure in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A green circle with three curved black lines and your favorite playlist at hand. You know exactly which brand I\u2019m talking about, don\u2019t you? That\u2019s brand awareness at play. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify comes to mind with just a few simple cues. But how do you know whether your own brand is just as recognizable? Here are the 9 brand awareness metrics to track, if you want to find out.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways:        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Brand awareness measures how familiar people are with your brand<\/p>\n                    <p class=\"acf-key-takeaways__text\">The more easily they recognize and recall it, the more likely your brand is to come to mind when they need a product or service you offer.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Set your brand awareness KPIs based on your goals<\/p>\n                    <p class=\"acf-key-takeaways__text\">They can include brand mentions, social and non-social reach, engagement, website traffic, branded search volume, SOV, EMV, brand recall and recognition, and AI visibility.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Compare your results over time and against competitors<\/p>\n                    <p class=\"acf-key-takeaways__text\">Track whether your mentions, branded searches, and Share of Voice are growing. Use consistent reporting periods and competitor sets to spot meaningful changes.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Good AI visibility can help you reach people who aren\u2019t familiar with your brand yet<\/p>\n                    <p class=\"acf-key-takeaways__text\">With 41% of surveyed consumers using AI assistants to research products, appearing in relevant AI recommendations can introduce your brand to new audiences and help build brand recognition.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"why-measure-brand-awareness\" class=\"wp-block-heading\">Why measure brand awareness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like it or not, brand awareness can make or break your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds dramatic, I know, but that\u2019s just how it works: <strong>in order to buy from you, people must know you<\/strong>. As in, know your brand even exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And sure, you can catch someone\u2019s attention with a well-timed ad right when they\u2019re about to make a purchase. They might even choose you then. But what about the next time?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people need something you offer, <strong>you want your brand name to come up naturally<\/strong>, without having to pay for their attention every single time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand awareness is what keeps you top of mind long after the ads run their course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And building that kind of recognition takes work. Campaigns, strategies. So, of course, you\u2019re gonna wanna measure that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what tracking brand awareness can help you do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evaluate and validate your marketing efforts<\/strong> (i.e., see which campaigns performed best and get budgets for future projects)<\/li>\n\n\n\n<li><strong>Understand the place your product or service has in the market<\/strong> (hear what your customers have to say about your offer vs. your competitors\u2019 and adjust accordingly)<\/li>\n\n\n\n<li><strong>Get closer to your customers and build brand loyalty<\/strong> (understand what matters to them and build a stronger bond based on shared values and trust)<\/li>\n\n\n\n<li><strong>Identify partnership opportunities<\/strong> (spot creators that could help you reach new audiences)<\/li>\n\n\n\n<li><strong>Become the brand people think of first<\/strong> (build strong brand awareness and make your brand the go-to choice in your category)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m gonna walk you through the 9 most important brand awareness metrics to track if you wanna stay well-informed about your brand recall, benchmark vs. your competitors, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cause at the end of the day, there\u2019s no point pouring money into brand awareness campaigns if you have no idea whether they\u2019re even working.<\/p>\n\n\n\n<h2 id=\"id9-brand-awareness-metrics\" class=\"wp-block-heading\">9 Brand Awareness Metrics To Track<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand awareness is a tricky thing to measure, &#8217;cause you can\u2019t exactly put a single number on how well-known you are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several metrics to consider, depending on your goals and KPIs (key performance indicators). There are also quite a few tools for measuring them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, just to get that out of the way, here\u2019s a quick overview. And after that, we\u2019re diving right into the metrics themselves!<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool type (+ examples)                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metrics covered                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Social listening<\/strong> (e.g., Brand24, SproutSocial, Brandwatch)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand mentions, share of voice, social and non-social reach, earned media value (EMV)                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Website analytics<\/strong> (e.g., Google Analytics 4)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Website traffic, referral traffic                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>SEO<\/strong> (e.g., Google Search Console, Semrush, Ahrefs)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Branded search volume                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Social media &amp; ad analytics<\/strong> (e.g., LinkedIn Analytics, Meta Ads Manager, Google Ads)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand impressions, social media engagement                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Survey<\/strong> (e.g., SurveyMonkey, Typeform)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand recall, brand recognition, customer feedback                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AI visibility monitoring<\/strong> (e.g., Chatbeat, Peec AI, Semrush AI Visibility Toolkit)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        AI visibility                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Brand Mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You wanna know if your brand is the talk of the town? Brand mentions will tell you just that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They include everything from tagged Instagram posts to Reddit discussions where someone casually recommends your product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And yes, those untagged mentions count, too!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, the more mentions your brand gets, the more attention it\u2019s attracting. Tracking them over time helps you see whether it&#8217;s becoming a bigger part of the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, as with most things in life, there\u2019s a catch. <strong>More mentions don&#8217;t automatically mean better brand awareness<\/strong>. A successful campaign can send your numbers soaring, but so can a PR crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why I personally always dig in to see what caused a surge in mentions, just to be safe. Or join in on the fun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, a word of advice\u2026 <strong>Don\u2019t stop at your total mention count<\/strong>. Compare it with previous periods, investigate unusual spikes, and check whether the conversations are positive or negative. That\u2019s how you\u2019ll find out what\u2019s driving the attention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8b163&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8b163\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-1140x398.jpg\" alt=\"Mentions overview for Spotify in Brand24\" class=\"wp-image-185915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-1140x398.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-300x105.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-248x87.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24-90x31.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentions-overview-for-Spotify-in-Brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Spotify mentions overview in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track brand mentions?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can access your mentions through your native social media analytics, but this way, you\u2019ll only get to the ones with a direct @tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To track both <strong>tagged and untagged mentions<\/strong> across social media, news sites, forums, and other online sources, you\u2019ll need a social listening tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, remember how I brought up Spotify at the beginning of this article? That wasn\u2019t just for show.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m gonna use Brand24, my social listening tool of choice, to see how its online visibility compares with Deezer, a smaller competitor in the music streaming industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll use these two brands as examples throughout the guide to see what different brand awareness metrics reveal about an established market leader vs. a smaller challenger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can take these as a benchmark of sorts: comparing the two will help you understand <strong>how much the numbers can differ depending on a brand\u2019s size and market position<\/strong>. It can also help you set realistic KPIs for your own brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, starting with brand mentions:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Brand                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Number of mentions                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Spotify                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        289K                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Deezer                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        11K                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Data collected over the last 14 days (October 15\u201329, 2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, Spotify is the more established brand, so we\u2019d expect it to attract more mentions overall. What genuinely surprised me here is <strong>the difference in their growth rates<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to the previous period, Spotify\u2019s mentions increased by 34%, while Deezer\u2019s jumped by a whopping 61%!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, despite having a much smaller share of the conversation, Deezer is actually growing faster percentage-wise. That suggests its brand awareness is growing. But before I make that judgment, I wanna take a look at some of the other metrics, too.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start tracking your mentions for free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=22\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Social media and non-social reach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You might get mentioned hundreds of times, but if those conversations stay within a small audience, they\u2019re not doing much for your brand awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, a single mention from a major publication or a popular creator could put you in front of millions of new people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what reach helps you estimate: <strong>how many people come across your brand<\/strong>, your campaigns, social media posts, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can track two different types of reach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media reach<\/strong>: The estimated number of people who could have seen your brand mentioned on platforms like Instagram, TikTok, or LinkedIn.<\/li>\n\n\n\n<li><strong>Non-social reach<\/strong>: The potential exposure your brand gets from websites outside social media, including news publications, blogs, and online forums.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\">How to measure social media reach<\/a>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Native analytics can show you the reach of your own social media posts. To find out how far conversations about your brand spread beyond your accounts, circle back to your social listening tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how Spotify and Deezer\u2019s reach stacks up according to Brand24:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Brand                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Social media reach                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Non-social reach                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Spotify                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        2.8B                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        254M                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Deezer                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        79M                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        8.0M                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Remember how Deezer&#8217;s mentions grew by 61%? Well, its reach is not doing so hot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the increase in mentions, Deezer&#8217;s total estimated reach actually dropped by 31%, with social media reach down 30% and non-social reach down 39% compared to the previous period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Spotify&#8217;s total reach increased by 19%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, while more people are talking about Deezer, those conversations aren&#8217;t generating as much exposure as before. This could mean that its recent mentions are coming from smaller accounts or lower-reach sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s exactly why <strong>I never judge brand awareness by mention volume alone<\/strong>. More conversations don\u2019t necessarily mean more people are seeing them!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8ca4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8ca4c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"592\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24.jpg\" alt=\"Deezer overview Brand24\" class=\"wp-image-185914\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24.jpg 495w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24-300x359.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24-133x159.jpg 133w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Brand24-75x90.jpg 75w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An overview of Deezer&#8217;s mentions and reach in Brand24<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Social media engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, are people just talking <em>about<\/em> you, or are they also interacting <em>with<\/em> you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement is a great indicator of just how effective your social media campaigns are. Measured in the <strong>number of likes, shares, and comments<\/strong>, it can tell you how well your content resonates with your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the thing about engagement is that <strong>it can help your content reach new audiences<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media algorithms often consider interactions when deciding which posts to recommend, so a lively comment section or a post getting shared around could bring even more attention to your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track social media engagement?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Native social media analytics let you see how people interact with your own posts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend looking at engagement rate alongside total interactions to judge performance relative to your audience size or content reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\">social listening tools<\/a> to see how people engage with mentions of your brand beyond your own accounts.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Website traffic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People who already know your brand are more likely to visit your website directly. That\u2019s as simple as it gets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are three different traffic sources to keep an eye on, which can all reveal something different about how familiar people are with your brand and how they\u2019re landing on your site.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct<\/strong>: Includes visitors who type your URL into their browser or use a bookmark. An increase in direct traffic can suggest growing awareness, but keep in mind that GA4 also counts visits with unknown sources as such.<\/li>\n\n\n\n<li><strong>Organic<\/strong>: Shows how many visitors find you through search engines. What you wanna look at here are branded searches, &#8217;cause they indicate people are actively looking up your brand.<\/li>\n\n\n\n<li><strong>Referral<\/strong>: Comes from links on other websites, such as online publications or industry blogs. It can help you identify which external sources are sending people your way and boosting your awareness.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track website traffic?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 (GA4) is your go-to tool here!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head to <strong>Reports \u2192 Acquisition \u2192 Traffic<\/strong> acquisition to see where your visitors come from and how much traffic each channel generates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to the other metrics, it\u2019s best to compare numbers over time, especially before and after major awareness campaigns.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8d7fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8d7fa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"645\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition.jpg\" alt=\"GA4 Traffic acquisition view\" class=\"wp-image-185502\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition.jpg 762w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition-300x254.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition-188x159.jpg 188w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GA4-Traffic-acquisition-90x76.jpg 90w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Traffic acquisition in Google Analytics<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05 Brand search volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When people actively search for your brand by name, that\u2019s a strong indicator of brand awareness. They already know you exist, and now they\u2019re looking you up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand searches include your brand name itself, as well as queries like \u201cSpotify Premium\u201d or \u201cDeezer subscription.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track brand search volume?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO tools like Ahrefs or Semrush can show you the <strong>estimated monthly search volume for keywords containing your brand name<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use Google Search Console to check how often your website appears in search results for branded queries and how many clicks those searches bring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And since we\u2019re already comparing Spotify and Deezer, let\u2019s see how much interest each brand attracts on Google!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To check this, I used <strong>Ahrefs Keywords Explorer<\/strong>.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Brand                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Monthly search volume                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Spotify                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        12M                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Deezer                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        45K                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Well, that&#8217;s quite the gap! Spotify generates <strong>roughly 267 times as many branded searches<\/strong> as Deezer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And looking at the trends, it&#8217;s pulling even further ahead. Its search volume has grown by 6% over the last 12 months, compared to just 1% for Deezer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8e6bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8e6bf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-1140x489.jpg\" alt=\"Spotify overview Ahrefs\" class=\"wp-image-185917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-1140x489.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs-90x39.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Spotify-overview-Ahrefs.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs Keywords Explorer overview for \u201cspotify\u201d<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But! There\u2019s also some geographical context worth considering. Deezer is a French company, and France still accounts for the largest share of its branded searches (45%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The remaining 55% come from other countries, with Brazil and the US leading the way. That\u2019s a good indication that <strong>Deezer\u2019s brand recognition extends well beyond its home market<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8f0d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8f0d1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-1140x489.jpg\" alt=\"Deezer overview Ahrefs\" class=\"wp-image-185913\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-1140x489.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs-90x39.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Deezer-overview-Ahrefs.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs Keywords Explorer overview for \u201cdeezer\u201d<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id06\" class=\"wp-block-heading\">06 Share of voice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, we know Deezer is pretty far behind Spotify in brand mentions and search volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what if we compared the two with a wider range of competitors? That would give us a much better idea of where they stand in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s exactly what <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\">share of voice<\/a> (SOV) is for!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It measures <strong>what percentage of online conversations your brand has compared to its competitors<\/strong>. The higher your SOV, the bigger your share of the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track Share of Voice?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can calculate it yourself using the following formula: <strong>SOV (%) = Your Brand Metric \u00f7 Total Industry Metric \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or\u2026 Save yourself the math and use a tool to automatically compare your Share of Voice with your chosen competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how it plays out according to Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb8fc89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb8fc89\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison.jpg\" alt=\"Share of Voice comparison\" class=\"wp-image-185916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison.jpg 1063w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Share-of-Voice-comparison-90x36.jpg 90w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 Share of Voice comparison showing Spotify, Deezer, Tidal, SoundCloud, and Apple Music.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Well, Spotify still takes the biggest piece of the pie. Literally!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify accounts for roughly 78% of all conversations across the five brands. Deezer has the smallest share at just under 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach looks very similar. Spotify dominates, while Deezer accounts for only 2%.<\/p>\n\n\n\n<h3 id=\"id07\" class=\"wp-block-heading\">07 Earned media value<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Getting people to talk about your brand without paying them to do so? That&#8217;s no small achievement!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earned media coverage is difficult to secure, especially when you\u2019re aiming for major publications. But it also happens to be incredibly valuable for building brand awareness and credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think news articles featuring your brand, independent product reviews, or organic recommendations from creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earned media value (or EMV, for short) <strong>helps you estimate what all that unpaid publicity is worth in monetary terms<\/strong>, so you can put a number on the exposure your brand earns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track EMV?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by collecting your earned mentions. This will help you see which publications and creators are talking about your brand, along with the estimated reach of their content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, estimate how much you\u2019d have to pay for similar exposure through advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use this simple formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EMV = (Earned media reach \u00f7 1,000) \u00d7 CPM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, CPM stands for cost per thousand impressions. Ideally, use the average CPM from your own paid campaigns targeting a similar audience.<\/p>\n\n\n<style>.acf-research-methodology{border:1px solid #ff8c00;border-radius:1.25rem;padding:25px 20px;background-color:rgba(0,0,0,0)}@media(min-width: 768px){.acf-research-methodology{padding:35px 44px}}.acf-research-methodology__header{display:flex;align-items:center;gap:22px;margin-bottom:15px}.acf-research-methodology__icon{color:#ff8c00;display:flex;align-items:center;justify-content:center;flex-shrink:0}.acf-research-methodology__icon svg{width:21px;height:21px}.acf-research-methodology__heading{font-weight:700;font-size:18px;line-height:1.5;margin:0;display:block}.acf-research-methodology__content{color:#22272a;margin:0;line-height:1.75rem}.acf-research-methodology__content p{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.acf-research-methodology__content p{font-size:18px;line-height:30px}}<\/style><div class=\"acf-research-methodology\">\n\t<div class=\"acf-research-methodology__header\">\n\t\t<span class=\"acf-research-methodology__icon\" aria-hidden=\"true\">\n\t\t\t<svg width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.49485 2.49604C5.1818 2.49604 2.49604 5.1818 2.49604 8.49485C2.49604 11.8079 5.1818 14.4937 8.49485 14.4937C11.8079 14.4937 14.4937 11.8079 14.4937 8.49485C14.4937 5.1818 11.8079 2.49604 8.49485 2.49604ZM0 8.49485C0 3.80327 3.80327 0 8.49485 0C13.1864 0 16.9897 3.80327 16.9897 8.49485C16.9897 10.3905 16.3688 12.141 15.3193 13.5543L20.6345 18.8695C21.1218 19.3569 21.1218 20.1471 20.6345 20.6345C20.1471 21.1218 19.3569 21.1218 18.8695 20.6345L13.5543 15.3193C12.141 16.3688 10.3905 16.9897 8.49485 16.9897C3.80327 16.9897 0 13.1864 0 8.49485Z\" fill=\"#FF8C00\" \/>\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\t\t<strong class=\"acf-research-methodology__heading\">How well do people know your brand?<\/strong>\n\t<\/div>\n\t\t\t<div class=\"acf-research-methodology__content\"><p>Find out with our <a href=\"https:\/\/brand24.com\/free-tools\/brand-awareness-tracker\/\">free brand awareness tracker<\/a>, and see if that number is going up or down.<\/p>\n<\/div>\n\t<\/div>\n\n\n\n<h3 id=\"id08\" class=\"wp-block-heading\">08 Customer surveys<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By now, you might already know that people are talking about your brand online or even seeking it out by visiting your website directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that doesn\u2019t give you any idea of what they actually think of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get unfiltered feedback, right from the source, you may wanna turn to customer surveys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you can learn quite a bit more than whether people like your brand!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, <strong>surveys can help you measure brand recall and recognition<\/strong>, giving you a better idea of how familiar your target audience is with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track customer feedback?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can create a simple survey using tools like SurveyMonkey, Typeform, or Google Forms and distribute it through email or social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask questions that elicit <strong>unaided brand recall<\/strong> (for example, &#8220;Which music streaming platforms come to your mind first?&#8221;) and <strong>aided brand recognition<\/strong> (&#8220;Which of these music streaming platforms have you heard of?&#8221;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also explore <strong>brand associations<\/strong> by asking which products, characteristics, or messages people associate with your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here\u2019s a little tip: <strong>don\u2019t limit your surveys to people who already follow or buy from you<\/strong>. Chances are, they know your brand pretty well already!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include people from your broader target audience to get a more realistic picture of your brand awareness.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb90df5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb90df5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-1140x472.jpg\" alt=\"\" class=\"wp-image-185611\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-1140x472.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-300x124.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-248x103.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey-90x37.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/SurveyMonkey.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey dashboard<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id09\" class=\"wp-block-heading\">09 AI visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More and more consumers are turning to AI chatbots for product recommendations. In fact, according to IBM and the National Retail Federation\u2019s 2026 research, <strong>41% of surveyed consumers use AI assistants to research products<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you put some attention to that part of your online presence, you\u2019re likely to get your brand in front of people who might never have considered it otherwise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To go back to our Spotify vs. Deezer comparison: the first will likely come up every time someone asks an AI chatbot about a music streaming platform. Will the latter?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, it did when I asked ChatGPT about it. And that&#8217;s exactly the kind of opportunity smaller brands should be looking for.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb918c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb918c5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-1140x463.jpg\" alt=\"ChatGPT answer about best music streaming platforms\" class=\"wp-image-185920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-1140x463.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-300x122.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-248x101.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms-90x37.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/ChatGPT-answer-about-best-music-streaming-platforms.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ChatGPT&#8217;s answer to a question about music streaming services<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even if someone on the other side of the screen doesn\u2019t choose Deezer right away, they\u2019ve now discovered a brand they might not have known about before.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if Deezer keeps appearing in relevant recommendations, <strong>it has more opportunities to become a familiar name<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why I recommend tracking AI visibility: how often your brand appears in AI-generated answers, which questions bring it up, and how frequently it\u2019s recommended compared with competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to track AI visibility?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can start by asking ChatGPT or other AI assistants questions that your potential customers might ask, and checking whether your brand appears in their responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But since <strong>AI responses can vary between platforms and even from one prompt to another<\/strong>, it\u2019s much more efficient to use a dedicated tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My pick for this is Chatbeat, which tracks brand visibility across ChatGPT, Gemini, Claude, Perplexity, and DeepSeek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It lets you measure your <a href=\"https:\/\/brand24.com\/blog\/ai-share-of-voice\/\" target=\"_blank\" rel=\"noopener\">AI share of voice<\/a>, see which prompts trigger mentions of your brand, and compare your visibility with competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But do keep in mind that <strong>growing AI visibility doesn\u2019t automatically mean growing brand awareness<\/strong>. It\u2019s more of an indicator of how often potential customers encounter your brand through AI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af599fb9244b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af599fb9244b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-1140x378.jpg\" alt=\"Chatbeat dashboard overview\" class=\"wp-image-185740\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-1140x378.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-300x100.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-248x82.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview-90x30.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Chatbeat-overview.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard overview<\/figcaption><\/figure>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So there you have it! 9 brand awareness metrics to help you understand how recognizable your brand really is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if there\u2019s one thing I hope you take away from my Spotify vs. Deezer comparison, it&#8217;s this: if <strong>you want to asses your brand awareness correctly, you need to look at more than one metric<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer\u2019s mentions grew much faster than Spotify\u2019s, but its estimated reach actually dropped. That\u2019s how misleading a single metric can be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And just quickly, before you go, here are a few more things I\u2019d recommend keeping in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose your brand awareness KPIs based on your marketing strategy<\/strong>; e.g., if you want to reach new audiences, turn your focus to mentions and reach.<\/li>\n\n\n\n<li><strong>Always look at the bigger picture<\/strong>. Compare metrics over time and investigate the causes of any major changes.<\/li>\n\n\n\n<li><strong>Keep an eye on your competitors<\/strong>. You don\u2019t have to be the biggest brand in your industry to make progress. Growing your own share of the conversation is a win, too!<\/li>\n\n\n\n<li><strong>Don\u2019t overlook AI visibility<\/strong>. People are discovering brands through AI recommendations, so make sure you\u2019re tracking that part of your online presence.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, don\u2019t get discouraged if your numbers seem small compared to industry giants. What matters is whether you&#8217;re moving in the right direction.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your brand awareness!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=22\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What are brand awareness metrics?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Brand awareness metrics are KPIs that help you measure how familiar people are with your brand. They include brand mentions, social media reach, branded search volume, share of voice, and brand recognition. Tracking them helps you understand how visible your brand is and whether your marketing efforts are making it more recognizable.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What do brand awareness metrics measure?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Brand awareness metrics measure how many people know about your brand, how often they encounter it, and how easily they recognize or recall it. Some metrics, like brand mentions and reach, measure online exposure. Others, like customer surveys, help you understand how well your brand is remembered by your target audience.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What are the most important KPIs for brand awareness?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">The most important brand awareness KPIs depend on your goals. If you want to increase online visibility, focus on brand mentions, reach, and share of voice. To measure how many people actively look for your brand, track branded search volume and direct website traffic. For brand recall and recognition, customer surveys are your best bet.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How do you know if your brand awareness is increasing?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Look for consistent growth across several brand awareness metrics rather than relying on a single number. Increasing brand mentions, branded searches, and Share of Voice can indicate that your brand is gaining recognition. You can also repeat brand awareness surveys to check whether more people recognize or remember your brand over time.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>More mentions, but less reach? Discover 9 brand awareness metrics to measure how recognizable your brand really is.<\/p>\n","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[3915,3912,3921],"class_list":["post-154729","post","type-post","status-publish","format-standard","hentry","category-brand-management","tag-brand-awareness-campaign","tag-measure-brand-awareness-campaign","tag-measure-campaign"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"More mentions, but less reach? 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