{"id":154863,"date":"2023-06-25T13:28:52","date_gmt":"2023-06-25T11:28:52","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154863"},"modified":"2026-04-09T16:15:35","modified_gmt":"2026-04-09T14:15:35","slug":"social-media-lead-generation-strategies","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-media-lead-generation-strategies\/","title":{"rendered":"10 Proven Social Media Lead Generation Strategies You Should Try"},"content":{"rendered":"\n

You may have some great marketing strategy ideas but, after all, you need to generate leads to call yourself a successful marketer. Here are 10 social media lead generation strategies that have been tested and proven to work. I hope they will help you to increase conversions.<\/p>\n\n\n\n

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Research shows that 31% of marketers spend 10+ hours weekly on lead generation, whereas social media brings in more than 20% of leads for 4 in 10 marketers, according to a study conducted by RefferalRock<\/a>.<\/p>\n\n\n\n

I’m sure you can agree with me on this one \u2013 social media is a great way to communicate with your target audience and generate conversions. SproutSocial says almost 80% of people use social media to buy from brands<\/a>.<\/p>\n\n\n\n

Fortunately, there are some proven ways of generating more leads from social media. If you are struggling with your marketing efforts, I’m here to help.<\/p>\n\n\n\n

Let’s find out more about generating social media leads!<\/p>\n\n\n\n

How to use social media marketing for lead generation?<\/h2>\n\n\n\n

Generic social media marketing won’t bring you many new leads, especially in the B2B sector. You might generate a lot of engagement and have many followers, but it takes a special skill to turn them into buyers.<\/p>\n\n\n\n

You need to change your mindset and apply specific strategies for social media lead generation, and today I will share some of my favorite ways of gaining quality leads.<\/p>\n\n\n\n

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Try Brand24 social media monitoring to improve lead generation efforts.<\/p>\n<\/div>\n\n\n\n

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Start trial<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Social media lead generation strategies<\/h2>\n\n\n\n

There are many ways you can generate leads via social media platforms \u2013 but you don’t have to limit your efforts to one of them. If you have enough resources, time, and planning, you can use all of them and focus your marketing efforts solely on social media lead generation.<\/p>\n\n\n\n

Here are different strategies that will boost the sales process in your organization:<\/p>\n\n\n\n

01 Social listening for lead generation<\/h3>\n\n\n\n

Using social listening<\/a> for social selling and lead generation is a great way of increasing sales but is almost impossible (or at least very difficult) without the right tool.<\/p>\n\n\n\n

To start social listening you should invest in a media monitoring tool, such as Brand24, Brandwatch, Mention, or similar (more about tools later) and start looking for brand or keyword mentions across the Web.<\/p>\n\n\n\n

We’ve prepared handy tips for social selling so you’ll know how to do it right.<\/p>\n\n\n\n

Be genuine, prepare a tailored offer, and don’t be too pushy with your message and I’ll guarantee that sooner or later social media users will be more and more interested in your products or services.<\/p>\n\n\n\n

Social listening means using the right tools to find online mentions about your brand or related keywords that are relevant and in the right context \u2013 you can use it for PR efforts, social selling, or other marketing techniques<\/a>.<\/p>\n\n\n\n

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Start generating social media leads with Brand24 social listening tool. Free trial available.<\/p>\n<\/div>\n\n\n\n

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Start trial<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Here’s what our customer service expert says about social listening for lead generation:<\/p>\n\n\n\n

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\u201cLead generation is a very popular area of social media listening tools usage. Many of our clients want to reach mentions with queries about companies dealing with particular issues, such as \u201cI\u2019m looking for a social media agency,\u201d \u201cWho offers the best social media audit?\u201d etc.<\/em><\/p>\n\n\n\n

Yes, social listening can help you find leads, but you need to remember two things. First, you must set up a project correctly. Monitoring a general keyword such as \u201csocial media agency\u201d might not work. You will receive thousands of mentions. It will be difficult to find lead queries. Second, you need to use filters smartly. The biggest challenge while looking for leads is dealing with the mass of mentions in different contexts. Of course, our Customer Success Team willingly helps with those tasks.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Katarzyna Fryc, Customer Success Manager at Brand24<\/a><\/p>\n\n\n\n

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Social listening in practice. Source: https:\/\/twitter.com\/palacarol13\/status\/1560783890591129601<\/figcaption><\/figure>\n\n\n\n

02 Running contests on social media channels<\/h3>\n\n\n\n

Giveaways are always a very engaging tactic and, if it’s in your budget, a great one to increase brand awareness and recognition.<\/p>\n\n\n\n

If you want to generate leads via contests, giveaways, and similar strategies, you need to do it right. Each user has to leave contact information and give marketing permissions. Otherwise, you won’t be able to reach out to them after the contest is finished.<\/p>\n\n\n\n

To use this lead generation strategy, ask your contestants for contact details (e-mail or phone number), then prepare an outreach campaign to collect leads.<\/p>\n\n\n\n

03 Lead generation paid ads<\/h3>\n\n\n\n

Paid ads are one of the easiest lead generation strategies presented in this article, but they require a budget and careful planning.<\/p>\n\n\n\n

Social media platforms such as Linkedin or Facebook have great templates for lead generation ads and you can get the contact details right to your e-mail inbox.<\/p>\n\n\n\n

Because ads with lead gen forms can backfire – meaning they can bring you a lot of low-quality leads – you need to thoroughly plan your campaign to find potential clients. I’ve asked my friend Mariusz, who specializes in social media ads and worked with lead generation forms for quite a while now, what’s important in this type of strategy.<\/p>\n\n\n\n

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“The key to success in lead campaigns is transparency. Your users need to know why they are leaving a lead and what the entire process you invite them will look like. Explain everything thoroughly in the creative. <\/em><\/p>\n\n\n\n

You and the people you work with on lead ads must also stick to the campaign scenario. In addition, perhaps obvious, set yourself up to talk about needs, not to sell a specific product. <\/em><\/p>\n\n\n\n

The customer who left the contact data often bought a different product than the one mentioned in the creative. Remember, the phone call or email you send is your brand’s business card. Provide a pleasant experience. <\/em><\/p>\n\n\n\n

Due to this strategy, I achieve multiple returns on investment.<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

Mariusz Kruczek, freelancer and social media expert<\/a><\/p>\n\n\n\n

04 Building social media community<\/h3>\n\n\n\n

It may seem easy, but building a devoted and engaged community on social media is a hard task. However, the results can be magnificent.<\/p>\n\n\n\n

By building a social media community, you can dramatically shorten the distance between the brand and the user. For example, Facebook is promoting groups, making them appear higher on the social feed \u2013 plus members get notifications for each new post.<\/p>\n\n\n\n

As a benchmark, you can check SEO Surfers on Facebook<\/a>. It’s a group for users of SEO Surfer tool. It’s a great community with a lot of activity and social selling ideas.<\/p>\n\n\n\n

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How to engage people in Facebook communities.<\/figcaption><\/figure>\n\n\n\n

I’ve asked Tomasz from Surfer what lies behind the success of building their community. Here’s what he told me:<\/p>\n\n\n\n

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“With over 17,000 active users, our Facebook community is one of the most important points of touch with thousands of Surfer customers and SEO enthusiasts in general.<\/em><\/p>\n\n\n\n

There’s nothing more behind the growth of our community than commitment, patience, quality, and leadership.<\/em><\/p>\n\n\n\n

Our go-to strategy? We try to keep people engaged, active, and kind to each other.<\/em><\/p>\n\n\n\n

Many Surfer employees spend a lot of time in the group conducting conversations, answering questions, and motivating people to be even more helpful to one another.<\/em><\/p>\n\n\n\n

To put that simply, the more valuable this place becomes, the more Iikely people invite their friends and colleagues from work. And that’s what it’s all about \u2013 to help and inspire as many people as possible.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Tomasz Niezgoda, Head of Marketing & Partner at Surfer<\/a><\/p>\n\n\n\n

05 Testimonials and social proof<\/h3>\n\n\n\n

Let’s face it \u2013 no one wants to buy from an unknown brand with zero recognition and recommendations. To gain the trust of your potential customers, you have to show them that your products or services are real and reliable.<\/p>\n\n\n\n

Twitter is an especially great tool for that because of the retweet function, but there’s nothing stopping you from sharing testimonials via other channels.<\/p>\n\n\n\n

Read more:<\/strong> What is social proof?<\/a><\/p>\n\n\n\n

06 Hosting virtual events<\/h3>\n\n\n\n

By hosting virtual events, you can showcase your products and generate relevant leads on the spot.<\/p>\n\n\n\n

There are three ways of social media lead generation with virtual events:<\/p>\n\n\n\n