{"id":155675,"date":"2022-12-05T16:44:15","date_gmt":"2022-12-05T15:44:15","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=155675"},"modified":"2025-12-18T21:27:21","modified_gmt":"2025-12-18T20:27:21","slug":"how-to-find-twitter-influencers","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-find-twitter-influencers\/","title":{"rendered":"How to Find X (Twitter) Influencers in 3 Steps +Benchmarks"},"content":{"rendered":"\n

Social media influencers are a way to attract more clients and promote your product or service. Today I am going to tell you about Twitter influencers as I\u2019ve noticed an untapped potential on this social media platform. Let’s see then how to find your industry expert and identify the right person for a collab.<\/p>\n\n\n\n

We did some research using Ahrefs and discovered that Twitter influencers are the fifth most often sought social media influencers. <\/p>\n\n\n\n

It is not that high in rank, but I see some hidden potential here. Suffice it to say that there are about 500 million new tweets posted daily<\/strong>!<\/p>\n\n\n\n

Given the fact that marketers rarely search for influencers on Twitter, you have the chance to be a pioneer and make use of the popularity of the platform before it gets its well-deserved attention. <\/p>\n\n\n\n

But first things first. <\/p>\n\n\n\n

What are the benefits of including influencer marketing in your business strategy?<\/strong><\/h2>\n\n\n\n

The value of influencer marketing lies in the fact that 61% of consumers trust influencers\u2019 recommendations.<\/a> <\/p>\n\n\n\n

We all got used to adverts attacking us at every corner, and we just learned how to ignore them.<\/p>\n\n\n\n

As there are still not many influencer collaborations on Twitter, the platform offers credibility and authenticity. <\/p>\n\n\n\n

Influencer marketing<\/a> campaigns are still something new, and people are paying attention to them.<\/p>\n\n\n\n

Moreover, studies show we tend to trust an advert more when a person claims to use and love the product.<\/strong><\/p>\n\n\n\n

\"Example\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Example of a digital influencer.<\/figcaption><\/figure>\n\n\n\n

In addition, when we include an influencer in a social media marketing campaign<\/a>, it gets a broader reach and is more talked about online.<\/strong><\/p>\n\n\n\n

This way, we can reach more potential clients and raise brand awareness<\/a>.<\/p>\n\n\n\n

How to find Twitter influencers for your niche?<\/strong><\/h2>\n\n\n\n

Of course, you could use the search results from Google or Twitter<\/strong> search bar and contact the influencers displayed as the first.<\/p>\n\n\n\n

Unfortunately, this method doesn’t give you a complete picture of the person’s image<\/strong> and their online performance.<\/p>\n\n\n\n

What’s more, when you find influencers manually, you risk missing some important Twitter influencers.<\/p>\n\n\n\n

It means you can easily make a mistake<\/strong> and choose the wrong person.<\/p>\n\n\n\n

Somebody can become famous because of their inappropriate behavior or controversial image. Basing your influencer marketing campaign on this type of person can backfire.<\/p>\n\n\n\n

That’s why it’s vital to do detailed research to find the right influencer.<\/strong><\/p>\n\n\n\n

Here’s how to do that in 3 easy steps:<\/strong><\/p>\n\n\n\n

01 Set up a monitoring project<\/strong><\/h3>\n\n\n\n

Start by setting up a media monitoring<\/a> project. All it takes is choosing the keywords you want to monitor.<\/p>\n\n\n\n

Choosing relevant keywords will help you find the most popular content.<\/p>\n\n\n