{"id":156351,"date":"2023-01-24T11:33:03","date_gmt":"2023-01-24T10:33:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156351"},"modified":"2026-04-10T13:53:51","modified_gmt":"2026-04-10T11:53:51","slug":"how-to-find-influencers-on-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-find-influencers-on-instagram\/","title":{"rendered":"How to Find Influencers on Instagram in 2026?"},"content":{"rendered":"\n<p>Influencer marketing is an innovative way of promoting various products and services. Because of its effectiveness, more and more companies embrace influencer campaigns in their marketing strategies. The industry was worth as much as $16.4B in 2022 and is still growing. This explosive trend is mainly attributed to the popularity of Instagram influencers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f116fe6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f116fe6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"537\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min-1140x537.png\" alt=\"\" class=\"wp-image-157194\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min-1140x537.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/How-to-Find-Twitter-Influencers-1-min.png 1452w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>According to Ahrefs, on average, there are 20k Google searches for Instagram influencers monthly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f117733&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f117733\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1111\" height=\"322\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/5-keywords-min.png\" alt=\"Influencer keywords found via Ahrefs\n\" class=\"wp-image-156390\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/5-keywords-min.png 1111w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/5-keywords-min-300x87.png 300w\" sizes=\"auto, (max-width: 1111px) 100vw, 1111px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer keywords found via Ahrefs<br><\/figcaption><\/figure>\n\n\n\n<p>People probably want to find the right influencers on Instagram to collaborate with or are simply interested in the lives of popular online celebrities.<\/p>\n\n\n\n<p>So, why is influencer marketing so popular?<\/p>\n\n\n\n<p>Social media influencers gain much credibility and bring multiple perks. <a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Did you know that 61% of consumers trust influencers\u2019 recommendations?&nbsp;<\/a><\/p>\n\n\n\n<p>That\u2019s quite a lot and explains companies\u2019 increasing confidence in influencer marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>1. What are the benefits of influencer marketing campaigns?<\/strong><\/h2>\n\n\n\n<p>As I already mentioned, people tend to trust influencers more than any other type of advertising.<\/p>\n\n\n\n<p>This results in boosting sales as more people get convinced to purchase certain products or services.<\/p>\n\n\n\n<p>Here are some other benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer marketing supports building a loyal audience. Customers tend to remember past collaborations and are faithful to the product once recommended by their favorite Instagram influencer.<\/li>\n\n\n\n<li>You can<a href=\"https:\/\/brand24.com\/blog\/how-to-increase-brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> increase brand awareness<\/a> to a considerable extent thanks to influencer marketing \u2013 as the name indicates, influencers have persuasive skills and can reach various audiences.<\/li>\n\n\n\n<li>By including influencer marketing campaigns in your marketing strategy, you can promote your business to a new audience. That&#8217;s why it&#8217;s worth choosing Instagram influencers with a broad reach.<\/li>\n\n\n\n<li>Influencers create content for you that you can repost on your social media accounts as testimonials.<\/li>\n<\/ul>\n\n\n\n<p>If you manage campaigns right, you can reap a real benefit from collaborating with Instagram influencers.<\/p>\n\n\n\n<p>That was a lot of advantages, so I bet I don&#8217;t need to convince you any longer that it&#8217;s worth undertaking influencer marketing activities.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do you want to find influencers?<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=49\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps\"><strong>2. How to find Instagram influencers for your niche in 3 steps?<\/strong><\/h2>\n\n\n\n<p>Well, of course, you could use Google search to find social media influencers on Instagram, but as you can imagine, that would be a complicated and time-consuming task.<\/p>\n\n\n\n<p>You would have to get through dozens of profiles, making sure you don\u2019t choose a fake influencer \u2013 someone with fake followers and fake engagement.<\/p>\n\n\n\n<p>Collaborating with the right Instagram influencers is the key to your success.<\/p>\n\n\n\n<p>That&#8217;s why I recommend you use a dedicated tool to help you with this challenging task.<\/p>\n\n\n\n<p>Here&#8217;s how you can find Instagram influencers in 3 easy steps using the Brand24 <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tool<\/a>.<\/p>\n\n\n\n<p>With the tool, you&#8217;ll identify influencers on Instagram and compare the most relevant influencers for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor\"><strong>01 Monitor brand mentions<\/strong><\/h3>\n\n\n\n<p>The first step is monitoring <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand mentions<\/a>.<\/p>\n\n\n\n<p>These are all the online utterances, including your brand or product name.<\/p>\n\n\n\n<p>Thanks to media monitoring, you can easily find all the online discussions about your product and company on different social media platforms.<\/p>\n\n\n\n<p>You only need to type in your brand name and create a media monitoring project.<\/p>\n\n\n\n<p>Even if the tool is not an influencer marketing platform, it supports the process of finding Instagram influencers.<\/p>\n\n\n\n<p>In your dashboard, you&#8217;ll find all the online chats about your brand, and, as you can imagine, some of the people talking about you online may be your future brand ambassadors on Instagram.<\/p>\n\n\n\n<p>Here you can see a media monitoring project of the sportswear Adidas. I narrowed down the results to <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram mentions\">Instagram mentions<\/a>, and here\u2019s what it looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11836c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11836c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/adidas-positive-mention-w-dashboard-2-min-1140x570.png\" alt=\"Adidas positive mention in Brand24 dashboard\" class=\"wp-image-156391\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-positive-mention-w-dashboard-2-min-1140x570.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-positive-mention-w-dashboard-2-min-1536x768.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-positive-mention-w-dashboard-2-min-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-positive-mention-w-dashboard-2-min.png 1878w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adidas positive mention in the Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>But it\u2019s also worth checking out the mentions from other platforms. Here you can see some insightful Twitter mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f118a6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f118a6d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"558\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/adidas-monitoring-min-1140x558.png\" alt=\"Adidas media monitoring with Brand24\" class=\"wp-image-156392\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-monitoring-min-1140x558.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-monitoring-min-1536x751.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-monitoring-min-300x147.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-monitoring-min.png 1893w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adidas media monitoring with Brand24<\/figcaption><\/figure>\n\n\n\n<p>Now look closer at the last mention.&nbsp;<\/p>\n\n\n\n<p>As you can see, the person mentions Harry Styles wearing Adidas shoes. The singer is very famous and has 47,9M followers on Instagram, so maybe it would be a good idea for the brand to collaborate with him.<\/p>\n\n\n\n<p>You see how informative the mentions are?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1191af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1191af\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/harry-styles-adidas-min-1140x654.png\" alt=\"Harry Styles on Instagram\" class=\"wp-image-156393\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/harry-styles-adidas-min-1140x654.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/harry-styles-adidas-min-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/harry-styles-adidas-min.png 1518w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Harry Styles on Instagram<\/figcaption><\/figure>\n\n\n\n<p>But if Adidas decided they would prefer to collaborate with a smaller influencer instead, there\u2019s also no problem. Anyone can identify lots of them using Brand24.&nbsp;<\/p>\n\n\n\n<p>Here you can see Saskiacouleur in an Adidas tracksuit. Saskia is a beginner Instagram influencer with 1.7k followers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1198b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1198b2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"567\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/chosen-adidas-ready-min-1140x567.png\" alt=\"Beginner Instagram influencer found via Brand24\" class=\"wp-image-156394\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/chosen-adidas-ready-min-1140x567.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/chosen-adidas-ready-min-1536x764.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/chosen-adidas-ready-min-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/chosen-adidas-ready-min.png 1883w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Beginner Instagram influencer found via Brand24<\/figcaption><\/figure>\n\n\n\n<p>There are many options. You just need to select suitable influencers based on their performance and collected mentions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Pro tip: Besides your brand name, <a href=\"https:\/\/brand24.com\/blog\/8-keywords-you-should-track-that-are-not-your-brand-name-via-social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitor relevant keywords<\/a> for your particular niche. This will allow you to find a broader range of influencers on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check\"><strong>02 Check the rank of people already talking about your niche or product<\/strong><\/h3>\n\n\n\n<p>But you don&#8217;t have to go through all the mentions to find influencers.<\/p>\n\n\n\n<p>On the left-hand side, you will find the Influencers tab, which ranks the most influential people talking about your chosen keyword.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11a002&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11a002\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/adidas-influencers-min-1140x553.png\" alt=\"Influencers mentioning Adidas found by Brand24\" class=\"wp-image-156395\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-influencers-min-1140x553.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-influencers-min-1536x744.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-influencers-min-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/adidas-influencers-min.png 1894w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencers mentioning Adidas found by Brand24<\/figcaption><\/figure>\n\n\n\n<p>There are two more ranks. You can find them in the Analysis tab. These are the rank of Top public profiles and Most active public profiles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11a6e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11a6e4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"695\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/top-public-progiles-most-active-pp-min-1-1140x695.png\" alt=\"Top public profiles and Most active public profiles talking about Adidas detected by Brand24\" class=\"wp-image-156397\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/top-public-progiles-most-active-pp-min-1-1140x695.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/top-public-progiles-most-active-pp-min-1-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/top-public-progiles-most-active-pp-min-1.png 1483w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top public profiles and Most active public profiles talking about Adidas detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>That&#8217;s the preliminary selection of the most relevant influencers you could include in your next marketing campaign.<\/p>\n\n\n\n<p>Of course, you could choose to collaborate with the first person suggested by the tool, but if you want to be more precise and sure that you make the right choice, read the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare\"><strong>03 Compare potential influencers<\/strong><\/h3>\n\n\n\n<p>This is the most crucial part. You need to compare all the potential representatives and choose the ideal influencer for your next campaign.<\/p>\n\n\n\n<p>How to do that?<\/p>\n\n\n\n<p>You should simply create a media monitoring project for each of the people you selected and compare the most important metrics, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement rate<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment Score<\/a><\/li>\n\n\n\n<li>Number of mentions<\/li>\n\n\n\n<li>Social media and non-social reach<\/li>\n\n\n\n<li>Number of mentions<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s also good to browse a little bit through the mentions. This way, you can get a bunch of interesting insights about every person and better understand what their target audience thinks about them.<\/p>\n\n\n\n<p>Here is a great example of that.<\/p>\n\n\n\n<p>I set up a media monitoring project for James Charles and checked what is being said about him on Twitter. This platform is very often a source of valuable information, so it\u2019s worth checking.<\/p>\n\n\n\n<p>Reviewing James\u2019s mentions, I found several, including the word &#8216;controversial&#8217; or &#8216;scandal&#8217;.<\/p>\n\n\n\n<p>Look at this example:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11aee7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11aee7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"290\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/james-charles-scandal-min.png\" alt=\"Negative mention of James Charles\" class=\"wp-image-156398\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/james-charles-scandal-min.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/james-charles-scandal-min-300x97.png 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative mention of James Charles<\/figcaption><\/figure>\n\n\n\n<p>Meanwhile, other people are still avid fans of James.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11b5c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11b5c7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"267\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/james-charles-positive-min.png\" alt=\"\" class=\"wp-image-156399\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/james-charles-positive-min.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/james-charles-positive-min-300x89.png 300w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive mention of James Charles<\/figcaption><\/figure>\n\n\n\n<p>You see now why looking through the mentions is so informative and crucial to finding Instagram influencers that will align with your audience.<\/p>\n\n\n\n<p>In the case of controversial Instagram influencers, you need to be very careful.<\/p>\n\n\n\n<p>For instance, if you are sure that your target audience likes James Charles, you can start a collaboration with him without any worries. However, if you are unsure about their attitude towards the influencer, it may be wise to rethink your choice.<\/p>\n\n\n\n<p>To see a complete picture of the online talk about a specific Instagram influencer, you can also check <em>the context of the discussion, <\/em>which includes all the relevant hashtags and keywords used in the context of an influencer.<\/p>\n\n\n\n<p>Here you can see how <em>the context of the discussion <\/em>looks for Selena Gomez:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11bd14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11bd14\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/selena-context-min.png\" alt=\"Context of discussion about Selena Gomez\" class=\"wp-image-156400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/selena-context-min.png 1138w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/selena-context-min-300x87.png 300w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Context of discussion about Selena Gomez<\/figcaption><\/figure>\n\n\n\n<p>Find social media influencers. The right Instagram influencer is waiting for you! Try free.<\/p>\n\n\n\n<p>Going back to the metrics, you may be surprised I didn&#8217;t include the number of followers in the important metrics to compare. Actually, this is not the most crucial information about your future influencer.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>You&#8217;ll find the answer in the next paragraph.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram\"><strong>3. Instagram influencers in the most popular industries<\/strong><\/h2>\n\n\n\n<p>Finally, the thing you were all waiting for \u2013 the selection of various Instagram influencers from different niches.<\/p>\n\n\n\n<p>As you will see in a second, I included both world-renowned celebrities and smaller influencers who are at the beginning of their careers.<\/p>\n\n\n\n<p>What&#8217;s the reason?<\/p>\n\n\n\n<p>As I mentioned before, the number of followers is rarely an important metric.<\/p>\n\n\n\n<p>Firstly, there are endless possibilities behind buying followers on any platform. Unfortunately, not all social media influencers are fair. Some of them get fake engagement. Sometimes, it is difficult to identify fake influencers on Instagram, and that&#8217;s why the number of followers is not that important.<\/p>\n\n\n\n<p>Pro tip: you can also ask the influencer to show you a screenshot of their Instagram analytics to learn about their target audience.<\/p>\n\n\n\n<p>Secondly, even if the followers are real but do not engage with the influencer&#8217;s posts, then it&#8217;s useless to collaborate with them. Apparently, their audience is not interested in the content they create.<\/p>\n\n\n\n<p>Finally, we should not forget about<a href=\"https:\/\/brand24.com\/blog\/how-nano-influencers-help-business-grow\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> nano influencers<\/a> and <a href=\"https:\/\/brand24.com\/blog\/who-are-micro-influencers-how-to-find-them\/\" target=\"_blank\" rel=\"noopener\" title=\"\">micro-influencers<\/a>, who, despite their narrow group of fans, gain a considerable number of interactions and have a great engagement rate.<\/p>\n\n\n\n<p>You do not need to target celebrity influencers on Instagram to succeed with your influencer marketing.<\/p>\n\n\n\n<p>Having said that, I\u2019ve prepared a rundown of Instagram influencers for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sport\"><strong>01 Sport &amp; Fitness<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kino MacGregor| over 1.1M followers<\/strong><\/h4>\n\n\n\n<p>Kino Mac Gregor is a professional yoga instructor and founder of Omstars Official, a platform for online yoga classes.<\/p>\n\n\n\n<p>Kino also represents the brand Lululemon as its ambassador. The company offers sportswear and has broad experience with influencer marketing.<\/p>\n\n\n\n<p>Besides Instagram, Kino runs a YouTube channel and a blog. She has also written several books about yoga practice and its benefits.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11c58e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11c58e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"738\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/kinoyoga-min-1140x738.png\" alt=\"Fitness influencer Kino Mac Gregor\" class=\"wp-image-156401\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kinoyoga-min-1140x738.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kinoyoga-min-300x194.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kinoyoga-min.png 1352w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fitness influencer Kino Mac Gregor<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do you feel like finding influencers instantly?<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=49\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Olga Noskov| over 141K followers<\/strong><\/h4>\n\n\n\n<p>Olga is a fitness trainer targeting women over 40 who struggle to lose weight and change their lifestyle for healthier.<\/p>\n\n\n\n<p>She runs the website Noskov fitness and regularly posts fun content on her Instagram.<\/p>\n\n\n\n<p>Instagram users can also find Olga on her private Facebook group dedicated to mature women willing to change their lives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11ceab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11ceab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"870\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/olganoskov-min.png\" alt=\"Fun content by influencer Olga Noskov\" class=\"wp-image-156402\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/olganoskov-min.png 1093w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/olganoskov-min-300x239.png 300w\" sizes=\"auto, (max-width: 1093px) 100vw, 1093px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fun content by influencer Olga Noskov<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tanya Leta| over 54.6K followers<\/strong><\/h4>\n\n\n\n<p>Tanya is a certified Ukrainian fitness trainer, nutritionist, and model. She is a successful Instagram influencer with an engaged and avid audience.<\/p>\n\n\n\n<p>You will also find Tanya on TikTok, where she has collected even more followers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11d5c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11d5c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"866\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/tanyaleta-min.png\" alt=\"Tanya Leta - fitness influencer on Instagram\" class=\"wp-image-156403\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tanyaleta-min.png 1098w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tanyaleta-min-300x237.png 300w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tanya Leta &#8211; fitness influencer on Instagram<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fashion\"><strong>02 Fashion<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Niomi Smart| over 1.3M followers<\/strong><\/h4>\n\n\n\n<p>Niomi is a model and founder of Smart Skin \u2013 a cruelty-free, vegan cosmetics brand. The brand values are sustainability and eco-friendliness.<\/p>\n\n\n\n<p>Niomi also represents Women for Women UK as its ambassador.<\/p>\n\n\n\n<p>In her career, she has already collaborated with a few brands, ensuring her experience in influencer marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11dd3b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11dd3b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"774\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/niomismart-min-1140x774.png\" alt=\"Brand Oysho collaborating with fashion influencer Niomi Smart\" class=\"wp-image-156404\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/niomismart-min-1140x774.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/niomismart-min-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/niomismart-min.png 1279w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand Oysho collaborating with fashion influencer Niomi Smart<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Whitney Graham| over 206K followers<\/strong><\/h4>\n\n\n\n<p>Whitney Graham, also known as whitswhims, is passionate about fashion, travel, and fitness.<\/p>\n\n\n\n<p>She is known in the Instagram influencer marketing world as she collaborated with fashion brands like Abercrombie, Revolve, Express, and many more.<\/p>\n\n\n\n<p>You can find Whitney on TikTok as well.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11e471&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11e471\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"722\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/whitswhims-min-1140x722.png\" alt=\"Fashion influencer Whitney Graham promoting the brand Abercrombie\" class=\"wp-image-156405\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/whitswhims-min-1140x722.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/whitswhims-min-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/whitswhims-min.png 1379w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fashion influencer Whitney Graham promoting the brand Abercrombie<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Joanna| over 15K followers<\/strong><\/h4>\n\n\n\n<p>Joanna is one of the micro-influencers I would like to present.<\/p>\n\n\n\n<p>Her target audience is mums looking for inspirational outfits.<\/p>\n\n\n\n<p>Joanna is a mother herself to two boys, and sometimes posts content about her family.<\/p>\n\n\n\n<p>Joanna invented the hashtag #mumdresscode, which is enthusiastically used by her fans.<\/p>\n\n\n\n<p>Joanna is one of the niche influencers, but contrary to popular belief, that&#8217;s a huge advantage of hers. Influencer campaigns, including niche influencers, get more credibility and can evoke a surprisingly high engagement rate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11ebdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11ebdc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"775\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/mumdresscode-min-1140x775.png\" alt=\"Joanna, fashion influencer on Instagram targeting mums\" class=\"wp-image-156406\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mumdresscode-min-1140x775.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mumdresscode-min-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mumdresscode-min.png 1282w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Joanna, fashion influencer on Instagram targeting mums<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find niche influencers with a high engagement rate for your brand!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=49\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gaming\"><strong>03 Gaming<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tyler \u201cNinja\u201d Blevins| over 12.6M followers<\/strong><\/h4>\n\n\n\n<p>Tyler Blevins, known in the gaming world as Ninja, is a Fortnite player, professional Battle Royale Player, and Streamer.<\/p>\n\n\n\n<p>On his Instagram, Tyler posts the best snippets from his games.<\/p>\n\n\n\n<p>You can find Tyler on many other social media platforms, such as YouTube, Twitter, and TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11f4b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11f4b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"875\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/ninja-min.png\" alt=\"Instagram gaming influencer Ninja promoting his online shop\" class=\"wp-image-156407\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/ninja-min.png 1097w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/ninja-min-300x239.png 300w\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram gaming influencer Ninja promoting his online shop<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dr. Lupo| over 3.9M followers<\/strong><\/h4>\n\n\n\n<p>Dr. Lupo describes himself as<em> a father, husband, and gamer from the Midwest<\/em>. He usually plays FPS games, but his Instagram profile also contains various snippets from his life and videos.&nbsp;<\/p>\n\n\n\n<p>Extended versions of the content are also available on his YouTube channel.<\/p>\n\n\n\n<p>He is also about to open his shop. You can find the link to it in his Instagram bio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f11fc13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f11fc13\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"867\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/drlupo-min.png\" alt=\"Gamer Dr. Lupo on Instagram\" class=\"wp-image-156408\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/drlupo-min.png 1093w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/drlupo-min-300x238.png 300w\" sizes=\"auto, (max-width: 1093px) 100vw, 1093px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gamer Dr. Lupo on Instagram<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tom 72hrs Mulligan| over 405K followers<\/strong><\/h4>\n\n\n\n<p>Tom Mulligan is a professional Battle Royale player and a gaming video creator. On his Instagram, he posts fascinating snippets from his live transmissions.<\/p>\n\n\n\n<p>You can also find him on YouTube, Twitter, and Twitch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f120324&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f120324\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"867\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/tom72hrs-min.png\" alt=\"\" class=\"wp-image-156410\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tom72hrs-min.png 1094w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tom72hrs-min-300x238.png 300w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram gaming influencer Tom showing a snippet form his game<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"travel\"><strong>04 Travel<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Jennifer Tuffen| over 2.8M followers<\/strong><\/h4>\n\n\n\n<p>Jenniffer, known on Instagram as Izkiz, is an English blogger and influencer. She posts about her travels from exotic places.<\/p>\n\n\n\n<p>Jenniffer has also created her own app for video and photo editing. The app is called Izkiz, the same as her website.<\/p>\n\n\n\n<p>On her Instagram, you&#8217;ll find colorful and captivating photos from around the world edited with Izkiz.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f120a9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f120a9b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"771\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/izkiz-min-1140x771.png\" alt=\"Travel influencer Jennifer Tuffen in Istanbul, Turkey\" class=\"wp-image-156409\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/izkiz-min-1140x771.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/izkiz-min-300x203.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/izkiz-min.png 1285w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Travel influencer Jennifer Tuffen in Istanbul, Turkey<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Louis Cole| over 1M followers<\/strong><\/h4>\n\n\n\n<p>Louis calls himself <em>an imperfect environmentalist, adventurer, and innovative DIY creator<\/em>.<\/p>\n\n\n\n<p>His Instagram will surprise you with captivating nature and monuments photos as well as dynamic shots from his travels.<\/p>\n\n\n\n<p>You can find Louis on YouTube and Twitter, where he is active regularly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1211b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1211b0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"871\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/louis-cole-min.png\" alt=\"Louis Cole sharing his adventures on Instagram\" class=\"wp-image-156411\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/louis-cole-min.png 1092w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/louis-cole-min-300x239.png 300w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Louis Cole sharing his adventures on Instagram<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ryan Resatka| over 594K followers<\/strong><\/h4>\n\n\n\n<p>Ryan is a traveler and a photography artist. On his Instagram, you can find stunning nature photos.<\/p>\n\n\n\n<p>Ryan has been representing the brand Eddie Bauer as its contributor on Instagram for a few years now. It&#8217;s always good to see influencers&#8217; collaborations with other brands. This way, you can see how they manage Instagram influencer marketing campaigns.<\/p>\n\n\n\n<p>In Ryan&#8217;s example, you can see that some influencers are entirely loyal to once-initiated collaboration.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1218b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1218b0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"774\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/ryanresatka-min-1140x774.png\" alt=\"Ryan Resatka representing the brand Eddie Bauer on his Instagram\" class=\"wp-image-156412\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/ryanresatka-min-1140x774.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/ryanresatka-min-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/ryanresatka-min.png 1284w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryan Resatka, representing the brand Eddie Bauer on his Instagram<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lifestyle\"><strong>05 Lifestyle<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Charli D&#8217;Amelio| over 48.6M followers<\/strong><\/h4>\n\n\n\n<p>Another world-famous personality. Charli D&#8217;Amelio is an American influencer whose fame skyrocketed thanks to TikTok in 2019. She is also one of the top Instagram influencers these days.<\/p>\n\n\n\n<p>On Charli&#8217;s Instagram, you can find inspirational outfits and looks. She has a broad target audience and her posts evoke an authentic engagement.<\/p>\n\n\n\n<p>You can see a great example of a social media influencer marketing campaign here. That&#8217;s the collaboration of Charli D&#8217;Amelio with Spotify.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f121fdb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f121fdb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/charlidmelio-min-1140x766.png\" alt=\"Lifestyle influencer Charlie D'Amelio collaborating with Spotify\" class=\"wp-image-156413\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/charlidmelio-min-1140x766.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/charlidmelio-min-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/charlidmelio-min.png 1293w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lifestyle influencer Charlie D&#8217;Amelio is collaborating with Spotify<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s also interesting here is the use of relevant hashtags in the description. That&#8217;s crucial for any social media marketing campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kennedy Cymone| over 1.6M followers<\/strong><\/h4>\n\n\n\n<p>Kennedy is a lifestyle influencer and YouTuber. On her Instagram, Kennedy posts mainly about fashion and her travels.<\/p>\n\n\n\n<p>In the past, she collaborated with brands like Shein, White Fox Boutique, Savage x Fenty, and many more.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1226ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1226ee\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"769\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/kennedy-min-1140x769.png\" alt=\"Instagram influencer Kennedy Cymone offering a promotion code for the brand White Fox Boutique\" class=\"wp-image-156414\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kennedy-min-1140x769.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kennedy-min-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/kennedy-min.png 1286w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram influencer Kennedy Cymone offering a promotion code for the brand White Fox Boutique<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Jon Olsson| over 1M followers<\/strong><\/h4>\n\n\n\n<p>Jon is a lifestyle YouTuber, entrepreneur, and traveler. He owns the clothing brand <em>C&#8217;est normal.<\/em><\/p>\n\n\n\n<p>Jon is familiar with social media marketing as he promotes the brand on his Instagram accounts.<\/p>\n\n\n\n<p>Jon also posts about his luxurious life and trips on his Instagram and YouTube channel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f122e46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f122e46\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"767\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/jonolsson-min-1140x767.png\" alt=\"Lifestyle influencer Jon Olsson on Instagram\" class=\"wp-image-156415\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/jonolsson-min-1140x767.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/jonolsson-min-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/jonolsson-min.png 1288w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lifestyle influencer Jon Olsson on Instagram<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Antonia Karyne Ansgariusson| over 2.9K followers<\/strong><\/h4>\n\n\n\n<p>Antonia is a digital creator, marketer, and lifestyle influencer on Instagram.<\/p>\n\n\n\n<p>She posts a lot about her travels and adventurous life. Her Instagram will surprise you with a wide range of stylish shoots.<\/p>\n\n\n\n<p>In 2019 she was listed on Sweden&#8217;s 101 Top Talent for her marketing achievements.<\/p>\n\n\n\n<p>As Antonia is a professional marketer, she is familiar with the influencer marketing industry and Instagram marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1235aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1235aa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"772\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/antonina-min-1140x772.png\" alt=\"Instagram influencer and professional marketer Antonia Karyne\" class=\"wp-image-156416\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/antonina-min-1140x772.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/antonina-min-300x203.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/antonina-min.png 1287w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram influencer and professional marketer Antonia Karyne<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Search Instagram influencers and find relevant influencers for your brand!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=49\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business\"><strong>06 Business<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brendon Burchard| over 1.1M followers<\/strong><\/h4>\n\n\n\n<p>Brendon is a coach, author, and entrepreneur. On his Instagram, Brendon posts quotes and ideas that are real food for thought.<\/p>\n\n\n\n<p>You can also find him on his website Growth Day, which is dedicated to people who need a breakthrough in their lives.<\/p>\n\n\n\n<p>Brendon is also active on YouTube, where you&#8217;ll find more inspirational content encouraging them to act and explaining how to start significant changes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f123ed3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f123ed3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"774\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/burch-min-1140x774.png\" alt=\"Brendon Burchard motivating on Instagram\" class=\"wp-image-156417\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/burch-min-1140x774.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/burch-min-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/burch-min.png 1288w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brendon Burchard motivating on Instagram<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Todd Herman| over 31.3K followers<\/strong><\/h4>\n\n\n\n<p>Todd is a coach and mentor. He is famous for his keynote speeches, podcasts, and books. His latest one \u2013 The alter ego effect \u2013 was a huge success and was mentioned in several TV programs.<\/p>\n\n\n\n<p>As his bio description on Instagram says, Todd <em>helps ambitious leaders achieve more with less<\/em>.<\/p>\n\n\n\n<p>Even if he belongs to the group of micro-influencers, he is recognizable on any social media channel and has a great engagement rate.<\/p>\n\n\n\n<p>You can find Todd on his website.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f1245fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f1245fb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"871\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/todd-min.png\" alt=\"Business influencer on Instagram Todd Herman\" class=\"wp-image-156418\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/todd-min.png 1092w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/todd-min-300x239.png 300w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Business influencer on Instagram Todd Herman<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lilach Bullock| over 3.3K followers<\/strong><\/h4>\n\n\n\n<p>Lilach is a digital and tech influencer. On her Instagram, she posts fantastic marketing and business content.<\/p>\n\n\n\n<p>Even if she is a nano influencer on Instagram, she has a great recognition and engagement rate on various social media channels.<\/p>\n\n\n\n<p>Lilach&#8217;s audience is very engaged and active under her posts which was a reason for her nomination for our <a href=\"https:\/\/brand24.com\/top-marketing-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Top 100 Marketing Influencers for 2022 report.<\/a><\/p>\n\n\n\n<p>You can also find Lilach on her personal website.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e017f124d40&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e017f124d40\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/lilach-min-1140x682.png\" alt=\"Lilach Bulloc - marketing influencer on Instagram\" class=\"wp-image-156419\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/lilach-min-1140x682.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/lilach-min-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/lilach-min.png 1448w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lilach Bulloc &#8211; marketing influencer on Instagram<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discover\"><strong>Discover potential influencers on Instagram now!<\/strong><\/h2>\n\n\n\n<p>As you see, there is a variety of influential people you can choose from while looking for a representative for your company.<\/p>\n\n\n\n<p>Everybody can find an Instagram influencer that will be a perfect match for them. The only thing you may need is an adequate <a href=\"https:\/\/brand24.com\/blog\/influencer-marketing-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">influencer marketing too<\/a><a href=\"https:\/\/brand24.com\/blog\/top-7-tools-for-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">l<\/a> to make the choice easier and more accurate.<\/p>\n\n\n\n<p>With all the knowledge you just gained, you are ready to identify influencers for your brand on Instagram just now! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=49\" target=\"_blank\" rel=\"noopener\" title=\"\">Sign up for free.<\/a><\/p>\n\n\n\n<p>Hope you&#8217;ll find the Instagram accounts of the most suitable influencers for your brand!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right Instagram influencers is not easy. Here you&#8217;ll learn how to do this in 3 simple steps and meet influencers from various industries. <\/p>\n","protected":false},"author":79,"featured_media":157194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[292],"tags":[],"class_list":["post-156351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=156351"}],"version-history":[{"count":30,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156351\/revisions"}],"predecessor-version":[{"id":179949,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156351\/revisions\/179949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/157194"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=156351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=156351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=156351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}