{"id":156657,"date":"2024-05-17T18:48:40","date_gmt":"2024-05-17T16:48:40","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156657"},"modified":"2026-03-05T16:40:13","modified_gmt":"2026-03-05T15:40:13","slug":"social-media-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/","title":{"rendered":"Social Media Monitoring Tools to Check in 2026"},"content":{"rendered":"\n

Social media monitoring tools enable you to listen to, analyze, and respond to online conversations about your brand or topic in real-time.<\/p>\n\n\n\n

There are many tools available on the market. <\/p>\n\n\n\n

Let’s focus on the best ones.<\/p>\n\n\n\n

Best social media monito<\/strong>ring tools<\/strong> for 2026<\/h2>\n\n\n\n

Here\u2019s a shortlist. I\u2019ve picked the 10 best social media monitoring software!<\/p>\n\n\n\n

Brand24<\/strong><\/td>Real-time social & web monitoring, sentiment analysis, AI insights, influencer detection, alerts. Best for:<\/strong> Brands, marketers, and agencies focused on reputation management and insights. Pricing:<\/strong> From ~$149\/month.<\/td><\/tr>
Keyhole<\/strong><\/td>Hashtag & keyword tracking, influencer analytics, campaign performance, sentiment analysis. Best for:<\/strong> Campaign-based marketing and influencer tracking. Pricing:<\/strong> Custom pricing.<\/td><\/tr>
Hootsuite<\/strong><\/td>Social listening streams, unified inbox, publishing, analytics, sentiment tracking. Best for:<\/strong> Teams that want monitoring + scheduling in one tool. Pricing:<\/strong> From ~$99\/month (advanced listening on higher plans).<\/td><\/tr>
Sprout Social<\/strong><\/td>Advanced social listening, Smart Inbox, collaboration tools, in-depth reporting. Best for:<\/strong> Mid-sized teams and agencies needing premium analytics. Pricing:<\/strong> From ~$199\/user\/month.<\/td><\/tr>
Mention<\/strong><\/td>Real-time brand mentions, web & social listening, sentiment and influence metrics. Best for:<\/strong> Businesses focused on media monitoring and brand awareness. Pricing:<\/strong> From ~$599\/month.<\/td><\/tr>
Awario<\/strong><\/td>Social & web monitoring, sentiment analysis, lead discovery, API access. Best for:<\/strong> SMBs and agencies looking for affordable monitoring. Pricing:<\/strong> From ~$29\/month.<\/td><\/tr>
Agorapulse<\/strong><\/td>Unified inbox, mention tracking, publishing, reporting, team workflows. Best for:<\/strong> Small teams and agencies managing engagement daily. Pricing:<\/strong> From ~$79\/user\/month.<\/td><\/tr>
Talkwalker<\/strong><\/td>Enterprise-grade social & media listening, trend analysis, custom dashboards. Best for:<\/strong> Large brands and PR teams needing global insights. Pricing:<\/strong> Custom enterprise pricing.<\/td><\/tr>
BrandMentions<\/strong><\/td>Real-time brand monitoring, sentiment tracking, alerts, competitor insights. Best for:<\/strong> Brands focused on quick mention detection. Pricing:<\/strong> From ~$79\/month.<\/td><\/tr>
Iconosquare<\/strong><\/td>Social monitoring, analytics, conversation tracking (Instagram & Facebook focused). Best for:<\/strong> Social media managers working mainly with Meta platforms. Pricing:<\/strong> From ~$33\/month.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Research methodology<\/strong>
When selecting the tools, I considered the following 8 key factors<\/strong>: functionality, the sentiment score of a tool, data coverage, sentiment and analytics quality, reporting features, ease of use, customer support & reliability, and customer reviews.<\/p>\n\n\n\n

01 Brand24<\/strong><\/h3>\n\n\n\n

This is one of the most advanced social listening tools.<\/p>\n\n\n\n

It collects social mentions<\/a> in real-time across the most important social media (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, and more) and other sources.<\/p>\n\n\n\n

Key features include:<\/p>\n\n\n\n