{"id":156822,"date":"2025-12-05T15:55:18","date_gmt":"2025-12-05T14:55:18","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156822"},"modified":"2025-12-16T16:12:14","modified_gmt":"2025-12-16T15:12:14","slug":"brand-awareness","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-awareness\/","title":{"rendered":"Brand Awareness Strategy [The Ultimate Guide for 2026]"},"content":{"rendered":"\n<p><strong>When you see a bitten apple, a simple checkmark, or a colorful \u2018G,&#8217; you instantly think of Apple, Nike, and Google. That instant recognition is the power of brand awareness. Want to make sure your brand leaves a lasting impression, too? You&#8217;re about to discover how.<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Brand awareness<\/strong>&nbsp;describes the extent to which consumers recognize and remember a brand, including its products, logo, and values. It is a key marketing element, helping companies build customer loyalty and stand out in a competitive market.<\/li>\n\n\n\n<li><strong>Brand awareness building<\/strong>&nbsp;is a strategic process of creating a unique brand image and exposing it to the target audience using various marketing, communication, and visibility tactics (content, social media, advertising, PR, and education).<\/li>\n\n\n\n<li><strong>The indispensable element of a brand awareness strategy is measuring<\/strong>&nbsp;your brand recognition, associations, and the effects of your actions intended to strengthen them.<\/li>\n<\/ul>\n\n\n\n<p>In this article, we&#8217;ll explore nine effective strategies to build your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-presence\/\">brand&#8217;s presence<\/a>&nbsp;and ensure it stands out in today&#8217;s competitive market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">What is brand awareness? Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Brand awareness<\/strong> is the extent to which customers recognize and recall a brand, including its name, logo, products, and other identity elements.<br><br>It is a critical <strong>first stage of the marketing funnel<\/strong> because consumers must be familiar with a brand before they can consider purchasing from it.<br><br><strong>Awareness exists on a spectrum ranging from complete unfamiliarity to a high level of brand recall and recognition<\/strong>. The higher brand awareness increases the likelihood that people will trust a brand and choose its products over competitors&#8217;.<\/p>\n\n\n\n<p><strong>In a nuthsell:&nbsp;<\/strong>brand awareness = how well people recognize and remember your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7steps\">7 steps to a strong brand awareness strategy<\/h2>\n\n\n\n<p>A complete brand awareness strategy requires a holistic approach.&nbsp;<\/p>\n\n\n\n<p>It starts with defining your brand identity and audience, and continues with intentional marketing tactics that put your brand in front of the right people.<\/p>\n\n\n\n<p>Those key tactics include content marketing, social media, PR, advertising, education, event presence, and continuous brand awareness measurement.<\/p>\n\n\n\n<p>Ready to dive in? Awesome! So, let&#8217;s go!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 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.acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your present brand awareness!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=249\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandidentity\">01 Create a consistent brand identity<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand identity\">Brand identity<\/a> is the set of elements a brand uses to present itself, differentiate itself from others, and shape how the public perceives it.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, brand identity answers what and why the company wants to be in the eyes of others.<\/p>\n\n\n\n<p>It&#8217;s essential for your brand awareness strategy as brand identity represents your brand, builds recognition, and sticks in heads.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Ultimately, the brand identity is something you keep doing consistently on every single day &#8211; not just what your brand book looks like. That\u2019s why I believe that design is just a promise, and consistency is the way you keep it.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"marcheweczka\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/carrot.png 192w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Marchewka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior Graphic Designer at Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>In practice, brand identity includes:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Visuals:&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo<\/strong>&nbsp;&#8211; your unique graphic mark that represents the brand<\/li>\n\n\n\n<li><strong>Color palette<\/strong>&nbsp;&#8211; the specific colors that you use consistently across all brand and marketing materials<\/li>\n\n\n\n<li><strong>Typography<\/strong>&nbsp;&#8211; the chosen font or fonts and how they are used<\/li>\n\n\n\n<li><strong>Style of graphic elements&nbsp;<\/strong>&#8211; the overall design style you use, including icons, shapes, illustrations, and infographics<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Brand message:&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand name<\/strong>&nbsp;&#8211; the core name of the company or product<\/li>\n\n\n\n<li><strong>Brand story<\/strong>&nbsp;&#8211; a unique, captivating background of founding and developing your brand<\/li>\n\n\n\n<li><strong>Brand voice and tone of voice<\/strong>&nbsp;&#8211; your brand personality and style of communication<\/li>\n\n\n\n<li><strong>Taglines and slogans&nbsp;<\/strong>&#8211; catchy, memorable phrases that capture your brand&#8217;s essence and build quick associations<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Strategic:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand values<\/strong>&nbsp;&#8211; the core beliefs and principles that guide your brand&#8217;s actions and decisions<\/li>\n\n\n\n<li><strong>Positioning&nbsp;<\/strong>&#8211; a clear explanation of how your brand is different from competitors and why it matters to your target audience<\/li>\n\n\n\n<li><strong>Unique value proposition (UVP)<\/strong>&nbsp;\u2013 the specific benefit that makes your offer stand out and convinces people to choose you.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf3dae8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf3dae8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"695\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-1140x695.jpg\" alt=\"apple brand awareness\" class=\"wp-image-179245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-1140x695.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_apple.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s ultimate consistency<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audience\">02 Get to know your audience<\/h3>\n\n\n\n<p><strong>Understanding your audience<\/strong> is one of the foundations of effective brand awareness building. You can&#8217;t create recognition if you don&#8217;t know who you want to be recognized by.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brand Awareness vs Recognition. What&#039;s the difference?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lp-aTibGTiU?start=96&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The more clearly you understand your target audience&#8217;s and potential customers&#8217; needs, expectations, and behaviors, the easier it becomes to discover how to reach them with the right message.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, understanding your brand audience is crucial to reach them at the right time, in the right place, and with the right message.<\/p>\n\n\n\n<p><strong>Here are practical tactics you can use to find and understand your target audience:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use your existing customer data<\/h4>\n\n\n\n<p>Your Google Analytics, Google Search Console, CRM, or even a native social media analytics offer a bunch of insights about your audience, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demography<\/strong><\/li>\n\n\n\n<li><strong>Behavioral trends<\/strong><\/li>\n\n\n\n<li><strong>Search queries<\/strong><\/li>\n\n\n\n<li><strong>Content and products that customers return to<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf3e0ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf3e0ae\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data.jpg\" alt=\"meta business suite\" class=\"wp-image-179255\" style=\"width:auto;height:600px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data.jpg 811w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data-8x12.jpg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data-300x444.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data-107x159.jpg 107w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand_awareness_instagram_data-61x90.jpg 61w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can get quick demographics insights in Meta Business Suite<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Use social listening<\/h4>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening\">Social listening<\/a> is a process of tracking and analyzing online conversations about your brand, industry, competitors, and relevant topics across social and non-social media sources.<\/p>\n\n\n\n<p>Social listening tools, so software that automates this process, can draw really interesting insights into:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What your target audience talks about&nbsp;<\/strong>&#8211; so you can understand their needs, problems, and expectations, and tailor your messaging<\/li>\n\n\n\n<li><strong>Where those conversations happen&nbsp;<\/strong>&#8211; so you can focus on platforms that really matter for your brand&nbsp;<\/li>\n\n\n\n<li><strong>What&#8217;s their sentiment towards various aspects of your brand<\/strong>&nbsp;&#8211; so you can address negativity and spotlight positive aspects<\/li>\n\n\n\n<li><strong>Competitor benchmarking&nbsp;<\/strong>&#8211; so you can discover the level of your brand recognition in relation to your market rivals<\/li>\n\n\n\n<li><strong>Demographic details of your target audience<\/strong>&nbsp;&#8211; so you can adjust language and messaging<\/li>\n\n\n\n<li><strong>Which profiles or people shape opinions in your niche&nbsp;<\/strong>&#8211; so you can identify potential partners who can help you get more brand exposure<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your audience details now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=249\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contentmarketing\">03 Amplify content marketing<\/h3>\n\n\n\n<p>When discussing brand awareness tactics, we shouldn&#8217;t forget content creation.<\/p>\n\n\n\n<p>According to\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/content-marketing-strategy\/content-marketing-statistics\" target=\"_blank\" rel=\"noopener\" title=\"\">the Content Marketing Institute<\/a>, <strong>87% of B2B marketers improved brand awareness<\/strong> with creating captivating content. No surprise at all!<\/p>\n\n\n\n<p><strong>Content marketing builds trust and expertise<\/strong>\u00a0by providing trustworthy information people search for, positions the brand as a thought leader, and increases <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a> through organic traffic and social search.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, creating content that solves real problems attracts and engages new audiences, making them more familiar with your brand and strengthening loyalty.<\/p>\n\n\n\n<p><strong>Here are the elements to consider to maximize your content marketing impact on brand awareness:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content mix<\/h4>\n\n\n\n<p>Content mix refers to using a combination of multiple content formats, such as blog posts, videos, podcasts, email newsletters, webinars, and social media posts, to attract and engage a target audience.<\/p>\n\n\n\n<p>In the constantly changing digital landscape and content consumption preferences, using various types of content is crucial to reach beyond your current audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SEO<\/h4>\n\n\n\n<p>Search Engine Optimization plays a crucial role in your brand discovery.<\/p>\n\n\n\n<p>The more often people see your brand in search engine result pages (SERPs), the higher the chance they&#8217;ll remember and recognize your brand.<\/p>\n\n\n\n<p><strong>GEO<\/strong><\/p>\n\n\n\n<p>Next to SEO, think about GEO &#8211; which stands for Generative Engine Optimization, so optimizing your content for AI-driven search tools such as ChatGPT, Gemini, and Perplexity.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf3e93c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf3e93c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-1140x675.jpg\" alt=\"chatbeat for brand awareness in ai\" class=\"wp-image-179253\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-1140x675.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">IKEA&#8217;s AI visibility in the Chatbeat dashboard<\/figcaption><\/figure>\n\n\n\n<p>In the rapidly changing landscape of search behavior and the rising importance of&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\">AI brand visibility<\/a>, it&#8217;s becoming essential to structure your content so AI models can easily interpret and cite it.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">For practical tips, I strongly encourage you to read&nbsp;<a href=\"https:\/\/chatbeat.com\/llm-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Chatbeat's comprehensive guide on how to win brand visibility in AI models and AI search.\">Chatbeat&#8217;s comprehensive guide on how to win brand visibility in AI models and AI search.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High-engagement educational content<\/h4>\n\n\n\n<p>Creating educational content is one of the most effective tactics to <a href=\"https:\/\/brand24.com\/blog\/how-to-increase-brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase brand awareness<\/a>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><a href=\"https:\/\/www.conductor.com\/academy\/winning-customers-educational-content\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to Conductor&#8217;s research<\/a>, educational content can <strong>increase brand trust by 9% within a single week!<\/strong><\/p>\n\n\n\n<p>No wonder. Teaching people demonstrates your expertise, builds credibility, attracts new customers, and positions your brand as a thought leader in the industry.<\/p>\n\n\n\n<p>While blog posts and guides can benefit you,&nbsp;<strong>more in-depth educational formats,<\/strong>&nbsp;such as&nbsp;<strong>courses, webinars, live sessions, and workshops,<\/strong>&nbsp;can skyrocket your brand visibility.<\/p>\n\n\n\n<p>They&nbsp;<strong>require more time and attention from your audience<\/strong>, which makes them especially powerful for strengthening brand recall.&nbsp;<\/p>\n\n\n\n<p><strong>The top high-engagement educational formats are:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Format<\/strong><\/td><td><strong>Effort to prepare<\/strong><\/td><td><strong>Audience engagement<\/strong><\/td><td><strong>Brand awareness impact<\/strong><\/td><\/tr><tr><td><strong>Live sessions<\/strong><\/td><td>\u2605\u2605\u2606\u2606\u2606<\/td><td>Medium &#8211; real-time interaction but short attention span<\/td><td>\u2605\u2605\u2605\u2606\u2606<\/td><\/tr><tr><td><strong>Webinars<\/strong><\/td><td>\u2605\u2605\u2605\u2606\u2606<\/td><td>Medium\/high &#8211; real-time interaction, Q&amp;A<\/td><td>\u2605\u2605\u2605\u2605\u2606<\/td><\/tr><tr><td><strong>Workshops<\/strong><\/td><td>\u2605\u2605\u2605\u2605\u2606<\/td><td>High &#8211; active participation and problem-solving<\/td><td>\u2605\u2605\u2605\u2605\u2605<\/td><\/tr><tr><td><strong>Courses<\/strong><\/td><td>\u2605\u2605\u2605\u2605\u2605<\/td><td>High\/very high &#8211; multi-hour or multi-day contact with a brand<\/td><td>\u2605\u2605\u2605\u2605\u2605<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>As a whole, content marketing is an interconnected system:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content mix multiplies the number of sources, which <strong>improves your discoverability in search engines and generative AI<\/strong> <strong>tools<\/strong>.<\/li>\n\n\n\n<li>Educational content demonstrates expertise, an element of Google&#8217;s core E-E-A-T ranking factor, which <strong>boosts your brand visibility on niche-specific queries<\/strong>.<\/li>\n\n\n\n<li>Ultimately, <strong>these tactics work together to strengthen your brand awareness,<\/strong> making your brand easier to recognize, recall, and trust.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialmedia\">04&nbsp;Use social media wisely<\/h3>\n\n\n\n<p>While social media activity is a form of content marketing, it&#8217;s such an important and huge topic that it deserves to be a separate brand awareness tactic.<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Statista<\/a>, <strong>the average user spends 2 hours 21 minutes daily on social media<\/strong>. That&#8217;s a massive opportunity to get noticed and &#8211; right! &#8211; build up your brand awareness.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, social media builds brand awareness by increasing visibility, engaging with customers, and reaching new audiences through quality content, paid ads, and influencer partnerships.<\/p>\n\n\n\n<p><strong>Here is what you should remember to optimize your social media efforts and boost brand awareness:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Choose the right social media platform<\/h4>\n\n\n\n<p>The great thing about social media is that they give you a well-functioning platform to broadcast your message.&nbsp;All you have to do is send&nbsp;<strong>the right message&nbsp;<\/strong>to<strong>&nbsp;the right people&nbsp;<\/strong>at<strong>&nbsp;the right time.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>And on the right platform.<\/strong><\/p>\n\n\n\n<p>The right platform for your business is where your customers are active. Look, you don\u2019t have to spend time figuring out Instagram Stories if no one is watching them.<\/p>\n\n\n\n<p>To avoid guessing and burning budget, you can discover which social media platforms will be the best fit for you using <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening tools\">social listening tools<\/a> like Brand24.<\/p>\n\n\n\n<p>With its AI Metrics Analysis, you can easily find out which platform generates the most social mentions of your brand and which channel is the most reach-efficient.<\/p>\n\n\n\n<p>This way, you can optimize your social media marketing campaigns.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf3f01b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf3f01b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis.jpg\" alt=\"brand24 ai metrics analysis for brand awareness\" class=\"wp-image-179252\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis.jpg 904w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis-9x12.jpg 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis-300x398.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis-120x159.jpg 120w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ai_metrics_analysis-68x90.jpg 68w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI Metrics Analysis shows that Instagram and TikTok are GoPro&#8217;s top social media channels<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your top brand awareness sources!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=249\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Post good, consistent &amp; high-quality content<\/h4>\n\n\n\n<p>Telling that social media are full of content is an understatement, to say the least.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">According to&nbsp;<a href=\"https:\/\/bernardmarr.com\/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">stats dug by Bernard Marr &amp; Co.<\/a>, every minute (!) users watch over 4 million YouTube videos, send nearly 500,000 tweets on X (Twitter), and post about 50,000 photos on Instagram.<\/p>\n\n\n\n<p>In such an oversaturated environment,&nbsp;<strong>only the best content can make your brand stand out and get noticed.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Good social media content is:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevant<\/strong>&nbsp;&#8211; speaks directly to your specific audience<\/li>\n\n\n\n<li><strong>Clear&nbsp;<\/strong>&#8211; delivers the message quickly and simply<\/li>\n\n\n\n<li><strong>Visually appealing&nbsp;<\/strong>&#8211; uses high-quality and well-thought-out design<\/li>\n\n\n\n<li><strong>Consistent&nbsp;<\/strong>&#8211; with your brand voice and style<\/li>\n\n\n\n<li><strong>Valuable&nbsp;<\/strong>&#8211; educates, inspires, entertains, or solves a real problem<\/li>\n\n\n\n<li><strong>Authentic&nbsp;<\/strong>&#8211; feels human, real, and builds a connection between your audience and brand<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udca1 Pro tip<\/strong><br><br>Creating a lot of high-quality content can be quite an overwhelming task. User-Generated Content (UGC) can help you with that! Just remember to ask the author for permission to repost their work.<br><br>Plus, when you come across a huge fan of your brand, this can be a great&nbsp;<a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a>&nbsp;opportunity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencer partnerships<\/h4>\n\n\n\n<p>Influencer collaboration is one of the most effective tactics to increase brand visibility. It can do wonders for your brand recognition and awareness because a good partnership can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand your brand reach&nbsp;<\/strong>by exposing it to a wider and more specific audience<\/li>\n\n\n\n<li><strong>Enhance your credibility and trust<\/strong>, because influencers are often seen as experts or trusted voices<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">According to a&nbsp;<a href=\"https:\/\/www.marketingdive.com\/news\/influencer-marketing-success-matter-study-2023\/643310\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing Dive study<\/a>, <strong>69% of consumers trust influencers<\/strong>&nbsp;more than any information coming directly from a brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase engagement with your brand<\/strong>, especially when influencers create captivating content that sparks conversations and encourages users to participate.<\/li>\n<\/ul>\n\n\n\n<p>And what should characterize an influencer to truly boost your brand awareness?<\/p>\n\n\n\n<p>According to the&nbsp;<a href=\"https:\/\/jmsr-online.com\/article\/influencer-marketing-on-brand-awareness-and-purchase-decision-among-gen-z-and-millennials-370\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Journal of Marketing &amp; Social Research<\/a>,&nbsp;<strong>the most effective influencers are those who combine:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authenticity<\/strong>&nbsp;&#8211; they&#8217;re transparent with their audience<\/li>\n\n\n\n<li><strong>Narrative creativity<\/strong>&nbsp;&#8211; they&#8217;re skilled at storytelling and visuals<\/li>\n\n\n\n<li><strong>Ethical alignment<\/strong>&nbsp;&#8211; they share your brand values<\/li>\n\n\n\n<li><strong>Interaction personalization<\/strong>&nbsp;&#8211; they engage with their audience (not just post things)<\/li>\n\n\n\n<li><strong>Platform fit&nbsp;<\/strong>&#8211; they&#8217;re active on social platforms where your audience naturally spends time<\/li>\n<\/ul>\n\n\n\n<p>If the influencer possesses all those traits, there&#8217;s a high chance that they&#8217;ll naturally transfer the trust to the brands they promote.<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                <div class=\"acf-testimonial__question\">\ud83c\udfc6 Personal story of influencer marketing campaign success<\/div>\n                <div class=\"acf-testimonial__answer\">Besides working in the marketing field, I am developing my adventurous travel company &#8211; Orientuj Adventures. As a young brand, I was thinking about how I could quickly earn brand awareness among the right audience.<br><br>\r\n\r\nOne of my real-life friends, a lifestyle &#038; travel influencer with +137,000 loyal followers, was about to visit Oman. That&#8217;s the country I know well, have friends there, and organize trips to.<br><br>\r\n\r\nWe made a deal\u00a0that, in exchange for mentioning my brand on her Stories, I&#8217;ll organize a 3-day adventure for her, including a 4WD car with a driver, full accommodation, food, and exciting activities such as desert off-roading, canyoning, rock climbing, and snorkeling.<br><br>\r\n\r\nLong story short, in just two months, this partnership resulted in a\u00a0<b>+495% increase in my brand&#8217;s Instagram followers, a\u00a0+320 % increase in website visits, and\u00a0seven sign-ups for my trips<\/b>.<\/div>\n        <div class=\"acf-testimonial__row\">\n                <div class=\"acf-testimonial__author-content\">\n                                <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Engage with your audience<\/h4>\n\n\n\n<p>Engaging with your audience is one of the simplest but powerful ways to strengthen brand awareness.&nbsp;<\/p>\n\n\n\n<p>Social media isn\u2019t a one-way broadcast channel &#8211; it\u2019s a conversation. <\/p>\n\n\n\n<p>When you reply to comments, answer questions, react to user content, and join relevant discussions, you <strong>show your audience that there are real people behind the brand<\/strong>.<\/p>\n\n\n\n<p><strong>In practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respond<\/strong> to comments quickly<\/li>\n\n\n\n<li><strong>React<\/strong> to mentions (tagged and untagged)<\/li>\n\n\n\n<li><strong>Join<\/strong> discussions in your niche<\/li>\n\n\n\n<li><strong>Ask<\/strong> questions, run polls, encourage opinions<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udca1 Pro tip<\/strong><br><br>With a tool like Brand24, you can track every mention of your brand &#8211; both tagged and untagged. <br><br>This allows you to join conversations you would have otherwise missed, respond faster, and turn mentions into meaningful touchpoints that boost your brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pr\">05 Boost your visibility with PR<\/h3>\n\n\n\n<p><strong>Public relations<\/strong> can significantly strengthen your brand awareness by building credibility and expertise, shaping public perception, and boosting visibility through media coverage.<\/p>\n\n\n\n<p>It&#8217;s a <strong>long-term game of recognition<\/strong> through various tactics, including media relations, content creation, and thought leadership.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, PR expands your brand awareness by earning exposure in relevant outlets, securing quotations, and showcasing expertise.<\/p>\n\n\n\n<p><strong>Here is how you can use PR for brand awareness in practice:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Build authentic relationships with journalists<\/h4>\n\n\n\n<p>Connect with media outlets and influential journalists within your niche to boost your press coverage through targeted press releases and networking.<\/p>\n\n\n\n<p>Remember that <strong>building long-term relationships<\/strong> founded on trust makes journalists <strong>far more likely to work with you<\/strong> rather than reaching out only when you &#8220;need coverage&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create quotable content<\/h4>\n\n\n\n<p>Listicles, ebooks, reports, and studies can be valuable elements of your digital PR strategy. They <strong>boost your visibility<\/strong> and<strong> increase quotations<\/strong> that are invaluable for your SEO and GEO efforts.<\/p>\n\n\n\n<p>Creating such data-driven or insight-powered assets positions your brand as an authoritative source that journalists and creators are more likely to reference.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf3febf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf3febf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"578\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-1140x578.jpg\" alt=\"ebook for brand awareness\" class=\"wp-image-179251\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-1140x578.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-300x152.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-248x126.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook-90x46.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_ebook.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A professional ebook shows your expertise and builds-up brand awareness<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Encourage and support your employees to build their personal brands<\/h4>\n\n\n\n<p>Public relations efforts don&#8217;t have to be handled exclusively through a communications team or PR agency. <\/p>\n\n\n\n<p>Your expert employees can showcase their knowledge, share insights, and become powerful voices within your industry.&nbsp;<\/p>\n\n\n\n<p><strong>When more people from the organization speak publicly<\/strong> &#8211; whether on LinkedIn, in interviews, at conferences, or through thought-leadership articles &#8211; <strong>your brand\u2019s visibility naturally grows<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be an active part of a community<\/h4>\n\n\n\n<p>Join relevant groups, contribute to Reddit discussions, and offer real value without promoting your agenda every single time.<\/p>\n\n\n\n<p>Communities, like forums, social media groups, Slack channels, or offline professional circles, reward brands that show up consistently, listen first, and help solve problems.<\/p>\n\n\n\n<p>Besides, <strong>sponsor events<\/strong> that align with your brand identity, <strong>host offline meetups<\/strong> to strengthen relationships with customers or partners, and <strong>participate in various professional events<\/strong> to build your thought leadership.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf40387&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf40387\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"801\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo.jpg\" alt=\"brand awareness through event\" class=\"wp-image-179250\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo.jpg 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo-300x280.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo-170x159.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_event_photo-90x84.jpg 90w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Live events and meetups are amazing offline opportunities to boost a brand awareness<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ads\">06&nbsp;Implement paid advertising<\/h3>\n\n\n\n<p><strong>Paid advertising<\/strong> is one of the fastest and most reliable ways to increase brand visibility, which is a crucial component of brand awareness. <\/p>\n\n\n\n<p>It&#8217;s like <strong>adding a spotlight to your brand awareness-building efforts<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Instead of waiting for people to stumble upon your organic content, you put your brand in front of the right audience at the right moment.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short,&nbsp;while&nbsp;<strong>organic marketing&nbsp;<\/strong>builds trust and<strong>&nbsp;paid advertising&nbsp;<\/strong>boosts visibility, your&nbsp;<strong>brand awareness strategy needs both.<\/strong><\/p>\n\n\n\n<p><strong>Here\u2019s how to use paid ads effectively to strengthen brand awareness:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Choose awareness-oriented ad formats<\/h4>\n\n\n\n<p>Most advertising platforms offer specific formats made for brand recognition and recall. As you aim to boost brand awareness, choose the ones designed for reach and impression volume, not conversions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tell the story<\/h4>\n\n\n\n<p>Awareness ads are not product demos. They\u2019re not \u201cBuy now\u201d messages.<\/p>\n\n\n\n<p><strong>Instead, they should:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Present<\/strong> your brand personality<\/li>\n\n\n\n<li><strong>Show<\/strong> your brand values<\/li>\n\n\n\n<li><strong>Describe<\/strong> the problem you solve<\/li>\n\n\n\n<li><strong>Trigger<\/strong> emotions<\/li>\n\n\n\n<li><strong>Plant a seed <\/strong>for the future<\/li>\n<\/ul>\n\n\n\n<p>In practice, use short, memorable, visually consistent messages that stick in the audience\u2019s mind after just a few seconds.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf40953&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf40953\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"571\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad.jpg\" alt=\"paid ads for brand awareness\" class=\"wp-image-179249\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad.jpg 713w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad-300x240.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad-199x159.jpg 199w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_pakker_trousers_instagram_ad-90x72.jpg 90w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Storytelling is a perfect brand awareness tactics in paid ads<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Use retargeting<\/h4>\n\n\n\n<p>Retargeting is a tactic of showing personalized ads to users who have interacted with your brand before (i.e., visited your website) but haven&#8217;t completed a desired action.<\/p>\n\n\n\n<p><strong>Depending on how you set your brand awareness retargeting campaign, it can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remind visitors about your brand<\/strong>&nbsp;&#8211; by showing ads to people who visited your site but didn&#8217;t engage<\/li>\n\n\n\n<li><strong>Reconnect with social media users&nbsp;<\/strong>&#8211; by displaying ads to people who engaged with your social media content but didn&#8217;t explore further<\/li>\n\n\n\n<li><strong>Increase familiarity over time&nbsp;<\/strong>&#8211; by presenting ads to people who have seen your content elsewhere&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measure\">07 Measure brand awareness<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"Measuring brand awareness\">Measuring brand awareness<\/a> is tricky. All in all, there is no single and universal scale allowing you to say:&nbsp;<em>&#8220;Hey, this month our brand awareness improved to 420!&#8221;<\/em>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, to measure brand awareness, you need a set of signals that, together, paint a realistic picture of how visible, recognizable, and memorable your brand is.<\/p>\n\n\n\n<p>Some signals capture reach, others reflect recall, and others show how people perceive you. <\/p>\n\n\n\n<p>Only when you <strong>put them together<\/strong> can <strong>you really see whether your brand awareness is growing<\/strong>.<\/p>\n\n\n\n<p><strong>To efficiently track brand awareness, you need to:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Track key brand awareness metrics<\/h4>\n\n\n\n<p>Every brand awareness strategy (like content marketing, social media, or PR) comes with its own set of metrics. <\/p>\n\n\n\n<p>Regardless of which strategies you choose, it&#8217;s helpful to <strong>monitor a few general brand awareness metrics<\/strong> that apply to almost any brand.<\/p>\n\n\n\n<p><strong>These include, for example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand mentions volume<\/strong>&nbsp;&#8211; how often people talk about your brand online<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf40f68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf40f68\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab.jpg\" alt=\"brand24 total mentions metric\" class=\"wp-image-179248\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab.jpg 582w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab-300x249.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab-191x159.jpg 191w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_analysis_tab-90x75.jpg 90w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social listening tools include a lot of useful brand awareness-related metrics, such as total mentions count<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand search volume&nbsp;<\/strong>&#8211; how frequently users search for your brand name<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf41355&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf41355\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"782\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-1140x782.jpg\" alt=\"semrush for brand awareness\" class=\"wp-image-179247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-1140x782.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-300x206.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-232x159.jpg 232w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush-90x62.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SEO tools like Semrush work great for discovering your brand keywords&#8217; popularity<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Presence Score&nbsp;\">Presence Score&nbsp;<\/a>&#8211; a native Brand24 metric presenting the online popularity of a brand at a given time on a scale from 0 to 100. Very helpful to get a quick insight into your current brand awareness.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d02baf41719&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d02baf41719\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-1140x521.jpg\" alt=\"brand24 presence score for brand awareness\" class=\"wp-image-179246\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-1140x521.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-300x137.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-248x113.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/brand_awareness_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score is one of the best metrics to assess brand awareness fast<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Explore the topic:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Key brand awareness metrics you need to measure<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Implement tactic-specific metrics<\/h4>\n\n\n\n<p>Once you have your general awareness indicators under control, go one level deeper. <\/p>\n\n\n\n<p>Each brand awareness tactic you use requires its own set of&nbsp;<strong>granular, context-specific metrics<\/strong>.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For&nbsp;<strong>content marketing<\/strong>, track organic traffic growth, content reach, time on page, SERP &amp; AI visibility, etc.<\/li>\n\n\n\n<li>For&nbsp;<strong>social media<\/strong>, track engagement rate, follower growth, CTRs, video watch time, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Further read:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media metrics to track for success<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For&nbsp;<strong>public relations<\/strong>, you might focus on media mentions, website traffic from a PR campaign, or&nbsp;<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>.<\/li>\n\n\n\n<li>For&nbsp;<strong>paid advertising<\/strong>, you\u2019ll analyze cost per thousand impressions (CPM), frequency, view-through rate, and Brand Lift outcomes.<\/li>\n<\/ul>\n\n\n\n<p>These detailed metrics show which tactics contribute most to your visibility and whether your brand awareness-building efforts actually work.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Measure your brand awareness with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=249\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use the right brand awareness tools<\/h4>\n\n\n\n<p>Tracking brand awareness manually is nearly impossible.<\/p>\n\n\n\n<p>Fortunately, there are excellent tools that help you gather data, analyze results, provide insights, and help in making smarter decisions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Read:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">The best brand awareness tools to grow your business<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"howlong\">How long does it take to build brand awareness?<\/h3>\n\n\n\n<p>It depends on several factors, including the size and scope of your target audience, marketing budget, and marketing strategies.<\/p>\n\n\n\n<p>However, with a well-planned and executed brand awareness campaign, you can start to see results <strong>within a few months.<\/strong><\/p>\n\n\n\n<p>Brand awareness is a long-term process. The thing is to build it day by day, consequently.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cStart by being clear about who you are and what you offer. Show up consistently in places where your audience spends time. Use visuals, stories, and tools that help you stand out\u2014without overcomplicating the process.\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whyimportant\">Why is brand awareness important?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increasing customers\u2019 trust<\/strong><br><br>Brand awareness builds trust by consistently communicating your values and mission. Trust leads to repeat purchases, stronger loyalty, and ultimately higher revenue.<\/li>\n\n\n\n<li><strong>Growing brand equity<\/strong><br><br>Awareness increases interactions with your brand, which naturally boosts trust and perception. These positive associations strengthen your overall brand equity.<\/li>\n\n\n\n<li><strong>Making marketing easier<\/strong><br><br>Strong awareness creates instant associations with your product category, making your brand top of mind. This reduces marketing friction and fuels organic word-of-mouth.<\/li>\n\n\n\n<li><strong>Helping reach the target audience<\/strong><br><br>Well-known brands attract new customers more easily and at a lower cost. Awareness helps reach a wider audience and brings more people into your sales funnel.<\/li>\n\n\n\n<li><strong>Influencing consumer purchase decisions<\/strong><br><br>People prefer familiar brands, as, according to&nbsp;<a href=\"https:\/\/www.redcmarketing.com\/secret-life-of-search\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Red C consumer research<\/a>, 82% choose known options over unknown ones. So, higher awareness directly increases your chances of being selected.<\/li>\n\n\n\n<li><strong>Leading to brand loyalty<\/strong><br><br>Awareness builds recognition and familiarity, helping customers feel confident in choosing your brand. Over time, this familiarity turns into loyalty that keeps them coming back.<\/li>\n\n\n\n<li><strong>Helping businesses compete more effectively<\/strong><br><br>Recognizable brands stand out in crowded markets and win more attention. Awareness combined with loyalty creates a long-term competitive advantage.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyelements\">What are the key elements of brand awareness?<\/h3>\n\n\n\n<p><strong>The key elements of brand awareness include:<\/strong><\/p>\n\n\n\n<p>1. <strong>Brand Recall<\/strong>: The ability of consumers to remember a brand when thinking of a product category.<\/p>\n\n\n\n<p>2. <strong>Brand Recognition<\/strong>: The ability of consumers to identify a brand when presented with its logo, packaging, or name.<\/p>\n\n\n\n<p>3. <strong>Top-of-Mind Awareness<\/strong>: The brand that comes to mind first when thinking about a product category.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udc47&nbsp;<\/strong> Example<br><br>When you want to say that you&#8217;re going to look something up on the internet, you never say that you&#8217;re going to Safari it, or Edge it, or Firefox it; you always Google it.<\/p>\n\n\n\n<p>4. <strong>Brand Association<\/strong>: Consumers&#8217; emotional, cognitive, or sensory connections with a brand. For instance, think of the Haribo slogan: \u201cKids and grown-ups love it so \u2013 the happy world of Haribo.\u201d<\/p>\n\n\n\n<p>5. <strong>Brand Visibility<\/strong>: How often and where a brand is seen in the market (advertisements, sponsorships, etc.).<\/p>\n\n\n\n<p>6. <strong>Brand Identity<\/strong>: A brand&#8217;s unique characteristics and features that differentiate it from competitors.<\/p>\n\n\n\n<p>7. <strong>Perceived Quality<\/strong>: Consumers&#8217; perception of the quality of a brand compared to others in the market.<\/p>\n\n\n\n<p><strong>8. Brand Loyalty<\/strong>: The tendency of consumers to consistently choose a brand over others.<\/p>\n\n\n\n<p>9. <strong>Brand Communication<\/strong>: How a brand message is conveyed and received through marketing efforts.<\/p>\n\n\n\n<p>10. <strong>Brand Experience<\/strong>: Customers&#8217; overall experience with a brand shapes their perceptions and awareness. For example, Coca-Cola&#8217;s ads promote joy and time spent with friends and family.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default \">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                    <div class=\"acf-simple-cta__icon\">\n                        <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle cx=\"23\" cy=\"23\" r=\"23\" fill=\"#00EF88\"\/>\r\n<path d=\"M13.9688 15.9108C13.9688 15.4061 13.5299 15.0001 12.9844 15.0001C12.4389 15.0001 12 15.4061 12 15.9108V29.268C12 30.7782 13.3207 32.0001 14.9531 32.0001H32.0156C32.5611 32.0001 33 31.5941 33 31.0894C33 30.5847 32.5611 30.1787 32.0156 30.1787H14.9531C14.4076 30.1787 13.9688 29.7727 13.9688 29.268V15.9108ZM18.341 21.9595C18.4313 21.6559 18.5748 21.2575 18.784 20.8704C19.2311 20.047 19.8012 19.5537 20.5312 19.5537C21.1629 19.5537 21.5484 19.7966 21.893 20.2823C22.2867 20.8363 22.5533 21.6104 22.8691 22.5553L22.8896 22.6236C23.1768 23.4849 23.5172 24.5019 24.0832 25.2912C24.7148 26.1716 25.6623 26.8394 27.0938 26.8394C28.9887 26.8394 30.0592 25.5113 30.6006 24.5133C30.8836 23.9896 31.0682 23.4736 31.183 23.0979C31.3184 22.6425 31.3471 22.4376 31.3471 22.4376C31.4373 21.9405 31.0723 21.4738 30.5391 21.3903C29.6613 21.2537 29.4398 22.005 29.284 22.6122C29.1938 22.9157 29.0502 23.3142 28.841 23.7012C28.3939 24.5247 27.8238 25.018 27.0938 25.018C26.4621 25.018 26.0766 24.7751 25.732 24.2894C25.3383 23.7354 25.0717 22.9613 24.7559 22.0164L24.7354 21.9481C24.4482 21.0867 24.1078 20.0698 23.5418 19.2805C22.9143 18.4001 21.9627 17.7323 20.5312 17.7323C18.6363 17.7323 17.5658 19.0604 17.0244 20.0584C16.7414 20.582 16.5568 21.0981 16.442 21.4738C16.2451 22.1341 16.2779 22.1378 16.2779 22.1378C16.1877 22.6349 16.5527 23.1017 17.0859 23.1852C17.6191 23.2686 18.1277 22.9347 18.218 22.4376C18.218 22.4376 18.2303 22.3238 18.341 21.9633V21.9595Z\" fill=\"black\"\/>\r\n<\/svg>                    <\/div>\n                                                    <div class=\"acf-simple-cta__title\">Check your present brand awareness!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=249\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Strong brand awareness helps people recognize, remember, and trust your brand.<\/p>\n\n\n\n<p>It starts with a <strong>clear identity<\/strong> and a <strong>deep understanding of who your audience is<\/strong> &#8211; you simply must know what to communicate and to whom.&nbsp;<\/p>\n\n\n\n<p><strong>Content marketing, social media, PR, education, and paid ads all work together<\/strong> to increase your visibility. Each of these tactics gives your brand more chances to appear in front of the right people.<\/p>\n\n\n\n<p>Remember that <strong>high-quality content <\/strong>and <strong>consistent messaging<\/strong> make your brand easier to recall. Over time, steady effort and repeated exposure <strong>naturally build recognition and loyalty<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Also, don&#8217;t forget to&nbsp;<strong>measure your brand awareness<\/strong>.<\/p>\n\n\n\n<p>Tracking key signals helps you not only understand how often your brand appears and how people perceive it, but also the efficiency of your awareness-building efforts.<\/p>\n\n\n\n<p><strong>When you combine all these elements, brand awareness becomes a natural outcome of your everyday work.<\/strong><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small actions repeated over time often create stronger awareness than one big campaign.<\/li>\n\n\n\n<li>Brands that listen well understand their customers better than brands that only speak.<\/li>\n\n\n\n<li>Showing up consistently builds trust even before selling anything.<\/li>\n\n\n\n<li>Brand awareness grows faster when every channel tells the same story.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is brand awareness? Here&#8217;s everything you need to know about it! Check the guide and 7 steps to build a robust brand awareness strategy! <\/p>\n","protected":false},"author":83,"featured_media":149867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[446,2247,3585,3588],"class_list":["post-156822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-brand-awareness","tag-build-brand-awareness","tag-create-brand-awareness","tag-marketing-tactics-to-build-brand-awareness"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=156822"}],"version-history":[{"count":34,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156822\/revisions"}],"predecessor-version":[{"id":179682,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/156822\/revisions\/179682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/149867"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=156822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=156822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=156822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}