{"id":157110,"date":"2025-12-30T14:26:30","date_gmt":"2025-12-30T13:26:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=157110"},"modified":"2026-02-09T04:41:42","modified_gmt":"2026-02-09T03:41:42","slug":"tiktok-analytics-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-analytics-tools\/","title":{"rendered":"TikTok Analytics Tools: The 10 Best to Try in 2026"},"content":{"rendered":"\n<p><strong>With a TikTok analytics tool, you can track what actually drives results. It helps you optimize content strategy, increase engagement, and grow an audience on TikTok.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-tiktok-analytics-tools\">What are the best TikTok analytics tools?<\/h2>\n\n\n\n<p>Check the shortlist of tools worth your attention:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Tool<\/strong><\/th><th><strong>Best for<\/strong><\/th><th><strong>TikTok Analytics Strengths<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Brand24<\/strong><\/td><td>Social listening &amp; brand monitoring<\/td><td>Tracks TikTok mentions\/keywords, sentiment analysis, hashtag monitoring, alerts for spikes, influencer discovery from mentions, share of voice, best time to post<\/td><\/tr><tr><td><strong>Internal TikTok analytics<\/strong><\/td><td>Your own account &amp; video performance<\/td><td>Most accurate first-party metrics: views, watch time, completion rate, follower growth, audience demographics\/activity, traffic sources, LIVE insights<\/td><\/tr><tr><td><strong>Pentos<\/strong><\/td><td>TikTok trends &amp; music\/hashtag discovery<\/td><td>Strong trend spotting: rising sounds, hashtags, viral videos, competitor trend tracking, performance tracking for music &amp; creators<\/td><\/tr><tr><td><strong>Socialinsider<\/strong><\/td><td>Competitor benchmarking &amp; reporting<\/td><td>Strong competitor comparisons, historical tracking, engagement rate benchmarks, content performance by format, top posts analysis, exportable reports<\/td><\/tr><tr><td><strong>Sprout Social<\/strong><\/td><td>Enterprise social management &amp; analytics<\/td><td>Cross-platform dashboards, TikTok reporting, team workflows, publishing and analytics in one place, some listening capabilities depending on plan<\/td><\/tr><tr><td><strong>Sotrender<\/strong><\/td><td>Analytics &amp; reporting for teams\/brands<\/td><td>Deep reporting &amp; benchmarking, performance monitoring, post\/content insights, competitive comparisons, structured dashboards for agencies<\/td><\/tr><tr><td><strong>Keyhole<\/strong><\/td><td>Hashtag &amp; campaign tracking<\/td><td>Campaign measurement, hashtag tracking, influencer tracking, real-time monitoring, shareable reports, good for event\/campaign performance analysis<\/td><\/tr><tr><td><strong>HypeAuditor<\/strong><\/td><td>Influencer vetting &amp; audience authenticity<\/td><td>Influencer audience quality, fraud detection, engagement authenticity, creator database, campaign performance tracking, audience demographics insights<\/td><\/tr><tr><td><strong>MaveKite<\/strong><\/td><td>Real-time TikTok monitoring &amp; video-level listening<\/td><td>Tracks performance of public videos\/accounts, detects emerging trends, sentiment per post\/video, alerts and competitive monitoring (strong for real-time insights)<\/td><\/tr><tr><td><strong>Rival IQ<\/strong><\/td><td>Competitive intelligence &amp; content benchmarking<\/td><td>Strong benchmarking vs competitors, post tagging\/categorization, best time to post insights, trend and performance dashboards, strong reporting for strategy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Research methodology<\/strong><br>When selecting the tools, I considered the following\u00a0<strong>7 key factors<\/strong>: TikTok account performance analysis, competitive benchmarking, hashtags &amp; campaign tracking, influencer discovery, social listening, sentiment analysis, and brand monitoring.<\/p>\n\n\n\n<p>So, let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-tools-to-analyze-tiktok-account-performance\">What are the best tools to analyze TikTok account performance?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p>Brand24 is a social media monitoring tool that provides robust TikTok analytics. <\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">With Brand24, you can monitor your brand&#8217;s mentions, analyze social media data, get hashtag analytics data, and track the performance of your TikTok campaigns and hashtags.<\/p>\n\n\n\n<p>The tool will also help you discover trending <a href=\"https:\/\/brand24.com\/blog\/tiktok-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok hashtags\">TikTok hashtags<\/a> and influencers. Thanks to email reports and storm alerts, you will be up to date with your brand reputation.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try TikTok Analytics for Free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Brand24 provides key metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of mentions<\/li>\n\n\n\n<li>Sentiment analysis<\/li>\n\n\n\n<li>The share of voice<\/li>\n\n\n\n<li>TikTok account reach<\/li>\n\n\n\n<li>Best time to post<\/li>\n\n\n\n<li>Social media reactions, comments, shares and interactions<\/li>\n\n\n\n<li>AVE<\/li>\n<\/ul>\n\n\n\n<p>What I like most is that it offers advanced AI analysis and reporting, which makes the analysis way more efficient.<\/p>\n\n\n\n<p>How can it help you grow your TikTok account?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify popular trends<\/strong><br>You can monitor hashtags and keywords related to your brand or industry on TikTok. It can help you identify popular trends and topics you can leverage in your TikTok marketing strategy.<\/li>\n\n\n\n<li><strong>Monitor brand mentions<\/strong><br>It allows you to monitor brand <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" title=\"TikTok mentions\">TikTok mentions<\/a> and other social media platforms. It will enable you to track what people say about your brand on TikTok (beyond your own profile) and respond to any negative comments or feedback on time.<\/li>\n\n\n\n<li><strong>Identify the target audience<\/strong><br>The tool detects the age, gender, localization, interests, income levels, and social media presence of people you reach.<\/li>\n\n\n\n<li><strong>Hashtag tracking and analysis<\/strong><br>It collects data on all posts that use these hashtags. It will help you measure the results of your hashtag campaigns.<\/li>\n\n\n\n<li><strong>Measure campaign impact<\/strong><br>You can track the influence of your TikTok marketing campaigns in real time. It can help you understand which campaigns drive the most engagement and ROI.<\/li>\n\n\n\n<li><strong>Comprehensive reporting<\/strong><br>You can generate reports on TikTok brand mentions, reach, sentiment, and engagement. These insights give you a clear view of your TikTok visibility and help prove ROI to stakeholders.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5ee3f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5ee3f9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/01\/tiktok-monitoring-tools-min.jpg\" alt=\"Brand24 - best TikTok analytics tool\" class=\"wp-image-156159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min.jpg 995w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min-300x141.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tiktok-monitoring-tools-min-170x80.jpg 170w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"internal\">02 Internal TikTok analytics<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Key fact: Native TikTok analytics is called &#8220;TikTok Studio&#8221; and is a feature available to users with a&nbsp;<strong>TikTok Business account<\/strong>.<\/p>\n\n\n\n<p>This tool provides insights and metrics on your own <a href=\"https:\/\/brand24.com\/blog\/tiktok-performance\/\" title=\"TikTok performance\">TikTok account performance<\/a> and some target audience analytics.&nbsp;<\/p>\n\n\n\n<p>TikTok&#8217;s internal analytics is quite powerful!<\/p>\n\n\n\n<p>Whenever I ran a TikTok campaign for our brand, I found plenty of detailed data that showed me what worked!<\/p>\n\n\n\n<p>Here&#8217;s what you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key metrics<\/strong>: video views, profile views, likes, comments, unique viewers, shares, reach, engagement<\/li>\n\n\n\n<li><strong>TikTok data<\/strong> <strong>analytics<\/strong>: total play time, average watch time, watched full videos, new followers, total viewers, their gender, age, and location,<\/li>\n\n\n\n<li><strong>Trending videos<\/strong>: Top 9 videos with the fastest growth in the past 7 days,<\/li>\n\n\n\n<li><strong>Followers<\/strong>: audience demographics, total followers, net followers, lost followers, most active times, and audience insights, reached audience, engaged audience,<\/li>\n\n\n\n<li><strong>Live analytics<\/strong>: statistics on your latest live, viewer ranking, and replays.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>How to access TikTok analytics creator tools<\/strong>?<\/span><\/p>\n\n\n\n<p>Here&#8217;s a short guide:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Switch to a TikTok Business account.<\/strong><br>To access internal analytics, you must upgrade your personal account to a business account. This is a free feature available to all TikTok users.<\/li>\n\n\n\n<li><strong>Access analytics dashboard<\/strong>.<br>Once you have a TikTok Business account, you can access your analytics dashboard. You will find it in Creator tools and Business Suite.<\/li>\n\n\n\n<li><strong>Review your TikTok metrics.<\/strong><br>Use the analytics dashboard to review your <a href=\"https:\/\/brand24.com\/blog\/tiktok-metrics\/\" title=\"TikTok metrics\">TikTok metrics<\/a>. You can see how well your content performs, which videos get the most views, and who your audience is. You can also see the metrics I listed above.<\/li>\n\n\n\n<li><strong>Monitor your progress.<\/strong><br>Use the analytics dashboard to monitor your TikTok progress over time. You can see how your performance changes weekly and track your progress toward your social media goals.<\/li>\n\n\n\n<li><strong>Optimize your content.<\/strong><br>Based on the insights you gather from your analytics, optimize your TikTok content to improve engagement and reach. You can test different types of content, experiment with different hashtags, and post at various times to see what works best for your audience.<\/li>\n<\/ol>\n\n\n\n<p>In summary, <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/understanding-your-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">internal TikTok analytics<\/a> provides users with valuable insights into their TikTok account performance, allowing them to optimize their content and social media strategy.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5eea07&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5eea07\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"776\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1.png\" alt=\"tiktok analytics tools - tiktok internal analytics (TikTok Studio)\" class=\"wp-image-171254\" style=\"width:593px;height:582px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1.png 791w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1-300x294.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-analytics-tools-internal-1-162x159.png 162w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pentos\">03 Pentos<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.<\/p>\n\n\n\n<p>It will help to keep an eye on competitors and measure progress over time. <\/p>\n\n\n\n<p>Overall, Pentos will help you gain valuable insights into your TikTok account performance and optimize your social media strategy accordingly.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trend graph<\/li>\n\n\n\n<li>Trending songs (my personal favourite!)<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Competitor analysis<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>How can Pentos help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify popular trends<\/strong><br>Pentos lets you monitor trending hashtags, songs, and challenges on TikTok. By spotting what\u2019s gaining traction, you can adapt your content to match the latest trends.<\/li>\n\n\n\n<li><strong>Analyze TikTok performance<\/strong><br>Pentos provides detailed analytics on your TikTok videos and profile growth. You\u2019ll see how followers, views, likes, and engagement evolve over time.<\/li>\n\n\n\n<li><strong>Hashtag tracking and analysis<\/strong><br>The tool tracks the performance of hashtags across TikTok and collects data on posts using them.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5eef25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5eef25\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Pentos-800px-min.png\" alt=\"Pentos - TikTok analytics tool\" class=\"wp-image-152957\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Pentos-800px-min.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Pentos-800px-min-300x166.png 300w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialinsider\">04 Socialinsider<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok.<\/p>\n\n\n\n<p>With Socialinsider, you can monitor TikTok account performance, track competitors, and analyze social media campaigns.<\/p>\n\n\n\n<p>In terms of TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth.<\/p>\n\n\n\n<p>Thanks to historical data, you can detect drops or spikes in video views or engagement.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiktok profile analytics<\/li>\n\n\n\n<li>TikTok video analytics<\/li>\n\n\n\n<li>Campaigns tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>How can Socialinsider help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitor benchmarking<\/strong><br>Socialinsider lets you analyze how your TikTok account compares to competitors in your industry. You can see their posting frequency, engagement rates, and growth strategies.<\/li>\n\n\n\n<li><strong>Cross-platform analytics<\/strong><br>Unlike TikTok-only tools, Socialinsider provides insights across multiple social networks.<\/li>\n\n\n\n<li><strong>Custom reporting<\/strong><br>With white-label and automated reporting features, you can build professional reports tailored to your team or clients.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5ef44f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5ef44f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/04\/Socialinsider-800px.png\" alt=\"Socialinsider - TikTok analytics tool\" class=\"wp-image-152963\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Socialinsider-800px.png 793w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/04\/Socialinsider-800px-300x187.png 300w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\">05 Sprout Social<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Sprout Social is a social media tool that includes TikTok analytics among its features.<\/p>\n\n\n\n<p>With Sprout Social, you can track and analyze your TikTok account performance.<\/p>\n\n\n\n<p>You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages. I love that about this tool!<\/p>\n\n\n\n<p>Sprout Social can help you manage and optimize your strategy across different platforms, including TikTok.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok management<\/li>\n\n\n\n<li>Content calendar<\/li>\n\n\n\n<li>TikTok-specific metrics<\/li>\n<\/ul>\n\n\n\n<p><strong>How can Sprout Social help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified social management<\/strong><br>Sprout Social integrates TikTok with all your other social channels, so you can plan, schedule, and publish TikTok videos directly from one dashboard.<\/li>\n\n\n\n<li><strong>Engagement management<\/strong><br>The platform centralizes TikTok comments and interactions into a single inbox. This makes it easier to respond quickly and build community.<\/li>\n\n\n\n<li><strong>Advanced analytics<\/strong><br>Sprout Social provides detailed analytics, including audience growth, video engagement, and content trends over time.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5ef966&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5ef966\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/08\/Sprout-Social-social-listening-tools-min-1140x694.png\" alt=\"Sprout Social - TikTok analytics tool\" class=\"wp-image-154283\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Sprout-Social-social-listening-tools-min-1140x694.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Sprout-Social-social-listening-tools-min-1536x935.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Sprout-Social-social-listening-tools-min-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Sprout-Social-social-listening-tools-min.png 2000w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sotrender\">06 Sotrender<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sotrender<\/a> is a comprehensive social media analytics solution that covers all major platforms, including Instagram, Facebook, LinkedIn, and TikTok.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition to tracking your own performance, Sotrender enables users to generate quick, professional reports and monitor competitors with ease.<\/p>\n\n\n\n<p>When it comes to TikTok, Sotrender offers in-depth analytics with a strong focus on content performance. <\/p>\n\n\n\n<p>Unique metrics and features like Content Performance provide actionable insights into what works, who your audience is, and which posts drive the most engagement \u2014 empowering brands to refine their strategy and maximize visibility on the platform.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Performance tracking<\/li>\n\n\n\n<li>Content analysis&nbsp;<\/li>\n\n\n\n<li>Recurring and custom reports<\/li>\n<\/ul>\n\n\n\n<p><strong>How can Sotrender help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive TikTok analytics<\/strong><br>Sotrender provides detailed insights into your TikTok account performance, from video views and follower growth to engagement rates and audience activity.<\/li>\n\n\n\n<li><strong>Competitor analysis<\/strong><br>You can compare your TikTok account performance against competitors. Sotrender shows you how often they post, what type of content they publish, and how audiences engage with them.<\/li>\n\n\n\n<li><strong>AI-powered insights<\/strong><br>Sotrender uses AI to highlight key takeaways from your data, saving you time on manual analysis.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5efea3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5efea3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"423\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-1140x423.png\" alt=\"social media analytics tool\" class=\"wp-image-175275\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-1140x423.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-1536x570.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-2048x760.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool-248x92.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/sotrender-tiktok-analytics-tool.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">07 Keyhole<\/h3>\n\n\n\n<p>Yes, Keyhole provides analytics for TikTok to help you understand your audience.<\/p>\n\n\n\n<p>Unfortunately, this feature is only available in the most expensive Agency plan.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments.<\/p>\n\n\n\n<p>Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, Keyhole will help you identify relevant content creators to cooperate with.<\/p>\n\n\n\n<p>Key features;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profile analytics<\/li>\n\n\n\n<li>Influencer tracking<\/li>\n\n\n\n<li>Recommendations to increase engagement<\/li>\n<\/ul>\n\n\n\n<p><strong>How can Keyhole help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hashtag and trend tracking<\/strong><br>Keyhole specializes in real-time hashtag analytics. For TikTok, this means you can monitor trending hashtags, measure their performance, and discover which ones are driving conversations.<\/li>\n\n\n\n<li><strong>Influencer tracking<\/strong><br>The platform helps you identify TikTok influencers relevant to your brand and track their performance.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5f03d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5f03d4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2021\/11\/05-Keyhole-Instagram-analytics-tool-min.png\" alt=\"Keyhole - TikTok analytics tool\" class=\"wp-image-151148\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/11\/05-Keyhole-Instagram-analytics-tool-min.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/11\/05-Keyhole-Instagram-analytics-tool-min-300x148.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze Your Brand for Free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hypeauditor\">08 HypeAuditor<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">HypeAuditor is a marketing platform that analyzes TikTok influencers and provides key statistics. The tool presents insights into audience demographics, engagement, videos, and hashtags.<\/p>\n\n\n\n<p>What&#8217;s interesting is that HypeAuditor has its own AI-powered Account Quality Score, which helps identify authentic and effective creators for campaigns. <\/p>\n\n\n\n<p>What I find cool is that thanks to historical data, you can track the audience&#8217;s growth over time.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account Quality Score<\/li>\n\n\n\n<li>Followers growth analysis<\/li>\n\n\n\n<li>TikTok reports<\/li>\n<\/ul>\n\n\n\n<p><strong>How can HypeAuditor help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer discovery<\/strong><br>HypeAuditor has one of the largest influencer databases, making it easy to find TikTok creators who align with your brand.<\/li>\n\n\n\n<li><strong>Audience authenticity checks<\/strong><br>One of HypeAuditor\u2019s strongest features is fraud detection. It analyzes TikTok influencer profiles for fake followers, engagement pods, or suspicious activity.<\/li>\n\n\n\n<li><strong>Influencer campaign management<\/strong><br>You can plan, launch, and track TikTok influencer campaigns directly in HypeAuditor.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5f0a58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5f0a58\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/03\/Tiktok-analytics-tools-hypeauditor.png\" alt=\"HypeAuditor - TikTok analytics tool\" class=\"wp-image-157133\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/Tiktok-analytics-tools-hypeauditor.png 803w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/Tiktok-analytics-tools-hypeauditor-300x169.png 300w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mavekite\">09 MaveKite<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">MaveKite is a <a href=\"https:\/\/brand24.com\/blog\/how-to-increase-engagement-on-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TikTok engagement<\/a> calculator that offers some of its features for free. So, social media managers can quickly check the average engagement rate of any TikTok profile, hashtag, music, or video.<\/p>\n\n\n\n<p>In my opinion, it is a great tool to check competitors&#8217; or influencers&#8217; performance. It will also show you basic statistics, such as likes, comments, plays, and shares.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average engagement rate<\/li>\n\n\n\n<li>Posts performance<\/li>\n\n\n\n<li>Most liked posts<\/li>\n<\/ul>\n\n\n\n<p><strong>How can MaveKite help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-driven video insights<\/strong><br>MaveKite analyzes TikTok videos with the help of AI, giving you deep insights into what makes content engaging.<\/li>\n\n\n\n<li><strong>Content recommendations<\/strong><br>Based on performance data, MaveKite suggests what type of content you should post next. It can guide you on video themes, posting times, and formats that are most likely to resonate with your target audience.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5f0f2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5f0f2b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"448\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/03\/Tiktok-analytics-tools-mavekite-min.png\" alt=\"MaveKite - TikTok analytics tools\" class=\"wp-image-157129\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/Tiktok-analytics-tools-mavekite-min.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/Tiktok-analytics-tools-mavekite-min-300x168.png 300w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rival-iq\">10 Rival IQ<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Rival IQ is a social media analytics tool that monitors and analyzes <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" title=\"social media performance\">social media performance<\/a>, including on TikTok.<\/p>\n\n\n\n<p>The tool offers a range of features and insights that help users understand their audience, measure engagement, and track competitors.<\/p>\n\n\n\n<p>With Rival IQ, you can monitor the growth and engagement rate of their TikTok account over time and track their top-performing videos.<\/p>\n\n\n\n<p>What&#8217;s interesting, the tool provides advanced competitor analysis that is available for free. You can generate a free report with insights about their engagement, top-performing content, activity, and audience.<\/p>\n\n\n\n<p><strong>How can Rival IQ help you grow your TikTok account?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitor benchmarking<\/strong><br>Rival IQ is built for competitive analysis. On TikTok, it lets you see how your account stacks up against direct competitors in terms of engagement rates, follower growth, posting frequency, and content performance.<\/li>\n\n\n\n<li><strong>Industry benchmarks<\/strong><br>The tool provides benchmark data across industries, so you can understand what \u201cgood\u201d looks like for TikTok in your niche.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d049b5f13c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d049b5f13c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/03\/tiktok-analytics-tools-rival-iq-min.jpg\" alt=\"Rival IQ - TikTok analytics tools\" class=\"wp-image-157130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/tiktok-analytics-tools-rival-iq-min.jpg 792w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/tiktok-analytics-tools-rival-iq-min-300x142.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/03\/tiktok-analytics-tools-rival-iq-min-170x80.jpg 170w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try TikTok Analytics for Free!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Internal TikTok analytics is a great source of data. It gives social media managers a lot of valuable insights.<\/p>\n\n\n\n<p>But while running social media marketing for your brand, it might not be enough. It doesn&#8217;t allow you to track campaigns, mentions, competitors, or hashtags.<\/p>\n\n\n\n<p> Also, it won&#8217;t tell you whether followers perceive your profile positively or negatively.<\/p>\n\n\n\n<p>So, which analytics tools do you need apart from internal TikTok analysis? Consider these 3 types of tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media monitoring tools<\/strong>, such as Brand24 or SproutSocial. Monitoring of mentions will show you what content resonates with your audience. Also, the tool provides sentiment and competitor analysis, tracks hashtags, campaigns, and mentions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Competitor analysis tools<\/a><\/strong>, such as Rival IQ. Tracking your competitors can be a huge advantage. It will show you what music, trends, and challenges they use.<\/li>\n\n\n\n<li><strong>Trends tracking tools<\/strong>, such as Pentos. Trends are essential on TikTok. They can boost accounts immediately. You need more than basic analytics to track and use trends effectively.<\/li>\n<\/ul>\n\n\n\n<p>Start experimenting with different <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media monitoring tools<\/a> today. Discover the benefits they can bring to your TikTok marketing efforts. <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=105\" title=\"Start a free trial!\">Start a free trial!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-are-the-tiktok-analytics-tools-important\">Why are the TikTok analytics tools important?<\/h3>\n\n\n\n<p>Let\u2019s start with one important question:<\/p>\n\n\n\n<p><strong>Do TikTok analytics tools matter for your business?<\/strong><\/p>\n\n\n\n<p>Yes \u2014 they do. And here\u2019s why.<\/p>\n\n\n\n<p>The easiest way to see it is to look at the numbers.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">In January 2025, TikTok reported a potential reach of 1.59 billion users.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">In 2025, Oxford Economics (as referenced by TikTok) estimated that around 7.5 million US businesses are on TikTok.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">As of December 2025, people spend an estimated 97 minutes per day on TikTok on average.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>With so many people and brands on TikTok, guessing won\u2019t get you far. <\/p>\n\n\n\n<p>Analytics tools show what content really works, what\u2019s changing, and when your audience reacts the most. <\/p>\n\n\n\n<p>They also help you catch spikes in attention or negative comments early, so you can respond fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-choose-a-tiktok-analytics-tool-step-by-step\">How to choose a TikTok analytics tool (step-by-step)?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Decision (in order)<\/strong><\/th><th><strong>What to check<\/strong><\/th><th><strong>Best match<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Start with your outcome<\/td><td>What are you trying to achieve: grow your own account, prove ROI, track brand reputation, beat competitors, run influencer campaigns, spot trends early?<\/td><td><strong>Owned performance<\/strong> \u2192 TikTok Studio \u2022 <strong>Social listening\/brand<\/strong> \u2192 Brand24 \u2022 <strong>Competitor benchmarking<\/strong> \u2192 Socialinsider \/ Rival IQ \/ Sotrender \u2022 <strong>Trends<\/strong> \u2192 Pentos \u2022 <strong>Influencers<\/strong> \u2192 HypeAuditor \u2022 <strong>All-in-one management<\/strong> \u2192 Sprout Social<\/td><\/tr><tr><td>Decide whose data you need<\/td><td>Do you need only your account, or also competitors\/creators, or people talking about you?<\/td><td><strong>Only your account<\/strong> \u2192 TikTok Studio \u2022 <strong>Competitors\/creators<\/strong> \u2192 Rival IQ \/ Socialinsider \/ Sotrender \u2022 <strong>Mentions + sentiment<\/strong> \u2192 Brand24 \u2022 <strong>Hashtags\/campaigns<\/strong> \u2192 Keyhole \/ Brand24<\/td><\/tr><tr><td>Pick the must-have analysis<\/td><td>Which of these are non-negotiable: retention\/watch time, benchmarking, hashtag\/campaign tracking, sentiment\/SOV, influencer authenticity, alerts?<\/td><td><strong>Retention<\/strong> \u2192 TikTok Studio (+ suites) \u2022 <strong>Benchmarks<\/strong> \u2192 Rival IQ \/ Socialinsider \/ Sotrender \u2022 <strong>Sentiment\/SOV<\/strong> \u2192 Brand24 \u2022 <strong>Influencer authenticity<\/strong> \u2192 HypeAuditor \u2022 <strong>Alerts<\/strong> \u2192 Brand24<\/td><\/tr><tr><td>Reporting &amp; sharing needs<\/td><td>Do you need client-ready reports, white-label, PPT\/PDF\/CSV export, scheduled emails, dashboards for stakeholders?<\/td><td><strong>White-label + reporting<\/strong> \u2192 Socialinsider \/ Sotrender \u2022 <strong>Enterprise dashboards\/workflows<\/strong> \u2192 Sprout Social \u2022 <strong>Shareable monitoring reports<\/strong> \u2192 Brand24 \u2022 <strong>Campaign reports<\/strong> \u2192 Keyhole<\/td><\/tr><tr><td>Workflow + team setup<\/td><td>Who uses it: solo creator vs team vs agency? <\/td><td><strong>Team workflows + publishing<\/strong> \u2192 Sprout Social \u2022 <strong>Agency reporting<\/strong> \u2192 Socialinsider \/ Sotrender \u2022 <strong>Monitoring + alerts<\/strong> \u2192 Brand24<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-most-common-mistakes-when-choosing-a-tiktok-analytics-tool\"><strong>What are the most common mistakes when choosing a TikTok analytics tool?<\/strong><\/h3>\n\n\n\n<p>The biggest mistake is picking a tool based on a nice-looking dashboard instead of your actual use case.<\/p>\n\n\n\n<p>Here are the most common traps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expecting third-party tools to replace TikTok Studio<\/strong> (they won\u2019t match first-party watch time\/retention accuracy for your own account).<\/li>\n\n\n\n<li><strong>Choosing \u201call-in-one\u201d tools that don\u2019t go deep<\/strong> in what you really need (e.g., great publishing, weak TikTok reporting).<\/li>\n\n\n\n<li><strong>Skipping competitor benchmarking<\/strong> and then guessing what \u201cgood performance\u201d looks like in your niche.<\/li>\n\n\n\n<li><strong>Not tracking what happens outside your profile<\/strong> (mentions, UGC, sentiment) \u2014 especially if your brand is talked about without tags.<\/li>\n\n\n\n<li><strong>Paying for features you won\u2019t use<\/strong> (e.g., influencer databases when you only need content performance).<\/li>\n\n\n\n<li><strong>No plan for reporting<\/strong> (exports, scheduled reports, stakeholder-friendly dashboards), which makes proving ROI harder.<\/li>\n\n\n\n<li><strong>Relying on a single metric<\/strong> (views or follower growth) instead of retention + engagement + trend context.<\/li>\n\n\n\n<li><strong>Ignoring alerts and trend detection<\/strong>, so you find spikes or crises too late.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-there-any-free-tiktok-analytics-tools\">Are there any free TikTok analytics tools?<\/h3>\n\n\n\n<p>There are several genuinely free tools, ranging from TikTok\u2019s built-in analytics to third-party tools that analyze public accounts, hashtags, trends, and sounds.<\/p>\n\n\n\n<p>Below are the best options:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok Native Analytics<\/h4>\n\n\n\n<p>TikTok\u2019s own analytics are available for Creator and Business accounts and are completely free (once you\u2019ve posted at least one video).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you get:<\/strong> Overview, content metrics, follower insights, live analytics<\/li>\n\n\n\n<li><strong>Best for:<\/strong> Tracking your own account performance (views, followers, watch time, etc.)<\/li>\n\n\n\n<li><strong>Cost:<\/strong> Free<\/li>\n\n\n\n<li><strong>Where:<\/strong> Inside the TikTok app<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok Creative Center<\/h4>\n\n\n\n<p>This is TikTok\u2019s own trend intelligence hub.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you get:<\/strong> Trending hashtags, music, creative insights, and industry breakdowns<\/li>\n\n\n\n<li><strong>Best for:<\/strong> Trends, hashtags, sounds, top-performing ads\/videos by region and niche<\/li>\n\n\n\n<li><strong>Cost:<\/strong> Free<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">TimeToTok<\/h4>\n\n\n\n<p>Free to use for basic analysis, with additional features or recommendations for more advanced use.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you get:<\/strong> TikTok public profiles analytics and growth insights<\/li>\n\n\n\n<li><strong>Best for:<\/strong> Analyzing any public creator\/account quickly<\/li>\n\n\n\n<li><strong>Cost:<\/strong> Free for most beginner creators, pay as you grow<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Exolyt<\/h4>\n\n\n\n<p>Free basic analytics for small teams who are getting started.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you get: <\/strong>TikTok accounts&#8217; analytics, hashtag analytics, and sound analytics<\/li>\n\n\n\n<li><strong>Best for:<\/strong> Tracking one profile, one hashtag, and one influencer campaign<\/li>\n\n\n\n<li><strong>Cost:<\/strong> Basic plan for $0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-tiktok-analytics-tools-helpful\"><strong>Are TikTok analytics tools helpful?<\/strong><\/h3>\n\n\n\n<p>Yes, they can be beneficial for companies of all sizes.<\/p>\n\n\n\n<p>They help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>See what actually drives results<\/strong> (watch time, completion rate, shares, saves\u2014not just views)<\/li>\n\n\n\n<li><strong>Improve content faster<\/strong> by spotting patterns across top-performing videos<\/li>\n\n\n\n<li><strong>Benchmark against competitors<\/strong> to understand what \u201cgood\u201d looks like in your niche<\/li>\n\n\n\n<li><strong>Track campaigns and hashtags<\/strong> beyond your own profile (especially UGC)<\/li>\n\n\n\n<li><strong>Monitor brand mentions and sentiment<\/strong> when people talk about you without tagging<\/li>\n\n\n\n<li><strong>Prove ROI with reporting<\/strong> (dashboards, exports, scheduled reports for stakeholders)<\/li>\n<\/ul>\n\n\n\n<p>TikTok Studio is great for first-party performance on your own account, but tools become most valuable when you need competitor insights, trend discovery, influencer analysis, or brand monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-tiktoks-internal-analytics-enough\"><strong>Are TikTok&#8217;s internal analytics enough?<\/strong><\/h3>\n\n\n\n<p>Depends on your needs. The best analytics tool will be tailored to your goals.<\/p>\n\n\n\n<p>TikTok Studio offers advanced analysis of your target audience, profile performance, and platform trends. However, it provides raw numbers, not insights, and is limited to your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-should-a-tiktok-analytics-tool-track-besides-views-and-likes\"><strong>What should a TikTok analytics tool track (besides views and likes)?<\/strong><\/h3>\n\n\n\n<p>Beyond views and likes, a TikTok analytics tool should track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention:<\/strong> watch time, completion rate, replays<\/li>\n\n\n\n<li><strong>Engagement quality:<\/strong> shares, saves, comments-per-view, engagement rate<\/li>\n\n\n\n<li><strong>Audience:<\/strong> follower growth, demographics, active times<\/li>\n\n\n\n<li><strong>Discovery:<\/strong> traffic sources, profile visits, clicks<\/li>\n\n\n\n<li><strong>Content insights:<\/strong> top posts, best time to post, performance by format<\/li>\n\n\n\n<li><strong>Optional extras:<\/strong> competitor benchmarks, hashtag\/campaign tracking, mentions &amp; sentiment, reporting\/exports<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-use\">Why brands should use TikTok analytics tools?<\/h3>\n\n\n\n<p>TikTok marketing can scale quickly, but only if you measure what works and optimize it promptly.<\/p>\n\n\n\n<p>Analytics helps brands avoid wasted spend, improve creative performance, and prove ROI.<\/p>\n\n\n\n<p>Here are the main reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Turn organic winners into ads: <\/strong>Analytics helps brands identify high-performing organic videos and \u201cboost\u201d them as ads for better ROI.<\/li>\n\n\n\n<li><strong>Measure ROI &amp; performance: <\/strong>Track views, engagement, clicks, conversions, and sales to prove what TikTok is actually delivering.<\/li>\n\n\n\n<li><strong>Improve content strategy: <\/strong>Identify which video formats, hooks, lengths, and topics perform best, allowing you to replicate what works.<\/li>\n\n\n\n<li><strong>Track competitors: <\/strong>Monitor what competitors post, which trends they\u2019re using, and what gets strong engagement to stay ahead.<\/li>\n\n\n\n<li><strong>Choose better influencers: <\/strong>Go beyond follower count by checking reach, number of mentions, engagement rate, average views, audience demographics, and sentiment.<\/li>\n\n\n\n<li><strong>Understand your audience: <\/strong>Learn who they are, when they\u2019re active, and what they respond to.<\/li>\n\n\n\n<li><strong>Spot trends early: <\/strong>Catch rising sounds, hashtags, and formats before they peak to get cheaper, faster reach.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\"><strong>What\u2019s the difference between first-party and third-party TikTok analytics tools?<\/strong><\/h3>\n\n\n\n<p>First-party tools (TikTok Studio) are built into TikTok and give the most accurate metrics for your own account (watch time, retention, audience activity, LIVE insights).<\/p>\n\n\n\n<p>Third-party tools connect to TikTok (and\/or analyze public data) to add what TikTok doesn\u2019t: competitor benchmarking, trend\/hashtag tracking, influencer analysis, brand mentions &amp; sentiment, alerts, and client-ready reporting\/exporting.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to TikTok analytics tools, you can boost your performance and get better views. Check the 10 best of them! <\/p>\n","protected":false},"author":74,"featured_media":157140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-157110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=157110"}],"version-history":[{"count":84,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157110\/revisions"}],"predecessor-version":[{"id":181013,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157110\/revisions\/181013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/157140"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=157110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=157110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=157110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}