{"id":157774,"date":"2023-04-06T13:33:48","date_gmt":"2023-04-06T11:33:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=157774"},"modified":"2026-01-29T12:19:16","modified_gmt":"2026-01-29T11:19:16","slug":"keyword-alerts-brand24","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/keyword-alerts-brand24\/","title":{"rendered":"How to Set Up Keyword Alerts in Brand24?"},"content":{"rendered":"\n<p>Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. Here&#8217;s how you can set keyword alerts in Brand24.<\/p>\n\n\n\n<p>Have you ever missed an important social media conversation about your products or overlooked a prominent <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand mention<\/a> on a popular website? This happens, but fortunately, tons of useful online tools will help you monitor targeted keywords.<\/p>\n\n\n\n<p>The most common choice is Google Alerts because it&#8217;s free and comes from Google. Regrettably, the tool lacks a lot of valuable features. If you don&#8217;t have a budget for paid tools &#8211; you should give Google Alerts a try. If you do have a budget, though \u2013 I highly recommend trying paid tools with keyword alerts; for example, <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e4e513af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e4e513af\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba.png\" alt=\"Quote about Brand24 tool with keyword alert.\" class=\"wp-image-170082\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover our <strong>client\u2019s success story<\/strong> \u2014 read <a href=\"https:\/\/brand24.com\/case-study\/wimba\/\" target=\"_blank\" rel=\"noopener\" title=\"\">the case study<\/a>.<\/p>\n\n\n\n<p>In this article, you will learn how you can use keyword monitoring, what are the best Google Alerts alternatives, how to set up keyword alerts in Brand24, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-keyword-alerts\">What are keyword alerts?<\/h2>\n\n\n\n<p>Keyword alerts are an essential feature that allows you to monitor and track specific keywords or phrases, providing real-time notifications when they are mentioned online. These alerts can be set up across various online platforms, including search engines and social media, enabling marketers to stay ahead of the curve when it comes to brand reputation management and <a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis<\/a>.<\/p>\n\n\n\n<p>Whether it&#8217;s keeping an eye on brand mentions or industry-related news, setting up keyword alerts provides a cost-effective solution to stay informed and take swift action. With the ability to track relevant keywords and phrases, digital marketing specialists can analyze consumer sentiment and keep up-to-date with the latest trends in their industry, providing valuable insights to inform their overall marketing strategy.<\/p>\n\n\n\n<p>Overall, implementing a robust keyword alert system is a critical component of any effective digital marketing strategy, helping businesses stay competitive and on top of relevant conversations online.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Set up keyword alerts in Brand24. Click the button to get a free trial.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=87\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start trial<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-alerts-alternatives\">Google Alerts alternatives<\/h2>\n\n\n\n<p>As I mentioned earlier, <strong>Brand24<\/strong> is an excellent alternative to Google Alerts! The main benefit of using the Google tool is that it&#8217;s free. Unfortunately, this means it lacks a lot of valuable features and sources. Paid tools have access to advances analytics and more personalization options.<\/p>\n\n\n\n<p>If you are looking for other <a href=\"https:\/\/brand24.com\/blog\/google-alerts-alternative\/\" title=\"\">Google Alerts alternatives<\/a>, you can check out also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention,<\/li>\n\n\n\n<li>Brandwatch,<\/li>\n\n\n\n<li>Talkwater,<\/li>\n\n\n\n<li>Awario,<\/li>\n\n\n\n<li>and, of course, Brand24,<\/li>\n\n\n\n<li>or other <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tools<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keyword-alerts-in-brand24\">Setting up keyword alerts in Brand24<\/h2>\n\n\n\n<p>Instead of manually searching for new content, use keyword alerts in <a href=\"https:\/\/brand24.com\/brand24-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24 or any other alternative<\/a>. It&#8217;s easy to set up, brings many valuable insights, adds different values like <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" title=\"\">sentiment analysis<\/a>, and works like magic.<\/p>\n\n\n\n<p>Here&#8217;s what you need to do to start collecting keyword data with Brand24.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" title=\"\">Start a free trial<\/a>. We don&#8217;t want your money right away \u2013 you can test Brand24 for free for 14 days (no card required) and decide if our tool suits your needs.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e4e51de1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e4e51de1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"762\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1140x762.png\" alt=\"Keyword Alerts monitoring tool\" class=\"wp-image-168822\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1140x762.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1536x1026.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-238x159.png 238w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">While registering a new account, we only need your business e-mail and password to start a new account.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Start a new project. To start monitoring keywords, just type them in the field that pops up. You can add more than one at once. Consider different ways to spell your brand name (or the keyword), add hashtags, etc. If English is not your first language, remember about declination. Yes, Brand24 is not limited to only English sites. You can set the preferred source language in the next step.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e4e52320&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e4e52320\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"582\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1140x582.png\" alt=\"Keyword Alerts enter brand, competitor, or hashtag\" class=\"wp-image-168824\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1140x582.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1536x784.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-248x127.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Add the Keywords here.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Now that your project is ready, the tool will start gathering new results for keyword mentions. It may take a few minutes for the project to load.<\/li>\n\n\n\n<li>To set up notifications, click the settings icon next to your project name and jump to the &#8220;Notifications&#8221; menu.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e4e5283e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e4e5283e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1140x526.png\" alt=\"Set up Keyword Alerts within Brand24 project\" class=\"wp-image-168821\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-2048x945.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Here&#8217;s where you can set up keyword notifications within the Brand24 project.<\/figcaption><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>After you click &#8220;Add more notifications,&#8221; you can create keyword alerts from Brand24. Add the proper e-mail address, frequency, and filters (if you want any), and wait for your first notification! Filters include sentiment (positive or negative), Influencer Score, source category, domains, and many more.<\/li>\n<\/ol>\n\n\n\n<p>Yes, it&#8217;s that easy!<\/p>\n\n\n\n<p>Additionally, you can also get ready reports directly to your e-mail. You can set them up in the &#8220;Reports&#8221; tab in the settings menu.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e4e52d7b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e4e52d7b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1140x637.png\" alt=\"Keyword Alerts report\" class=\"wp-image-168823\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1140x637.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1536x858.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-2048x1144.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-248x139.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 mentions report settings.<\/figcaption><\/figure>\n\n\n\n<p>In the &#8220;Reports&#8221; tab, you can also set up <a href=\"https:\/\/help.brand24.com\/en\/articles\/5353757-storm-alerts\" title=\"\">Storm Alerts<\/a>. It&#8217;s a handy feature that will immediately send you a notification whenever there&#8217;s an unusual spike of mentions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Free, 14-day trial with no credit card details needed available. Click the button to try Brand24.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=87\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start trial<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of keyword monitoring<\/h2>\n\n\n\n<p>Apart from the obvious \u2013 knowing where and when someone is talking about your brand or products online, there are numerous other benefits of using keyword alerts and monitoring specific words. To name a few:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitor analysis<\/h3>\n\n\n\n<p>You can use Google Alerts, Brand24, or any other media monitoring tool to alert you whenever your competitor is mentioned. You can track your competition online and analyze their activities and moves. This way, whenever a new industry trend emerges and rival companies jump on the trend \u2013 you will know about this in no time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reputation management<\/h3>\n\n\n\n<p>Setting up keyword alerts with your brand name is a good way of <a href=\"https:\/\/brand24.com\/blog\/what-is-brand-reputation-management\/\" title=\"\">reputation management<\/a>. New alerts will warn you about criticism on social media platforms or discussion forums. When you get an e-mail notification with new keyword mentions, you will be able to act quickly and respond promptly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing<\/h3>\n\n\n\n<p>Among the many benefits of keyword alerts in digital marketing, you can use them in <a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" title=\"\">influencer campaigns<\/a>. For example, if you are working on an affiliate campaign with a social media influencer, you can track online mentions of that influencer across different platforms.<\/p>\n\n\n\n<p>On the other hand, the influencers can set up alerts of keywords related to their niche to monitor conversations that may be interesting and beneficial to join.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content creation<\/h3>\n\n\n\n<p>A digital marketer struggling to come up with content ideas can also benefit from keyword alerts. Instead of using Google search results, they can receive alerts about specific keywords and immediately see what&#8217;s trending in their niche. Rather than browsing countless websites, you can type in the relevant keywords and monitor honest group conversations about that topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market insights<\/h3>\n\n\n\n<p>You can add specific phrases related to your market niche to keyword alerts. Suppose you don&#8217;t have time to browse industry-related media and read countless articles that may or may not include valuable insights. In that case, you can use a notification tool to study only the pieces containing relevant keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-time\">When&#8217;s the best time to set keyword alerts?<\/h2>\n\n\n\n<p>The only right answer is \u2013 now. What&#8217;s stopping you? If you are here, you know which keywords you want to monitor. Considering all the benefits of using keyword alerts, there&#8217;s no real argument against it. So why don&#8217;t you use the Brand24 free trial (or at least give Google Alerts a go), and create a new project to monitor specific words?<\/p>\n\n\n\n<p>If you have any issues with our tool, don&#8217;t hesitate to ask \u2013 we are more than glad to help you achieve your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. Here&#8217;s how you can set keyword alerts in Brand24.<\/p>\n","protected":false},"author":77,"featured_media":160865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4135],"tags":[],"class_list":["post-157774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Kuba","cf_author_last_name":"Spiryn","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=157774"}],"version-history":[{"count":29,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157774\/revisions"}],"predecessor-version":[{"id":180784,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/157774\/revisions\/180784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/160865"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=157774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=157774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=157774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}