{"id":158119,"date":"2024-05-08T20:07:25","date_gmt":"2024-05-08T18:07:25","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=158119"},"modified":"2025-12-18T22:13:07","modified_gmt":"2025-12-18T21:13:07","slug":"ai-marketing-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/ai-marketing-tools\/","title":{"rendered":"The 17 Best AI Marketing Tools You Need To Try in 2026"},"content":{"rendered":"\n

Did you know that up to 90% of marketers use AI marketing tools? They are irreplaceable in contemporary digital marketing. These tools automate time-consuming tasks, empowering marketing teams. If you don’t use AI marketing tools but want to start, you’re in the right place!<\/strong><\/strong><\/p>\n\n\n\n

AI marketing tools are software that uses artificial intelligence techniques, such as machine learning and natural language processing, to analyze data and automate marketing tasks. This way, they improve efficiency of marketing teams.<\/p>\n\n\n\n

As businesses compete for customers’ attention and loyalty, they must adopt cutting-edge technologies to stay ahead. <\/p>\n\n\n\n

That’s where AI marketing tools come in. <\/p>\n\n\n\n

They revolutionized the marketing landscape by providing new ways to analyze data, automate tasks, and improve customer experience.<\/p>\n\n\n\n

AI tools help marketers better understand their customers, target them more effectively, optimize marketing efforts, and more.<\/p>\n\n\n\n

In this article, we will explore the best AI marketing tools. I will tell you about their key features and benefits.<\/p>\n\n\n\n

Let’s dive in!<\/p>\n\n\n\n

Media monitoring<\/strong><\/h2>\n\n\n\n

Brand24<\/strong><\/h3>\n\n\n\n

Free 14-day trial.<\/a><\/p>\n\n\n\n

Brand24 is among the best AI marketing tools for media monitoring<\/a>.<\/p>\n\n\n\n

This software tracks mentions of your chosen keywords across the Internet. These can be brand names, industries, hashtags, or products.<\/p>\n\n\n\n

For example, here is a Burger King social media monitoring<\/a> project:<\/p>\n\n\n\n

\"Brand24:\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Brand24: Burger King monitoring project<\/figcaption><\/figure>\n\n\n\n

As you can see, each mention is assigned a sentiment (positive, neutral, or negative). This is the first application of artificial intelligence. <\/p>\n\n\n\n

Predictive analytics allow algorithms to categorize your mentions based on emotionally charged keywords.<\/p>\n\n\n\n

There’s also the Anomaly Detector<\/a> – one of the essential PR and marketing functions. It detects sudden peaks in negative mentions and checks the reasons behind them. <\/p>\n\n\n\n

Anomaly Detection empowers your brand reputation management.<\/p>\n\n\n\n

\"Anomaly\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Anomaly Detection feature<\/figcaption><\/figure>\n\n\n\n

Clearly, Burger King is struggling with their Twitter reputation. The users point to the quality of food and service. <\/p>\n\n\n\n

Let’s look at mentions that include the word ‘service’ with negative sentiment.<\/p>\n\n\n\n

\"Negative\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Negative mentions of Burger King<\/figcaption><\/figure>\n\n\n\n

The customers discuss the terrible Burger King service. They even negatively compared it to McDonald’s. This is a bad sign and definitely something the company should take care of. <\/p>\n\n\n\n

The Anomaly Detector gives you areas for improvement on a silver platter. This way, you can immediately start working on them without wasting time on data analysis and manual detection of issues.<\/p>\n\n\n